COMMUNITY MEETING 1 AGENDA: INTRODUCTION AND … … · 27/8/2013 · agenda flowery branch old town redevelopment plan | 08/27/2013 community meeting 1 agenda: • introduction

FLOWERY BRANCH OLD TOWN REDEVELOPMENT PLAN | 08/27/2013 AGENDA

COMMUNITY MEETING 1 AGENDA:

• INTRODUCTION AND WELCOME

• PROJECT GOALS

• WHERE WE ARE NOW

• CONCEPT DEVELOPMENT

• NEXT STEPS

FLOWERY BRANCH OLD TOWN REDEVELOPMENT PLAN | 08/27/2013 AGENDA

PROJECT TEAM • Project Management Team

• City of Flowery Branch

• Pond & Company

• Core Team • 25 Citizens and Stakeholders in the Community

• Technical Team • Pond & Company – Urban Design & Planning • RKG – Market Analyst • Morris and Fellows (Cheri Morris) and Hedgewood Homes (Pam Sessions) – Real

Estate Advisors

• Citizens of Flowery Branch

FLOWERY BRANCH OLD TOWN REDEVELOPMENT PLAN | 08/27/2013 PROJECT GOALS

INTRODUCTION AND WELCOME

OLD TOWN REDEVELOPMENT AREA BOUNDARY

OLD TOWN REDEVELOPMENT AREA

FLOWERY BRANCH WATER TOWER

REDEVELOPMENT AREA BOUNDARY

CENTRAL BUSINESS DISTRICT ZONING

HISTORIC DISTRICT

2011 REDEVELOPMENT AREA BOUNDARY


CITY HALL

PROJECT GOALS • Implement the vision for Flowery Branch Old Town • Understand the city’s assets and market position • Outline the steps it will take to create a more vibrant town center

PARKS, PLAZAS, AND GREENWAYS

STREETS AND CONNECTIONS

LAKE LANIER FROM FLOWERY BRANCH CITY PARK MAIN STREET

MAIN STREET SHOPS

DEVELOPMENT AND ECONOMIC ACTIVITY

CIVIC PRESENCE


PROJECT GOALS • Present a clear vision for Flowery Branch Old Town • Understand the city’s assets and market position • Outline the steps it will take to create a more vibrant town center

CITY-OWNED PROPERTY ON MAIN STREET FLOWERY BRANCH CITY OFFICES CABOOSE

LAND VALUE COSTS

RETAIL RENTS

COMMUNITY RESOURCES


PROJECT GOALS • Present a clear vision for Flowery Branch Old Town • Understand the city’s assets and market position • Outline the steps it will take to create a more vibrant town center

CONTEXT CITY-OWNED PROPERTY

CITY-OWNED PARCELS


CAPTION

PROJECT GOALS • Understand the city’s assets • Present a clear vision for Flowery Branch Old Town • Outline the steps it will take to create a more vibrant town center

CITY-OWNED PROPERTY ON MAIN STREET FLOWERY BRANCH CITY OFFICES CABOOSE

DEVELOPMENT FRAMEWORK

CITY FACILITIES PLAN

OLD TOWN IMPROVEMENT

WORK PLAN

FLOWERY BRANCH OLD TOWN REDEVELOPMENT PLAN | 08/27/2013 WHERE WE ARE NOW

WHERE ARE WE NOW • Public engagement: project website and community survey, interviews • Study area analysis: existing conditions report draft • Market Analysis

FIRST CORE TEAM MEETING EXISTING LAND USE MAP DETAIL PREVIOUS OLD TOWN FLOWERY BRANCH PLAN

CITY COUNCIL MEETING

STUDY AREA ANALYSIS

MARKET ANALYSIS

PUBLIC ENGAGEMENT

WEBSITE SCREEN GRAB


WHERE ARE WE NOW • Core team engagement: first core team meeting • Public engagement: project website and community survey • Study area analysis: existing conditions report draft • Market Analysis

