COMMUNITY CLASSROOM MARKETING TOOLKIT FOR ......2 WELCOME TO COMMUNITY CLASSROOM WELCOME We’re so excited that you’ve signed up to share your skills! We want your class to be a

CO M M U N I T Y C L A S S R O O M M A R K E T I N G TO O L K I T F O R I N ST R U C TO R S

CONC-00044-10/19_Community_Led_Classes_Toolkit_UPDATE.indd 1 5/8/19 2:13 PM

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W E L C O M E T O C O M M U N I T Y C L A S S R O O M

W E LCO M E

We’re so excited that you’ve signed up to share your skills! We want your class to be a success, and promoting it to your friends and followers will be vital to that success. We created this toolkit to help you promote your class

while adhering to our brand standards. You’ll find downloadable templates to make creating flyers, emails and social posts easy. You’ll also find guidelines about how to use the templates, our logos and our font.

Let’s MAKE the experience awesome!


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Here’s how to use our logo:

T H E M I C H A E L S ® LO G O

Imagine a lowercase “a” in each corner of an imaginary box around the logo. This is

the amount of spacing needed around the logo when used.

Black logo on a white or transparent background.Most commonly used.

White logo in a black box

Approved alternate logo to be used when above black logo cannot be read on background color.

T H E R U L E S :

DO NOT ALTER THE LOGOS IN ANY WAY.DO NOT ALTER THE TAGLINE IN ANY WAY.

MAINTAIN FREE SPACE AROUND THE LOGOS.DO NOT REDUCE THE LOGOS TO LESS THAN HALF AN INCH.

Logo enlarged to show details.


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CO M M U N I T Y C L A S S R O O M F O N T

V E R D A N AWhen you’re creating print or digital materials to promote your classes, you should use Verdana, a universal font.

SOMETHING NEW IS HAPPENING IN THE MICHAELS® CLASSROOMTry a whole new set of classes created and taught by people in your community.

12 pt. HEADER

10 pt. Body copy

VERDANATitles and headers should be emphasized by placing them in ALL CAPS

and BOLD. We recommend 12 pt. – 21 pt. font sizes.

Verdana

Body copy should be placed in 10 pt. – 12 pt. font (12 pt. is best for web or social media).

Body copy should always be in sentence case.

TITLES & HEADERS

Body copy

21 pt. HEADER

10 pt. Body copy

If you need to include a disclaimer for any reason, please use 6 pt. Verdana in sentence case.


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©2019 Michaels Stores, Inc. US

Sign up for my class atmichaels.com/classroom

CLASS TITLE

CLASS DESCRIPTION

TIME & DATE

STORE LOCATION

COST

NAME OF INSTRUCTOR

F LY E R G U I D E L I N E S



Learn the basics of soldering, pickling and finishing. Choose between a ring,

wearable pin or personal totem to create.

JEWELRY MAKING 101

2 – 5PM, SATURDAY, JANUARY 12, 2019

Main Plaza123 Main St.

City, ST 12345(555) 555-5555

JANE DOE

$50 PLUS SUPPLIES



CLASS TITLE

CLASS DESCRIPTION

TIME & DATE

STORE LOCATION

COST

NAME OF INSTRUCTOR

A printed flyer can be a great way to promote your class when you meet people at other classes and events. We’ve included printable templates (in black & white and color versions) with this toolkit. You’ll need to have Adobe Acrobat installed on your computer to fill in the fields provided. Text is already formatted. Make sure all of the BOLD fields are ALL CAPS. Print at 100%.

Example of final B&W flyer

8.5” x 11” B&W version

Fill in fields

8.5” x 11” color version


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E M A I L G U I D E L I N E S


Learn the basics of soldering, pickling and fi nishing. Choose between a ring,

wearable pin or personal totem to create.

JEWELRY MAKING 101

2 – 5PM, SATURDAY, JANUARY 12, 2019


City, ST 12345(555) 555-5555

JANE DOE


If you have a dedicated email list for your followers, you’ll want to send an email all about your upcoming class. If you don’t have a dedicated email list, we suggest emailing local friends and family—

and don’t forget to ask them to share with others who might be interested! We’ve included a JPG template with this toolkit.

A text area has been left blank to fill in information about your class. Information can be filled in with Adobe Acrobat or a word processing program like Microsoft Word.

BE SURE TO SAVE THE FINAL FILE AS A .JPG

DRAG AND DROP THE FINAL FILE INTO THE BLANK SPACE OF YOUR EMAIL.

Example of final email 600 x 845

optimized for email

Blank area to be filled in with class info


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FAC E B O O K P O S T I N G G U I D E L I N E S

We recommend posting about your class on your favorite social media channels, fi rst to announce your class and then at least once as a reminder as your class gets closer.

We’ve included a template for a Facebook image you can use. A text area has been left blank to fi ll in information about your class.

Information can be fi lled in with Adobe Acrobat or a word processing program like Microsoft Word. BE SURE TO SAVE THE FINAL FILE AS A .JPG

1200 x 628optimized for Facebook

Blank area to be fi lled in with class title, time and date, and location


City, ST 12345(555) 555-5555

JEWELRY MAKING 1012 – 5PM, SATURDAY, JANUARY 12, 2019

Examples of fi nal Facebook images

Post details about your class and a link to sign up, along with your Facebook image.


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T W I T T E R P O S T I N G G U I D E L I N E S

We’ve included a template for a Twitter image you can use. A text area has been left blank to fi ll in information about your class.


1024 x 512optimized for Twitter



City, ST 12345(555) 555-5555


Examples of fi nal Twitter images

Post details about your class and a link to sign up, along with your Twitter image.


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I N STAG R A M P O S T I N G G U I D E L I N E S

We’ve included a template for an Instagram image you can use. A text area has been left blank to fi ll in information about your class.


1080 x 1080optimized for Instagram



City, ST 12345(555) 555-5555


Examples of fi nal Instagram images

Post details about your class and how to sign up, along with your Instagram photo.


Documents

COMMUNITY CLASSROOM MARKETING TOOLKIT FOR ......2 WELCOME TO COMMUNITY CLASSROOM WELCOME We’re so excited that you’ve signed up to share your skills! We want your class to be a