COMMUNITY COLLEGE OF ALLEGHENY COUNTY Graphic …In limited cases, subidentity logos may be used on letterhead. Subidentity logos are provided at the discretion of the Public Relations

Graphic Branding Standards

Guide

COMMUNITY COLLEGE OF ALLEGHENY COUNTY

Public Relations & Marketing Department

OUR GOAL IS YOUR SUCCESS.

INTRODUCTION

Revised January 2017

While the CCAC Public Relations & Marketing Department is responsible for overseeing the CCAC brand, including establishing and maintaining the brand’s graphic standards, presenting a contemporary, consistent and recognizable brand identity remains an important responsibility of the entire college community. This CCAC Graphics Branding Standards Guide has been created to assist individuals in the proper use of the CCAC logo and CCAC branded fonts, colors and images. Specifically, it includes detailed instructions regarding the application of the college name, seal, logo and subidentities; it also contains many illustrated examples.

Pursuant to Board Policy I.04, the CCAC name, logo and likeness constitute the exclusive property of the Community College of Allegheny County, and may not be used by any person or entity without the expressed written permission of the college. If you have any questions concerning the proper use of the CCAC brand and/or have questions pertaining to a specific application not outlined in this guide, please contact the CCAC Public Relations & Marketing Department for assistance at 412.237.3100.

COMMUNITY COLLEGE OF ALLEGHENY COUNTY

The CCAC logo (pictured at right) is used as the main brand identity for the college and for all departments, programs and offices associated with CCAC.

The CCAC logo should appear on all college-wide communications, literature, advertising and promotional materials that represent the college including, but not limited to, course catalogs, student handbooks, newsletters, stationery, advertising, promotional items, the website, student portal and printed and electronic communications.

The logo comprises a rectangle containing the letters “CCAC.”

FULL COLLEGE NAME“Community College of Allegheny County” should appear whenever space permits. The full college name may be displayed anywhere on the page or screen. Set the font in all caps and in the preferred Arial typeface.

CCAC SUBIDENTITY LOGOSCCAC subidentity logos should be used only on program specific materials such as brochures and department fact sheets. In limited cases, subidentity logos may be used on letterhead. Subidentity logos are provided at the discretion of the Public Relations & Marketing Department.

CCAC LOGO

1.

The proportions of the logo must be maintained exactly.

Do not stretch, condense, distort or alter the proportions of the CCAC logo in any way.

____________________________________________________________________________________________________________ LOGO FUNDAMENTALS

Appropriate logos are made available upon request to the Public Relations & Marketing Department at 412.237.3100.

The CCAC logo consists of two graphic elements—the “CCAC” lettering and a rectangular box. The registered sign,®, is required to appear within the rectangle.ALWAYS USE APPROVED DIGITAL ARTWORK (AVAILABLE IN EPS, PNG AND JPG FORMATS) WHEN REPRODUCING THE CCAC LOGO. DO NOT ATTEMPT TO RECREATE OR REDRAW THE LOGO.

The CCAC logo is a registered trademark of the Community College of Allegheny County and the registered trademark symbol signifies that it is protected from infringement. Therefore, copying or using this image in any format without written permission from the CCAC Public Relations & Marketing Department is prohibited.

When displaying the CCAC logo, it is important to maintain an ample clear area, void of typography, around the perimeter of the logo. This area is referred to as the “clear zone.”

Measure the height of the rectangular box (X). The clear zone, represented by the gray field surrounding the logo on all sides, must be equal to or greater than 1/2 of X.

Please note that photography and color fields are permitted to touch the perimeter—on all four sides—of the rectangular box.

X = HEIGHT OF THE RECTANGULAR BOX

PREFERRED CLEAR ZONE = 1/2 OF X ON ALL SIDES

X = HEIGHT OF THE RECTANGULAR BOX

TIGHT APPLICATIONS CLEAR ZONE = 1/4 OF X ON

ALL SIDES

The height of the rectangular box of CCAC’s logo may be no smaller than 1/4” (.25”).