TRAIN DEPOT

EXISTING CONDITIONS • Historic structures and development • Natural features • Infrastructure: transportation and stormwater management • Development potential



1912 SANBORN FIRE INSURANCE MAP

HISTORIC STRUCTURES AND DEVELOPMENT • Town Plan • Train Depot • Caboose • Historic Architecture



TREE IN OLD TOWN

NATURAL FEATURES • Lake Lanier • Tree Canopy • Terrain and views

LAKE LANIER



STORMWATER DRAINAGE

INFRASTRUCTURE • Restoring

connectivity • Improving

pedestrian facilities • Developing a

strategy for managing stormwater



DEVELOPMENT POTENTIAL • City-owned land • City facilities and needs



DEVELOPMENT POTENTIAL • City-owned land • City facilities and needs

Department Address Area Year Built City Staff

City Offices 5512 Main Street 1981 SF 1900 4

Police Department 5519 Main Street 1900 SF 1950 14

City Hall 5517 Main Street 2600 SF 1914 4

Public Works 5608 Gainesville Street 1427 SF 1935 7

Water/Wastewater 5572 Atlanta Highway 2400 SF 2006 7

Theater 5509 Main Street 1800 SF 1920

Bakery 5511 Main Street 1321 SF 1920

Gun Store 5318 Railroad Avenue 2200 SF 1925

Vacant Parcel 5702 Main Street 1.41 Acres

Vacant Parcel 5404 Church Street 0.72 Acres

Vacant Parcel 5320 Railroad Avenue 2.02 Acres



TRAIN DEPOT

1990 2000 2010 2012

1,2511,806

5,679 6,012

POPULATIONCity of Flowery Branch 1990-2012



0-1415%

15-2414%

25-4437%

45-6425%

65+9%

FLOWERY BRANCH AGE DISTRIBUTION 2011

0-1421%

15-2416%

25-4440%

45-6417%

65+6%

FLOWERY BRANCH AGE DISTRIBUTION 2000



FLOWERY BRANCH HOMES

HOUSEHOLD INCOMES • Flowery Branch: furthest, fastest increase

2000: $35,478 2011: $56,884, a 60% increase

• Hall County 2000: $44,908 2011: $52,050, a 16% increase

• Georgia 2000: $42,433 2011: $49,736, a 17% increase



INDUSTRIAL BUILDING ON RAILROAD AVENUE

EMPLOYMENT TRENDS, HALL COUNTY 2002-2011 • Hall County added 7,645 jobs. • Employment increased 12.3 %. • Most sectors saw employment gains. • Construction and manufacturing saw the largest

losses.


TOURISM & VISITOR SPENDING • Lake Lanier attracts 8-10 million

visitors annually. • Tourism costs $5 billion in regional

economic impacts. • Direct visitor spending ranges from

$150 million to $200 million annually.

• 73% of spending is for groceries, food, and beverages.

• 60% of Lake Lanier is in Hall County.

Entertainment and recreation

fees4%

Sporting goods, souvenirs,

other11%

Motel, hotel, cabin, B&B

3%

Camping fees1%

Restaurants and bars

16%

Groceries, take-out,

food/drinks20%

Gas & oil37%

Other auto and boat expenses

8%

DISTRIBUTION OF "LOCAL" RECREATIONAL SPENDINGLake Lanier, 2006




RESIDENTIAL MARKET FINDINGS • 2,422 units, 2,115 occupied • Over 56% of units constructed

after 2000 • Median home value: $216,100 • 55% of units valued over

$200,000 • 35% of units valued over

$300,000 • 66% of units have 3 or more

bedrooms • 42% of units are renter-

occupied • 34% of rents are over $1,000

per month

59 32109 111 131

237

373471

899

RESIDENTIAL CONSTRUCTIONCity of Flowery Branch


5, 10, & 15 MINUTE DRIVE TIMES


RETAIL MARKET FINDINGS • Stonebridge Village Shops filled

significant retail opportunity gaps.

