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Page 1Community Needs Assessment Report: January 2014
Community Needs Assessment Report 2012
Since 1939, helping people build independence within the
communities we serve.
Goodwill Industries of the Inland NorthwestWorkforce & Family Services
In 2012, Goodwill set out to conduct a Community Needs Assessment in its territory
to assist with strategic program planning. Due to the economic climate in the recent years, community needs are changing and funding is shifting. Goodwill desires to provide relevant and responsive services that align with our mission and meet the needs of the communities we serve. To establish service expansion, it was critical to identify areas of focus for future growth.
In this reportMessage from
President/CEO Clark Brekke ................ 2
What is a Community Needs Assessment (CNA)? .................................................... 3
Assessment process ...................................... 4
Main goals of the assessment .................. 5
Map of 23 counties in Goodwill's territory that were evaluated .............................6
Methods used ...........................................7
Results of the online perception survey .....8-9
Combined results of surveys and focus groups with professionals and service recipients.........................10
Results of the student project from the Gonazaga University School of Business .................................................11
Analysis of the Community Needs Assessment ............................................12
Possible focus areas for the future ........12
Our vision: We at Goodwill Industries of the Inland Northwest will be satisfied only when every person in the communities we serve has the opportunity to achieve his or her fullest potential as an individual, enriching our communities.
Our values: We treat all people with dignity and respect. We con-tinually strive to meet the highest ethical standards. Stewardship: We honor our heritage by being socially, financially, professionally, and environmentally responsible. We put people first and believe in the potential of individuals to make positive changes in their lives. We provide programs that are high quality, effective, and relevant to the changing needs of the communities we serve. We believe in our accountability to our constituents, each other, and ourselves. We pursue and celebrate diversity. We place a high priority on safety in all we do. We embrace innovation, continuous improve-ment, creativity, collaboration, and change. We continually seek to exceed the expectations of all of our stakeholders: donors, custom-ers, participants, volunteers, employees, and community partners.
Our mission: Goodwill Industries of the Inland Northwest helps people build independence within the communities we serve.
Page 2
We are pleased to present the results of our Community Needs Assessment.
The assessment reflects our commitment to understanding the experiences and perceptions of those we serve, our referring agencies, our valued partners and our caring community leaders.
The information gathered will not be relegated to a shelf, rather it will be used in our strategic planning process—going forward —so that we may more effectively and efficiently serve community needs throughout our region. We are grateful for the more than 500 people throughout Eastern Washington and Northern Idaho who provided input throughout the assessment process.
Together we can help others with our hands up.
Clark M. BrekkePresident/CEO
Message from President/CEO Clark Brekke
Page 3Community Needs Assessment Report: January 2014
What is a Community Needs Assessment (CNA)?
According to Goodwill Industries International, a Community Needs Assessment (CNA) is a “formal process by which an organization, using a variety of types of data, defines current and emerging needs in its service area. Further, a CNA will help determine if there is a need for additional services and, if so, who can provide those services—whether it is your local Goodwill or another agency. Likewise, the CNA will let you know if a previous need is declining and if you should consider discontinuing a service. It also informs you about populations that are most in need of your services and potential changes in these populations."
Goodwill Industries International, Inc. Published: December 20, 2011 Version: 2.0
Developed by: Gretchen Evans Strategic Planning Consultant
Janet Marinaccio former National Workforce Development Program Manager
Page 4
During the summer and fall of 2012, Goodwill Industries of the
Inland Northwest (Goodwill) engaged in a comprehensive Community Needs Assessment (CNA). Several methods were utilized to conduct the CNA.
Additionally, a CNA stakeholder survey was conducted in conjunction with the Member Services Center (MSC) of Goodwill Industries International (GII). This project served as part of the MSC’s CNA Toolkit and employed a standardized survey instrument administered via online response. The survey sample was generated through a selection process that chose specific individuals to broadly represent the stakeholders, workforce development professionals, elected leaders, and funders in
Goodwill’s 23 county territory. The purpose of the survey was to identify, at the community level, perceptions of needed services.
These additionally included focus group discussions convened at several locations throughout the Goodwill geographic service area. Focus groups were conducted separately with the community leaders and with service recipients. Locally developed needs surveys were administered to community leaders, to representatives of service provider organizations, and to service recipients.
Gonzaga University School of Business also analyzed current program service statistics with census data within Goodwill’s service area and provided recommendations.
Assessment process:
Page 5Community Needs Assessment Report: January 2014
To survey existing programs to validate need, determine any
gaps or duplications and identify opportunities for partnership
To identify general community needs and gaps for service
expansion planning
To specifically determine needs and gaps in the following areas:
Populations Services
•Individuals who have been incarcerated
•Individuals with disabilities and disadvantages
•Veterans
•Youth
•Seniors
•Employment assistance
•Job retention assistance
•Educational and skills training needs (retail, janitorial, computer, financial)
Main goals of the assessment:
Page 6
Boundary
Bonner
Stevens
Ferry
Adams Whitman
Garfield
KootenaiSpokaneLincoln
Douglas
Benewah
Latah
Lewis
Shoshone
Clearwater
Okanogan
Washington county in our territory
Idaho county in our territory
Partial county in our territory
IdahoCounty
Nez Perce
Asotin
Grant
Franklin
Idaho
Washington
Map of 23 counties in Goodwill's territory that were evaluated:
Page 7Community Needs Assessment Report: January 2014
Online perception surveyThis survey was conducted by Goodwill Industries International. There were 904 online surveys sent with a 35.2 percent response rate. Boundary, Grant, Kootenai, Nez Perce, and Spokane are the five counties that had sufficient response to consider in planning efforts. All other responses were grouped together.
