COMPANY BRAND GUIDELINES M120€¦ · Helvetica Neue LT PRO 37 (Thin Condensed) AaBbCcDd Helvetica Neue LT PRO 57 (Regular Condensed) AaBbCcDd Helvetica Neue LT PRO 77 (Bold Condensed)

COMPANY BRAND GUIDELINES M120.5

2016

2 MEGAPORT STYLE GUIDE 2016

ABOUT THIS DOCUMENT

This document is designed to help authorised third parties execute Megaport’s brand and brand assets, including Megaport’s logo, content and trademarks.

As a general rule, third parties may not use Megaport's logo or trademarks. This document outlines the limited circumstances under which third parties may use Megaport's logo and trademarks. The logo and trademarks must always be used in accordance with this Style Guide to identify Megaport, or Megaport services. Any use that is inconsistent with this Style Guide is strictly prohibited.

Third parties may only use the logo without a license in the following limited circumstances:

• In advertising, marketing collateral, or a website that references your connection with Megaport (e.g., the material states that you are an authorized reseller of Megaport services).

• In an area of a website, advertising, or marketing collateral dedicated to the sale of Megaport services, and in such a manner that associates Megaport services with the Megaport logo.

To make use of Megaport’s brand assets in a way that is not covered by these guidelines, please contact us at [email protected]

3 MEGAPORT STYLE GUIDE 2016

This document is your guide to Megaport’s branding elements...Have a read; it will help you get to know us a little better.

ABOUT MEGAPORT

Megaport was founded in 2013 with the aim of becoming a global leader in the fast growing elastic interconnection

services market. Using Software Defined Networking the Company has developed a platform that provides customers

with the ability to provision interconnection services between their network and other networks and cloud providers

already connected to the Megaport Fabric. Services can be directly controlled by the customer via a device such as a

mobile phone or tablet, their computer or our open API. At Megaport we have created a better way for networks and

cloud to interconnect.

Since commencing operations in January 2014, Megaport now operates across six markets in 5 countries, 15

markets, has over 200 active customers and secured partnerships with some of the worlds major cloud service

providers, network operators, and content providers. Megaport is an Amazon AWS Technology Partner, Microsoft Azure

ExpressRoute Partner and Asia’s first Google Cloud Interconnection partner.

OUR BRAND VISION

Evolve & InnovateLike Megaport’s technology, our brand continues to evolve and stay ahead of competitors and industry trends. In fact,

we set the trends.

Simplicity & SpeedMegaport was the first-to-market with lightning fast, industry disrupting services. Our value proposition and key

differentiators continue to be front and centre of our solutions, and of our brand. We consistently illustrate this through

our simplistic, custom iconography and to-the-point messaging.

MEGAPORT STYLE GUIDE 2016: LOGO & BRANDING4

Logo & Branding The Megaport "rocket" represents a simple message that speaks to two of our key value propositions of Megaport's platform: REACH and SPEED. And just like a rocket, we’re launching into new technology frontiers. The Megaport logo may only be used by third parties under licence or in the limited circumstance set out on page 2 of this Style Guide. Any use of the logo by an authorized third party must comply with the following rules and guidelines.

RULES & GUIDELINES• Megaport must spelt with a capital 'm'. The 'p' should not be capitalised.

• The logo may not be displayed as a primary or prominent feature on any non-Megaport materials. Companies

using the logo pursuant to these guidelines must also display in the primary and more prominent position, their

own logo(s), business name, product names, or other branding.

• The logo may not be imitated or used as a design feature in any manner.

• The logo may not be used in a manner that would disparage Megaport or its services.

• The attribution clause "Megaport is a trademark of Megaport Limited or its affiliates" must accompany use of

the logo.

• Neither the logo nor the Megaport name may be used in any other company name, product name, service

name, domain name, website title, publication title, or the like.

• Non-Megaport materials should not mimic any Megaport advertising, product packaging, or website design.