Logos whose width measures less than 1” are not required to include the registered symbol.

2.

LOGO FUNDAMENTALS ____________________________________________________________________________________________________________

For applications with limited space, a clear zone equal to or greater than one quarter (1/4 of X) the height of the rectangular box (X) is appropriate.

= X

= 1/2 OF X

= 1/4 OF X

= X

Pantone 295100C 57M 0Y 40K0R 47G 95B

Pantone 28446C 22M 0Y 14K117R 170G 219B

Pantone 45810C 10M 73Y 0K234R 215G 102B

Pantone 45150C 9M 50Y 24K203R 182G 119B

Pantone 543528C 7M 4Y 12K185R 199G 212B

Pantone 542544C 15M 7Y 22K128R 161G 182B

Pantone 562528C 0M 29Y 48K110R 136G 120B

Pantone 56457C 0M 11Y 23K188R 197G 186B

Pantone Warm Gray 30C 5M 3Y 12K19R 204G 178B

Pantone Warm Gray 10C 4M 10Y 10K229R 219G 205B

Depending on the media, colors can be reproduced using these formulas:

Pantone For offset printed materials or signs with match colors, use the Pantone version.

CMYK For printed materials using the four-color process, choose the CMYK (cyan, magenta, yellow, black) version.

RGB For Microsoft Office Suite, web or television, use the RGB (red, green, blue) version.

PANTONE® Colors displayed here may not match PANTONE-identified standards. Refer to current PANTONE MATCHING SYSTEM® publications to view accurate PANTONE color standards. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. Portions © Pantone, Inc., 2009.

CCAC BRAND COLORS

Pantone 749132C 0M 100Y 40KR119 G142 B30

Pantone 74120C 42M 100Y 10KR209 G122 B41

Pantone 11915C 21M 100Y 46KR137 G119 B25

Pantone 4770C 43M 61Y 61KR99 G56 B38

Pantone 539100C 34M 0Y 71KR0 G48 B173

Pantone 4530C 4M 18Y 16K214R 204G 175B

Pantone 75273C 4M 14Y 8K218R 215G 203B

Pantone 1870C 100M 100Y 20K196R 18G 48B

Pantone 1880C 97M 100Y 50K139R 15G 4B

Pantone 744832C 42M 0Y 55KR74 G54 B81

For printing on silk, gloss, dull or matte finished coated papers, use PMS C 187 red and PMS C 7448 purple (Educational Foundation and Honors Program only). To preserve the appearance of the three primary colors on uncoated paper, use PMS U 1797 red and PMS U 276 purple.

Pantone 7448 isreserved for theCCAC EducationalFoundation and selected interests.

Pantone Cool Gray 100C 0M 4Y 53K119R 119G 114B

CCAC Red (Pantone 187) should be the dominant color used in all forms of communication.

CCAC Purple (Pantone 7448) is the dominant color for use in CCAC Educational Foundation and Honors Program materials ONLY.

Secondary colors are to be used as accents to the primary CCAC colors. This extends the selection yet narrows the spectrum of color choices in order to reinforce the CCAC brand.

These neutral, grayed-out tones should be used as background or field colors only; their role is to serve as a foundation for the primary and secondary colors.

NOTE: Color combinations and assignments are developed at the sole discretion of the CCAC Public Relations & Marketing Department’s visual communications director or graphic designer.

3.

_____________________________________________________________________________________________________________________ COLOR USAGE

4.

SAMPLE BACKGROUND COLORS: RED 187 LOGO ON WHITE, GRAY OR PASTELS ONLY PREFERRED LOGO

BACKGROUND COLORS

CONTINUED

Pantone 4190C 0M 17Y 84K40R 40G 33B



SAMPLE BACKGROUND COLORS: THE CCAC WHITE LOGO WITH THE BORDER MUST APPEAR ON ALL DARK, SOLID COLOR BACKGROUNDS.

