COMPANY CREDENTIALS. Background Information OZ has the passion, experienced, knowledgeable staffs on the fields below: –Brand and Marketing consultation

COMPANY CREDENTIALS

Background Information

• OZ has the passion, experienced, knowledgeable staffs on the fields below:– Brand and Marketing consultation – Activation– Brand building– Event management– Direct Marketing– Market Research– Art design

Core team

Nguyen Manh TuongPham Xuan Duc

Le Xuan BinhBui Huy Quang

Nguyen The LocDao Quynh Loan

Do Hoai NamTran Thi Phuong Lien

Bui Tran Quoc ThyLam Thi Ngoc Yen

• Managing Director• Operation Director• Strategy Planer• Account Director• Vice Director• Design Manager• Production Manager• Account Manager• Account Manager• Operation Manager

Core team

Nguyen Manh TuongManaging Director

[email protected] years at: AC Nielsen; Unilever; Customer Insights (market research; marketing operation & advertising)

Pham Xuan DucOperation Director

[email protected] years at: AC Nielsen & MD for Local company(market research operation and brand building)

Le Xuan BinhStrategy Planer

[email protected] years at: Unilever; Customer Insights; Bates Asia(advertising; Planer)

Bui Huy QuangAccount Director

[email protected] years at: Mai Thanh; Unilever; CI & Pepsi (advertising; marketing operation & trade marketing)

Nguyen The LocVice Director

[email protected] years at: KCD design (managing director)(design for advertising and production)

mailto:[email protected]

OZ connection

Ha NoiNguyen Cong Binh & Tran Ngoc Tuan Anh - 9 years experience as a marketing supervisor & ManagerHai PhongTran Trung Dung - 9 years experience as a marketing supervisorCentral (from Da Nang to Thanh Hoa)Pham Dinh Thanh - 9 years experience as a marketing supervisor.Central & highland (Base at Nha Trang)Tran Thi Phuong Hong– 8 years experience as a marketing supervisor.Mekong Delta (Base at Can Tho)Ngo Van Do – 9 years experience as a marketing supervisor.

