Communications Usage Trend Survey in 2012 Compiled · Communications Usage Trend Survey in 2012 Compiled . The Ministry of Internal Affairs and Communications (MIC) has compiled its

June 14, 2013

Communications Usage Trend Survey in 2012 Compiled

The Ministry of Internal Affairs and Communications (MIC) has compiled its Communications Usage Trend

Survey, a survey of the communication services usage by households and enterprises at the end of 2011.

For the highlights and an outline of the survey, please see Attachment 1 and Attachment 2, respectively.

Details of the survey will be posted on the website for the MIC’s Information & Communications

Statistics Database and released in a machine-readable data format (CSV format).

(URL: http://www.soumu.go.jp/johotsusintokei/statistics/statistics05.html) Survey Outline

MIC has conducted the Communications Usage Trend Survey annually since 1990, targeting households (households and household members) and enterprises, as a general statistics survey in accordance with the Statistics Act (Act No. 53 of 2007). (Enterprise surveys have been conducted each year since 1993, except for 1994. Surveys of household members started in 2001.) MIC has conducted the household survey by prefecture since 2010.

Households Enterprises

Survey period January – March 2013

Survey area Nationwide

Scope of attributes / Level

of survey

Households headed by someone aged 20 or older (as of April 1, 2012) and household members

Businesses with 100 or more regular employees (excluding the agriculture, forestry, fisheries, mining, and public services industries)

Number of samples

[Effective mails] 40,592 [39,912] 5,140 [4,497]

Effective responses [%]

20,418 households (54,099 persons) [51.2%] 2,086 enterprises [46.4%]

Survey items Communication services usage, communication-device ownership, etc.

Survey method Survey form sent and collected by postal mail

Contact information International Policy Division, Global ICT Strategy Bureau, MIC Tel.: +81-3-5253-5744 / Fax: +81-3-5253-6041

PRESS RELEASE

Highlights of the Communications Usage Trend

Survey in 2012

Note: Household survey items are indicated with (households) in the title and business survey items with (businesses) in the title. All other items are based on the household members (individuals) survey.

Attachment 1

Household ownership of common telecommunication devices (2007 – 2012)

Note: Each figure is the percentage of all household members (individuals) in each year’s survey who used the respective device in the previous year to access the Internet (multiple responses accepted, non-responses excluded).

Internet use by device (as a percentage of all Internet users)

Note: Each figure is the percentage of all households in each year’s survey that own the respective telecommunication device.

Note: Figures for mobiles phones and PHS handsets (including smartphones) have included smartphones since the end of 2010. The ownership percentage of mobile phones and PHS handsets excluding smartphones was 89.4% at the end of 2011 and 81.2% at the end of 2012.

1. Proliferation of Common Telecommunication Devices

While computer ownership has fallen, ownership of smartphones and tablets has continued to climb steeply.

Internet use by means of smartphones and tablets has doubled.

1

End of2007

(n = 3,640)

End of2008

(n = 4,515)

End of2009

(n = 4,547)

End of2010(n =

22,271)

End of2011(n =

16,530)

End of2012(n =

20,418)Fixed-line telephones 90.7 90.9 91.2 85.8 83.8 79.3Fax machines 55.4 53.5 57.1 43.8 45.0 41.5Computers 85.0 85.9 87.2 83.4 77.4 75.8Smartphones only 9.7 29.3 49.5Mobile phones and

PHS handsets 95.0 95.6 96.3 93.2 94.5 94.5

Tablets 7.2 8.5 15.3

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Mobile phones and PHS handsets (including smartphones)

Fixed-line phones

Computers

Fax machines

Smartphones only

Tablets

Computer ownership has slipped from 77.5% to 75.8%

Smartphone ownership continues to grow rapidly, from 29.3% to 49.5%

The proliferation of tablets has also accelerated, from 8.5% to 15.3%

0 20 40 60 80

Internet usagerate (overall)

Tablets

Smartphones

Conventionalmobilephones

Computersoutside

the home

Computersat home

79.5

7.9

31.4

42.8

34.1

59.5

79.1

4.2

16.2

52.1

39.3

62.6

End of 2012

End of 2011

Net

use

via

com

pute

rs a

nd

conv

entio

nal m

obile

pho

nes

has

cont

ract

ed s

light

ly

Net

use

by

mea

ns o

f sm

artp

hone

s an

d ta

blet

s ha

s al

mos

t do

uble

d

End of 2012 (n = 49,563) End of 2011 (n = 41,900)

(%)

2

Individual Internet usage by age group (as a percentage of the respective age group’s population)

Smartphone growth has been striking in the under-60s age groups. Smartphones have overtaken conventional mobile phones in the under-30 age groups.

2. Internet Usage Trends (1)

Note: Figures for the end of 2011 were taken from the 2011 Communication Usage Trend Survey. Note: Each figure is the Internet usage rate among surveyed household members (individuals) for the

respective device and age group (non-responses excluded).

0% 20% 40% 60% 80% 100%

60-

50-59

40-49

30-39

20-29

13-19

0.6

2.8

6.2

7.9

6.6

5.1

1.5

9.3

18.3

28.9

44.9

18.2

33.2

59.6

68.9

70.0

65.0

57.5

31.1

66.4

78.7

80.4

82.7

85.2

Computers at home Mobile phones Smartphones Tablets

End of 2011 （n=41,900）

End of 2011

0% 20% 40% 60% 80% 100%

60-

50-59

40-49

30-39

20-29

13-19

2.1

7.2

12.6

12.6

10.2

9.8

3.7

20.9

39.5

54.8

70.6

52.9

23.9

52.8

60.4

55.0

51.7

47.9

29.2

64.6

77.2

75.4

78.9

83.9

Computers at home Mobile phones Smartphones Tablets

End of 2012

End of 2012 （n=49,563）

2

3

Home Wi-Fi usage by owned device (households)

More than 60 percent of households owning smartphones or tablets use home Wi-Fi networks.

Primary Internet access device used at home and outside the home (as a percentage of Internet users)

2. Internet Usage Trends (2)

Smartphones have overtaken conventional mobile phones as a primary Internet access device both at home and outside the home.

Note: Each figure is the percentage of Internet users who use the respective device as their primary Internet access device at home and outside the home (non-responses excluded).

Note: The category “other” includes responses that the Internet is not used either at home or outside the home.

0% 20% 40% 60% 80% 100%

End of 2012(n = 33,768)

End of 2011(n = 28,170)

66.0

74.9

17.4

6.0

12.5

16.2

2.3

0.8

1.9

2.1

Computers at home Smartphones Mobile phones Tablets Other

Internet use at home

0% 20% 40% 60% 80% 100%

End of 2012(n=27,801)

End of 2011(n=22,723)

37.3

46.7

27.8

11.4

18.8

27.3

1.4

0.6

14.7

14.0

Computers outside the home Smartphones Mobile phones Tablets Other

Internet use outside the home

0% 20% 40% 60% 80% 100%

(End of 2012) (n = 2,642)

Households owning tablets (End of 2011) (n = 1,184)

(End of 2012) (n = 8,549)

Households owning smartphones (End of 2011) (n = 4,168)

(End of 2012) (n = 14,382)

Households owning computers (End of 2011) (n = 12,133)

(End of 2012) (n = 19,591)

Overall (End of 2011) (n = 16,378)

76.7

71.5

62.7

60.8

59.8

50.3

46.9

39.3

3.9

4.9

7.1

8.8

7.2

9.9

6.6

8.5

19.4

23.6

30.2

30.3

33.0

39.8

46.5

52.2

Use Wi-Fi Plan to install Wi-Fi No plans to install Wi-Fi

(Non-responses excluded)

4 2. Internet Usage Trends (3) — Internet Penetration by Age Group

Note: Overall figures are for the 6 and older population. Figures do not include non-responses.

Internet usage in the 13 to 49 cohort has reached a stable, mature state, at over 90 percent, while Internet usage in the 60 and older cohort has been expanding on the whole.

75.3

68.9

95.5 96.3 95.7 92.0

82.2

63.4

37.6

27.7

14.5

78.0

68.6

96.3 97.2 96.3 95.4

86.1

71.6

58.0

32.9

18.5

78.2

65.5

95.6 97.4 95.1 94.2

86.6

70.1

57.0

39.2

20.3

79.1

61.6

96.4 97.7 95.8 94.9

86.1

73.9

60.9

42.6

14.3

79.5

69.0

97.2 97.2

95.3 94.9

85.4

71.8

62.7

48.7

25.7

0%

20%

40%

60%

80%

100%

Overall 6 – 12 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60 – 64 65 – 69 70 – 79 80 and older

End of 2008 (n = 12,791) End of 2009 (n = 13,928) End of 2010 (n = 59,346) End of 2011 (n = 41,900) End of 2012 (n = 49,563)

Internet usage by the 60 and older cohort has generally been expanding.

4

Use of social media by individuals and businesses has been on an upward trend.

Social media use by businesses

5 3. Social Media Usage Trends

Social networking usage

Use of social networking by all age groups grew from the previous year.

The number of businesses using social media is expanding. More than 20 percent of businesses in the “service and other industries” use social media.


