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Running head: [Shortened Title up to 50 Characters]1
Company Name: A Financial Analysis
[Author Name(s), First M. Last, Omit Titles and Degrees]
[Institutional Affiliation(s)]
[Shortened Title up to 50 Characters] 2
Abstract
[The abstract should be one paragraph of between 150 and 250 words. It is not indented.
Section titles, such as the word Abstract above, are not considered headings so they don’t use
bold heading format. Instead, use the Section Title style. This style automatically starts your
section on a new page, so you don’t have to add page breaks. Note that all of the styles for this
template are available on the Home tab of the ribbon, in the Styles gallery.] You will write this
section during the final submission
Keywords: [Click here to add keywords.]
[Shortened Title up to 50 Characters] 3
[Be sure to remove all red comments before final submission]
[Update tables by right clicking on each table and choosing update all]
Table of Contents
Abstract................................................................................................................................2
Table of Tables.................................................................................................................5
Table of Figures...............................................................................................................5
Company Name: A Financial Analysis................................................................................6
Company Overview.............................................................................................................6
History.............................................................................................................................6
Current Market.................................................................................................................6
Strategic Analysis................................................................................................................6
SWOT..............................................................................................................................7
Weaknesses..................................................................................................................7
PESTLE...........................................................................................................................7
Strategic Summary...........................................................................................................8
Financial Statements and Ratios..........................................................................................9
Liquidity..........................................................................................................................9
Asset Management...........................................................................................................9
Debt Management..........................................................................................................10
Profitability....................................................................................................................10
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Financial Statement Overview.......................................................................................10
Stock Analysis....................................................................................................................11
Stock Price Trends.........................................................................................................11
Investor Return..............................................................................................................13
Performance Forecast....................................................................................................14
Stock Analysis Summary...............................................................................................14
Comparative Analysis........................................................................................................15
Overall Company Performance.....................................................................................15
Overall Industry Performance........................................................................................15
Overall Market Perforamnce.........................................................................................15
Example Investment......................................................................................................15
Conclusion.........................................................................................................................16
References..........................................................................................................................17
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Table of Tables
Table 1 - Liquidity Ratios................................................................................................................9
Table 2 - Asset Management............................................................................................................9
Table 3 - Debt Management...........................................................................................................10
Table 4 - Profitability.....................................................................................................................10
Table of Figures
Figure 1 - XYZ 5-Year Stock Performance (gurufocus.com,2017)...............................................12
Figure 2-NASDAQ 5 Year Perforamnce (marketwatch.com, 2017).............................................13
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Company Name: A Financial Analysis
You will write this section last for the final submission. This will be a 3 – 4 paragraph
summary of the paper. This section will introduce each of the main headings (company
overview, strategic analysis, financial analysis, stock analysis, comparative analysis). The title
above remains un-bolded and centered as the first heading to the paper.
Company Overview
All headings are appropriately placed in the following template. Leave headings at their
current level. Level 1 headings indicate main sections or chapters. Level 2 headings introduce
sub-sections. Level 3 headings begin main paragraphs. Note, level 3 headings include a period
and begin the paragraph immediately following the heading without moving to the next line.
Level 1 and 2 headings should always be followed by a brief transition paragraph or summary of
the next section.
Introductory paragraph. Summarize the section in 1 – 2 paragraphs including the history,
current market, and the overall image of the organization.
History
Provide a brief overview of the company, how it was founded, when it became publically
traded, etc.
Current Market
Include a brief 2 – 3 paragraph description of the current market the organization operates
in (e.g. Apparel, Sporting Goods, Travel and Entertainment, etc). Also describe the regional
market (Global, U.S. Only, etc). Describe which stock market the company is traded on. Include
at least 3 – 4 of the top competitors in the market.
Company Summary
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This is the concluding paragraph for Company introduction and overview. This
paragraph will transition to the strategic analysis. Provide a similar overview as the introductory
paragraph and highlight the next perspective is an analysis of the external and internal factors
and influences of the organization.
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Strategic Analysis
Introductory Paragraph, again 1 – 2 paragraphs highlighting the key examinations
included in the strategic analysis. The strategic analysis herein incorporates two perspectives, an
examination of the company’s strengths, weaknesses, opportunities, and threats (SWOT) as well
as a broader market examination using the PESTLE analysis (political, economic, social,
technological, legal, and environmental).
SWOT
The assessment or review of the strengths we (SWOT) – Use Case Data Part 1. May use
level three headings for SWOT as illustrated below. Be sure to cite information. The
information can come from a number of sources and should not be a reference to another SWOT
created for the company.
Strengths. Highlight 2 – 3 key strengths. This may be a short paragraph or only one or
two sentences. The same applies for weaknesses, opportunities and threats below..
Weaknesses. Note, this is a level 3 heading. Notice how the paragraph begins right after
the period and continues without moving to the next line.
Opportunities.
Threats.