• Opportunity gaps still exist for full-service restaurants and apparel stores.

• Visitor capture presents enhanced retail opportunities.



TRAIN SEEN FROM ATLANTA HIGHWAY

IMPLICATIONS OF MARKET FINDINGS • Continued demand for residential should

sustain the development of a diversity of housing options over time, including multi-family.

• Demand exists for the type of “Main Street” retail that could be supported in downtown Flowery Branch.

• Broader economic development initiatives will enhance the prospects for employment-supporting uses.



SELECTED SURVEY RESULTS AS OF AUGUST 20, 2013 (28 results) • People want live/work units, lofts, and townhomes downtown. • Destinations, open spaces, landscaping, and signage would improve the

visual appeal and cohesive identity of downtown. • People would like specialty shops, more restaurants, and a farmer’s market

in Old Town.

Please take the survey and encourage your neighbors to do the same!

FLOWERY BRANCH OLD TOWN REDEVELOPMENT PLAN | 08/27/2013 CONCEPT DEVELOPMENT

CONCEPT DEVELOPMENT • Three alternatives • Group exercise: concept refinement • Group reporting

COMMON FEATURES • Pine Street extension to Railroad Avenue • Connection of Snelling to Lights Ferry • Strong emphasis on downtown retail • Designs driven by location of new City Hall • Strong connection to Lake Lanier via Mitchell • Wayfinding from I-985 and Atlanta Highway



DESIGN CONCEPT 1: • City Hall at top of Main Street, on axis with the

historic caboose, emphasizing Main Street corridor and encouraging retail development between Gainesville Street and Railroad Avenue

• Permanent farmer’s market structure on Main Street, which retail can fill in around

• Restaurants with open-air seating at Railroad Avenue

• Studios, lofts, and other housing options on northeast of downtown



DESIGN CONCEPT 2: • City Hall on Railroad Avenue, providing

visibility from Atlanta Highway and buffering new development from the railroad.

• City Hall creates parking inventory that surrounding mixed use and retail can take advantage of

• A public plaza or passive park is in the middle of Old Town

• Retail uses spread from City Hall and Main Street shops up the hill over time



DESIGN CONCEPT 3: • City Hall at Mitchell and Main, visible from

intersection of Mitchell and Phil Neikro/Lights Ferry

• An additional street between Main Street and Pine allows retail and restaurants to face City Hall’s plaza.

• Mixed-use on the other side of Mitchell takes advantage of the new visibility and streetscape.



QUESTIONS TO KEEP IN MIND: • Which connections and routes are the most significant for vehicles and

pedestrians? • What types of parks and public spaces does Old Town need? • What is the ideal scale of development in Old Town? • What is the best way to handle parking demands? • Where should City Hall be located to drive economic development, enhance

Old Town’s urban form, and create a strong civic presence?



Share your designs

FLOWERY BRANCH OLD TOWN REDEVELOPMENT PLAN | 08/27/2013 NEXT STEPS

NEXT STEPS • Upcoming community meeting: OPEN HOUSE October 22, 2013, 5:30-7:30 PM, Train Depot, 5302 Railroad Ave. SHARE THE DATE WITH YOUR FRIENDS AND NEIGHBORS! • Survey, Please take and disperse! EXTENDED ONE WEEK

PEACHTREE CORNERS COMPREHENSIVEPLAN PUBLIC MEETING

PUBLIC PARTICIPATION

DEVELOPING A VISION

WOODSTOCK TOWN CENTER PLAN CHARRETTE CONCEPTS

Documents

COMMUNITY MEETING 1 AGENDA: INTRODUCTION AND … … · 27/8/2013 · agenda flowery branch old town redevelopment plan | 08/27/2013 community meeting 1 agenda: • introduction