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COMMUNITY FESTIVALS: MAKING A CHANGE IN COMMUNITY CULTURE Brenda Rooney, PhD, MPH Gundersen Health System Epidemiologist blrooney@gundersenhealth.org Tracy Herlitzke, MPH, MCHES CESA #4 Director Health Programs therlitzke@cesa4.k12.wi.us

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Best Practices - Background U of MN Alcohol Epidemiology Program 20 Best Practices for Safe Festivals Changing the Culture of Risky Drinking Evaluations Every Year 2010-2013 Meeting with Festival Organizers in March and November of 2011 to Share Results and Network 2012 Results Shared, Some Individual Meetings

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La Crosse County Festivals Approximately 17 Festivals Per Year Greatest Number in City of La Crosse

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Assessment Methods 1. 2-3 volunteers visited and scored each festival at varying times of the festival duration 2. Used the standardized survey 12 strategies 3. Surveys were scored based on: fully meeting the strategy, partially meeting the strategy, or not meeting the strategy 4. A total score was calculated based on a scale from 0 to 100

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Assessment Tool Review 1. Carding 3. Area/Fence 2. Wristbands Flickr: by pdomarapdomara

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4. Container Flickr: Rochelle, just rochelleRochelle, just rochelle 5. Quantity 6. Size/Pitchers 7. Price Discounts

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8. Obviously Intoxicated People 9. Sober Servers 10. Food Available

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12. Last Call 13. Smoke Free 14. Level of Intoxication 11. Beer Signs

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Strategies 1. Underage Access Strategies 2. Binge Drinking Reduction Strategies 3. Cultural Strategies

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Underage Access Strategies (Those assessed all 4 years, N=16)

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Binge Reduction Strategies (Those assessed all 4 years, N=16) * Assessment for 2013 not complete yet. Based on 14/16 festivals to be assessed

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Binge Reduction Strategies (Those assessed all 4 years, N=16) * Assessment for 2013 not complete yet. Based on 14/16 festivals to be assessed

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Culture Strategies (Those assessed all 4 years, N=16) * Assessment for 2013 not complete yet. Based on 14/16 festivals to be assessed

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Overall Scores (Those assessed all 4 years, N=16) * Assessment for 2013 not complete yet. Based on 14/16 festivals to be assessed

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Lessons Learned Meeting with Festival Planners Learning from Each Other Approach/Relationship Building Meeting Setting Working with the Media Voluntary adoption is not enough Volunteer Management Engage Coalition Members Stipend Student Volunteers Pay Entrance Fee

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Questions, Comments, Discussion Whats Next? Work on license conditions Continue to educate festival planners (ex. RBS) Other ideas? Thank You! What is one thing that surprised you from this information? How are you going to use this information?