Rach Gia

Long Xuyen

Bac Lieu

Tan AnMy Tho

Ben Tre

Cao Lanh

Vinh Long

DONG THAPAN GIANG

KIEN GIANG

CA MAU

SOC TRANG

TRA VINH

BEN TRE

TIEN GIANG

VINH LONGCAN THO

BAC LIEU

Sa Dec

Chau Doc

Ha Tien

Ca Mau

LONG AN

PHU QUOC

Buon Me Thuot

Nha Trang

Da Lat

Tay Ninh

Phan Thiet

Vung Tau

DAC LAC

KHANH HOA

NINH THUAN

BINH THUAN

LAM DONGTAY NINH

BINH PHUOC

BA RIA VUNG TAU

DONGNAI

Phan Rang

Bien Hoa

BINH DUONG

HO CHI MINH

LAI CHAU LAO CAI

SON LA

HA GIANGCAO BANG

LANG SON

THAI NGUYEN

VIET TRI BAC GIANG

HAI PHONG

QUANG NINH

THAI BINH

NAM DINH

Vinh

YEN BAI

NGHE AN

THANH HOA

HA TINH

Cam Pha

Ha Long

TUYEN QUANGBAC CAN

BAC NINH

Hoa Binh

Son tay

NINH BINH

HAI HUNG

Dien Bien Phu

HANOI

Hue

Da Nang

Kontum

Qui Nhon

QUANG NAM

QUANG NGAI

KON TUM

BINH DINH

GIA LAI

PHU YEN

QUANG BINH

QUANG TRI

THUA THIEN HUE

Playcu

Tuy Hoa

Dong Hoi

Dong Ha

Quang Ngai

Tam Ky

Hoan Lao

Quang Tri

Lang CoPhu Bai

Dai Loc

Que Son

Hoi An

Nui Thanh

Duc Pho

Bong Son

Phu Cat

An Khe

Dien Ban

Rach Gia

Long Xuyen

Bac Lieu

Tan AnMy Tho

Ben Tre

Cao Lanh

Vinh Long

DONG THAPAN GIANG

KIEN GIANG

CA MAU

SOC TRANG

TRA VINH

BEN TRE

TIEN GIANG

VINH LONGCAN THO

BAC LIEU

Sa Dec

Chau Doc

Ha Tien

Ca Mau

LONG AN

PHU QUOC

Rach Gia

Long Xuyen

Bac Lieu

Tan AnMy Tho

Ben Tre

Cao Lanh

Vinh Long

DONG THAPAN GIANG

KIEN GIANG

CA MAU

SOC TRANG

TRA VINH

BEN TRE

TIEN GIANG

VINH LONGCAN THO

BAC LIEU

Sa Dec

Chau Doc

Ha Tien

Ca Mau

LONG AN

PHU QUOC

Buon Me Thuot

Nha Trang

Da Lat

Tay Ninh

Phan Thiet

Vung Tau

DAC LAC

KHANH HOA

NINH THUAN

BINH THUAN

LAM DONGTAY NINH

BINH PHUOC

BA RIA VUNG TAU

DONGNAI

Phan Rang

Bien Hoa

BINH DUONG

HO CHI MINH

Buon Me Thuot

Nha Trang

Da Lat

Tay Ninh

Phan Thiet

Vung Tau

DAC LAC

KHANH HOA

NINH THUAN

BINH THUAN

LAM DONGTAY NINH

BINH PHUOC

BA RIA VUNG TAU

DONGNAI

Phan Rang

Bien Hoa

BINH DUONG

HO CHI MINH

LAI CHAU LAO CAI

SON LA

HA GIANGCAO BANG

LANG SON

THAI NGUYEN

VIET TRI BAC GIANG

HAI PHONG

QUANG NINH

THAI BINH

NAM DINH

Vinh

YEN BAI

NGHE AN

THANH HOA

HA TINH

Cam Pha

Ha Long

TUYEN QUANGBAC CAN

BAC NINH

Hoa Binh

Son tay

NINH BINH

HAI HUNG

Dien Bien Phu

HANOI

LAI CHAU LAO CAI

SON LA

HA GIANGCAO BANG

LANG SON

THAI NGUYEN

VIET TRI BAC GIANG

HAI PHONG

QUANG NINH

THAI BINH

NAM DINH

Vinh

YEN BAI

NGHE AN

THANH HOA

HA TINH

Cam Pha

Ha Long

TUYEN QUANGBAC CAN

BAC NINH

Hoa Binh

Son tay

NINH BINH

HAI HUNG

Dien Bien Phu

HANOI

Hue

Da Nang

Kontum

Qui Nhon

QUANG NAM

QUANG NGAI

KON TUM

BINH DINH

GIA LAI

PHU YEN

QUANG BINH

QUANG TRI

THUA THIEN HUE

Playcu

Tuy Hoa

Dong Hoi

Dong Ha

Quang Ngai

Tam Ky

Hoan Lao

Quang Tri

Lang CoPhu Bai

Dai Loc

Que Son

Hoi An

Nui Thanh

Duc Pho

Bong Son

Phu Cat

An Khe

Dien Ban

Hue

Da Nang

Kontum

Qui Nhon

QUANG NAM

QUANG NGAI

KON TUM

BINH DINH

GIA LAI

PHU YEN

QUANG BINH

QUANG TRI

THUA THIEN HUE

Playcu

Tuy Hoa

Dong Hoi

Dong Ha

Quang Ngai

Tam Ky

Hoan Lao

Quang Tri

Lang CoPhu Bai

Dai Loc

Que Son

Hoi An

Nui Thanh

Duc Pho

Bong Son

Phu Cat

An Khe

Dien Ban

Rach Gia

Long Xuyen

Bac Lieu

Tan AnMy Tho

Ben Tre

Cao Lanh

Vinh Long

DONG THAPAN GIANG

KIEN GIANG

CA MAU

SOC TRANG

TRA VINH

BEN TRE

TIEN GIANG

VINH LONGCAN THO

BAC LIEU

Sa Dec

Chau Doc

Ha Tien

Ca Mau

LONG AN

PHU QUOC

Buon Me Thuot

Nha Trang

Da Lat

Tay Ninh

Phan Thiet

Vung Tau

DAC LAC

KHANH HOA

NINH THUAN

BINH THUAN

LAM DONGTAY NINH

BINH PHUOC

BA RIA VUNG TAU

DONGNAI

Phan Rang

Bien Hoa