Participation in social networking

0% 10% 20% 30%

End of 2011 (n = 4,156)

End of 2012 (n = 4,573)

End of 2011 (n = 4,780)

End of 2012 (n = 5,598)

End of 2011 (n = 5,148)

End of 2012 (n = 6,215)

End of 2011 (n = 5,308)

End of 2012 (n = 6,062)

End of 2011 (n = 5,907)

End of 2012 (n = 7,366)

20 –

29

30 –

39

40 –

49

50 –

59

60 a

ndol

der

22.1

28.2

18.8

23.6

9.5

16.9

4.5 8.2

1.8

3.1

Participation in social networking

20 – 29

30 – 39

40 – 49

50 – 59

60 and older


0% 5% 10% 15% 20% 25%

OverallEnd of 2011 (n = 1,869)

End of 2012 (n = 2,055)

ConstructionEnd of 2011 (n = 301)

End of 2012 (n = 331)

ManufacturingEnd of 2011 (n = 316)

End of 2012 (n = 382)

TransportEnd of 2011 (n = 344)

End of 2012 (n = 363)

Wholesale / retailEnd of 2011 (n = 306)

End of 2012 (n = 324)

Financial / insuranceEnd of 2011 (n = 153)

End of 2012 (n = 180)

Service and other industriesEnd of 2011 (n = 449)

End of 2012 (n = 475)

12.4

15.9

8.6

8.4

8.9

13.3

6.4

4.5

11.7

18.0

10.0

17.6

18.2 21.0

By industry


By industry


4. Cloud Service Usage (businesses) 6 Cloud service usage

The percentage of businesses using cloud services doubled from the end of 2010, rising from 14.1 percent to 28.2 percent.

Cloud service usage generally increases in proportion to capitalization size.

Of businesses not using cloud services, 41.7 percent said “not necessary” and 34.4 percent said “security concerns.”

Cloud service usage by capitalization Reasons for not using cloud services

4.2

9.2

13.6

10.0

12.4

14.7

21.9

22.1

20.3

38.0

36.3

34.6

25.9

20.0

16.9

0% 20% 40% 60% 80% 100%

End of 2010(n = 2,067)

End of 2011(n = 1,892)

End of 2012(n = 2,071)

Used company wide Used by some officesor divisions

Not used, but plan to usein the future

Not used and have no plansto use in the future

Do not understandcloud services

28.2%

21.6%

14.1%


By capitalization

13.2 15.0 16.3

19.9 26.2 23.7

41.4 44.4

23.4 20.5

26.7 27.0 31.4

39.0 40.1

52.8

0%

10%

20%

30%

40%

50%

60%

Less

than

¥10

mill

ion

¥10

mill

ion

tole

ss th

an¥3

0 m

illio

n

¥30

mill

ion

tole

ss th

an¥5

0 m

illio

n

¥50

mill

ion

tole

ss th

an¥1

00 m

illio

n

¥100

mill

ion

tole

ss th

an¥5

00 m

illio

n

¥500

mill

ion

tole

ss th

an¥1

billi

on

¥1 b

illion

tole

ss th

an¥5

billi

on

¥5 b

illion

or m

ore

By capitalization

End of 2011 (n = 1,892) End of 2012 (n = 2,071)


41.7

34.4

22.8

21.8

15.4

13.0

11.1

6.4

6.3

5.9

0% 10% 20% 30% 40% 50%

Not necessary

Information theft andother security concerns

Considerable cost to retoolexisting systems when

introducing cloud services

Do not see the advantages,not convinced by the advantages

Concerns about networkstability

Cannot customize applicationsto suit needs

Increase incommunication costs

No legal system in place

Cloud services wouldhinder corporate compliance

Other(Non-responses excluded)

End of 2012 (n = 722)

5. Security Breaches on Company Communication Networks (businesses) Information security losses sustained by

businesses Information security measures taken by

businesses

7

The percentage of businesses reporting viruses or other losses has fallen significantly from 51.1 percent in the 2010 survey to 38.5 percent in the 2012 survey.

The percentage of businesses that have taken some security measures has remained high, in the 97 percentile, on all three surveys between 2010 and 2012.

97.1

2.9

83.2

64.4

55.4

46.7

33.8

37.6

30.2

29.0

22.6

19.1

14.8

15.0

9.0

12.8

10.4

8.6

7.0

9.3

3.6

97.0

3.0

84.1

63.8

55.0

44.0

34.2

37.1

32.3

30.3

23.7

20.0

17.5

16.6

10.6

12.0

12.4

9.2

7.0

10.8

3.5

97.8

2.2

88.3

67.7

53.4

45.8

37.6

37.5

37.3

31.0

22.7

20.0

17.3

16.4

12.5

12.3

10.6

8.9

8.8

7.7

18.6

0% 20% 40% 60% 80% 100%

Measures taken

Measures not taken

Install anti-virus programson computers and other devices

(operating system, software, etc.)

Install anti-virus programson server

Control access with IDs,passwords, etc.

Install and maintain firewalls

Establish security policies

Apply security patches foroperating systems

Training for employees

Maintain access logs

Use proxy servers, etc.

Construct anti-virus wallsat external access points

Encrypt data or networks

Security audits

Line monitoring

User authentication by means ofauthentication technologies

Establish manuals for virusresponses

stall and maintain Web applicationfirewalls

Install and maintain intrusiondetection systems (IDS) or

intrusion protection systems (IPS)

Outsource security management

Other measures

End of 2010(n = 2,060)End of 2011(n = 1,855)End of 2012(n = 2,043)


51.1

48.9

48.7

32.3

17.1

2.0

0.8

1.6

0.4

1.4

0.7

40.5

59.5

38.8

27.4

11.5

2.3

0.7

0.9

0.1

1.0

0.4

38.5

61.6

37.4

24.5

13.0

2.1

1.0

0.9

0.9

0.8

0.5

0% 20% 40% 60% 80%

Sustained some kind ofloss

Sustained no losses

Discovered or infected bya computer virus

Discovered a computervirus

but not infected

Discovered a computer virusand at least one incident

of an infection

Used as a spam bot orzombie

Data breach due to theft ornegligence

Illegal access

Web site defacement

DoS (DDoS) attack

Other losses

End of 2010(n = 2,050)End of 2011(n = 1,860)End of 2012(n = 2,034)


6. Targeted Email Losses and Security Measures (businesses) Targeted email losses Targeted email security measures

8

14.7 percent of businesses reported they had sustained losses from targeted email. Of these, 1.3 percent reported at least one instance of computer virus infection.

81.5 percent of businesses have taken some security measures against targeted email. More than 50 percent have installed anti-virus programs as a protection measure.

1.3%

5.2%

8.3%

85.3%

Targeted emails reached an employee’s device and there was at least one instance of a computer virus infection

Targeted emails reached an employee’s device, but there were no computer virus infections Anti-virus programs and othermeasures blocked alltargeted emails beforereaching any device

Have seen no traces oftargeted emails

End of 2012 (n=1,973)


81.5

18.5

67.4

51.9

29.8

26.3

21.7

17.2

14.2

12.5

8.7

6.9

5.3

2.8

3.9

0% 20% 40% 60% 80% 100%

Measures taken

Measures not taken

Install anti-virus programs oncomputers and other devices

(operating system, software, etc.)

Install anti-virus programs on servers

Apply security patches foroperating systems





Enhance access controls forservers and other devicesthat store sensitive data

Line monitoring

Install and maintain intrusiondetection systems (IDS)

Share information betweenorganizations and divisions

Install a sender policyframework (SPF)

Other measures

End of 2012 (n = 2,016)


7. Digital Television Broadcast Usage Data broadcast usage (households) Usage of services available on digital broadcast receivers (households)

9

Smart TV usage (households)

約4割の世帯がスマートテレビの利用意向あり。特に20～49歳の世帯主がいる世帯では利用意向が5割を超える。

70.1 percent of households used data broadcasts in the past year. The most common uses were to obtain local information such as news and weather.

16.3 percent of households use services via a digital broadcast receiver. Nearly 10 percent use VOD or other streamed programming.

About 40 percent of households are inclined to use smart TVs. This percentage tops 50 percent in households headed by someone between 20 and 49.

23.6%

20.5%

14.7%

11.4%

29.9%

Use at least once a day

Use at least once a week (but notevery day)

Use at least once a month (butnot every week)

Use at least once a year (but notevery month)

Do not use at all

End of 2012 (n = 18,510)


86.8

35.1

23.0

2.5

2.5

0% 20% 40% 60% 80% 100%

Obtain news, weather,transportation, and

emergency information

Obtain informationrelated to the current

program

Participate in quizzes,questionnaires, and other

program projects

Purchase goods orservices presented by

programs

Use other services

End of 2012 (n = 12,545)


16.3

8.2

4.9

3.1

0.5

2.6

0% 5% 10% 15% 20%

Use services

Video on demand (VOD) or other streamedprogramming

Web uses, such as browsing Websites, postingvideos, using forums, chat, social networking,

online shopping, etc.

