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CONTENT
Part A COMPANY OVERVIEW ………………………………………………………… 03 – 09
Part B BUSINESS LINES OVERVIEW ……………………………………………….. 10 – 23
Media Network ……..…………………………………………………… 10 – 12
AdMicro ….…………………………………………………………………. 13 – 16
SohaGame ...…………………………………………....................... 17 – 19
E-Commerce ...……………………………………………………………. 20 – 21
Part C FINANCIAL INFORMATION ……………………………….................... 24 – 26
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COMPANY OVERVIEW
3
VCCORP: VIETNAM COMMUNICATIONS CORPORATION
Innovation. Non-Stop! to bring Vietnam’s digital society to the next level.
The gatekeeper for the major internet markets in Vietnam
Vision
To dominate the Internet market in Vietnam by 2016.
(Current position: leading company)
Mission
“ ”
4
VCCORP MILESTONES
2012
5
FOUNDERS
His success in developing VCC to be the leading new-media company in Vietnam began when he founded his first online community, TTVNOL, from a garage start-up in 2000. After founding this network, he founded the first online media & news portal Tintucvietnam in 2002. In 2005, he founded the first private company in mobile value added services and internet content, which formed the initial foundation of the current-day VCC.
As a natural entrepreneur, Thang has been the first mover in all the emerging internet sectors in Vietnam including media content, social network, mobile content & services, and ecommerce. Naturally, VCC became an innovative leader of Vietnam’s internet & media industry. As the technology strategist, he has been the chief architect of disruptive technologies in Vietnam in the last 10 years including CMS, key portal technologies, and cloud computing to name a few.
Mr. Vuong Vu Thang is the Founder and CEO of VCCorp
Mr. Vuong Vu ThangFounder, CEO
With unparalleled know-how in internet monetization, Nguyen The Tan’s leadership is driving the growth of VCC. His results are apparent as he oversaw 100% annual growth in advertising, mobile services and ecommerce revenue for each of his last 6 years at VCC. As a strategic visionary within the industry, Nguyen The Tan’s work has made a tremendous impact within the Vietnamese marketplace.
Before joining VCC, Tan was Vice-Director of one of the largest telco companies in Vietnam, Viettel Fixed Telecom. Before Viettel Telecom, he was the division director at a leading software and system integration company, CMC. There he built a e-library solutions platform and expanded the distribution of CMC’s software and solutions towards broader segments within the market.
Mr. Nguyen The Tan is the Co-Founder and COO of VCCorp
Mr. Nguyen The TanCo-Founder, COO
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MANAGEMENT CULTURE
Company motor: Innovation non-stop
Founders: Serial entrepreneurAlways be the first mover
Management philosophy: Delegation and challenging
Not one-man company,large number of small teams
Creativeness
Loyalty
Harmonious relationship
In-housedevelopment
first
VCCORP MARKET COVERAGE
33M internet user reach (90% of VN internet population)
22M mobile user reach (80% of VN Smartphone population)
10,000+ online & mobile advertisers
100,000+ small business merchants
12M e-commerce visitors & buyers
Largest Ad network with 200+ top publishers in Vietnam, 30 of them are exclusive
22 leading products with presence in 20+ verticals; 14 sites are in top 100 websites in Vietnam
(news, finance, family, teenage, auto, high-tech, online advertising, B2C and C2C, content consumption mobile)
8
VCCORP OVERVIEW
Overview
First mover DNA
50% YoY Growth
33M web audience
22M mobile audience
1,400 employees
Investors
33M 22M
9
BUSINESS LINES OVERVIEW
10
ONLINE NEWS & MEDIA
#2
#1
#1
#1
#1
#1
#1
#4
11
5 Leading Communities
ONLINE NEWS & MEDIA
Launched in 2002 with general news
Currently the largest media network with 10 leading websites
Capability to reach 90% of the media audience in Vietnam
Leadership in general news, mobile news, and vertical/lifestyle news segments including: finance,
entertainment, auto, high-tech, family & woman, children, teenagers, etc.
