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Company overviewKevin Corti, Founder, PIXELearning.
Games-basedlearning
What it is, why it is interesting and how to implement it
Company background
• Established in 2002, Coventry University Technology Park
• Business education & business and management skills development
• £500k investment in GBL technology platforms
• Clients - Coca-Cola, Scottish Enterprise, AWM, Edexcel, Skillsmart Retail and Coventry University
• A growing reputation in UK & overseas
Plato
This isn’t new!
“You can learn more about a man in an
hour of play than in a year of conversation”
Plato (2006)
“You can learn more about a PERSON in an
hour of play than in a year of conversation”
This isn’t new!
How often does this happen?
“Please…just another hour…I really want to finish this course”
We know games are ‘compelling’
Games engage beyond the bedroom!
Does eLearning engage?
“Umm…no thanks!”
Does eLearning engage?
Modern day PC power
Modern day PC power
There is a lot more to Games-based Learning than simply trying to make learning fun….
The ‘F’ word
….although thatwouldn’t be a
bad start!
Games-based learning…
Provide safe, realistic and meaningful environments…
…..in which learners actually apply information to develop knowledge and skills.
Why we use GBL?
Ask yourself;
“Would you let your new management trainees run your organisation?”
Ask yourself;
“Would you let your new management trainees run your VIRTUAL organisation?”
http://www.virtual-u.org
Virtual U statistics (Jan 05)
•105,000 downloads •52,000 registered downloads •Over 800 institutions •Over 90 Countries
User Polling
•5% administrative staff (chair to president) •15% professors •24% grad students •29% undergrads
Training & Education Metric
As of 3/1/05 people who have responded to our installation survey over 25% are using Virtual U as part of a formal training, or classroom exercise at their institution.
What you do (or don’t do) has an obvious and meaningful effect in the game.
The game changes. Each time you try it…it is different.
Information / choices / behaviours / approaches / tactics / strategies …..meaningful outcomes
Repeatability
Experience
GBL gives learners virtual experience which they can use for real in workplace
GBL is heavily experiential
Memorable
Characters
Stories
Drama
Humour
NarrativeChallenges
Objectives
Structure
Feedback
Performance data
•Games are pre-defined problems•Solving the problems = satisfaction•GBL problems are authentic & relevant
GBL – fun problem spaces
Game over!You won
Game over!You won
All the data you need
•Games capture staggering amounts of data when they are played.
•GBL applications provide this for assessment purposes.
•History data, learners inputs, decision logging
Assessment data
Assessment data
This isn’t about using Pong or Millionaire to try to help learners memorise facts.
“That’s (NOT) edutainment”
“Chocolate-coated broccoli still tastes like
broccoli”
GBL is..
…..a serious business application for solving problems and unlocking opportunities for organisations of all shapes and sizes.
But first – getting to know your audience!
A serious business application
The first step is admitting it! - Gamers Anonymous
“My name is Kevin and I am…a gamer”.
That word…. ‘Game’
Lonely hearts
Spotty, white, teenage male with poor social skills seeks fellow XBOX enthusiast to share long nights in front of the bedroom TV.
‘Trevor’, aged 15 from Guilford
That word…. ‘Game’
Straw pole:
[a] Never played a PC/console/mobile game for pleasure[b] Have but only a handful of times[c] Do so once every couple of months[d] Do so regularly (about every month)
How much of a ‘gamer’ are you?
The reality:
• 18 to 35 – core market for Sony & Microsoft• 41% female• 42% aged 25 to 49• 35% income of $50k to $100k• 16% income > $100k
The gamer demographic
Key message!
• Learners are changing• Opportunity NOT threat • T&D needs to evolve to take advantage.
The ‘natives’ are digital
M.I.T.Carnegie Mellon
The MOVES Institute
University of Southern California
Penn State University
EA Games & NESTA
BECTaUniversity of Warwick
Coventry University
JISC
GBL is a ‘hot topic’
Birmingham University
A.W.M.D.T.I.
LearningLab
NOKIA
Microsoft
Intel
University of Central England
Birmingham GBL event
www.seriousgames.org.uk
www.applyseriousgames.com
Why we use GBL
So why should YOUbe interested?
Performance improvementAwareness of roleCompetency testingAssessment/ROIRecruitmentCustomer educationPromotional toolInductionMotivational toolsAspirational toolsBest practise
Why we use GBL
Games are increasingly social (e.g.XBOX live & MMORPG’s)
It’s not all “Single-player!”
Multiplayer GBL = Social
learning environments
Are hyperlinks
Interactive????
Click here
Are hyperlinks really an example
Interactive????
Click here
Are hyperlinks really an example of interactivity?
Interactive????
Click here
Recall, memorise, identify & list information
= Shallow learning
The weakness of eLearning
Develop understanding, comprehension, appreciation
= Deep learning
The strength of GBL
Realistic environments & systems
Characteristics of games
Clearly defined rules
Clearly defined objectives
Truly interactive
Clear outcomes & feedback
Adapt (flow state)
Foster high cognitive activity
….are enjoyable
Examples of GBL in action
Business education & management training
Examples of GBL in action
Corporate & Social responsibility
Examples of GBL in action
Retail careers advisory / staff training
Examples of GBL in action
ITQ – portfolio creation
Examples of GBL in action
Leisure centre – staff training
Examples of GBL in action
Sales force training
Examples of GBL in action
Hospitality & catering - training
Examples of GBL in action
Telesales – staff product knowledge training
It is all in the blend!
Enhancement not replacement
• Games DON’T do content (the theory)
• Games DO enable learners put the theory into practise.
Partnerships are key – EPIC, Fuel, John Matchetts, Edexcel & Coventry University
The future….
Tools (middleware & authoring platforms) for non-technical learning professionals.
Allow YOU to create, manage and deploy GBL quickly and easily.
Kevin Corti,Managing Director
Contact info
PIXELearning Ltdwww.pixelearning.comT: +44 (0) 24 7623 6971
Richard Smith,Sales Director