BINH DUONG

HO CHI MINH

LAI CHAU LAO CAI

SON LA

HA GIANGCAO BANG

LANG SON

THAI NGUYEN

VIET TRI BAC GIANG

HAI PHONG

QUANG NINH

THAI BINH

NAM DINH

Vinh

YEN BAI

NGHE AN

THANH HOA

HA TINH

Cam Pha

Ha Long

TUYEN QUANGBAC CAN

BAC NINH

Hoa Binh

Son tay

NINH BINH

HAI HUNG

Dien Bien Phu

HANOI

Hue

Da Nang

Kontum

Qui Nhon

QUANG NAM

QUANG NGAI

KON TUM

BINH DINH

GIA LAI

PHU YEN

QUANG BINH

QUANG TRI

THUA THIEN HUE

Playcu

Tuy Hoa

Dong Hoi

Dong Ha

Quang Ngai

Tam Ky

Hoan Lao

Quang Tri

Lang CoPhu Bai

Dai Loc

Que Son

Hoi An

Nui Thanh

Duc Pho

Bong Son

Phu Cat

An Khe

Dien Ban

Rach Gia

Long Xuyen

Bac Lieu

Tan AnMy Tho

Ben Tre

Cao Lanh

Vinh Long

DONG THAPAN GIANG

KIEN GIANG

CA MAU

SOC TRANG

TRA VINH

BEN TRE

TIEN GIANG

VINH LONGCAN THO

BAC LIEU

Sa Dec

Chau Doc

Ha Tien

Ca Mau

LONG AN

PHU QUOC

Rach Gia

Long Xuyen

Bac Lieu

Tan AnMy Tho

Ben Tre

Cao Lanh

Vinh Long

DONG THAPAN GIANG

KIEN GIANG

CA MAU

SOC TRANG

TRA VINH

BEN TRE

TIEN GIANG

VINH LONGCAN THO

BAC LIEU

Sa Dec

Chau Doc

Ha Tien

Ca Mau

LONG AN

PHU QUOC

Buon Me Thuot

Nha Trang

Da Lat

Tay Ninh

Phan Thiet

Vung Tau

DAC LAC

KHANH HOA

NINH THUAN

BINH THUAN

LAM DONGTAY NINH

BINH PHUOC

BA RIA VUNG TAU

DONGNAI

Phan Rang

Bien Hoa

BINH DUONG

HO CHI MINH

Buon Me Thuot

Nha Trang

Da Lat

Tay Ninh

Phan Thiet

Vung Tau

DAC LAC

KHANH HOA

NINH THUAN

BINH THUAN

LAM DONGTAY NINH

BINH PHUOC

BA RIA VUNG TAU

DONGNAI

Phan Rang

Bien Hoa

BINH DUONG

HO CHI MINH

LAI CHAU LAO CAI

SON LA

HA GIANGCAO BANG

LANG SON

THAI NGUYEN

VIET TRI BAC GIANG

HAI PHONG

QUANG NINH

THAI BINH

NAM DINH

Vinh

YEN BAI

NGHE AN

THANH HOA

HA TINH

Cam Pha

Ha Long

TUYEN QUANGBAC CAN

BAC NINH

Hoa Binh

Son tay

NINH BINH

HAI HUNG

Dien Bien Phu

HANOI

LAI CHAU LAO CAI

SON LA

HA GIANGCAO BANG

LANG SON

THAI NGUYEN

VIET TRI BAC GIANG

HAI PHONG

QUANG NINH

THAI BINH

NAM DINH

Vinh

YEN BAI

NGHE AN

THANH HOA

HA TINH

Cam Pha

Ha Long

TUYEN QUANGBAC CAN

BAC NINH

Hoa Binh

Son tay

NINH BINH

HAI HUNG

Dien Bien Phu

HANOI

Hue

Da Nang

Kontum

Qui Nhon

QUANG NAM

QUANG NGAI

KON TUM

BINH DINH

GIA LAI

PHU YEN

QUANG BINH

QUANG TRI

THUA THIEN HUE

Playcu

Tuy Hoa

Dong Hoi

Dong Ha

Quang Ngai

Tam Ky

Hoan Lao

Quang Tri

Lang CoPhu Bai

Dai Loc

Que Son

Hoi An

Nui Thanh

Duc Pho

Bong Son

Phu Cat

An Khe

Dien Ban

Hue

Da Nang

Kontum

Qui Nhon

QUANG NAM

QUANG NGAI

KON TUM

BINH DINH

GIA LAI

PHU YEN

QUANG BINH

QUANG TRI

THUA THIEN HUE

Playcu

Tuy Hoa

Dong Hoi

Dong Ha

Quang Ngai

Tam Ky

Hoan Lao

Quang Tri

Lang CoPhu Bai

Dai Loc

Que Son

Hoi An

Nui Thanh

Duc Pho

Bong Son

Phu Cat

An Khe

Dien Ban

Our Professionalism

Does not rely on overwhelming, sophisticated tools

Does not rely on long-term (regional) relationship with

Blue-chip companies

Does not rely on reputation of the OZ brand name (not yet)

• Relies on the dedication to giving our best in providing actionable output from solutions based on quality activations

• Relies on our continuous improvement to be better than ourselves each time

• Relies on our deep rooted belief that reputation cannot be given but must be earned and maintained

Our Professionalism

Our vision

Our belief – A good informed decision is not based on the wealth of

information available, but the quality and the relevance of the information piece to each business background and issue

Our vision– Provide our partners with the most effective and actionable

advertising solution & activities.

