Communications Packet

Promoting LWMS in Circuits and Congregations

Wisconsin Evangelical Lutheran Synod

United to Serve Jesus

Foreword

Circuit officers and reporters use various forms of communication when sharing

LWMS with members and congregations. We urge you to infuse excitement about

missions into every form of media you create.

This guide is full of tips and samples to help you get your communication material

from the idea stage, to the drawing board, and out to your audience.

Become well informed about the mission endeavors of LWMS by using the

information in the LWMS Home and World Missions Projects booklet, LWMS

newsletters, mailings from the LWMS Central Office (CO), and the information on

the LWMS Web site (www.lwms.org). Mission information is also available on the

WELS Web site (www.wels.net).

Proverbs 2:6 tells us, "For the LORD gives wisdom, and from his mouth come

knowledge and understanding." Be a student of the Bible and devote time to

prayer. Read the personal devotions and prayers on the LWMS Web site. The Holy

Spirit will bless your efforts.

LWMS Communications Committee ~Serving you so you can serve Jesus

Table of Contents

#1 ~LWMS Communications Calendar ....................................................................................................... 1

#2 ~ LWMS Home and World Missions Projects booklet ............................................................................ 2

#3 ~ LWMS Newsletters ............................................................................................................................. 2

#4 ~ LWMS Central Office Mailings ............................................................................................................ 2

#5 ~ LWMS Web site................................................................................................................................... 2

#6 ~ WELS Web site .................................................................................................................................... 3

#7 ~ LWMS Prayer Calendar ....................................................................................................................... 3

#8 ~ Writing and Formatting Tips ............................................................................................................... 3

#9 ~ Displays ............................................................................................................................................... 4

#10 ~ Maps ................................................................................................................................................. 4

#11 ~ Mission Boxes and Donation Envelopes............................................................................................ 4

#12 ~ kids c.a.r.e. ........................................................................................................................................ 4

#13 ~ Befriend A Mission Program (BAM) .................................................................................................. 4

#14 ~ LWMS Brochure ................................................................................................................................ 5

#15 ~ So You Have a Web Site, or Want One! ............................................................................................ 5

#16 ~ Security Issues................................................................................................................................... 5

#17 ~ Graphics and Logos ........................................................................................................................... 6

#18 ~ LWMS Contacts ................................................................................................................................. 6

Appendix ..................................................................................................................................................... 7

1

#1 ~LWMS Communications Calendar

January February March April

Convention Registration Newsletter ~ Photocopy or share e-mail link with your congregation.

Annual LWMS Convention ~ Publicize and encourage attendance; use the convention logo.

Central Office (CO) Mailing Arrives

Befriend A Mission program (BAM) ~ Publicize your BAM assignment(s) and give everyone a free BAM flier.

CO Mailing~ Highlight this information in newsletter or bulletin inserts.

Spring Rally ~ Publicize your circuit rally, include a reminder about mission box or envelope offerings.

Spiritual Growth in Focus (SGiF) ~ Newsletter is mailed to circuit spiritual growth women, e-mailed to reporters, and available on the LWMS Web site. Copy and share at the spring rally or in your congregation.

Annual LWMS Dues ~ Ensure form is signed and sent with check to LWMS.

Registration reminder ~ Publicize that annual LWMS convention registration deadline is May 1. Late fees occur after May 1.

Highlight a missionary or mission project such as kids c.a.r.e. ~ kids c.a.r.e. projects change each year and donations should arrive by May 25 to CO.

Spring Newsletter ~ Photocopy or share e-mail link with your congregation.

May June July August

Rally Article ~ Write a short article for your church newsletter, bulletin, or Web site about your circuit rally.

LWMS Ballots ~ Ensure election information is sent to LWMS by May 25. These are ballots for LWMS Board of Directors and mission offering projects.

Annual LWMS Convention ~ Attend with a friend.

Befriend A Mission ~ Print a reminder to remember BAM assignment during the summer.

Convention Article ~ Update the congregation with your experiences or find information under “Annual Convention” on the LWMS Web site.