• The Megaport logo can be represented in both landscape (Fig. 1, 2) and portrait (Fig. 3, 4) formats. However, the

Landscape version is preferred and noted as the primary logo

• The use of a standalone Megaport rocket (without the company name appended) should only be used where the

name ‘Megaport’ appears within the same instance or branded on a Megaport product or merchandise

• Always maintain a minimum 10% white-space around the logo

• The colour must not be changed, unless to pure white on a contrasting background as pictured in this document


PRIMARY LOGO (LANDSCAPE): PRODUCTSTo be used on Megaport products and branding

Fig. 1.a. Landscape (standard) Fig. 1.b. Landscape (reversed)

PRIMARY LOGO (LANDSCAPE): MARKETING To be used on Megaport marketing collateral

Fig. 2.a. Landscape (standard) Fig. 2.b. Landscape (reversed)


SECONDARY LOGO (PORTRAIT): PRODUCTSTo be used on Megaport products and branding that require portrait formatting

Fig. 3.a. Portrait (standard) Fig. 3.b. Portrait (reversed)

SECONDARY LOGO (PORTRAIT): MARKETINGTo be used on Megaport marketing collateral that requires portrait formatting

Fig. 4.a. Portrait (standard) Fig. 4.b. Portrait (reversed)


LOGO SAFE ZONEThe height of the ‘M’ from “Megaport” must be used to calculate the safe zone around the logo.

INCORRECT USAGE OF LOGOThe logo should never be; skewed, rotated, flipped, stretched, obscured, outlined or have any effects applied.

SAFE ZONE

SAFE ZONE

SAFE ZONE

SAFE ZONE


COLOUR PALETTE

GRADIENT

REDC1 M99 Y91 K0R233 G31 B47#E91F2F

MAGENTAC0 M100 Y36 K4R226 G24 B101#E21865

CHARCOALC0 M0 Y0 K85R75 G75 B75#4B4B4B

LIGHT GREYC6 M3 Y3 K0R237 G240 B241#EDF0F1

TYPEFACE PRINT

TYPEFACE WEB & SCREEN

Helvetica Neue LT PRO 37 (Thin Condensed)

AaBbCcDdHelvetica Neue LT PRO 57 (Regular Condensed)

AaBbCcDdHelvetica Neue LT PRO 77 (Bold Condensed)

AaBbCcDdArial

AaBbCcDd

Megaport gradients consist of red and magenta as detailed above.

MAGENTAC0 M100 Y36 K4R226 G24 B101

#E21865

REDC1 M99 Y91 K0R233 G31 B47#E91F2F


Iconography Megaport’s iconography expresses simplicity, speed and customer relevance.

ENTERPRISE TO CLOUDThis graphic represents how Enterprise customers use Megaport services to access the cloud.

MEGAPORTA Megaport is the high speed Ethernet interface that connects to the Megaport™ fabric. Bandwidth options between Megaports range from 1 Mbps to 10 Gbps.

IXMegaport owns and operates a 100% neutral Internet Exchange and provides connectivity to content networks and services across multiple geographies.

VXCA direct Ethernet connection between two Megaports allowing high speed, private connectivity. VXCs are provisioned within minutes allowing rapid deployment and instant time to revenue.

MEGAPORT MARKETPLACEA community of service providers, brought together in the Megaport Portal (megaport.al).

MEGAPORT APIThe Megaport API allows customers and partners to integrate directly into our platform for automation and service creation (dev.megaport.com).

Customer Data Centre Megaport Fabric Cloud Services


Key Messages

TAG LINEOne port, unlimited possibilities.

END NOTEPoint, Click, Provision.

VALUE PROPOSITIONS

1. Megaport is the leader in Elastic Interconnection; taking you from any location, to any service, on your terms.2. Megaport services aligns network economics with cloud services models.

MEGAPORT BOILERPLATES

20 WORDSMegaport’s SDN-enabled, elastic fabric connects you to a deep service provider ecosystem, instantly and on your terms.

25 WORDSMegaport is the global leader in Elastic Interconnection. We enable you to rapidly connect to network and cloud services across a 100% neutral, SDN-enabled Fabric.

40 WORDSMegaport is the global leader in Elastic Interconnection. Our SDN-enabled Fabric enables you to rapidly connect to a deep services ecosystem. Control your services through our portal, API or mobile app. More information can be found at megaport.com

100 WORDSMegaport is the leading, global, independent and neutral provider of Elastic Interconnection services. Using Software Defined Networking, Megaport’s global Fabric enables customers to rapidly connect to a deep services ecosystem. Services can be directly controlled via portal, API and mobile application. Megaport’s extensive global footprint provides a neutral platform that spans many key data centre providers across various markets.

Megaport has changed the way enterprises, networks, and cloud services interconnect. Our platform is built by a highly experienced team with extensive knowledge in building large scale global carrier networks and cloud services. To learn more, visit: megaport.com.