Online gaming

Videophone

Make recording settings or watch recordedprogramson smartphones or tablets

via a network

End of 2012 (n = 17,452)


39.0

51.2

50.6

50.4

38.8

34.0

24.0

24.6

22.2

0% 10% 20% 30% 40% 50% 60%Overall

(n=18,184)

20 – 29 (n=485)

30 – 39 (n=1,748) 40 – 49

(n=2,698) 50 – 59

(n=3,794) 60 – 64

(n=2,709) 65 – 69

(n=2,288) 70 – 79

(n=3,130) 80 or older(n=1,332)

Would like to use a smart TV


Attachment 2

Table of Contents 1. Proliferation of the Internet and Other Networks

(1) Number of Internet users and their percentage of the general population (individuals) .....................1 (2) Internet usage rates (individuals) ............................................................................................................1 (3) Internet usage rates by device (individuals) ...........................................................................................4 (4) Internet usage rates (businesses) ..........................................................................................................5 (5) Types of Internet connections (households) ..........................................................................................5 (6) Home Wi-Fi network usage (households) .............................................................................................6 (7) Types of Internet connections (businesses) ...........................................................................................7 (8) Proliferation of common communication devices (households) ...........................................................8

2. Current ICT Usage by Individuals

(1) Purposes of using the Internet ................................................................................................................9 (2) Goods and services bought / exchanged over the Internet ............................................................... 10 (3) Payment methods for purchases over the Internet ............................................................................ 10 (4) Largest Internet purchase ..................................................................................................................... 11 (5) Usage of audio and video content ....................................................................................................... 12 (6) Social media usage by individuals ....................................................................................................... 13

3. Current ICT Usage by Businesses

(1) Construction of company communication networks .......................................................................... 14 (2) Social media usage by businesses ..................................................................................................... 15 (3) E-commerce usage .............................................................................................................................. 16 (4) Use of Internet advertising .................................................................................................................... 17 (5) Adoption of ICT tools using wireless communication technology ..................................................... 18 (6) Cloud computing service usage .......................................................................................................... 19 (7) Telework ................................................................................................................................................. 21

4. Safety and security efforts

(1) State of security measures (households) ............................................................................................ 23 (2) Concerns about using the Internet (households) ............................................................................... 24 (3) Security breaches on company communication networks and security measures taken

(businesses) .......................................................................................................................................... 25 (4) Targeted email losses and security measures taken (businesses) ................................................... 26 (5) Issues associated with Internet, intranets, and other network usage (businesses) ......................... 27 (6) State of personal information protection measures (businesses) ..................................................... 27

5. Usage of Digital Television Broadcasting

(1) Ownership of digital TV broadcast receivers (households) ............................................................... 28 (2) Data broadcast usage (households) ................................................................................................... 28 (3) Usage of services available on digital broadcast receivers (households) ........................................ 30 (4) Smart TV usage (households) ............................................................................................................. 30

Summary Findings of the 2012 Communications Usage Trend Survey

(1) Number of Internet users and their percentage of the general population (individuals)

The number of people who used the Internet over the course of 2012 is estimated to be 96.52 million, an increase of 420,000 from the previous year. The percentage of the general population who are Internet users was 79.5 percent.

Figure 1-1: Transitions in the number of Internet users and their percentage of

the general population (individuals)

Notes: 1. The survey questioned persons aged six and older. 2. The number of Internet users was estimated from the survey results and includes all people aged six and older who had used

the Internet over the preceding year. The estimate included computers, mobile phones, PHS handsets, smartphones, tablets, game consoles, and all other devices used to access the Internet and included personal use, work use, school use, and all other purposes.

3. The number of Internet users was calculated by multiplying the estimated population aged six and older (estimated from census returns and mortality tables) by the Internet usage rate among those six and older found with the survey.

4. Calculations excluded non-responses. (This holds for all findings in this document.)

(2) Internet usage rates (individuals) Examining Internet usage rates by age found that more than 90 percent of people between 13 and 49 used the Internet. And while an increasing trend was generally seen in the 60 and over cohort, this cohort’s usage rate is still lower than that of other age brackets.

The results also show that the higher the annual household income, the higher the Internet usage rate.

Examining the frequency of Internet use found that about 80 percent of smartphone users (outside the home) use the Internet at least once a day.

Furthermore, usage rates were higher in prefectures with large urban areas. Twelve prefectures had above-average usage rates: Saitama, Chiba, Tokyo, Kanagawa, Aichi, Shiga, Osaka, Hyogo, Nara, Okayama, Hiroshima, and Fukuoka.

Note: Since the 2011 survey, questions about individuals’ Internet usage were divided into “at home” and “outside the home”.

5,593

6,942 7,730 7,948

8,529 8,754 8,811 9,091

9,408 9,462 9,610 9,652

46.3

57.8 64.3 66.0

70.8 72.6 73.0 75.3 78.0 78.2

79.1 79.5

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

End of2001

End of2002

End of2003

End of2004

End of2005

End of2006

End of2007

End of2008

End of2009

End of2010

End of2011

End of2012

[in ten thousands]

No. of usersPercentage of total population

1. Proliferation of the Internet and Other Networks

1

Figure 1-2: Transitions in Internet usage by age (individuals)

Figure 1-3: Internet usage by age and gender — end of 2012 (individuals)

Figure 1-4: Internet usage by annual household income — end of 2012 (individuals)

Figure 1-5: Frequency of Internet use at home and outside the home

84.0

68.9

97.1 96.5 94.7 95.5 89.0 79.0

70.3 60.1

40.0

75.1 69.2 97.3 98.0 95.9 94.3

81.7

64.5 54.7

38.7

17.7

0%

20%

40%

60%

80%

100%

All 6 andolder

6 – 12 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60 – 64 65 – 69 70 – 79 80 andolder

Male(n=24,375)Female(n=25,188)

63.7 72.5

80.8 84.2 86.0 88.1

0%

20%

40%

60%

80%

100%

Less than¥2 million

¥2 million to lessthan ¥4 million




¥10 million andover

End of

57.0 63.2

59.1 62.3

25.9 22.6

19.5 17.9

11.1 9.0

8.7 8.3

6.0 5.3

12.7 11.5

0% 20% 40% 60% 80% 100%

At home End of 2011(n=26,342)End of 2012(n=32,495)

Outside the home End of 2011(n=19,219)End of 2012(n=22,255)

(This question was asked to respondents who used the Internet either at and/or outside the home)

Use at leastonce a day

Use at least once a week(but not every day)

Use at least once a month(but not every week)

Use less than once a month(but at least once a year)

2

Figure 1-6: Frequency of Internet use at home and outside the home by device — end of 2012

Figure 1-7: Internet usage by prefecture — end of 2012 (individuals)

Note: Figures for mobile phones include PHS handsets and PDAs.

61.6

51.9

77.6

24.6

23.8

14.8

9.4

13.6

4.1

4.4

10.7

3.5

0% 20% 40% 60% 80% 100%

Computers at home (at home)(n=21,462)

Mobile phones (outside the home)(n=4,120)

Smartphones (outside the home) (n=5,986)

Use at least once a day Use at least once a week (but not every day)Use at least once a month (but not every week) Use less than once a month (but at least once a year)

(This question was asked to respondents who used the Internet either at and/or outside the home and subdivided by their primary Internet access device)

(%)

Prefecture (n)Total usage

rateComputers at

home

Computersoutside the

homeMobile phones Smartphones

Hokkaido （1,434） 77.5 55.3 33.2 44.9 25.0Aomori （855） 70.6 43.4 26.6 41.8 22.0Iwate （1,128） 68.9 38.4 24.2 38.4 22.0Miyagi （1,080） 75.9 52.4 34.4 41.6 27.7Akita （1,438） 70.4 47.0 32.1 35.9 21.8Yamagata （1,392） 71.9 50.7 32.0 39.1 24.0Fukushima （875） 70.2 46.2 26.7 37.7 25.8Ibarki （1,140） 73.4 53.5 29.9 40.1 30.0Tochigi （1,023） 76.1 54.5 31.3 42.9 27.3Gunma （954） 78.5 58.5 31.3 44.3 31.2Saitama （1,184） 80.0 63.2 32.7 45.4 34.8Chiba （951） 81.0 63.0 31.0 45.7 31.9Tokyo （804） 87.3 67.6 44.5 50.7 37.8Kanagawa （877） 87.0 70.7 38.8 47.8 38.5Niigata （1,125） 74.4 51.6 29.7 39.6 23.4Toyama （1,321） 76.8 58.4 32.6 42.4 24.8Ishikawa （1,248） 79.0 61.8 38.2 42.8 29.1Fukui （1,280） 77.5 59.7 34.8 41.5 30.0Yamanashi （991） 77.4 56.9 32.5 42.4 29.6Nagano （1,428） 75.3 56.2 33.0 43.3 25.4Gifu （1,364） 75.4 56.8 32.6 37.8 30.7Shizuoka （1,301） 74.5 55.7 30.4 38.2 31.5Aichi （1,067） 80.5 60.0 34.1 39.3 30.3Mie （1,201） 78.4 56.8 32.2 40.4 28.3Shiga （1,242） 81.7 63.0 33.0 43.2 34.3Kyoto （961） 78.6 61.3 32.6 43.2 32.2Osaka （884） 82.1 64.5 32.2 40.7 36.7Hyougo （1,052） 79.9 63.3 37.9 43.5 32.4Nara （1,009） 80.2 62.2 32.2 41.3 34.4Wakayama （974） 74.6 58.2 29.6 34.1 23.9Tottori （1,106） 73.9 51.3 34.6 37.5 25.5Shimane （995） 68.8 46.2 31.6 39.0 25.0Okayama （1,063） 80.0 57.8 33.4 44.7 29.7Hiroshima （1,239） 81.1 62.0 37.4 43.4 30.0Yanaguchi （969） 75.4 55.1 31.5 35.9 28.4Tokushima （894） 74.0 51.9 32.0 43.9 25.7Kagawa （981） 78.5 57.6 35.8 39.0 29.5Ehime （928） 76.1 52.0 31.7 39.8 24.6Kochi （831） 76.8 53.5 35.4 37.9 22.0Fukuoka （813） 80.7 58.5 32.5 41.0 34.3Saga （946） 77.0 52.8 30.1 38.7 28.5Nagasaki （875） 72.6 48.1 29.2 36.9 25.5Kumamoto （977） 75.9 51.2 30.9 37.3 27.8Oita （920） 77.6 51.7 29.4 39.5 29.5Miyazaki （888） 74.5 52.7 29.4 36.7 27.8Kagoshima （875） 74.2 43.7 26.0 35.4 25.8Okinawa （680） 76.7 52.2 35.0 40.8 26.0Overall （49,563） 79.5 59.5 34.1 42.8 31.4

