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Strategic Management Project
Company Overview Revenues (over the last 3-5 years)
Growth over the last 3-5 years Market Capitalization (compare
with the generalindex over the last 3-5 years)
Business model (premium player, cost effectiveplayer etc)
Industry Analysis (Refer to the list below this list)
Segmental Presence Financial Analysis (Cost Structure, Profit
margins,profitability etc) for the company and competitors
Overall Market share and segment-wise market share Products or
Services in each segment
o New Products/Services launched in the last 3-5
yearso Impact of the new product launches
Competitive Analysis of each segment (Comparisonwith the
competitors the parameters like Market share,a a growth, cost
structure etc) SWOT both for the company and the competitors
Strategic decisions taken in the past and their results(New
products, New markets, M&As, Exits from anyparticular
segment)
Current strategies adopted by the company forfuture growth Past
and current strategies adopted by keycompetitors and their impact
Critical Analysis by the group on the past and currentstrategies
(Where did they go right and where did theygo wrong).
INDUSTRY ANALYSIS:-Industry Analysis Checklist
Size of the industry
Market Shares
Growth rate over the past 3-5 years
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Key Growth Drivers
Segmental Analysiso What are the different segments?
o Share of different segments
o Past and the expected future segmental changes Specific
terminologies and Key performance parameters
for the industryo Ex: For Retail, key Formats, Sales per Square
feet,
merchandise mix, Rental costs, footfalls, conversion,ticket
size, catchment etc
o For IT, they will be Billing Rates, Utilization Rates,
Employee costs, Verticals, Service lines, exportrevenues
etc.
Dynamics of the industry (on what basis the competition
ishappening. Is it price, differentiation, costs etc)
Critical success factors
Regulations that affect the industry (if relevant)
Imports and Exports (if relevant)
Recent events : New entrants, new products,
M&As,Bankruptcies, exits etc
Analysis of Costs and profitabilityo Which are the Major
costs
o Margins and profitability Analysis of Top 3-5 players in the
industry
o Size
o Growth over the last 3-5 years
o Segmental presence
o Market share in each segment (trend over the last 5
years)o Financials Revenue, Profit, Market capitalization,
P/E ratios.
o Ratio Analysis (both operational and financial ratios)and the
strategies behind them.
o Segment wise SWOT
o Product comparison of each players in different
segmentso Segment-wise positioning
