Companies and Society

Justina Rakauskaitė

2014 m vasario 26 d.

Companies and Society

• What is a company?

Institution created to

conduct business

• What is a society?

Aggregate of people living

together in a more or less

ordered community

Why is the relationship between

companies and society important?

• Companies control vast

resources

• Can cause social harm

• Companies dictate values in

society

• They make many decisions of

social importance or can act

as agents of social change

• Companies are so powerful

that their decisions affect the

welfare of entire states and

nations

Society

(outside circle)

Suppliers

Consumers

(customers) Investors

NGOs Government

Education

institutions

Local

community International

organisations

Country (Global

community)

CSR CSV

Creating shared value

Company Society

Value for everyone

who’s involved

Employees Customers

Community

(local)

Society

(global)

Human rights, labour relations,

workplace

Intellectual property initiatives,

product development and design,

quality assurance

Collaboration and activities

with NGOs

Collaboration with education

institutions, government,

international organisations

support external programs

donations to charitable

organizations

CSR in the whole

production chain by

taking care and

involving everyone into

a creation of the better

product

CSV examples

• Starbucks’ Community Stores

Support education, employment,

health, housing, and safety issues in

the neighborhoods.

Coca-Cola’s 5by20 initiative

CASIO - build a healthy, spiritually rich society.

Factory tours, classes in the company, and school

visits, educational initiatives at Casio (Shanghai)

Support for

the Casio

Science

Promotion

Foundation

Sponsoring

symphony

orchestras and

cultural facilities

Supporting the

Dolphin &

Whale Eco-

Research

Network; Tree

planting events

Establishment of

Technology Course

and Acceptance of

Trainees; Support

for Cherry

Marathon in

Higashine City

CSR Relationship - outcomes • CSR reflects the capacity of various societal

groups – NGOs, activists, government, employees, shareholders.

• CSR expressions and meanings depend on their context and are not universal. The definition of CSR is, therefore, subjective, i.e. subject to the local appreciation of its content

• Focuses on – How corporations integrate society’s values

– How societies’ values are reflected in corporate social behaviours