Branding in action Megaport branded materials should always express simplicity, speed, and customer relevance. The below examples showcase Megaport's branding elements in action.

The world’s first elastic, neutral interconnection fabric SDN-enabled connectivity direct to service providers Internet Exchange enables peering traffic locally Multi-Cloud, multi-service provider ecosystem

Scale bandwidth instantly

Real-time provisioning& API integration

Multi-cloud ecosystem

Flexible terms

one portunlimitedpossibilities

Point Click Provision

60 sec

Try it now: megaport.al

A Megaport is the high-speed interface that connects you to the Megaport Fabric. Scale bandwidth from 1 Mbps to 10 Gbps in seconds.

Speed Interface1 Gbps 1000BASE-LX (10km)

10 Gbps 10BASE-LR (10km)



Enterprise location Megaport Fabric Cloud Services

See all Megaported locations atmegaport.com/locations

Megaport Locations

2016 builds

Cloud Partners

Megaport is the leader in elastic interconnection, taking you from any location, to any service, on your terms.

M67

Flyers

Conference branding Panels

Scale bandwidth instantly

Real-time provisioning& API integration

Multi-cloud ecosystem

Flexible terms

one portunlimitedpossibilities

megaport.com

MP47. Megaport Pull Up Banners 841mm x 2100mm.indd 1 19/05/2016 2:15 PM

Customer Data Centre Megaport Fabric Cloud Services

Megaport is the leader in elastic interconnection, taking you from any location, to any service, on your terms.

Cloud Partners

Megaport Locations

2016 builds

See all the Megaported locations atmegaport.com/locations

MP47. Megaport Pull Up Banners 841mm x 2100mm.indd 2 19/05/2016 2:15 PM

Pull-up Banners

MEGAPORT STYLE GUIDE 2016: MEGAPORT TRADEMARKS12

Megaport Trademarks

INTRODUCTIONProper use of Megaport trademarks is important. You may use Megaport trademarks or service names to refer to Megaport services provided you follow these guidelines. Your use must not mislead consumers as to any Megaport sponsorship, affiliation, or endorsement of your company, or of your products or services.

THE TRADEMARK SYMBOLWhen referring to Megaport services or using Megaport trademarks, apply the appropriate trademark symbols in accordance with the list of current Megaport trademarks:

• CLOUD VXC™

• CXC™

• MEGADIRECT™

• MEGAPORT™

• 宏端™ (Hong-duan, ‘Megaport’ in Mandarin)

• MEGAPORT ELASTIC CONNECTIVITY™

• MEGAPORT ELASTIC CONNECTIVITY PLATFORM™

• MEGAPORT OPEN ALLIANCE™

• MEGAPORT VIRTUAL CROSS CONNECT™

• ONE PORT, UNLIMITED POSSIBILITIES™

• VIRTUAL CROSS CONNECT™

• VIRTUAL X CONNECT™

• VXC™

MEGAPORT STYLE GUIDE 2016: MEGAPORT TRADEMARKS13

TRADEMARK USAGEWhen using Megaport trademarks, make sure they are set apart from other words or nouns by using capitals, italics or bold type for the name, together with the (TM) symbol. For example:

Use: After you order a VIRTUAL CROSS CONNECTTM service.

Do not use: After you order a virtual cross connect.

TRADEMARK ATTRIBUTIONInclude an attribution of Megaport ownership of the trademark(s) in the credit notice section of your documentation or advertisement—in this format:

Megaport, Virtual Cross Connect, VXC and MegaIX are trademarks and registered trademarks of Megaport and its affiliates.

DO NOT USE POSSESSIVE OR PLURAL FORMSMegaport trademarks should never be used in the possessive or plural form. They should be introduced as a proper adjective followed by an appropriate descriptor. For example:

Correct: Data Company uses Cloud VXCs.

Incorrect: Data Company uses a Cloud VXC interconnection service.

MEGAPORT STYLE GUIDE 2016

MEGAPORT STYLE GUIDE 2016

To access the latest branding assets and

style guide, visit megaport.com/logokit

Documents

COMPANY BRAND GUIDELINES M120€¦ · Helvetica Neue LT PRO 37 (Thin Condensed) AaBbCcDd Helvetica Neue LT PRO 57 (Regular Condensed) AaBbCcDd Helvetica Neue LT PRO 77 (Bold Condensed)