COLOR USAGE _____________________________________________________________________________________________________________________

The approved college tagline—“OUR GOAL IS YOUR SUCCESS.”—may appear on all communications with either the CCAC logo or a subidentity logo. Set it in CAPS with the sentence ending in a period. The preferred typeface is Arial—all caps.

In most instances, the logo and tagline should appear together with the tagline centered below the logo.

OUR GOAL IS YOUR SUCCESS.

OUR GOAL IS YOUR SUCCESS.When the tagline is beside the logo, it should appear centered vertically with respect to the logo.

When arranged horizontally, the tagline should be located the same distance to the right of the full logo’s edge that the “CCAC” is from the logo’s edge.

5.

_____________________________________________________________________________________________________________________ CCAC TAGLINE

[email protected] COMMUNITY COLLEGE OF ALLEGHENY COUNTY 1 | P a g e

HR Connect

A communication newsletter from CCAC Human Resources ● Volume 2, No. 3, August 2016

IN THIS ISSUE: HR-Organized Wellness Fairs brought Vendors to Campuses 2016 Walk to the Falls Winners

Benefit Highlights

Personnel Update

Faculty Promotions

Employee Recognition Survey Responses

Upcoming Events Health Benefits

Do you have questions for CCAC HR?

We have many options to find an answer. For general questions, our office number is 412.237.3001, email to [email protected] or contact all HR personnel at [email protected]. The itemized list below can help identify who routinely handles specific areas. Please note that certain discussions regarding HR matters and benefits are limited to direct inquiries from a CCAC employee. Additionally, Kim Manigault Vice President of Human Resources can be contacted at [email protected].

Benefits................................................... Mike x3038 [email protected]

Bullying............................................................Kim x3001 [email protected]

Employee Assistance Program……….… Valery x3002 [email protected]

Employee discipline................................ Kim x3034 [email protected]

Earned leaves......................................... Shakia x3004 [email protected]

FMLA...................................................... Shakia x3004 [email protected]

Labor relations........................... ……….. Kim x3034 [email protected]

Medical leaves........................... ……….. Shakia x3004 [email protected]

Performance............................... ……….. Kim x3034 [email protected]

Professional development.......... ……….. Valery x3002 [email protected]

Reasonable Accommodations................ Shakia x3004 [email protected]

Recruitment needs................................. Kathy x3027 [email protected]

Retirement.................................. ……….. Mike x3028 [email protected]

Sabbaticals................................. ……….. Shakia x3004 [email protected]

Sexual harassment................................. Sumana & x4535 [email protected]

Kim x3034 [email protected]

CONTACTING HUMAN RESOURCES

Inquiries about verification of employment are handled by Payroll. Please fax employment verification forms to 412.237.3046.

6.

The CCAC college seal was designed to be used on official college diplomas, documents and for other formal purposes. The seal is customarily reserved for use by the Office of the College President.

The college seal may not be used without authorized permission from the Public Relations & Marketing Department.

SAMPLE

TEMPLATES & COLLEGE SEAL _____________________________________________________________________________________________________

The Public Relations & Marketing Department has created CCAC branded templates in Microsoft Word for your use in creating a variety of quick flyers and newsletters.

Additionally, CCAC branded PowerPoint templates are available, including a version that contains important programming and statistical information for use in developing presentations.

Page | 1 COMMUNITY COLLEGE OF ALLEGHENY COUNTY

GOVERNMENT RELATIONS A communication newsletter from CCAC Government Relations ● Volume 1, No. 1, August 2016

IN THIS ISSUE

Message

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cu eam. Diam inimicus pri ut. Ex per hinc ridens nostrum, te quando propriae facilisis usu. Cu pro mentitum adipiscing, cum simul vidisse accusata te. Alia graeco at est. Cu mel bonorum ancillae, ornatus inimicus in sit.

Invenire theophrastus pri eu, nam id noster euismod, libris graeco virtute at qui. Et ipsum euismod sadipscing pro, sed tota primis vivendum ad, usu quot rebum pericula ea. Nam nostrud deserunt disputando et. Ea usu nulla posidonium scripserit. Nec modo assueverit ex, meliore suscipit mea eu, dico facer copiosae ius ut.