3

(3) Internet usage rates by device (individuals) The most common device used to access the Internet during 2012 was “computers at home,” at 59.5 percent, followed by “mobile phones” (42.8 percent) and “computers outside the home” (34.1 percent).

By age group, around 80 percent of each age bracket between 13 and 49 use “computers at home” as their primary Internet access device. Smartphone use surpassed mobile phone use in the 13 to 29 cohort.

Figure 1-8: Internet usage rates by primary device (individuals)

Figure 1-9: Internet usage rates by age and primary device — end of 2012 (individuals)

Figure 1-10: Primary device used for Internet access at home

Figure 1-11: Primary device used for Internet access outside the home

Note: “Other” includes responses indicating that the Internet was not used either at home or outside the home.

79.1

62.6

52.1

39.3

16.2

4.2

6.0

4.1

79.5

59.5

42.8

34.1

31.4

7.9

6.2

4.0

0% 20% 40% 60% 80%

Internet usage rate(overall)

Computers at home

Mobile phones

Computers outsidethe home

Smartphones

Tablets

Home gameconsoles / other

Internet-enabledTVs

End of 2011(n=41,900)

End of 2012(n=49,563)

2.1

7.2

12.6

12.6

10.2

9.8

8.6

3.7

20.9

39.5

54.8

70.6

52.9

17.2

23.9

52.8

60.4

55.0

51.7

47.9

21.2

10.8

42.0

51.5

51.6

49.0

36.2

18.5

29.2

64.6

77.2

75.4

78.9

83.9

51.5

0% 20% 40% 60% 80% 100%

60 and older(n=16,492)

50 – 59 (n=7,810)

40 – 49 (n=6,960)

30 – 39 (n=6,196)

20 – 29 (n=4,987)

13 – 19 (n=3,824)

6 – 12 (n=3,294)

Computers at homeComputers outside the homeMobile phonesSmartphonesTablets

74.9

66.0

6.0

17.4

16.2

12.5

0.8

2.3

2.1

1.9

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

End of 2011(n=28,170)

End of 2012(n=33,768)

Computers at home Smartphones Mobile phones Tablets Other

46.7

37.3

11.4

27.8

27.3

18.8

0.6

1.4

14.0

14.7

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

End of 2011(n=22,723)

End of 2012(n=27,801)

Computers outside the home Smartphones Mobile phones Tablets Other

4

(4) Internet usage rates (businesses) The rate of Internet usage among businesses was 99.9 percent. The usage rate has leveled off at the 99 percent bracket for several years, indicating that Internet use by businesses has reached full penetration.

Figure 1-12: Transitions in Internet usage rates (businesses)

(5) Types of Internet connections (households) 85.9 percent of households used a broadband connection to access the Internet from computers at home, tablets, and other devices. Of households using a broadband connection, 54.8 percent used 54.8 percent used an optical fiber connection and 5.4 percent used an LTE connection.

Figure 1-13: Internet connections for computers at home and other devices — end of 2012

(households) (multiple responses accepted)

Notes: 1. Figures tabulated from households that use the Internet from “computers at home,” “tablets,” or “other devices.” 2. The figure for broadband connections is the total of DSL connections, cable TV connections, optical fiber connections, fixed

wireless access (FWA), BWA access services, 3G mobile phone connections (only when tethering with a computer), and LTE connections.

3. The figure for narrowband connections is the total of all other mobile phone connections (those other than 3G connections and LTE connections) and PHS connections.

96.3 97.9 98.7 97.6

98.8 99.3 99.3 99.9 99.7 99.3 99.9

90%

95%

100%

End of2002

(n=1,992)

End of2003

(n=2,264)

End of2004

(n=1,855)

End of2005

(n=1,400)

End of2006

(n=1,827)

End of2007

(n=2,139)

End of2008

(n=2,006)

End of2009

(n=1,827)

End of2010

(n=2,101)

End of2011

(n=1,895)

End of2012

(n=2,073)

85.9

54.8

17.2

9.6

9.2

5.4

1.5

0.3

26.2

12.5

7.1

0% 20% 40% 60% 80% 100%

Broadband

Optical fiber

Cable TV

DSL

3G mobile phone

LTE

Fixed wirelessaccess (FWA)

BWA accessservice

Narrowband

Telephone(dial-up)

ISDN

End of 2012(n=12,194)

5

(6) Home Wi-Fi network usage (households) A total of 46.9 percent of households used a home Wi-Fi network.

By Internet connection type, 68.3 percent of broadband-connected (DSL, optical fiber, etc.) households and 61.8 percent of narrowband-connected (dial-up, ISDN, etc.) households — i.e., more than 60 percent of both connection types — used a home Wi-Fi network.

Looking at the results by owned device, more than 60 percent of households owning a smartphone or tablet used a home Wi-Fi network.

Figure 1-14: Home Wi-Fi network usage

Notes: 1. Figures for home Wi-Fi networks include joint usage with wired networks. 2. Figures for broadband connections (DSL, optical fiber, etc.) include joint usage with narrowband connections. 3. Figures for narrowband connections (dial-up, ISDN, etc.) include joint usage with broadband connections. 4. Figures for broadband and narrowband connections cover households that use the Internet from computers at home. Other

figures cover all households.

39.3

46.9

58.5

68.3

48.0

61.8

50.3

59.8

60.8

62.7

71.5

76.7

8.5

6.6

9.3

6.5

10.9

7.8

9.9

7.2

8.8

7.1

4.9

3.9

52.2

46.5

32.2

25.2

41.2

30.4

39.8

33.0

30.3

30.2

23.6

19.4

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

OverallEnd of 2011(n=16,378)

End of 2012(n=19,591)

Broadband connectionsEnd of 2011(n=8,787)

End of 2012(n=10,202)

Narrowbandconnections

End of 2011(n=2,589)

End of 2012(n=3,446)

Households owninga computer

End of 2011(n=12,133)

End of 2012(n=14,382)

Households owninga smartphone

End of 2011(n=4,168)

End of 2012(n=8,549)

Households owning atablet

End of 2011(n=1,184)

End of 2012(n=2,642)

Use Wi-Fi Do not use Wi-Fi, but plan to install Wi-Fi Do not use Wi-Fi, and have no plans to install Wi-Fi

6

(7) Types of Internet connections (businesses) 85.9 percent of businesses, a 1.3 percentage point increase from the previous year, used a broadband connection to access the Internet from their premises. Those using optical fiber connections rose 2.0 percent to 82.0 percent, indicating that the move to broadband by businesses via optical fiber connections was progressing steadily.

Figure 1-15: Internet connection types (businesses) (multiple responses accepted)

82.2

76.5

12.9

3.6

0.2

0.0

15.9

11.2

3.4

2.7

12.0

0.1

84.6

80.0

10.6

3.1

0.7

0.0

20.4

12.5

7.2

2.9

12.7

0.2

85.9

82.0

11.0

3.9

0.7

0.4

20.4

12.2

8.2

3.8

10.0

0.1

0% 20% 40% 60% 80% 100%

Broadband

Optical fiber (FTTH)

DSL

Cable TV (CATV)

Fixed wirelessaccess (FWA)

BWA access service

Narrowband

ISDN (continuouslyconnected)

Telephone (dial-up)

ISDN (not continuouslyconnected)

Leased line

Satellite link

End of 2010(n=2,037)End of 2011(n=1,857)End of 2012(n=2,033)

7

(8) Proliferation of common communication devices (households) The household penetration rate of “mobile phones / PHS handsets” and “computers” was 94.5 percent and 75.8 percent respectively. “Smartphones,” which were included in the “mobile phones / PHS handsets” category, have already proliferated rapidly, reaching a household penetration rate of 49.5 percent (an increase of 20.2 percentage points from the previous year).