Fall Rally ~ Publicize your circuit rally; include a reminder about mission box or envelope offerings.

CO Mailing Arrives

September October November December

Fall Newsletter ~ Photocopy or share e-mail link with your congregation.

Befriend A Mission ~ Circuit VP receives new assignments in even-numbered years and contacts missionaries for information.

Spiritual Growth in Focus (SGiF) ~ Newsletter is mailed to circuit spiritual growth women, e-mailed to reporters, and available on the LWMS Web site. Copy and share at the fall rally or in your congregation.

CO Mailing~ Highlight this information in newsletter or bulletin inserts.

LWMS Nominations ~ Seek candidates for Board of Directors and send names by November 1 to president-elect.

Rally Article ~ Write a short article for your church newsletter, bulletin, or Web site about your circuit rally.

Highlight a missionary or mission project

Befriend A Mission ~ Write a Christmas prayer for your BAM assignment. In even-numbered years, publicize incoming BAM assignments.

2

#2 ~ LWMS Home and World Missions Projects booklet

The projects booklet is published in January of even-numbered years, is in effect for two years, and is

mailed to circuit officers and reporters. It is also posted on the LWMS Web site. Mission projects are to

be selected from this booklet. Use the descriptions in the booklet for bulletin inserts, bulletin clips, or

displays.

#3 ~ LWMS Newsletters

The LWMS Newsletter is published, posted to the LWMS Web site, and mailed in January, April, and

August of each year. The Web site copy is in color. Copy the newsletter or send an e-mail link to share it

with the women who are active in LWMS, those interested in missions, or your entire congregation. Post

a bulletin board copy (print a colored copy from the Web site if possible) where it can be easily seen.

Share excerpts from the newsletter to include in the church bulletin or newsletter.

Spiritual Growth in Focus (SGiF) is published, posted to the LWMS Web site, and mailed in March and

September. These newsletters go to circuit spiritual growth women and reporters. They should copy the

newsletter and distribute at the spring and fall LWMS rallies. The Web copy is in color. Tip: On the

LWMS Web site this newsletter can be found under the News tab on the home page.

#4 ~ LWMS Central Office Mailings

In January and August circuit officers and reporters receive mailings from Central Office. Extract

information from these mailings, which are also posted on the LWMS Web site, to share with circuit and

congregation members.

#5 ~ LWMS Web site

The Web site is a major resource for information about LWMS and missions. No computer? Ask a friend

who has one or your church secretary to help you. The Web site address is www.lwms.org. The Web site

content and locations change occasionally so check it regularly.

At the very top of the home page are two gray pull down menu bars--Our Ministries

contains all the different handbooks and Contact Us is the LWMS Central Office contact

information.

Seven menu buttons are found across the top of the home page: Home, About Us,

Reporter Info, Circuits, Spiritual Growth, Projects, and News.

3

Right-hand Menu Options are: Annual Convention, Mission Updates, LWMS Videos,

and Blogs (prayers, devotions, mission updates, and evangelism link.)

Home Page Color Button Icons are: kids c.a.r.e., Annual Convention, Mission

Statement, President’s Message, LWMS News, E-mail Subscription Updates, and WELS

Daily Devotion

#6 ~ WELS Web site

Additional information about missions and missionaries can be found on the WELS Web site

www.wels.net. This Web site is another excellent source for devotions and Bible study material.

#7 ~ LWMS Prayer Calendar

The prayer calendar is available for purchase from CO. It lists home and world missionaries and their

family members. Each month a missionary/family is highlighted. Home and world missionary/family

birthdays and wedding anniversaries are listed as well as the national pastors in world missions. Use the

information contained in the calendar to write bulletin clips, make bulletin inserts, or wall displays. The

WELS World Missions Map is in the back of the calendar. Copy and post it. Highlight a missionary

whenever possible.

