Community Gardening in Canada

8/6/2019 Community Gardening in Canada

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Community GardeningAs a Series of Instructional Videologs



Produce aProduce a seriesseries of of

videologsvideologs whichwhich

document thedocument theprocessprocess of of creatingcreating aa

communitycommunity gardengarden,,

and, inand, in doingdoing soso raiseraise

awarenessawareness of of

communitycommunity basedbased

environmentalenvironmental

activismactivism..

The ProjectThe Project

TheThe VideologsVideologs will bewill be

complimented by;complimented by;

�� AA PrintPrint HowHow--To BookTo Book..�� AnAn InteractiveInteractive WebsiteWebsite

& SMM Package& SMM Package..

�� Plus variousPlus various

Fundraising andFundraising and

Awareness EventsAwareness Events

throught the projectthrought the project

rollout. rollout.



�� The Videologs will consist of The Videologs will consist of 2 series2 series, each, each released bireleased bi--weeklyweekly in ain a

staggered fashion. The first series will will be astaggered fashion. The first series will will be a video diaryvideo diary documentingdocumenting

thethe completion of an actual community garden projectcompletion of an actual community garden project, while the, while the

second series will be asecond series will be a set of howset of how--to style instructional videosto style instructional videos..

�� As the project unfolds the diary series willAs the project unfolds the diary series will document integral aspects of document integral aspects of

thethe creation of a Winnipeg Based Community Garden Initiativecreation of a Winnipeg Based Community Garden Initiative fromfrom

the intital planning stages through to the end of the growing season.the intital planning stages through to the end of the growing season.

�� The second series will follow the basic organizational framework of aThe second series will follow the basic organizational framework of a

companion book, tentatively titled Community Gardening in Canada. Itcompanion book, tentatively titled Community Gardening in Canada. Itwillwill provide a framework for establishing independent communityprovide a framework for establishing independent community

gardens in Canadagardens in Canada..

�� Both series are intended toBoth series are intended to create a long term content drawcreate a long term content draw for thefor the

website andwebsite and encourage recurring visits to the siteencourage recurring visits to the site..

The VideologsThe Videologs



Series 1The Video diary

The purpose of theThe purpose of the

video diaries is tovideo diaries is to

provide aprovide a focus forfocus for

the online and localthe online and local

communitycommunity , viewers, viewers

will get a glimpse atwill get a glimpse at

thethe human aspectshuman aspects

of a communityof a community

gardengarden as well as seeas well as see

the reactions of localthe reactions of local

participantsparticipants, which is, which is

important forimportant for

maintainingmaintaining

government funding.government funding.



Series 2instructional

The primary purposeThe primary purpose

of the instructionalof the instructional

videos, aside fromvideos, aside frombeing abeing a contentcontent

drawdraw, is, is toto promotepromote

various productsvarious products

related torelated to

communitycommunity

gardening on thegardening on thewebsitewebsite. Most. Most

obviously theobviously the howhow--

to bookto book, but also, but also

mail order gardenmail order garden

boxesboxes andand printprint toto--

order swagorder swag.

.





Fundraising will be concerned with three distinct income sourcesFundraising will be concerned with three distinct income sources

1.1. Fundraising & AwarenessPartiesFundraising & AwarenessParties: These parties will take place in various cities: These parties will take place in various citiesacross canada and around the world, they will be advertised locally as well asacross canada and around the world, they will be advertised locally as well as

through the SMM package and aim to generate interest in the project in generalthrough the SMM package and aim to generate interest in the project in general

as well as the website.as well as the website.

2.2. Online Boutique SalesOnline Boutique Sales: Income will be generated directly through paypal sales: Income will be generated directly through paypal sales

on the project website. Costs will be minimized though printon the project website. Costs will be minimized though print--toto--orderordermerchandise chipped directly to the consumer.merchandise chipped directly to the consumer.