For results, see pages 8 and 9.
Focus groups and surveys This survey was conducted by Inland Northwest Proposal Development. Focus groups were held in five locations: Coeur d’Alene, Lewiston, and Ponderay, Idaho and Spokane and Moses Lake, Washington. 140 service recipients and 62 community professionals participated.
For results, see page 10.
Data analysis projectThis project was conducted by Gonzaga University School of Business through a student project. Students analyzed current program statistics, compared them to census data within Goodwill’s territory and provided recommendations.
For results, see page 11.
Methods used:
Page 8
Question:“We’d like you to indicate the top three social issues in your community from the following list:"□ Childabuse □ Availablehealthcare □ Juvenilecrime □ Economicdevelopment □ Publicsafety □ Emergencypreparedness □ Homelessness □ Qualityoflife □ Alcoholordruguse □ Poverty □ Literacy □ Transportation □ Availablementalhealthservices □ Livingwagejobs □ Hunger □ Educationalquality □ Familyordomesticviolence □ Other □ Teenviolenceandabuseorat-riskyouth
Answers:Key: Living wage jobs Economic development Alcohol or drug abuse Homelessness Poverty Available mental health services
Results of the online perception survey
39%56% 53%
40%27% 20%
7% 7%
44% 44%
19% 16% 9%
32% 32% 30% 28%18%
Spokane County Kootenai County Grant County
Boundary County Nez Perce County All Others
59%47% 41% 35% 29%
12%
50% 50%
15%21%26%29%
59%51%
33%23% 21%
8%
Page 9Community Needs Assessment Report: January 2014
Question:“What are the top three barriers to employment in your area?"□ Limitededucationalopportunities □ Limitedlivingwageopportunities □ Limitedworkskillstrainingprograms □ Limitedjobaccommodation □ Limitedlifeskillstrainingprograms □ Limitedchildcareoptions □ Limitedskilltraining □ Limitedeldercareoptions □ Limitedemploymentplacementassistance □ Limitedjobdevelopment □ Limitedemploymentopportunities □ Limitedpublictransportation □ Limitedjobcoaching □ Limitedhousingoptions □ Potentiallossofhealthcarebenefits/incomesupport □ Other
Key: Limited employment Limited living wage opportunities Limited public transportation Loss of healthcare benefits or income support Limited work skills training Limited job development
Answers:
55%72%
47%33% 33% 27% 20%
7%
69%
41%
22%13% 9%
54%
26% 20% 17% 12%
Spokane County Kootenai County Grant County
Boundary County Nez Perce County All Others
59%47% 41% 35% 29%
12%
50% 50%
15%21%26%29%
62% 62%
26% 21%13% 13%
Page 10
Questions to community professionals:
•Discuss the human ser-vice needs that are not met in your community, based on your direct ex-perience or on the experi-ence of others you know.
•What are the barriers that hinder people in need from receiving services?
•What types or kinds or programs are needed in this community to help people who are in need of services?
Questions to service participants:
•Discuss your experience or the experience of others you know with needs and inability to receive services needed.
•What are the barriers to receiving services?
•What are the types or kinds of programs that you believe are needed in the community to help people who need services?
•What can Goodwill and other services providers (including local govern-ment) do to effectively ad-dress the gaps in services in your community?
Questions in the survey:
•The survey asked partici-pators to select the three most needed community services and to rate the importance of each service
•The survey also provided a section for participators to discuss any other services that were needed in his or her community.
Combined results of surveys and focus groups with professionals and service recipients
The survey conducted by Inland Northwest Proposal Development was administered in Coeur d'Alene, Lewiston and Ponderay in Idaho and Spokane and Moses Lake in Washington.
Housing
18.6%
Transportation
10.6%
Employment
17.4%
Mental Health
6.1%
Education
6.95%
Results from focus group meetings:The percentages listed represent how frequently specific service needs were identified by CNA focus groups.
Page 11Community Needs Assessment Report: January 2014
The student project also recommended that veteran services be expanded.
Based on the data from the Community Needs Assessment, the student project recommended program expansion in the following counties:
Boundary
Bonner
Stevens
Ferry
Adams Whitman
Garfield
KootenaiSpokaneLincoln
Douglas
Benewah
Latah
Lewis
Shoshone
Clearwater
Okanogan
Stevens
Bonner
Clearwater
Recommended counties for program explansion
Washington county in our territory
Idaho county in our territory
Partial county in our territory
IdahoCounty
Nez Perce
Asotin
Grant
Franklin
Idaho
Washington
Results of the student project from the Gonzaga University School of Business
Page 12
Jobs
Strengthen Mission
The 2014-2016 Strategic Plan reflects our commitment to expand mission-based services and business operations territory-wide in a deliberate and organized fashion. It also represents our resolve to remain Internally Strong and Ex-ternally Focused. Only this way can we advance independence and fulfill our purpose in the communities we serve.
Goal: Expand Workforce & Family Services programs territory-wide
Blueprint for program enlargement and contractionTransitional jobs modelNew business lines and expand funding opportunitiesCompliance with accreditation and contract requirements
Plan Launch Plan Completion Implementation
Q1 2014 Q4 2014 Q1 2015 Q1 2014 Q1 2015 Q2 2015
Q1 2015 Q1 2016 Q2 2016
Q1 2014 Q1 2014 Q2 2014
Possible focus areas for the future
Analysis of the Community Needs Assessment
The assessment results were shared with Goodwill staff and the Board of Directors for utilization in developing the 2014-2016 Strategic Plan.
Veterans
Homelessness poverty, housing
Work skills