Commuter Friendly Workplace AwardThe role of peer pressure

Beth McKechnieResource Conservation Manitoba

TDM Summit 2009

Overview

1. Commuter Friendly Workplace Award2. Recognizing / rewarding behaviour3. Application criteria4. Promotion5. 2009 judging & results6. National designation / award

Why create an award?▫Engage private sector▫Apply peer pressure▫Open door to providing

services▫Inventory workplace

offerings

Reward & recognize behaviour

• Complements Commuter Challenge

• Key principle of Social Marketing

• Creates public awareness

• Increases TDM understanding at workplace level

• Generates ideas for further improvements

Application criteria

• Based on Best Workplaces for Commuters (U.S.) and Blue Skies Award (Calgary)

• Criteria categories: Tracking and results Benefits Promotion Facilities Policies

Promotion• Launched during CC 2008

• Ads and notices in: Manitoba Business Magazine BIZ association newsletters Active & Green e-newsletter

• Press releases, listservs• CC 2009 coordinator

packages• Personal contact (key)

Judging & Results 2009• Mix of backgrounds for judges:

Jeffrey Hartry, Chair, Winnipeg Chamber of Commerce

Barry Strike, EcoPass Program, Winnipeg Transit Kevin Miller, Co-chair, Bike to the Future Lindsay Irwin, Green Manitoba Kevin Nixon, AT Coordinator, City of Winnipeg

• Awards presented by MLA Jennifer Howard at CC 2009 Luncheon at Fairmont Winnipeg

2009 Award Recipients• Gold – MTS Allstream• Silver – Transport Canada,

Prairie & Northern Region

• Honourable Mentions: Hornby Management Dillon Consulting

MLA Jennifer Howard presents Gold Award to Jeff Curtis of MTS Allstream

“Our efforts are founded on strong corporate support and the vital energy and ideas provided by engaged employees. These come together as a strong commitment to green commuting as an integral part of our overall Green Plan. We look forward to identifying and implementing more green opportunities in the future.”

Aliana RozenekChief Human Resources OfficerMTS Allstream

National Designation / Award

• Similar to Commuter Challenge – local & national competition

• Increases significance of award

• Appeals to large private sector companies

• ACT Canada involvement?

• Announce/present awards at TDM Summit?

Closing thoughts...

• Worthwhile effort

• Need to increase exposure

• Challenging without budget

• Provides a bit of a carrot

• Brings out competitive instinct

Thank you!Beth McKechniebeth@resourceconservation.mb.ca(204) 925-3772

Green Commuting InitiativesResource Conservation Manitobawww.resourceconservation.mb.ca