Figure 1-16: Transitions in penetration rates of common communication devices (households)

Notes: 1. Figures for “mobile phones / PHS handsets” have included PDAs since the end of 2009 and smartphones since the end of

2010. The ownership rate in this category excluding smartphones is 81.2 percent. 2. Figures for “smartphones” have been taken from the “mobile phones / PHS handsets” category. 3. For comparison purposes between years, these calculations do include non-responses.

8

(1) Purposes of using the Internet The most common use of the Internet when accessed at home was “sending and receiving email,” at 63.2 percent. This was followed by “viewing Websites and blogs”(62.6 percent) and “buying / exchanging goods and services” (56.9 percent).

By age group, more than half of the 20 to 59 cohort used the Internet for “viewing Websites and blogs,” “sending and receiving email,” and “buying / exchanging goods and services.”

Figure 2-1: Internet functions and services used at home and outside the home — end of 2012

(individuals) (multiple responses accepted)

Note: Figures are the percentage of Internet users who use the respective function or service from either at home or outside the home.

Figure 2-2: Internet functions and services used — end of 2012

(adults) (multiple responses accepted)

Note: Figures are the percentage of Internet users in the respective age group that have used the respective function or service.

2. Current ICT Usage by Individuals

9

(2) Goods and services bought / exchanged over the Internet The goods and services bought or exchanged over the Internet varied between age groups. Younger cohorts were more likely to use the Internet to buy goods or services.

Figure 2-3: Goods and services bought over the Internet by age group — end of 2012

(adults) (multiple responses accepted)

Note: Figures are the percentage of Internet users in the respective age group that have made a purchase in the respective category.

(3) Payment methods for purchases over the Internet The most common payment method for purchases made over the Internet was “credit card,” at 60.0 percent. This was followed by “payment on delivery” (45.5 percent), “payment at convenience store counter” (35.0 percent), and “payment at bank / post office branch or ATM” (31.2 percent).

Figure 2-4: Payment methods for purchases over the Internet

(multiple responses accepted)

57.7

47.6

33.9

31.2

14.4

10.7

1.2

60.0

45.5

35.0

31.2

14.1

10.6

1.5

0% 10% 20% 30% 40% 50% 60% 70%

Credit card (excluding paymenton delivery)

Payment on delivery

Payment at conveniencestore counter

Payment at bank / post officebranch or ATM

Payment by Internet banking /mobile banking

Payment by addition to communicationcharges / provider charges

Other (cash remittance by registeredmail, personal cheque, etc.)

End of 2011(n=13,527)

End of 2012(n=15,227)

10

(4) Largest Internet purchase Among purchasers aged 15 and older of goods and services over the Internet, the largest purchase made in 2012 at home averaged over all devices was 30,019 yen.

By device at home, the average largest purchase made from “computers at home” was 32,561 yen. This was followed by “smartphones” at 24,376 yen and “mobile phones” at 17,559 yen.

The average largest purchase made from all devices outside the home was 26,236 yen. By device outside the home, the average largest purchase made from “computers outside the home” was 36,151 yen. This was followed by “smartphones” at 19,831 yen and “mobile phones” at 15,279 yen.

Average largest purchase made over the Internet at home and outside the home — end of 2012

Figure 2-5: (at home)

(Asked to respondents aged 15 and older who had made a purchase over the Internet at home)

Figure 2-6: (outside the home)

(Asked to respondents aged 15 and older who had made a purchase over the Internet outside the home)

30,019 32,561

17,559

24,376

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

Total for athome

(n=14,381)

Computers athome

(n=10,287)

Mobile phones(n=1,108)

Smartphones(n=2,458)

[in yen]

26,236

36,151

15,279

19,831

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

Total for athome

(n=3,126)

Computersoutside the

home(n=1,355)

Mobile phones(n=430)

Smartphones(n=1,119)

[in yen]

11

(5) Usage of audio and video content The most common audio and video content service used was “user-submitted video sharing services (on-demand format),” at 71.9 percent. This was followed by “broadcast program delivery services (on-demand format)” (24.6 percent).

Computers were the most common device used to access audio and video content, either at home or outside the home.

The most common purpose was “to watch videos by artists, etc., that I like,” at 64.4 percent. This was followed by “to watch popular / talked-about videos / programs” (50.5 percent).

Figure 2-7: Audio and video content services used

— end of 2012 (multiple responses accepted)

Figure 2-8: Devices used to access audio and video content — end of 2012

(overall figures include multiple responses)

Figure 2-9: Frequency of audio and video content

usage — end of 2012

Figure 2-10: Purposes of audio and video content usage — end of 2012


71.9

22.1 24.6

13.6

4.2

0%

10%

20%

30%

40%

50%

60%

70%

80%

Use

r-sub

mitt

ed v

ideo

shar

ing

serv

ices

(on-

dem

and

form

at)

Use

r-sub

mitt

ed v

ideo

shar

ing

serv

ices

(live

-dis

tribu

tion

form

at)

Broa

dcas

t pro

gram

stre

amin

ser

vice

s(o

n-de

man

d fo

rmat

)

Broa

dcas

t pro

gram

stre

amin

ser

vice

s(li

ve-d

istri

butio

n fo

rmat

)

Oth

erEnd of 2012 (n=9,594)

79.4

11.6

46.1

11.0 6.9

65.8

4.7

22.5

4.7 2.2

43.4

8.5

40.9

3.9 3.4

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Com

pute

rs

Mob

ile p

hone

s(in

clud

ing

PHS

han

dset

san

d PD

As)

Smar

tpho

nes

Tabl

ets

Inte

rnet

-ena

bled

TVs

Overall(n=9,874)

At home(n=9,815)

Outside thehome(n=9,129)

34.1

41.4

19.1

5.4

33.1 31.3

20.7

14.9

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Use

at l

east

once

a d

ay

Use

at l

east

onc

ea

wee

k (b

ut n

otev

ery

day)

Use

at l

east

once

a m

onth

(but

not

eve

ry w

eek)

Use

less

than

onc

ea

mon

th (b

ut a

t lea

ston

ce a

yea

r)

At home(n=9,521)

Outside thehome(n=5,336)

64.4

22.6

50.5

17.7

37.9

2.9 6.5

0%

10%

20%

30%

40%

50%

60%

70%

To w

atch

vid

eos

by a

rtist

s,et

c., t

hat I

like

To w

atch

pro

gram

s th

atI m

isse

d

To w

atch

pop

ular

/ ta

lked

-ab

out

vide

os /

prog

ram

s

To w

atch

vid

eos

rele

ased

only

on

a sp

ecifi

c si

te

Bec

ause

I ca

n w

atch

whe

n an

d w

here

I w

ant

Bec

ause

I do

n’t h

ave

a ra

dio

or

TV /

I liv

e in

an

area

with

po

or re

cept

ion

Oth

er

End of 2012 (n=9,568)

12

(6) Social media usage by individuals The most common social media used by individuals was “video posting/sharing sites,” at 27.2 percent.

The rate of participation in social networks increased from the previous year in all age groups.

Figure 2-11: Social media usage by age group — (adults)

10.89.1

15.213.3

14.512.8

11.310.5

7.97.8

6.64.1

0% 4% 8% 12% 16%

End of 2011(n=29,717)End of 2012(n=35,136)

End of 2011(n=4,156)End of 2012(n=4,573)

End of 2011(n=4,780)End of 2012(n=5,598)

End of 2011(n=5,148)End of 2012(n=6,215)

End of 2011(n=5,308)End of 2012(n=6,062)

End of 2011(n=5,907)End of 2012(n=7,366)

２０～

２９歳

３０～

３９歳

４０～

４９歳

５０～

５９歳

６０歳

以上

Constructing / updating Websites and blogs

Overall

20 – 29

30 – 39

40 – 49

50 – 59

60 and older

4.83.8

8.67.8

7.45.1

4.14.9

2.72.0

1.91.0

0% 2% 4% 6% 8% 10%

End of 2011(n=29,717)End of 2012(n=35,136)

End of 2011(n=4,156)End of 2012(n=4,573)

End of 2011(n=4,780)End of 2012(n=5,598)

End of 2011(n=5,148)End of 2012(n=6,215)

End of 2011(n=5,308)End of 2012(n=6,062)

End of 2011(n=5,907)End of 2012(n=7,366)

２０～

２９歳

３０～

３９歳

４０～

４９歳

５０～

５９歳

６０歳

以上

Viewing / posting to microblogs

Overall

20 – 29

30 – 39

40 – 49

50 – 59

60 and older

10.815.0

22.128.2

18.823.6

9.516.9

4.58.2

1.83.1

0% 5% 10% 15% 20% 25% 30%

End of 2011(n=29,717)End of 2012(n=35,136)

End of 2011(n=4,156)End of 2012(n=4,573)

End of 2011(n=4,780)End of 2012(n=5,598)

End of 2011(n=5,148)End of 2012(n=6,215)

End of 2011(n=5,308)End of 2012(n=6,062)

End of 2011(n=5,907)End of 2012(n=7,366)

２０～

２９歳

３０～

３９歳

４０～

４９歳

５０～

５９歳

６０歳

以上

Participating in social networks

Overall

20 – 29

30 – 39

40 – 49

50 – 59

60 and older

10.09.4

16.417.2

14.513.4

10.210.9

5.95.2

3.42.2

0% 5% 10% 15% 20%

End of 2011(n=29,717)End of 2012(n=35,136)