11M visits per day
26M users per month
1.8B page views per month
20% growth per quarter
12
ADMICRO – AD NETWORK
Ability to reach 33M out of the 36M Internet users in Vietnam:
• 8.2M A class readers
• 22M mobile readers
• 15.5M family and female readers
• 18.5M young readers
• 26M public readers
Big Brand customers: more than 600 big brand
customers including Samsung, LG, Panasonic, Acer,
Vinaphone, and Mobifone
Small and medium customers: we serve more than
10,000 SME customers within e-commerce, logistics,
education, and cosmetics to name a few
#1 Adnetwork in Vietnam with 33% market share
200 top publishers
10,000+ advertisers
3B page views per month
1B ads impression per day
Annual growth: 50%
13
ADMICRO SOLUTIONS
14
Other innovative product lines
TVC Online: Power of internet into TV advertising’s lively features
Balloon Ad:Unique advertising position that draw attentions by in intelligent ad movements
Mobile Ad:Integrated mobiles advertising solutions for trusted partners within adnetwork
Box App:Great combination between content & display advertising
Premium Ad:Premium displayposition onprestigious websites
AdmarketA self-serving system
that allows buyer to buy & to monitor the budget &
performance in real-time.
AdXA real-time bidding system that allows buyers to manage multi ad exchange
through one interface
Content SolutionsInformation packaging for
online PR articles and viralmarketing. Brand monitoring and
news clipping service. Alsoprovides content marketing solutions
Serve SMB, focus on performance base
Serve BIG BRAND, connect to international Adnetworks
ADMICRO TECHNOLOGY
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• Intelligent data processing systemProcess 100k rps. Store over 450B records and 75TB of dispersive data. Manage 1B ad impressions/day & 31M unique visitors
• Behavior targeting technology
Distribute banner ads to viewers based on unique information, past behaviors, and interests
• Re-targeting technology
Distribute banner ads to viewers based on the websites they have visited. Banner ads will always target exact viewers even when they leave websites to visit others
• Demographic targeting
Target viewers based on demographic info such as age, gender, and interests
• IP2 location technology
Locate user locations including their specific Vietnam province and city with an accuracy greater than 90%
• Self-serving advertising systemAllow customers to actively manage their campaigns including ad design process, ad launch parameters, and total campaign ad spending via innovative budget controls
• Frequency capping & anti-fraud technology
Optimize advertising effectiveness by controlling the frequency of banner displays and monitoring ad campaigns in real-time
• DSP and RTB system
Provide real-time bidding and demand-side platform to work with other international systems such as Google Ads, Facebook Ads and allow advertisers to buy banner ads directly and efficiently in a large scale
• Real-time Analytics systems
Fast, accurate and transparent to users
• IAB standard & VAST/VPAID certification
With international standard, we are able to run ads and in-stream ads smoothly on any platform
We have dedicated time and effort tobuild and develop
ADMICRO WEBSITE NETWORK
General news: 1B+ page views and 200 million visits a month: Dantri, VTV, Nguoilaodong, VCTV and SohaNews
Entertainment Portal: Loved and visited frequently by more than 18.5M young readers from the age of 13-25, includes: Kenh14, Sannhac, Gamek and Genk
Family – Women – Health: 175M page views and 35M visits a month: Suc Khoe Doi Song, Giadinh, Afamily, Guu and Health subpage in Dantri
Finance – Business (A-class): 50 M page views and 8.2M visits a month: CafeF, VnEconomy, Diendan doanhnghiep, Autopro and the Business subpage in Dantri
E-commerce: 95M page views and 17M visits a month: Rongbay, Muare, Enbac, Muachung
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SOHAGAME – DOMINATE SMARTPHONE GAME MARKET
53.8%
11.5%
4.5%
5.0%
23.2%
Sohagame
VTC
VNG
MC Corp
Sgame
Others
17
FASTEST GROWING MOBILE & WEBGAME PLATFORM
2011
2012
2013
• 27 Employees
• Start building the very first dedicated platform for gamers in Vietnam.