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Et ipsum euismod sadipscing pro, sed tota primis vivendum ad, usu quot rebum pericula ea. Nam nostrud deserunt disputando et. Ea usu nulla posidonium scripserit. Nec modo assueverit ex, Dolorem gubergren concludaturque cu vix, his eu natum praesentGraeco vocent constituto mei eu. Ea integre postulant consequuntur qui, ferri appareat pri te. Copiosae intell. egat cotidieque mei at, ut mea nullam utamur malorum, sint utamur gloriatur id quo. Cetero impedit vix at, ad mea facete vituperata. Oratio altera nec ei.


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Stet perpetua tincidunt cu eam. Diam inimicus pri ut. Ex per hinc ridens nostrum, te quando propriae facilisis usu. Cu pro mentitum adipiscing,

et eruditi vituperata. Pri quot elitr at. Dico atqui sadipscing sit no, veri brute qui ei, id per impedit explicari. Et reque consetetur

cu eam. Diam inimicus pri ut. Ex per hinc ridens nostrum, te quando propriae facilisis usu. Cu pro mentitum adipiscing, cum simul vidisse accusata te. Alia graeco at est. Cu mel bonorum ancillae, ornatus inimicus in sit.


Dolorem gubergren concludaturque cu vix, his eu natum praesent disputationi. Rebum vocibus duo te, cu viris

Et ipsum euismod sadipscing pro, sed tota primis vivendum ad, usu quot rebum pericula ea. Nam nostrud deserunt disputando et. Ea usu nulla posidonium scripserit. Nec modo assueverit ex, Dolorem gubergren concludaturque cu vix, his eu natum praesent disputationi. Rebum vocibus duo te, cu viris

Headline 1

CCAC NEWSLETTER

Headline is Arial Black

Body copy as Arial. Lorem ipsum dolor sit amet, mea ullum lobortis pertinacia ei. Nam ea percipit gubergren, vim habeo torquatos disputationi no. Sed no graeco sadipscing. Porro idque quidam ut vel. Nec ut inani congue integre, mazim oblique no has. Usu ei democritum expetendis disputando, ad sed illud sanctus euripidis. Ut quis expetenda salutatus eos. Libris deterruisset ex pri, duo tacimates definitiones ei. Cu soluta dissentiunt est. Lorem ipsum dolor sit amet, mea ullum lobortis pertinacia ei. Nam ea percipit gubergren, vim habeo torquatos disputationi no. Sed no graeco sadipscing. Porro idque quidam ut vel.

Notifications of nondiscrimination and contact information can be found at ccac.edu/nondiscrimination.

Additional text area: Bullet 1 Bullet 2 Bullet 3

Come and Join the Fun!

HEADLINE GOES HERE

Additional text area:

412.000.0000 ● ccac.edu

SUBHEAD HERE Place your specific copy here. Sample text: The Community

College of Allegheny County is about students learning from expert faculty in a learning-centered environment. It’s about a full campus life that includes athletics, social organizations, honor societies, service clubs, student services, the Honors Program and more. It’s about choice—more than 150 programs that lead to great careers and great four-year colleges. It’s about convenience—four campuses, four neighborhood centers and flexible schedules, including online courses.

Notifications of nondiscrimination and contact information can be found at ccac.edu/nondiscrimination.

1 | P a g e

Greetings, CCAC Community: Welcome to the 2016/2017 academic year and the second installment of the Inspired Inclusion newsletter. It is our hope that you enjoyed summer and are excited for the start of a productive fall semester. As we embark on the journey of the next academic year, we wish to remind you that the office of institutional diversity & inclusion remains committed to the promotion of college-wide inclusive excellence by assisting with the college’s mission to provide affordable access to quality education and offer a dynamic, diverse and supportive learning environment. As we begin this new term, we challenge you to actively support the colleges efforts to prioritize inclusion and equity through active collaboration and individual commitment. It is on us to impact the institutional culture by embracing the value of the diversity we all bring to the community. It is our hope that you find the information shared in this newsletter both relevant and enjoyable. We wish you all the best on a productive academic year!