End of 2011(n=4,156)End of 2012(n=4,573)

End of 2011(n=4,780)End of 2012(n=5,598)

End of 2011(n=5,148)End of 2012(n=6,215)

End of 2011(n=5,308)End of 2012(n=6,062)

End of 2011(n=5,907)End of 2012(n=7,366)

２０～

２９歳

３０～

３９歳

４０～

４９歳

５０～

５９歳

６０歳

以上

Viewing / posting to forums and chat sites

Overall

20 – 29

30 – 39

40 – 49

50 – 59

60 and older

29.327.2

39.141.1

37.935.9

31.229.3

18.118.3

8.27.6

0% 10% 20% 30% 40% 50%

End of 2011(n=29,717)End of 2012(n=35,136)

End of 2011(n=4,156)End of 2012(n=4,573)

End of 2011(n=4,780)End of 2012(n=5,598)

End of 2011(n=5,148)End of 2012(n=6,215)

End of 2011(n=5,308)End of 2012(n=6,062)

End of 2011(n=5,907)End of 2012(n=7,366)

２０～

２９歳

３０～

３９歳

４０～

４９歳

５０～

５９歳

６０歳

以上

Using video posting / sharing sites

Overall

20 – 29

30 – 39

40 – 49

50 – 59

60 and older

13

(1) Construction of company communication networks Of all surveyed businesses, 89.1 percent had constructed a company communication network (either an intranet or an inter-company network).

The most common primary communication service used on company communication networks was “Internet VPN,” at 53.9 percent. This was followed by “IP-VPN” (41.7 percent) and “wide-area Ethernet” (32.7 percent).

Figure 3-1: Construction of company communication networks — end of 2012

Figure 3-2: Primary communication services used on company communication networks — end of 2012 (multiple responses accepted)

89.1

56.0

31.8

1.3

10.9

0% 20% 40% 60% 80% 100%

Constructed a companycommunication network

Constructed both an intranetand inter-company

networks

Constructed an intranet only

Constructed an inter-companynetwork only

Have not constructed any kind ofcompany communication network

End of 2012 (n=2,077)

53.9

41.7

32.7

23.5

21.7

8.2

7.1

0% 20% 40% 60%

Internet VPN

IP-VPN

Wide-area Ethernet

Telephone (dial-up)

Leased line

Other

Don’t know

End of 2012 (n=1,840)

3. Current ICT Usage by Businesses

14

(2) Social media usage by businesses Of the surveyed businesses, 15.9 percent responded that they use social media in at least some of their operations. By industry, “service and other industries” had the highest social media usage rate, at 21.0 percent. This was followed by “wholesale / retail” (18.0 percent) and “financial / insurance” (17.6 percent).

Of businesses that said they use social media, the most common purpose / application was “present / promote products or events,” at 53.3 percent. This was followed by “provide periodic information” (44.6 percent) and “company profile / recruiting” (37.3 percent).

Figure 3-3: Social media usage by businesses

Figure 3-4: Purpose / application of social media by businesses — end of 2012 (multiple responses accepted)

27.3

53.3

44.6

37.3

22.3

4.7

0%

10%

20%

30%

40%

50%

60%

Mar

ketin

g

Publ

iciz

e / p

rom

ote

prod

ucts

or e

vent

s

Prov

ide

perio

dic

info

rmat

ion

Com

pany

pro

file

/re

crui

ting

Col

lect

con

sum

ers'

ratin

gs a

nd o

pini

ons

Oth

er

End of 2012(n=295)

12.4

15.9

8.6

8.4

8.9

13.3

6.4

4.5

11.7

18.0

10.0

17.6

18.2

21.0

0% 5% 10% 15% 20% 25%

OverallEnd of 2011(n=1,869)

End of 2012(n=2,055)

ConstructionEnd of 2011(n=301)

End of 2012(n=331)

ManufacturingEnd of 2011(n=316)

End of 2012(n=382)

TransportEnd of 2011(n=344)

End of 2012(n=363)

Wholesale / retailEnd of 2011(n=306)

End of 2012(n=324)

Financial / insuranceEnd of 2011(n=153)

End of 2012(n=180)

Service and otherindustries

End of 2011(n=449)End of 2012(n=475)

By industry

11.1

31.0

12.1

12.5

9.7

20.2

11.4

12.7

13.3

15.1

20.0

21.0

14.8

18.4

18.0

25.4

0% 5% 10% 15% 20% 25% 30% 35%

Less than ¥10 millionEnd of2011(n=64)

End of 2012(n=63)

¥10 million to less than¥30 million

End of 2011(n=390)End of 2012(n=416)


End of 2011(n=244)End of 2012(n=260)


End of 2011(n=434)End of 2012(n=492)


End of 2011(n=393)End of 2012(n=447)

¥500 million to less than¥1 billion

End of 2011(n=63)End of 2012(n=73)

¥1 billion to less than¥5 billion

End of 2011(n=135)End of 2012(n=135)

¥5 billion or moreEnd of 2011(n=146)

End of 2012(n=169)

By capitalization

15

(3) E-commerce usage 51.0 percent of businesses engaged in e-commerce (purchasing or selling over the Internet). By industry, “financial / insurance” had the highest usage rate, at 63.7 percent. This was followed by “wholesale / retail” (59.5 percent) and “manufacturing” (57.1 percent).

Among businesses that used the Internet for sales, the most common Internet sales model was “e-store (own site),” at 65.2 percent. This was followed by “e-store (store in an e-mall)” (46.0 percent).

Figure 3-5: E-commerce usage by industry — end of 2012


Figure 3-6: Internet sales models — end of 2012 (multiple responses accepted)

51.0

32.0

57.1

31.9

59.5 63.7

48.0

33.8

26.0

36.0

27.2

36.1 34.6 33.5

9.2 6.7 13.8

3.2

15.0 12.6

3.6

19.0

5.0

20.0

5.7

25.8

41.9

18.6

0%

10%

20%

30%

40%

50%

60%

70%

Overall(n=2,058)

Construction(n=332)

Manufacturing(n=384)

Transport(n=363)

Wholesale / retail(n=326)

Financial / insurance(n=181)

Service and otherindustries(n=472)

Engage in some form of e-commerce Purchase from other companies Sell to other companies Sell to consumers

40.4 44.6

54.1 50.4

55.2 49.4

55.2

65.1

23.1 28.7

35.7 34.1 37.9

30.0 33.4

47.7

4.1 5.3

8.6 9.7 11.9 14.4

9.6

18.2 19.5 17.5 20.4

16.8 18.1

26.8 24.5 29.2

0%

10%

20%

30%

40%

50%

60%

70%

Less than ¥10million(n=63)


(n=419)


(n=261)


(n=491)

¥100 million toless than ¥500

million(n=447)


billion(n=73)

¥1 billion to lessthan ¥5 billion

(n=136)

¥5 billion or more(n=168)

Engage in some form of e-commerce Purchase from other companies Sell to other companies Sell to consumers

65.2

46.0

5.8

2.3

8.4

0% 20% 40% 60% 80%

E-store (own site)）

E-store(store in an e-mall)

Sales broker

Online trading

OtherEnd of 2012 (n=359)

By industry

By capitalization

16

(4) Use of Internet advertising Of the surveyed businesses, 27.0 percent advertise using the Internet. By industry, “financial / insurance” had the highest advertising rate, at 59.8 percent. This was followed by “service and other industries” (34.7 percent) and “wholesale / retail” (31.9 percent).

The most common type of Internet advertisement was “banner ads,” at 51.0 percent. This was followed by “newsletters” (37.5 percent) and “text ads” (30.7 percent).

Figure 3-7: Internet advertising usage — end of 2012

Figure 3-8: Types of Internet advertisements — end of 2012 (multiple responses accepted)

Notes: 1. Text ads are ads composed only of text. 2. Banner ads are images placed on Websites that advertise a different Website. When clicked, banner ads jump to the

advertised Website. 3. Rich media ads are ads that use audio and images that move in response to mouse movements or display video with

streaming technology. 4. Servers of contextual content ads analyze the context or keywords in the content on a Web page and display ads with the

most relevance to the content.

51.0

37.5

30.7

19.0

16.1

12.1

8.7

7.7

6.9

4.6

4.0

10.9

0% 10% 20% 30% 40% 50% 60%

Banner ads

Newsletters

Text ads

Contextual search ads

Direct marketing ads(targeted mailings, etc.)

Rich media ads

Email ads

Contextual content ads

Sponsored ads(editorial tie-ups, etc.)