• Explore the market by 6 Social games and 1 Webgame
• 56 Employees
• Published 3 Web games and 1Smartphone game
• Fastest growing Webgameplatform in 2012 and leading the market in number of new webgame (34 new webgame in 7 months)
• Q4-2012, Pioneer in Smartphone game platform (iOS and Android)
• 102 Employees
• Top 3 Biggest Game Publishers in Vietnam
• #1 Smartphone Game platform
• Published 6 client & web games, 14Smartphone games, channeling 72 web games
• Dominated Smartphone game market with more than 53% of market share
• ~1 Mil USD monthly revenue
• Planning to expand to SEA for Smartphone game in 1-2 years
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SOHAGAME – UNIQUE COMPETITIVE ADVANTAGES
Game platformstrategy
Ad & User Acquisition
network
• First mover and open for all competitors: Open game platform for all competitors in 2012. Grow from zero to 2.8 M users in 2013 and double in 2014
• Leading payment service: First mobile payment service for game market, serve 10+ other game publishers
• MySoha Social Network, Game Launcher, and Game Portal
• #1 Ad-network, reach most gamers in Vietnam (with single ID)
• Huge traffic with low cost
• Gamer behavior tracking for efficient targeting and re-targeting
• Unique mobile ad-network dominating mobile page views in Vietnam
Ability to set trend
• Owning gamek.vn, the biggest game journal in Vietnam
• Owning biggest youth entertainment media: kenh14.vn with 10+ millions of unique users
• Successfully setting new big trend for card-battle mobile games in 2013
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VCCORP E-COMMERCE OVERVIEW
12M visitors & buyers
100,000+ small & medium merchants
Leading in key segment of B2B2C and C2C market
• Real Estate, Automotive, Fashion, Mass Jobs
• Classifieds (rongbay.com), E-marketplace (enbac.com), C2C commerce (muare.vn), Online food
delivery (eat.vn)
Sohapay is the #1 payment gateway, manages 30% of Vietnam’s online transactions
Long term traffic acquisition cost
20
VCCORP E-COMMERCE PRODUCTS
E-marketplace model
Real estate, Job, Automotive Fashion, electronics
21
TECHNOLOGICAL STRATEGY & TECHNICAL STATISTICS
Technological leadership is essential for product
innovation
Mass market technology development and
deployment is VCC’s competitive advantage,
bringing the cost of servicing 1 user to just 50% less
than our competitors
VCC is positioning the biggest cloud computing
platform in Vietnam to interact with all aspects of
the internet, it currently serves 30M+ users through
billions of ad-views everyday
All technology is open source or in-house
development, VCC does not buy proprietary systems
Over 2.6B pageviews / month
Over 1B ads impressions per day (about 200 GB
data per day)
Unique visitor reach: 33M internet users / month.
Nearly 3.5M unique visitors / day
Mobile Ads Network reaches: 22M mobile users
Advertising/Tracking system: 25,000 request/s
Image streaming system: 45,000 requests/s
Video streaming system: 1,200 requests/s
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MASTERED TECHNOLOGIES
Mastered large scale technologies to support the mass
markets and large customer populations
Big Data Processing: distributed and parallel computing
processes hundreds of Terabytes of data, ultimately
providing real-time data for VCC’s online advertising
system
Private Cloud Computing (IaaS and SaaS)
High Scalability: 10Gbps network, LVS, Ha-Proxy, Citrix,
high performance and distributed storage, high
performance caching and streaming
Vietnamese natural language processing: tokenization,
live analysis and processing Vietnamese documents
Real time message service: broadcasts messages to users with the limited resources
Ad distribution and Targeting Platform
Payment Platform: Connects to 95% of domestic banks in Vietnam
PC and Mobile Gaming Platform
TV device : Soha TV Box
P2P-streaming hybrid technology: SohaPhim&SohaLiveTV
SMS and Voice Platform
Security: VLan, VPN server, Firewall, IDS-IPS, Antivirus
IP location detection engine
23
FINANCIAL INFORMATION
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915
24
2011 2012 2013
Revenue Trend
Revenue ($M)
50%31%
11%8%
2013 Revenue Sources
Ad-Media SohaGame E-Commerce Others
REVENUE HIGHLIGHTS
VCCorp’s y-o-y revenue growth is 50%, a very impressive number considering the big scale of the company
Despite the economic downturn, the company top line still grew 54%, reaching $24M in 2013 Almost all of VCCorp’s revenue comes from Ad & Game, the 2 fastest growing and most profitable sectors
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