Following threats make sure to summarize the overall section and transition to PESTLE.
Explain in 1 – 2 sentences what the perspective difference is between SWOT and PESTLE
PESTLE
The assessment or review of the PESTLE factors – Use Case Data Part 1
This format should be very similar to the SWOT. Level 3 headings for each and 2 – 3
highlights. Short paragraphs of 2 – 3 sentences.
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Political.
Economic.
Social.
Technological.
Legal.
Environmental.
Following environment summaries the PESTLE analysis
Strategic Summary
Each main chapter (level 1 heading) will be concluded with a brief summary of that
section.
Provide a 1 – 2 paragraph summary of the SWOT and PESTLE. Compare and contrast
key elements of SWOT and PESTLE. Are there similarities, differences, perspectives, etc?
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Financial Statements and Ratios
Transition paragraph introducing the difference between financial ratio analysis and
strategic analysis. What is financial ratio analysis and what does it provide by way of examining
the organization? This section uses Company Data Collection Worksheet 2
Liquidity
Discuss the overall trend in liquidity ratios. What do the liquidity ratios illustrate
generally?
Include the table as illustrated below and be sure to label it as a table using the references
tab in MS Word. A Table of Tables will then be added after the Table of Contents. Note the
format of the table is not a copy and paste from the spreadsheet. Use the proper boarders and
formatting for tables according to APA style as well.
Two paragraphs for each level 2 heading in this section. 1st paragraph describes the ratios
and what they indicate. Be sure to cite where you obtained your definitions. Do not quote
definitions, paraphrase and describe the ratios.
2nd paragraph identifies trends and patters (example: As illustrated in Table 1 – Liquidity
ratios, the company’s Current Ratio shows a 35% change from 2015 to 2016). Use the years and
data collected in class during the financial ratio segment. Be sure to cite the data source.
2014 2015 Change 2016 ChangeCurrent Ratio Quick Ratio Cash Conversion Cycle
Table 1 - Liquidity Ratios
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Asset Management
Repeat the same layout and discussion as liquidity. Reference data collection sheet Case
Part 2 – Financial Ratios
2014 2015 Change 2016 ChangeInventory Turnover Ratio Days Inventory Outstanding Days Sales Outstanding (DSO) Total Asset Turnover (TAT)
Table 2 - Asset Management
Debt Management
Repeat same style. Reference data collection sheet Case Part 2 – Financial Ratios
2014 2015 Change 2016 ChangeDebt Ratio Debt to Equity Days Payables Outstanding Interest Coverage
Table 3 - Debt Management
Profitability
Repeat the same style. Reference data collection sheet Case Part 2 – Financial Ratios
2014 2015 Change 2016 ChangeProfit Margin on Sales Gross Margin Basic Earning Power Return on Assets (ROA)Return on Equity (ROE)
Table 4 - Profitability
Financial Statement Overview
Summarize and discuss the overall results shown above. How do they compare to each
other? E.g. The Company shows an overall increasing trend in debt but counters the rising debt
with increasing profitability.
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Stock Analysis
Overview of the stock analysis section. 2 – 3 paragraphs. Each of the sections Pricing,
Performance, and Value Forecast may include charts created by you (not image copied from
website). Use the references – Figure label and include a Table of Figures. Each section should
include discussion on (a) company results, (b) Industry or competitor results (may choose
one main competitor), and (c) Market results (gurufocus has market results).
Stock Price Trends
Introduce the pricing section. Overview the method and the data included in the pricing
section. This should be 2 – 3 sentences to transition the Stock Price Analysis Do not include a
table here – describe the trends and results compared to your competitor company. **Rows
from Valuation Worksheet completed in class. 1 – 2 paragraphs for each of the following :
Method. Describe your method for collecting data and analyzing below. Example: The
high, low, and closing stock prices for all trading dates between 2013 and 2015 was collected
from Nasdaq.com. The maximum, minimum and average closing prices for each year are
leveraged below to evaluate growth forecasts. All references to growth rate were calculated
using a five year compound growth formula.
Pricing. Describe the pricing and growth trends over five years compared to your
competitor (no table). How does growth rate compare? How does average five-year prices
compare? Were there any big declines or increases worth mentioning? Use the data table to
describe and highlight key points.
The stock price trend for XYZ illustrated in a 5-Year pattern in Figure 1. Discuss the
overall trends (reference the stock analysis article for verbiage).
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Figure 1 - XYZ 5-Year Stock Performance (gurufocus.com,2017)
The primary competitor ABC stock prices are illustrated in Figure 2 – ABC 5-Year Stock
Performance. Compare and contrast stock prices from your company with the competitor
company.
Figure 2 – ABC 5-Year Stock Performance (gurufocus.com,2017)
Figure 3 – Nasdaq Composite 5-year Performance, illustrates the changes in the overall
market. (Define what Nasdaq composite is). Compare and contrast with the NASDAQ
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performance. “When compared with the NASDAQ performance over the same period of time a
(similar/different/contrasting,etc) trend can be seen in Figure 3 – NASDAQ 5-Year Performance.