Content ads

Picture ads

Other Internet ads

End of 2012 (n=591)

27.0

19.0 18.3

14.1

31.9

59.8

34.7

0%

10%

20%

30%

40%

50%

60%

Overall(n=2,062)

Construction(n=331)


Transport(n=365)

Wholesale /reta

(n=326)

Financial /insurance(n=181)

Service andother

industries(n=475)

By industry

32.3

25.2 24.1

21.8

25.9

39.2

46.6 46.3

0%

10%

20%

30%

40%

50%

60%

Less than¥10 million

(n=63)

¥10 million toless than

¥30 million(n=419)


¥50 million(n=264)


¥100 million

¥100 millionto less than¥500 million

(n=445)

¥500 millionto less than

¥1 billion(n=73)

¥1 billion toless than¥5 billion(n=135)

¥5 billion ormore

(n=167)

By capitalization

17

(5) Adoption of ICT tools* using wireless communication technology Of the surveyed businesses, 49.1 percent have adopted services, systems, or other ICT tools that use wireless communication technology. The most common tool was “contactless IC cards,” at 27.7 percent. This was followed by “network cameras, sensors, or other network-enabled devices” (26.9 percent).

Examining ICT tool adoption rates by industry found that “manufacturers” had the highest “RFID tag” adoption rate, at 10.4 percent, and that “financial / insurance” had the highest “contactless IC cards” and “network cameras, sensors, or other network-enabled devices” adoption rates, at 64.0 percent and 37.6 percent respectively. The transport industry had the highest “GPS, mobile phone, or other location devices” adoption rate, at 46.1 percent.

* This survey uses the term “ICT tools” as a general name for business tools equipped with next-generation communication devices, such as RFID tags, contactless IC cards, network cameras, sensors, or other network-enabled devices, and GPS, mobile phone, or other location devices.

Figure 3-9: Adoption of services or systems using ICT tools — end of 2012

Figure 3-10: ICT tool adoption by industry and capitalization — end of 2012

49.1 9.3 41.6

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

End of 2012(n=2,012)

Use ICT tools Do not use ICT tools, but plan to adopt ICT tools Do not use ICT tools, and no plans to adopt ICT tools

49.1 45.5

49.4

61.0

48.0

74.1

45.7

7.1 3.3

10.4 5.3

8.4 7.9 4.4

27.7 23.1

30.9

16.4 22.9

64.0

30.6 26.9 26.7

29.7 22.0

28.0

37.6

24.9

13.0 11.9 8.7

46.1

9.2 15.4

9.4

0%

20%

40%

60%

80%

Overall(n=2,012)

Construction(n=326)


Transport(n=357)

Wholesale / retail(n=315)

Financial /insurance(n=181)

Service and otherindustries(n=459)

By industry

All systems and tools RFID tags Contactless IC cards New network-enabled devices GPS, mobile phone, or other location devices

32.2

41.6 41.3 46.0

56.0

67.0 62.2

86.4

2.9 6.2 5.9 6.3 6.2 2.6 9.4

29.2

7.1

17.6 18.8 25.0

36.0 33.0

47.7

75.2

17.4 23.2 24.6 26.5 24.6

45.0

34.2

57.3

11.0 11.9 11.4 11.7 13.5 21.3

13.2

26.0

0%

20%

40%

60%

80%

100%

Less than ¥10million(n=57)


(n=406)


(n=257)


(n=483)


million(n=435)

¥500 million toless than ¥1 billion

(n=72)

¥1 billion to lessthan ¥5 billion

(n=133)


By capitalization

All systems and tools RFID tags Contactless IC cards New network-enabled devices GPS, mobile phone, or other location devices

18

(6) Cloud computing service usage 28.2 percent of businesses answered that they use cloud computing services (cloud services) in at least some of their operations. This was a 6.6 percentage point increase from the 21.6 percent figure at the end of 2011. The cloud service usage rate increased roughly in proportion to the capitalization size. More than half of businesses with 5 billion yen or more in capital used cloud services.

The most common reason quoted for not using cloud services was “not necessary,” by 41.7 percent of non-users. This was followed by “information theft and other security concerns” (34.4 percent) and “considerable cost to retool existing systems when introducing cloud services” (22.8 percent).

Figure 3-11: Cloud service usage

Figure 3-12: Cloud service usage by industry and capitalization

4.2

9.2

13.6

10.0

12.4

14.7

21.9

22.1

20.3

38.0

36.3

34.6

25.9

20.0

16.9

0% 20% 40% 60% 80% 100%

End of 2010(n=2,067)

End of 2011(n=1,892)

End of 2012(n=2,071)

Used company wide Used by some officesor divisions

Not used, but planningto use in the future

Not used and no plansto use in the future

Do not understandcloud services

28.2%

21.6%

14.1%

21.6 20.8 19.4

12.4

24.0 24.1 24.6 28.2

29.7

24.7

19.6

31.8

35.6

30.9

0%

10%

20%

30%

40%

50%

60%

Ove

rall

Con

stru

ctio

n

Man

ufac

turin

g

Tran

spor

t

Who

lesa

le /

reta

il

Fina

ncia

l /in

sura

nce

Ser

vice

and

othe

r ind

ustri

es

By industry

End of 2011(n=1,892) End of 2012末(n=2,071)

13.2 15.0 16.3

19.9

26.2 23.7

41.4 44.4

23.4 20.5

26.7 27.0

31.4

39.0 40.1

52.8

0%

10%

20%

30%

40%

50%

60%

Less

than

¥10

mill

ion

¥10

mill

ion

to le

ssth

an ¥

30 m

illio

n

¥30

mill

ion

to le

ssth

an ¥

50 m

illio

n

¥50

mill

ion

to le

ssth

an ¥

100

mill

ion

¥100

mill

ion

to le

ssth

an ¥

500

mill

ion

¥500

mill

ion

to le

ssth

an ¥

1 bi

llion

¥1 b

illion

to le

ssth

an ¥

5 bi

llion

¥5 b

illion

or m

ore

By capitalization

End of 2011(n=1,892) End of 2012(n=2,071)

19

Figure 3-13: Cloud services used by businesses — end of 2012 (multiple responses accepted)

Figure 3-14: Reasons for not using cloud services — end of 2012 (multiple responses accepted)

38.2

47.7

17.9

33.5 40.2

30.0

4.7 7.7

13.1

0.9 3.3 4.6

15.7

6.8 5.2 8.2

2.5 2.8 8.5

0%

10%

20%

30%

40%

50%

60%

Ser

ver a

pplic

atio

ns

File

sto

rage

/ da

ta s

harin

g

Dat

a ba

ckup

s

Inte

rnal

info

rmat

ion

shar

ing

/ por

tal

Em

ail

Sch

edul

e sh

arin

g

Pro

ject

man

agem

ent

Sha

ring

info

rmat

ion

with

bus

ines

spa

rtner

s Sal

es s

uppo

rt

R&

D re

late

d

Sys

tem

dev

elop

men

t and

Web

site

cons

truct

ion

e-Le

arni

ng

Pay

roll,

fina

ncia

l acc

ount

ing,

HR

Ord

er ta

king

and

sal

es

Pur

chas

ing

Pro

duct

ion

man

agem

ent,

dist

ribut

ion

man

agem

ent,

stor

e m

anag

emen

t

Bill

ing

and

paym

ent s

yste

ms

Aut

hent

icat

ion

syst

ems

Oth

er

End of 2012(n=582)

41.7

34.4

22.8

21.8

15.4

13.0

11.1

6.4

6.3

5.9

0% 10% 20% 30% 40% 50%

Not necessary

Information theft and other securityconcerns

Considerable cost to retool existing systemswhen introducing cloud services

Do not see the advantages, not convinced bythe advantages

Concerns about network stability

Cannot customize applications to suit needs

Increase in communication costs

No legal system in place

Cloud services would hinder corporatecompliance

Other

End of 2012 (n=722)

20

(7) Telework Of the surveyed businesses, 11.5 percent have introduced telework. The telework adoption rate increased roughly in proportion to the capitalization size. 35.1 percent of businesses with 5 billion yen or more in capital have introduced telework.

The most common percentage of telework employees was “less than 5 percent,” at 62.7 percent. This was followed by “10 percent to less than 30 percent” (17.3 percent) and “5 percent to less than 10 percent” (9.7 percent).

The highest ranked purpose for introducing telework was “raise efficiency (productivity) of routine business processes,” at 45.9 percent. This was followed by “reduce workers’ transportation times” (37.4 percent) and “prepare for business continuity in the event of emergencies (earthquakes, super-flu outbreaks, etc.)” (26.5 percent).

Among businesses that have introduced telework, more than 80 percent (81.0 percent) have found telework either “very beneficial” or “somewhat beneficial.”

Figure 3-15: Telework introduction — end of 2012

Figure 3-16: Telework introduction by capitalization — end of 2012

Have introduced telework 11.5%

Not introduced, but have

specific plans to introduce

telework 2.9%

Not introduced,

and have no specific plans to introduce

telework 85.6%

End of 2012 (n=2,074)

5.7

5.7

4.6

9.6

17.4

23.6

20.7

35.1

3.1

2.2

4.0

1.9

11.9

2.1

1.4

94.3

91.2

93.2

86.4

80.7

64.5

77.2

63.5

0% 20% 40% 60% 80% 100%

Less than ¥10 million(n=64)

¥10 million toless than ¥30 million

(n=422)


(n=265)


(n=496)


(n=448)

¥500 million toless than ¥1 billion

(n=74)

¥1 billion toless than ¥5 billion

(n=136)


Have introduced telework Not introduced,but have specificplans to introduce telework

Not introduced, andhave no specific plans tointroduce telework

21

Figure 3-17: Percentage of employees using telework — end of 2012

Figure 3-18: Purposes of introducing telework — end of 2012


Figure 3-19: Telework benefits — end of 2012

Less than 5 percent 62.7%

5 percent to less than 10 percent

9.7%


17.3%


6.2%


3.6%

80 percent or more 0.4%

End of 2012 (n=212)

45.9

37.4

26.5

15.5

12.4

11.0

7.2

5.7

4.0

3.9

3.5

20.4

0% 10% 20% 30% 40% 50%

Raise efficiency (productivity) ofroutine business processes

Reduce workers’ travel times

Prepare for business continuityin the event of emergencies

(earthquakes, super-flu outbreaks, etc.)

