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Company OverviewNovember 2013
November 2013 2
This presentation contains forward-looking statements that are based on the knowledge of the environment in which the Company currently operates, but because of factors beyond its control, actual results may differ materially from the expectations expressed in the forward-looking statements.
Important factors that may cause actual results to differ from anticipated results include, but are not limited to, financial risk, acquisition risk, changes in technology, as well as other risks.
The Company undertakes no obligation to publicly release the results of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. As a result, investors should not place undue reliance on these forward-looking statements.
Forward Looking Information
November 2013 3
Click to edit Master title styleOrad – (XETRA: OHT.DE)
• Leading provider of integrated solutions to the broadcast market comprising of:• 3Dgraphic products
• Video server products
• Media Asset Management (MAM) products
• Worldwide distribution network and customers – NDR, Deutsche Welle, WDR, ESPN, HBO, TV Globo, CCTV, …
November 2013 4
One core technology for many applications
Render EngineMAM
Video Graphics HardwareVideo Codecs
Camera Tracking
On-Air Graphic
Virtual Advertising
Instant Studio IPTV
Video Server
Sports Enhancement Virtual Studio
MAM
November 2013 5
Orad’s Solutions
• On Air Graphics• Virtual Studio• Video Servers• Media Asset
Management
• On Air Graphics• Virtual Studio• Video Servers• Media Asset
Management• Sport Enhancements
& Virtual Advertising
• On Air Graphics• Virtual Studio• Video Servers• Media Asset
Management
November 2013 7
Orad’s Sales & Support offices
Over 50 Distributors
November 2013 8
Orad’s Worldwide Leading Customers
November 2013 9
Market Trends - 2013 BBS Broadcast Industry Global Index*
Outsource operations e.g. playout Consolidate operations in regional hubs (centralcasting)
Implement disaster recoveryPrepare for analog switch-off
Install or revamp business management systemMigrating from copper to fiberUpgrade newsroom operations
Upgrade audio capabilitiesDistribute and monetize content on multiple distribution platforms
Launch new channelsMove to automated operations
Archive – related projectsCloud services / cloud technology
Build new studios / outside broadcast vansUpgrade transmission and distribution capabilities
Upgrade cameras Install or enhance workflow / asset management system
Upgrade infrastructure for HD / 3Gbps operations
0 10 20 30 40 50 60 70 80 90 100
Percent of projects of research participants currently implementing or have budgeted to implement*
November 2013 10
Click to edit Master title styleGrowth Strategy - Extended Product Offering to Bigger Market Segments
• Video Server - enhanced products
• Offering unique graphic products
• New video graphic products support the move from single channel to multi platform content distribution:
Ultra HD signals (4K and future 8K)
Second screen (tablets and mobile phones)
IPTV
• Increase sales of solutions (Integration of graphics, video and MAM)
Sports - 12%
Servers - 6%
Service Agreements - 16%
Graphics - 45%
Virtual Studios - 22%
November 2013 11
Click to edit Master title styleCurrent Geographical Breakdown
22%EMEAAmerica Asia
48%30%
November 2013 12
Click to edit Master title styleGrowth Strategy - Geographical Expansion
Continue expanding in emerging markets (Turkey, South Africa)Penetrate new TV channels
• Appointed new VP America – Brian Kelly
• Appointed new regional sales people
• Appointed new VP EMEA - Michael Katznelson
• Joint Venture with Chinese Broadcast and Telecom Company
• New office in Singapore
November 2013 13
3 Months’ Highlights
8.8
Operating Expenses Net Profit
In Millions $
Revenues
7.3 8.7 5.8 6.0 5.7 0.2 -1.3 0.2
Q3-2012 Q2-2013 Q3-2013Significant increase in Q2’13 and Q3’13 bookings
GM 66.8%
GM 62.5%
GM 69.5%
November 2013 14
• Cost reduction program initiated – reduced headcount by 10% and trimming other operational costs
• The decrease in our operational expenses will not affect our continuous focus on strategic initiatives
• Working to improve gross margin
Increase Efficiency
November 2013 15
Financial Statements’ Highlights
9 Months 2013 9 Months 2012 2012 2011
Revenues 23.1 27.9 35.0 35.3
Gross Margin % 66% 68% 67% 69%
Operating Expenses 17.1 17.2 22.8 20.6
Operating Expenses % 74% 62% 65% 58%
Net Profit (Loss) -2.0 1.9 1.2 3.7
Net Profit (Loss) % -9% 7% 3.5% 10.5%
Dividend Distributed - 2.8 3.0 5.0
November 2013 16
Strong Balance Sheet
September 30th, 2013 June 30th, 2013
Cash 6.1 5.6
Account Receivables 8.2 7.6
Inventory 4.1 3.9
Other Shot Term and Long Term Assets 6.9 7.3
Debt 0 0
Short Term and Long Term Liabilities 11.7 11.2
Equity 13.6 13.2
November 2013 17
Orad Shareholders
Public39.0%
Viola24.9%
Avi Sharir24.8%
Daniel Furman6.8%
Rothschild4.5%
39.0%
24.9%
24.8%
6.8%
4.5%
November 2013 18
Thank you for your attention
