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Communications Resources
2008 POCO Seattle
Susan RootDirector, Conference Business Services
24-26 July 2008
xx
2007 Conference Services Survey
Do you think IEEE Conference Services should offer more support in conference promotion, marketing and sponsorships?
Yes 58%
No 39%
Survey Comments Say…
“More on promotion and marketing could help. Otherwise we rely on grass roots marketing.”
“Conference promotion is an important aspect of a successful conference.”
“Hard to answer because I don’t have any idea of what is currently offered.”
Starting to Bridge The GapStarting to Bridge
Communicating Your Conference– New POCO Agenda section
Communications Resources
Writing for the Web and Effective Web Site Design
Publicizing Your Conference
Your Green Conference
Tools and Services
E-notice
Inter-OU Communications VehicleElectronic communications service developed for IEEE organizational units for email distribution of newsletters, meeting notices and IEEE conference materials.– No cost to you – Sourced from the IEEE Membership Database
Society, Region, Section, Student Branch, Chapter
– Can be sent to all members of a sponsoring conference’s society (with permission)
– Opt-out opportunity with each message
Tools and Services
Email Alias
For Conferences
– Allows communications between committee(s) and/or attendees
– Free of charge
– Easy to set up
– Can be used with or without a “reply all” function
– Forwards to the administrator
– Multiple aliases per conference permitted
Tools and Services
Survey Tool Pilot
Currently in development, a survey feature which will allow Conference Organizers to:– Customize a survey from a library of questions
– Receive results both in a simple report and from raw data
– Work within a timeframe of years to weeks leading up to the conference
– Make survey available online and through personalized e-mails
Available as a free pilot program in September 08
IEEE Communications Channels
Profiled ConferencesThe Institute
– Published four times per year– Mailed to IEEE membership– Each issue profiles six conferences & print deadlines for
– March Issue: 1 Dec - profiles conferences May, June, July– June Issue: 1 March - profiles conferences Aug, Sept, Oct– September Issue: 1 June – profiles conferences Nov, Dec, Jan– *December Issue: 1 Sept – profiles conferences Feb, Mar, Apr
The Institute Online– Six conference profiled in print plus one 600 word, reporter written,
conference “preview” article per month
* we’re looking for conferences for the December Issue right now
IEEE Communications Channels
The following IEEE internal publications will run call for papers, conference announcements and/or news from conferences:
– MyIEEE: Community Desktop– Standards: newsletter and print
The following will run high-level news, such as a new conference, noteable speakers or other newsworthy information:
– IEEE.org homepage– Leadership Wire
Conference Organizers’ Newsletter
Monthly publication from Conference Services
Sent via email to all Conference Organizers
Our communications vehicle with you– Policy changes
– Process changes
– Conference Organizer profile
– Industry news
Looking Ahead…
– Keep communications active
– Build interest into the next year
– Consider new communications channels
Grass RootsMarketing
Social Networking
What We Can Do For You…
Give You Access To Tools and Services– eNotice– eMail Aliases– Surveys– IEEE Communications Resources
Keep You Informed– Conference Organizers’ Newsletter
Provide Guidance On– Master Brand Usage– Internal Communications Channels– Marketing Materials– Best Practices
Thank You!
Comments? Thoughts? Questions?
Call… Email… or talk with us here!
+1 (732) 465-6607
+1 (732) 465-6644