Yours in unity, The Office of Institutional Diversity & Inclusion Staff

Meet Silvia Abarca Rodriguez Silvia, a native of El Salvador, came to the United States in April 2014 through the student & exchange visitor program. In the fall 2014 semester, Silvia began taking classes at CCAC Boyce Campus; she instantly fell in love with the American education system, particularly CCAC, so she decided to change her immigration visa status to an F1 student visa. While changing her visa status proved difficult and costly, Silvia managed to do so and is currently enrolled in the CCAC —IUP business management associate/bachelor degree collaborative and seeks to have her bachelor’s degree in general management and human resource management by spring 2018.

Silvia, who holds a tourism degree from El Salvador, plans to own a hotel and/or restaurant in the Pittsburgh region upon completing her education. She credits her current success to the supportive environment that CCAC offers students and seeks to pay it forward by serving as a math tutor in the learning resource center at Boyce Campus. Silvia’s greatest challenge has been acclimating to American language and Pittsburgh’s winters but she has fallen in love with the region and plans to stay here and be a part of the region’s exciting growth.

Thank you, Silvia for choosing us for your educational needs and good luck in the future!

INCLUSION Inspired THE OFFICE OF INSTITUTIONAL DIVERSITY & INCLUSION Volume 1, Issue 2, September 2016

Inside this Issue

Profiles in Excellence 2 Clyde’s Corner 3 Men of Merit Initiative 3‒4 Cultural Competency 5 at CCAC

Community Partnership 5 Profile

Spotlight on Civil Rights 6

Meet the OID Team 7

Women ON A Mission 7

Final Thought 8

CCAC NEWSLETTER CCAC NEWSLETTER

Photography is essential in representing the character and vitality of our institution. Whenever possible, photographic images should feature CCAC faculty, staff and students. These individuals should not appear to be staged or posed but caught in a genuine moment displaying a positive emotion. With some exceptions, subjects should be looking into the camera to establish a personal, emotional connection. Generally, students should be represented as actively engaged in an activity or demonstrating a certain skill.

Approved photography may be made available through the Public Relations & Marketing Department.

7.

____________________________________________________________________________________________________________________ PHOTOGRAPHY

CCAC WEBSITE & SOCIAL MEDIA ___________________________________________________________________________________________________

OFFICIAL CCAC WEBSITE The CCAC website (ccac.edu) provides information for prospective students (both new and transfer), parents of students and prospective students, current students, alumni, employees, employers, community partners and other stakeholders. As ccac.edu is the primary web presence of the institution in an increasingly digital world, ccac.edu is often an individual’s first encounter with CCAC when researching colleges.

All CCAC graphic and brand standards contained in this guide also apply to files, photos, documents and web pages on ccac.edu. Additional web-specific conventions, guidelines and best practices can be found in the CCAC Web Style Guide.

Photos and GraphicsThe use of photos and graphics can significantly improve your web pages. Images help to create a site that is more inviting and interesting to users. All photos of students must adhere to the same rules governing photo release forms and licensing requirements as print photos.

The web content management system has many built-in styling functions and templates which ensure that each page maintains the same general look and feel. However, it is important that all page owners follow the same guidelines.

OFFICIAL CCAC SOCIAL MEDIA GRAPHICSThe CCAC Public Relations & Marketing Department has created a variety of branded graphics templates sized for use on a variety of social media platforms. These graphics will be updated periodically to reflect existing CCAC branding campaigns and may be made available upon request to any CCAC-affiliated social media administrator or page manager.

These graphics are left intentionally blank to allow for flexibility of use. When choosing to use a CCAC-branded social media graphic, the following standards should be maintained:

• The approved fonts are Garamond and Arial. Do not use Times New Roman.

