Communications ReportApril 1, 2010

Functions and Methods

Media Releases

•Division publications & online venues

•Local TV news

•Local newspaper

•BuildingTomorrow.org—web site, FB, & Twitter globally (jp & de)

•Jack & Jill magazine

Published products• Annual CCS Calendar• Code of Conduct• Elementary Handbook• NEW! Parent Handbook• Educational Highlights brochure• Monthly CCS Superintendent Message• CCS InterLink: the employee newsletter (approx. 8 times/yr)• Parent University brochure & program, lawn signs, stickers• Administrative Handbook cover design• Program of Studies cover• Flyers for Community Engagement meetings, budget meetings,

H1N1 precautions, SHAB recruitment, other topics as needed

Personal and Academic Success for All.

The Charlottesville City School Division cultivates an environment of success and respect for students and employees.

You can become a part of our success!

Charlottesville City Schools

Marketing & Research

• Advertising/Promotions

• Realtor tour

• Web best practices– Graphic– Web content– Analytics– Technical installation

• Surveys

Current News

Employment

CommunityNewcomers

Parents

Coming features

Web• Fresh weekly graphics on home page• CHS RSVP testimonials/FB• Classroom/division video• Profile pages for each school, programReality• Educational Foundation• Realtor tour

Community EngagementCommunity events

– Government Services Day– Mentor Fair– State Farm Volunteer Fair– Celebration of Community

– Defense Intelligence Agency Community Day

9 budget meetings *

9 facility meetings*

*in addition to Board meetings & others scheduled outside of CR office, e.g., staff meetings

Accomplishments

• CHS RSVP inauguration to build foundation for student testimonials, alumni relationships

• Bids varied by as much as 60% average savings of $200—or more—on all major printing jobs this year

• Topic inventory of division publications to streamline production and printing costs

• CCS InterLink established for staff news• Assists with publications, surveys, press and printing• Conduit of community information: e.g., UVA, Census, CCYF

• Plan in place for CAAR tour of schools in May• Web redesign templates drafted, slated for summer