Increase customer satisfaction

Support people who have difficultyusing public transportation (physically disabled,

older people, pregnant women, etc.)

Provide healthy, comfortable lives for workers

Improve creativity of creative,value-added business processes

Reduce office costs

Attract better employees

Conserve energy and electricity

Counter global warming by loweringCO2 emissions through

transportation alternatives

Other

End of 2012(n=219)

Very beneficial

25.2%

Somewhat beneficial

55.8%

Not very beneficial

1.2%

Negative impact 0.1%

Do not know the impact

17.7%

End of 2012 (n=213)

22

(1) State of security measures (households) Among households that use the Internet, 88.2 percent have taken some security measures. Of households that have taken some security measures, the most common security measure was “install an anti-virus program,” at 58.9 percent. This was followed by “do not open emails, attached files, or HTML files from unknown people without caution” (41.8 percent) and “do not click suspicious URL links in opened emails” (32.6 percent).

Figure 4-1: State of security measures (multiple responses accepted)

Note: “Did not click suspicious URL links in opened emails” was first added to the 2012 survey

87.7

12.3

57.2

37.1

27.2

26.6

23.8

15.8

13.2

6.9

4.9

6.9

4.1

4.9

87.0

13.0

59.0

37.5

27.9

26.6

23.0

16.8

12.3

6.8

5.1

5.5

4.1

1.5

88.2

11.8

58.9

41.8

32.6

27.0

23.2

22.3

16.3

11.4

6.9

6.2

5.9

5.0

1.7

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Took some measures

Took no measures

Installed an anti-virus program

Did not open emails, attached files, orHTML files from unknown people

without caution

Did not click suspiciousURL links in opened emails

Used an anti-virus servicefrom a provider, etc.

Used a firewall

Updated operating system / browser

Installed an anti-spyware program

Backed up files, etc.

Updated / changed mailing software

Used different passwordsfor different accounts

Used a firewall servicefrom a provider, etc.

Regularly changed passwords

Took other measures

End of 2010(n=15,105)

End of 2011(n=11,752)

End of 2012(n=14,168)

Note: “Did not click suspicious URL links in opened emails” was first added to the 2012

4. Safety and security efforts

23

(2) Concerns about using the Internet (households) Almost half of households (48.7 percent) feel some concern — either “feel a little concerned” or “feel concerned” — about using the Internet.

Among households with concerns about using the Internet, the largest concern was “concern about virus infections,” at 72.2 percent. This was followed by “concern about personal information protection” (71.0 percent) and “unclear how far to take security measures” (59.3 percent). This suggests that most concerns are centered on information security.

Figure 4-2: Concerns about using the Internet (households)

Figure 4-3: Types of concerns about using the Internet (households) (multiple responses accepted)

16.9

17.0

18.8

29.1

31.1

29.9

31.9

31.5

31.0

22.0

20.4

20.3

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

End of 2010(n=15,160)

End of 2011(n=11,897)

End of 2012(n=14,385)

Feel concerned Feel a little concerned Do not feel that concerned Do not feel concerned

48.7

69.7

71.7

62.0

42.5

38.5

29.4

17.3

8.0

6.9

2.0

72.8

72.6

61.6

42.0

38.5

29.7

17.0

7.5

6.3

2.2

72.2

71.0

59.3

39.1

36.4

23.6

12.8

7.2

6.0

1.9

0% 20% 40% 60% 80%

Concern about virus infections

Concern about personal informationprotection

Unclear how far to take securitymeasures

Concern about the reliability of electronicpayment means

Cannot understand the specifics ofcomplex security threats

Flood of illegal or harmful information

Concern about the reliabilityof authentication technology

Concern about intellectual propertyprotection

Do not know if sent email will arriveat its destination

Other

End of 2010(n=6,976)End of 2011(n=5,842)End of 2012(n=7,021)

24

(3) Security breaches on company communication networks and security measures taken (businesses)

Among businesses that used information-communication networks, 38.5 percent reported some kind of loss resulting from a security breach in the past year. The most common security breach was “discovered or infected by a computer virus,” at 37.4 percent.

Of businesses that use the Internet, intranets, or other networks, 97.8 percent have taken some security measures.

The most common security measure was “install anti-virus programs on computers and other devices (operating system, software, etc.),” at 88.3 percent. This was followed by “install anti-virus programs on servers” (67.7 percent) and “control access with IDs, passwords, etc.” (53.4 percent).

Figure 4-4: Security breaches in the past year on company communication networks Figure 4-5: State of security measures

51.1

48.9

48.7

32.3

17.1

2.0

0.8

1.6

0.4

1.4

0.7

40.5

59.5

38.8

27.4

11.5

2.3

0.7

0.9

0.1

1.0

0.4

38.5

61.6

37.4

24.5

13.0

2.1

1.0

0.9

0.9

0.8

0.5

0% 10% 20% 30% 40% 50% 60% 70%

Sustained some kind ofloss

Sustained no losses

Discovered or infected by acomputer virus

Discovered a computer virusbut not infected

Discovered a computer virusand at least one incidence

of an infection

Used as a spam bot or zombie

Data breach due to theft ornegligence

Illegal access

Web site defacement

DoS (DDoS) attack

Other losses

End of 2010(n=2,050)

End of 2011(n=1,860)

End of 2012(n=2,034)

97.1

2.9

83.2

64.4

55.4

46.7

33.8

37.6

30.2

29.0

22.6

19.1

14.8

15.0

9.0

12.8

10.4

8.6

7.0

9.3

3.6

97.0

3.0

84.1

63.8

55.0

44.0

34.2

37.1

32.3

30.3

23.7

20.0

17.5

16.6

10.6

12.0

12.4

9.2

7.0

10.8

3.5

97.8

2.2

88.3

67.7

53.4

45.8

37.6

37.5

37.3

31.0

22.7

20.0

17.3

16.4

12.5

12.3

10.6

8.9

8.8

7.7

18.6

0% 20% 40% 60% 80% 100%

Measures taken

Measures not taken

Install anti-virus programs on computersand other devices (operating system,

software, etc.)


Control access with IDs, passwords, etc.

Install and maintain firewalls

Establish security policies

Apply security patches for operatingsystems





Encrypt data or networks

Security audits

Line monitoring

User authentication by means ofauthentication technologies

Establish manuals on responding toviruses

Install and maintain Web applicationfirewalls

Install and maintain intrusion detectionsystems (IDS) or intrusion protection

systems (IPS)

Outsource security management

Other measures

End of 2010(n=2,060)

End of 2011(n=1,855)

End of 2012(n=2,043)

25

(4) Targeted email losses and security measures taken (businesses) 14.7 percent of businesses reported detecting traces of targeted emails in the past year. Of these, 1.3 percent experiences at least one incidence of a virus infection.

The most common security measure was “install anti-virus programs on computers and other devices (operating system, software, etc.),” at 67.4 percent. This was followed by “install anti-virus programs on servers” (51.9 percent) and “apply security patches for operating systems” (29.8 percent).

Figure 4-6: Losses from targeted emails — end of 2012

Figure 4-7: Security measures against targeted emails — end of 2012 (multiple responses accepted)

1.3%

5.2%

8.3%

85.3%

Targeted emails reached an employee’s device and there was at least one incidence of a computer virus infection Targeted emails reached an employee’s device, but there were no computer virus infections Anti-virus programs and othermeasures blocked all targetedemails before reaching anydeviceHave seen no traces oftargeted emails

End of 2012 (n=1,973)

81.5

18.5

67.4

51.9

29.8

26.3

21.7

17.2

14.2

12.5

8.7

6.9

5.3

2.8

3.9

0% 20% 40% 60% 80% 100%

Measures taken

Measures not taken

Install anti-virus programs on computersand other devices (operating

system, software, etc.)


Apply security patches for operatingsystems




Construct anti-virus walls at externalaccess points

Enhance access controls for servers andother devices that store sensitive data

Line monitoring

Install and maintain intrusion detectionsystems (IDS)

Share information between organizationsand divisions

Install a sender policy framework (SPF)

Other measures

End of 2012 (n=2,016)

26

Figure 4-8: Issues associated with Internet, intranets, and other network usage — end of 2012

(businesses) (multiple responses accepted)

(6) State of personal information protection measures (businesses) Among the surveyed businesses, 77.5 percent have taken some personal information protection measures. The most common measure was “enh

Documents

Communications Usage Trend Survey in 2012 Compiled · Communications Usage Trend Survey in 2012 Compiled . The Ministry of Internal Affairs and Communications (MIC) has compiled its