3.3. Government GrantsGovernment Grants: there are several municipal, provincial, and federal: there are several municipal, provincial, and federal

programs which cover the program, some offer up front grants while othersprograms which cover the program, some offer up front grants while others

cover costs accrued.cover costs accrued.

Fundraising



Parties

Several members of the local community garden teamSeveral members of the local community garden teamare also members of a global environmental concern. are also members of a global environmental concern.

Along with other members of the organization we planAlong with other members of the organization we plan

to throw various parties throughout the duration of to throw various parties throughout the duration of

the rollout in cities around canada as well asthe rollout in cities around canada as well as

internationally, this will garner interest and supportinternationally, this will garner interest and support

both in the online and local community.

All of theseboth in the online and local community.

All of theseparties will be documented and have the footageparties will be documented and have the footage

uploaded to the website as well as providing a forumuploaded to the website as well as providing a forum

for donations and sales of related products.for donations and sales of related products.



Onilne Boutique

The online boutique will be the lowest cost, in timeThe online boutique will be the lowest cost, in timeand actual money in order to keep up. To simplify theand actual money in order to keep up. To simplify the

process as much as possible the majority of goodsprocess as much as possible the majority of goods

available will be printavailable will be print--toto--order goods such as cofeeeorder goods such as cofeee

mugs, tmugs, t--shirts, posters etc with our logo stamped onshirts, posters etc with our logo stamped on

them by the manufacturer and shipped directly to thethem by the manufacturer and shipped directly to the

consumer in our name.

As well it will be the launchingconsumer in our name.

As well it will be the launchingplatform for more ambitious ventures such asplatform for more ambitious ventures such as

community garden boxes and the compcommunity garden boxes and the comp--anion howanion how--

to book.to book.



Government

Grants

There are several government grant programs whichThere are several government grant programs whichwe are in various stages of applying for. Some arewe are in various stages of applying for. Some are

awarded antecedant to any investment while otherawarded antecedant to any investment while other

grants are awarded posthumously based ongrants are awarded posthumously based on

achievement. The most important program at theachievement. The most important program at the

moment is the CLER Notional Grant Program whichmoment is the CLER Notional Grant Program which

aims to distribute funds to organizations whichaims to distribute funds to organizations whichpromote active community involvement inpromote active community involvement in

environmental concerns as well as the reduction of environmental concerns as well as the reduction of

GHG emissions in the province of manitoba.GHG emissions in the province of manitoba.



11stst week 06/11week 06/11

-- website up and filming and writing beginswebsite up and filming and writing begins

-- Begin postering and flyering in local garden community forBegin postering and flyering in local garden community for

participants.participants.

22ndnd week 06/11week 06/11

-- Logo etc.. FinalizedLogo etc.. Finalized

-- Set up printSet up print--toto--order services for the online boutiqueorder services for the online boutique

33rdrd week 06/11week 06/11

-- Break ground on the community garden. Planting beginsBreak ground on the community garden. Planting begins..

-- 11stst instructional videosinstructional videos up on site and limited boutique open.up on site and limited boutique open.

44thth week of 06/11week of 06/11

-- 11stst video diary entry up on sitevideo diary entry up on site

-- Confirm grant applications etc..Confirm grant applications etc..

July 1July 1stst 20112011 LAUNCH PARTYLAUNCH PARTY

Initial Rollout



Consumer FlowConsumer Flow

WebsiteWebsite

Local InvolvementLocal Involvement

PartiesParties

Current MembersCurrent Members

Through Local involvementThrough Local involvement

in the garden itself,in the garden itself,

awareness and fundraisingawareness and fundraising

parties and our currentparties and our current

global membership rosterglobal membership roster

we plan to consistently drivewe plan to consistently drive

traffic to our website andtraffic to our website and

generate income via ads, lowgenerate income via ads, low

production and distributionproduction and distribution

cost merchandise andcost merchandise and

government and provategovernment and provate

sponsorship as a result of sponsorship as a result of

interest,interest,



Documents

Community Gardening in Canada