Our positioning– To become among the most preferred advertising agency.

Our core values

Integrity & Honesty– Essential personality traits of OZ team member

Trust & Reliability– Fundamental in relationship with our partners (external and

internal)

Professionalism– In behavior and attitude– With external and internal partners alike

Development– Our people– Our services

Transparent project management process

Work closely with your team to define business need Our account team will develop project proposal Project briefing – Pilot and revise Roll out and manage project (including quality control) Weekly progress reports Respond to inquiries Final project report

– Provide standard reports as well as customized reports to meet your unique needs

Transparent project management process Weekly report

The report covers KPIs;– Field schedule of each city /District /Place …– % samples completed/ % project completed– % pending– % QC check and results

Transparent project management processFinal project report

Project final report; Project summary (real field situation) such as

location / venue of sampling, volume of sample by location / venue– Profile who received the sample / audiences …– Pictures of activities in action– Key learning’s and recommendations

Full marketing operation services

Why OZ

The best quality services with competitive costs providing you value for your money

Deep knowledge and understanding about the Vietnamese consumer and market place

Quick market information update

Professional working relationships

Clients

FULL CAMPAIGN LAUNCHINGIzzi Hi-light Gel Launching

Izzi Hi-light Gel Launching

Product: Izzi Highlight Gel Product message: “Lap lanh sac mau tuoi teen” Product highlight: glittering colors Target: 15-18 years old/ female Brand platform: Music Tone/mood: fun young & stylishOur targets:- 15-18 years old- Female- Most are high school students- They enjoy new trends, being fashionable & stylish and love

to be the focus amongst their peer group. - They believe that if they have chance to be with their idols

they will have lots of attention and be admired from others


A night of music and fashion for teens

Both Audiences and performers are shined

Promote the hottest star as the brand representative with an exclusive song for the night (Izzi hair color song)

Interactive games for product education and product message


Banner & Flyer


Ticket


StreamCD label & Cover


PG delivers the flyers & Redeem Tickets


Banner hangingBooth Preparation


Activation outside


Activation outside & inside


The music show




No. Activities Result Unit

1 Deliver leaflets 25,000 flyers

2 Ticket redeem 4,462 tickets

3 Banner hang 30 banners

4 Event in the afternoon 2,500 teenagers

5 Music show in the evening 4,000 audiences

6 Live broadcast at izzi.loitraitim.com (16-june) 11,827 viewers

7 Total hits account at izzi.loitraitim.com 46,420 viewers

8 Online 12 websites

9 Print ad & press 12 newspapers

10 News on HTV9 & VTV1 2 times

The very successful campaign with over 100,000 persons know about this campaign

NATIONWIDE ACTIVATION& EVENTS

THÂT ĐAI THÂN KIÊM

Thât Đai Thân Kiêm Road Show & Events

Source: volam.com.vn









Province Flyers

Delivered Banner hanged

New Account Events Attention

Cân thơ 35,200 15 1,858 6,806

Đà Lat 29,320 15 1,795 4,300

Đà Nẵng 39,105 20 4,541 7,862

Hà Nội 50,000 30 4,174 4,474

Tổng cộng 153,625 80 12,358 23,442

We count the number of people who joins in to events by lucky ticket

PHONG THAN 1ST ANNIVERSARY NHÂT NIÊN PHONG THÂN HÔI

Nhât Niên Phong Thân Hội - Events





PRODUCT LAUNCHING EVENTSGOLD RESERVE (JOHNNIE WALKER)

Gold Reserve Events for Launching


Ha Noi team


Ho Chi Minh team

LAUNCHINGSACOMREAL VALUATION OPENING

Sacomreal Valuation Opening

Sacomreal Valuation Opening

Google – Orkut Launching in Vietnam

Google – Orkut Launching in Vietnam

Standard Charterer bank - Activation

Standard Charterer bank - Activation

Pepsi – nhắn tin 8213 (Sales Rally)

Pepsi – nhắn tin 8213 (Sales Rally)

Poca – (Sales Rally)

Poca – (Sales Rally)

Production

Next step

• Identify need and opportunity• Briefing - discovery• Programmed proposal• Design• Pilot • Implement programmed• Monitor, measure and improve

CONTACT US75 Xuan Hong St., W.12, Tan Binh Dist., HCMC, VietnamPhone: (848) 811 99 21 – Fax: (848) 811 97 86

Documents

COMPANY CREDENTIALS. Background Information OZ has the passion, experienced, knowledgeable staffs on the fields below: –Brand and Marketing consultation