SCOOP COMMUNITY PROJECT

The Scoop Community Project was launched in October 2012, the culmination of 15 years investment in digital and print media in WA.It provides a comprehensive range of sophisticated print and digital marketing tools for the promotion of business and the community in WA.It provides invaluable marketing support for more than 4,500 small businesses and community organisations in Perth and regional WA.Working with key stakeholders our aim is to create a public asset through which we can make WA a better place to live for all West Australians.

The Scoop Community Project

Five Point Plan For Success

Scoop has created the leading reference guides for the arts, tourism & hospitality, building & design and the community sector in WA. 1. That includes the 9 leading magazines, the leading print and digital map series and the most comprehensive online directories in WA.2. All relevant businesses and community organisations are included at no charge, and this project currently represents more than 4,500 businesses and community 3. organisations across WA. These directories are showcased to the public through Scoop’s unique distribution network, including 318,000 magazines, 250,000 maps, 900,000 e-newsletters 4. and more than one million online users each year.Distribution is further supported through cobranding and database licensing with distribution partnerships, including with key government and corporate 5. stakeholders such as Perth Airport, Tourism WA, HBF and many others.The Magazines6. Scoop publishing showcases the very best of WA, providing repeat access to the local, corporate and travel market in WA.7.

The current portfolio includes 9 magazine titles and 408,000 copies each year:Scoop (88,000)1. Scoop Perth Guide (100,000)2. Scoop Homes & Art (80,000)3. Scoop Traveller (50,000)4. Scoop Functions & Venues (14,000)5. Scoop Kitchens & Bathroom (24,000)6. Scoop Outdoors & Gardens (20,000)7. Scoop Homes Annual (20,000)8. Scoop Commercial Design Annual (12,000)9.

Magazines Online

All 9 magazine titles are available for reading online at www.scoop.com.au; reaching tens of thousands of addition readers each month. Magazine Cobranding

Tens of thousands of additional maps and magazines are distributed through cobranded sponsorships, reaching niche markets such as airport visitors, corporate executives and hotel guests.

Cobranding allows government departments and business to use Scoop magazines and maps as unique direct marketing tools, significantly increasing distribution. Recent examples:

HBF - 4,000 copies of Scoop Magazine (Mar 2013)•Perth Airport - 10,000 copies of Perth Guide (Dec 2012 & Mar 2013)•Perth Airport – 3,000 copies of Scoop Traveller (Jan 2013)•Tourism WA - 5,000 copies of Scoop Traveller (Jan 2013)•Crown Casino – Unknown copies of the Perth CBD map•

COMMUNITYPROJECT

Scoop Map Series

Scoop publishes the leading map series for WA, including more than 120 detailed hand-drawn colour maps. Through cobranding, Scoop distributes more than 250,000 copies each year.

The Scoop maps also appear as interactive digital maps on Scoop Onilne; Scoop Traveller magazine; Scoop Perth Guide.

Scoop Online

Scoop Online is one of the leading portals in Western Australia.

It includes:All 9 Scoop Publishing titles available for reading online•Five leading directories and more than 4,500 full page profiles•Content covering every town and region in Western Australia•News, blogs and social media integration•More than 120 interactive digital maps•Content available in 66 languages•

Other features of Scoop Online include:A weekly e-newsletter to more than 18,000 subscribers•A sophisticated user-updating system•Database licensing to multiple 3rd party websites•

The Scoop Directories

Scoop Online includes five directories:Arts & Events1. Lifestyle & Travel2. Functions & Venues3. Building & Design4. Community 5.

These 5 directories include 28 databases and more than 4,500 full page profiles, making them the most comprehensive in WA.

Each full-page profile includes:Multiple images with captions•Parent / child listing links•Google mapping•Full social-media integration•Hyperlinks to online booking & your website•BookEasy online booking integration•Links to PDFs and other 3rd party documents•

Database Licensing

Database licensing makes the Scoop Online directories available on 3rd party websites.

Database licensing ensures the Scoop Online directories and your profile reaches millions of additional online users. Applications include:Hotels providing content through their website and in-room TVs

Travel operators •Local government and visitor centres•Companies to show support for community, arts and tourism •Phone and iPad app developers to add value to client designs•

Database licensing is re-launching in January 2013.

COMMUNITY BENEFITS

Creating a win-winThe key to success with a project of this scale is ensuring that all stakeholders benefit

For 4,000 businesses and community organisationsBy updating a single online directory, free exposure through hundreds of websites and hundreds of thousands of magazines and maps each year

For tourism, Perth and regional WAThe leading print and digital promotional tools and on-the-ground guides in Australia

For visitor centresFree promotional tools plus protection of their revenue-stream through value-added benefits for their members and online bookings pushed through VC payment gateways

For community organisationsMillions of dollars in support by connecting community organisations in need with business and individuals able to give support

For business wanting to support WAThe information and the tools they need to give valuable support PLUS recognition as a sponsor of the Scoop Community Project

SPONSORS PAGE

Printed in 318,000 copies of Scoop, Scoop Traveller, Perth Guide and Scoop Homes & Art Magazines each year.

Level 1, 29 Station Street, Subiaco WA 6008T 08 9388 8188 F 08 9388 8199

scoop.com.au