Figure 3-NASDAQ 5 Year Perforamnce (marketwatch.com, 2017)
Investor Return
Introduce the investor return section here. Provide an overview the ratios included and
the difference between price model above and the investor return analysis.
Each level 3 heading below should include 1 – 2 paragraphs with (1) description of the
ratio and what it is used to evaluate and (2) highlights of the company compared to industry or
competitor) do not include any tables or charts in this section:
Earnings Per Share. Discussion of row 14*** including average, growth, competitor
and market (market growth over 5 years -0.7% - gurufocus.com). What is EPS and what does it
indicate or measure? How does the company compare to competitor on EPS?
Dividends Per Share. Repeat format for EPS. Mention, if no dividends (growth in EPS
indicates no dividends because of reinvesting) (decline in EPS indicates no dividends because no
profit)
Book Value Per Share. Use row 16. Repeat format for EPS
Price Earnings Ratio. Row 18
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Dividend Yield. Row 21
Payout Ratio.
Return on Equity. Row 25
Performance Forecast
Transition to forecast section with 1 – 2 sentences describing the three methods included.
Identify the differences between market, price and dividend valuations.
Complete and discuss a value forecast based on earnings and based on dividends. 1 – 2
paragraphs for each level 3 heading. Do not include the formulas, tables, or charts here. Use
descriptive writing to explain how each model is calculated and what it indicates or suggests.
Market Closing Price Model. Price forecast for next year (Market Value). Price 2018
(or most recent year) * (1 + compound growth rate).
Earnings Model. for next year – calculate using row 31
Dividends Model. If your company does not have dividends, reference indicators or
statements (cited) as to why. Do they reinvest? Did they not have profit available to common
shareholders? Etc.
Forecast. Likelihood of consistency in forecasts based on trends – reference the trends
illustrated in the price charts are the forecasts likely consistent or likely overvalued/undervalue?
Example: Based on the trends illustrated and discussed above for the company pricing, the
stock price is likely undervalued as trends show a steady increase. Additionally, the five year
forecast includes the start-up year with low pricing.
Stock Analysis Summary
2 – 3 paragraphs summarizing the above findings and transitioning paper to next section.
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Comparative Analysis
This will be the final concluding section of the paper. This section should incorporate
discussion on the prior four sections including: company overview, strategic analysis, financial
analysis and stock analysis. This section should be no more than 3 pages.
Overall Company Performance
Explain, based on the four prior sections the company’s overall performance (growth,
decline, up and down, etc) and what factors indicate or support this conclusion. This section
should be 2 to 4 paragraphs comparing and contrasting each of the prior sections.
Overall Industry Performance
Same as the company, but compare and contrast the industry (identified in company
overview) and/or top three competitors. Be sure to include overall (steady, growth, decline, etc)
and the factors indicating or supporting this conclusion.
Overall Market Perforamnce
Same as industry and company performance but this time assess the overall performance
of the stock market (e.g. NASDAQ).
Example Investment
Explain the background for your example investment (this is outlined in the Module 4
instructions). The example investment illustrates how the company, industry, and market
performance relate to investment outcomes. In this example, the investor has an income greater
than living expenses. The example investor has a liquid net worth of $1,000,000… etc (continue
from Module 4 Instructions).
Based on the analysis provided herein, XYZ would likely return a _____ to _____
percent on investment. With a 100,000 investment in common stock, the investor can expect an
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annual return of _________. Over five years, assuming an annual average growth of ____, the
investor would have a total return of ______.
If the investor were to hold the funds in a savings account at 5% interest per year for five
years instead of investing in XYZ common stock, the investor would have a guaranteed return of
________. The savings account is the risk free option ensuring that the investor would be able to
confidently expect the return of $_______.
The stock return is (greater or lower) but also has (more / less) risk than the savings
account return. Based on the analysis of this report and the example investment comparison, the
__________ option would return the highest return over five years.
Conclusion
Provide a 3 – 4 paragraph conclusion for the entire paper. What was discussion and what
was concluded. What do you still not know or have to assume? Why?
This should be similar to the introduction at the beginning of the paper, but include
specific information and data that the reader should notice.
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References
Last Name, F. M. (Year). Article Title. Journal Title, Pages From - To.
Last Name, F. M. (Year). Book Title. City Name: Publisher Name.
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General Notes:
Citations - Political (Smith, 1996)
According to Smith (1996)
General –
No bullet lists
Use paragraphs
Explain why it is a weakness, strength, etc.
Leave out personal opinion – state fact and support with citation
Example: I was reading a study….
Instead: The Disney financial assessment (2016) indicates that….
Avoid contractions – don’t, didn’t, won’t, isn’t
Avoid slang or acronyms