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Communications Update
Presentation at the 2014 RAA Board RetreatMarty Siederer & Ken Johnson
Communications Update
• Website www.rutgersalumni.org• Google Calendar• Email outreach
Short-Term Web Site Upgrades• Not requiring significant financial investment
Rationale: Augmented Email Outreach• Need a way to reach members very
quickly –not limited to pre-defined, late monthly
schedule of e-blasts• Must provide –opt-in/opt-out functionality for recipients–manage "Bad addresses" (professional
contact management)
Longer-Term Web Site Updates• Significant simplification of homepage• Add interesting and context-correct graphics• Use "landing pages" instead of "fly-out" menus• More "stories" and "event summaries“, less "calendar
event hawking"• Accessible from mobile devices (but not the quick-fix
variety)• Make RAA website useful to members who are not
"New Brunswick-Centric," as well as those who are
Web Site• Move RAA Photo Library from Google to
Photobucket or similar tool, with links from RAA web site
• Add electronic version of 1766 magazine to web site
• Clean up Back Room, – make it password-protected or separate site for
access by volunteers only
Google Calendar• Calendar has all RAA Board, Exec. Comm, Committee
meetings and all RAA and RUAA events– Consider including LAA, CCAA, ADC
• Increase user list for posting events• Make calendar more widely known and used• Avoid conflicts with other events, holidays, etc• Upgrade current calendar tool on RAA website • Add live links to calendar (more info, register)
Current Email Outreach• Sent via Alumni Relations• Once a month• Limited format• Does not include LC, DC, Cook/SEBS,
University College – Currently forwarded manually
Rationale: Augmented Email Outreach• NOT replacing current emails sent via Alumni
Relations• Need a way to reach people who are "RAA-
Members" but not in the Alumni Relations definition of our constituency– Alumni of other schools– Members of RAA Special Interest Groups– Folks who simply want to connect with us (e.g. LS/LD
Awardees)
Rationale: Augmented Email Outreach• " (professional contact
management)
Rationale: Augmented Email Outreach• Need for targeted emails and list management– Officers– Board members– Reunion award winners– Loyal Sons/Daughters– Event attendees– Etc.
Augmented Email Outreach• Constant Contact– Used by many organizations– Low-cost– RAA volunteer to manage• Marcia Smith Fleres RC ’77
– Augments existing Alumni Relations emails, social media and 1766 but does not replace them
Constant Contact Implementation Timeline
• Lists uploaded– Officers– Event Attendees
• First message emailed June 26– Xx opens– Xx click-throughs
• 9/11 tour article most popular– Xx bounces (mainly student email addresses from 2010-13)