• The recommended font colors are black or dark gray. Do not use red as a font color.

• Drop shadows or other word effects designed to promote readability are acceptable.

• The use of word art, clipart or additional graphics is prohibited.

• Text should be kept brief and descriptive. All text must be proofread prior to posting.

• When adding text to a graphic in Adobe Photoshop, please select “Save for Web” from the File menu (it may be located in the “Export” submenu) and make sure that PNG-8 is selected from the drop-down menu at the top right of the screen to save your changes. This will optimize your image for use online and prevent loss of quality or pixelated image quality.

Do not stretch, compress or distort CCAC-branded social graphics or the CCAC logo in any way. The graphics were created in keeping with CCAC brand standards; alterations to the graphics that affect the proportions or clarity of the CCAC logo are in violation of CCAC brand standards and are prohibited. The CCAC Public Relations & Marketing Department reserves the right to remove inappropriately used social graphics from the CCAC website. If you require a CCAC-branded graphic, please contact the department at [email protected].

8.

_______________________________________________________________________________________________________________ CCAC SOCIAL MEDIA

9.

GRAPHICS ON CCAC-AFFILIATED SOCIAL MEDIA ACCOUNTSGiven the casual and conversational nature of social media interactions, CCAC-affiliated social media accounts are permitted to develop their own in-house graphics for use on their accounts.

When creating in-house social graphics, the following graphics standards are recommended:

• A “safe” size for use across a range of social media platforms is 800 x 800 pixels, with the focus of your graphic in the middle third of the

image. For more specific use, search online for the current image size specifications for the social account in question.

• The use of clean, high quality images, photos or graphics is encouraged. If an image appears overly blurry or pixelated, it should not be used.

• The use of clipart is discouraged. Vector shapes, icons and images may be used if they are clean and appropriate to the graphic.

• Refrain from using copyrighted images or photos in your graphic without attribution.

• The use of the CCAC logo on in-house social media graphics is prohibited. If you require an officially branded CCAC social media graphic beyond the

available templates, please contact the CCAC Public Relations & Marketing Department.

Even without the CCAC logo, in-house graphics on CCAC-affiliated pages are representative of CCAC as an institution. Take care to ensure that any in-house graphics are clean, visually interesting and supportive of a positive representation of CCAC on social media.

If you have any questions about these guidelines, contact the CCAC Public Relations & Marketing Department at [email protected].

Examples of social media platforms at 800 x 800 pixels.

About the Community College of Allegheny County (CCAC) Since its founding in 1966, CCAC has flourished, becoming the educational powerhouse it is today—a nationally renowned two-year college dedicated to serving all members of the community. From groundbreaking student success initiatives to top-ranked academic and career-based programs, CCAC continues to be the college of choice for nearly one out of three adults in the Greater Pittsburgh metropolitan region.

Every year, more than 25,000 students enroll at CCAC, taking advantage of more than 150 degree, certificate, diploma and transfer programs while thousands more access noncredit and workforce development courses. Comprising four campuses and four neighborhood centers, as well as other offsite locations, CCAC is honored to have one of the largest veteran student populations in the state and takes pride in ranking among the nation’s top community colleges for the number of individuals graduating in nursing and other health-related professions.

CCAC graduates have transferred to the nation’s most prestigious colleges and universities, have obtained the most academically challenging and competitive degrees and can be found at leading companies, organizations and institutions throughout the country. CCAC alumni are actively engaged in every sector of society, providing leadership to scores of economic, scientific, civic and philanthropic entities both in the Pittsburgh region and around the world. Visit ccac.edu to learn more.

Notifications of nondiscrimination and contact information can be found at ccac.edu/nondiscrimination. This publication was created by the CCAC Public Relations & Marketing Department. Graphic Branding Standards Guide-P1-POD--SLK-DEC16

Documents

COMMUNITY COLLEGE OF ALLEGHENY COUNTY Graphic …In limited cases, subidentity logos may be used on letterhead. Subidentity logos are provided at the discretion of the Public Relations