COMMUNICATIONS & PRKELLY STEWART

ACTIVITY THAT HAS ACHIEVED SOME GREAT OUTCOMES FOR THE DESTINATION….

o Dedicated PR Focus on changing perceptions of Rotorua

o Increased Famils targeting opinion leaders

DEDICATED COMMUNICATIONS & PUBLIC RELATIONS STRATEGY

Publicity schedule of news releases (positive stories) targeting Auckland’s culture trendsetters

Womans Weekly Food News Juice TV Destinations NZ Herald - Viva Sunday Star Times Thread.co.nz Life & Leisure Magazine Cuisine Metro Magazine

TARGETED DRM MEDIA RELEASES August 2011 to March 2012

Driving key market messages and activity related to the destination

Launch of #1 Queen Taste Rotorua ASTW event Locals Week Jet Services SATW Weddings in Rotorua Entertainment in Rotorua Valentines Day / Romance Trout Fishing Chinese Domestic Campaign Government Gardens Heritage Oscar winner (Bret Mc Kenzie) Mountain Biking Events

MEDIA RELEASE – RESULT HIGHLIGHTS

rotoruaNZ.com/media/results

Total value of media coverage as a result of PR is approximately $500k in EAV

Media results are now posted live online

MONTH TOTAL DOM. INT.

November 2011 60 19 41

December 2011 66 34 32

January 2012 54 42 12

February 2012 58 41 17

March 2012 51 + 45 6

TASTE ROTORUA HIGHLIGHTS

Breakfast TV interview – Mokoia Restaurant cooking with indigenous herbshttp://tvnz.co.nz/breakfast-news/recipe-avocado-and-kawakawa-ice-cream-4711235/video

Wedding Week – Breakfast interview with Peter Duncanhttp://tvnz.co.nz/breakfast-news/recipe-avocado-and-kawakawa-ice-cream-4711235/video

AUCKLAND INFLUENCER FAMILS

FOCUSSED ON THE INFLUENTIAL AND FOLLOWED

More FM host & MTV presenter Amber Peebles Target presenter Brooke Howard-Smith World Designer Denise L’Estrange

Corbet Canvas columnist Pebbles Hooper NZ Women’s Weekly NZ Herald Blogger Metro Magazine NZ Herald Travel Destination NZ Thread.co.nz

http://www.thread.co.nz/news/6133/15/Rotorua-roadtrip

AUCKLAND INFLUENCER FAMILS

Wow, wow, wow!What an amazingly stunning weekend way!! We had the best time. It completely swept us off our feet. Thank you so so much. Brooke and I have gushed about it on twitter, facebook and I did again on the Radio :) I’m still going on about it and I've got two guests visiting NZ soon.. hence wanting to bring them down and show Rotorua off as much as possible.(MoreFM Host & MTV Presenter Amber Peebles & Target Presenter Brooke-Howard-Smith)

TASTE ROTORUA – HIGHLIGHTS

Abbe Vaughan – Mindfood Magazine Thanks I really enjoyed it and I thought the event was great. Food excellent and a great feeling for Rotorua. Goodie bag was also fantastic.

Trudi and Mark Nelson - Fresh in the Kitchen broadcasters We were very impressed. The food was fabulous, the venue impressive and I learnt heaps more about Rotorua, despite a visit last year. I look forward to going back.

Tamara Rubanowski - FMCG Magazine It was a great event, well done and thanks again!

Julia Le Clerc - Next Magazine Stimulating event presentation, I have always loved Rotorua and amm happythe word is out now about the food experience

Cynthia Daley – Food and Beverage Today The event was great and the food quite good. Never tried koura or poached eel. Can’t wait to spread the news.

AREAS WE ACCEPT WE NEED TO IMPROVE AND DO BETTER….

o Be better engaged with you. Come and see us, update us on new product

and developments, provide us with new imagery and stories. We want to

understand the type of information you need from us and how often.

o Establishing closer working relationships

with the likes of media teams and others,

such as Tourism New Zealand and key travel

trade.

COMMUNICATIONS & PR

COMMUNICATIONS & PR

UPCOMING ACTIVITY ON THE ROAD AHEAD…o April - continued focus on Rotorua being the mecca of New Zealand’s mountain-biking experience, as well as PR surrounding the 3+2 Love Rotorua Campaign.

o May - PR features and promotions regarding A-List mountain-bike endorsers and the Trail Notes mountain biking movie release.

o June – Return to a focus on cuisine and Rotorua’s winter getaway secrets as well as profiling game bird entrants in the Wild Food Competition.