#8 ~ Writing and Formatting Tips

Newsletters, Bulletin Inserts, Bulletin Clips, Fliers, Brochures, and Posters

Create any of the tools listed above for communicating information about LWMS. Please read the

examples of standardized verbiage used by the LWMS Board of Directors found in the “Helpful Hints for

Web sites” document, Figure 1, in the Appendix. Use this guide when preparing written documents.

See newsletter template, Figure 2, and bulletin insert sample, Figure 3, in the Appendix.

Writing - Draw a reader’s eye by using a graphic or an attention getting heading. Few words are better

than more. Write with excitement and feeling using adjectives for color. See the sample letter, Figure 4,

in the Appendix.

Formatting – Make a focal point with a special font, graphic, or photo. Use a more open font, such as

Calibri, Garamond, Lucinda Sans, or Century for newsletters or any time a page is being covered with

type. Leave plenty of white space throughout any document; use 1.5 vertical spacing if necessary. A

tightly written document is difficult to read. When possible create material in color. Use the same

approach with posters, fliers, or bulletin inserts. Use more than one font style to draw attention to

locations around the document and plenty of white space!

4

#9 ~ Displays

Displays are excellent tools to draw attention. Use inexpensive tri-fold display boards available at many

office supply stores. Add color (brightly colored paper or simple construction paper will work), photos,

and documents with large, bold fonts. Small print is very difficult to read. Use the “less is more”

approach.

#10 ~ Maps

Use maps of states, countries, or the world to show where missions are located. Display a large world

map and mark all of the world missions. Use it to highlight a mission/missionary family each month or

quarter. Maps are available at map stores and office supply stores. The Internet is an excellent source

for maps. Tips: Search the Internet for “Geography Maps.” (A small copy of the WELS World Missions

map can be found in the back of the LWMS Home and World Missions Projects booklet and the LWMS

Prayer Calendar.

#11 ~ Mission Boxes and Mission Envelopes

Publicize the use of mission boxes and mission envelopes. Emphasize that all money donated goes to the

home and world missions projects selected by the circuit and the international organization overall. Tip:

Mission boxes and envelopes are available from CO. See Figure 5, in Appendix for a sample of the

mission box and offering envelope.

#12 ~ kids c.a.r.e.

The funding for these worthy projects can be enhanced by publicity. The current project is highlighted in

the LWMS Fall Newsletter. Copy information from the newsletter or obtain information from the kids

c.a.r.e. link on the LWMS Web site. Create and give a handout to Sunday school teachers, Lutheran

elementary school teachers, and the members of the congregation. Include a kids c.a.r.e. postcard and

mention the fact that kids c.a.r.e. donation boxes are available from CO, or provide them yourself.

Display the current project poster and show the PowerPoint presentation to everyone. Go to the LWMS

Web site to see a sample of the donation box at

http://www.lwms.org/site/cpage.asp?cpage_id=180021020&sec_id=180007651 and the kids c.a.r.e.

logo at http://www.lwms.org/home/180007651/180007651/docs/kids-care-logo2.gif .

5

#13 ~ Befriend A Mission Program (BAM)

Missions and missionaries is what LWMS is all about. In September of even years circuit vice presidents

receive the two-year long BAM assignments from the LWMS BAM coordinator. The vice president

contacts the missionaries and compiles their information. This information should be in the hands of

reporters by November (although if you can have it ready for the fall rally that is great!) Make a

permanent display about your assigned BAM mission including the mission location, a map, missionary

family birthdays, wedding anniversary, and address. Give everyone a BAM half-sheet flier (available

through CO) and encourage them to pray and to send cards, letters, and e-mails. Periodically produce

bulletin inserts or newsletter articles to keep the BAM mission and the missionary in the minds of

members. See Figure 6, in the Appendix for a sample of the BAM half-sheet flier and for the BAM logo

go to the LWMS Web site

http://www.lwms.org/site/outlines.asp?sec_id=180007651&secure=&dlyear=0&dlcat=Communications

+Packet+Appendix.

#14 ~ LWMS Flier

Write a letter to every member of the congregation (yes, men too!). Explain that all the women of the

congregation belong to LWMS and ask every member to actively support the organization, missions,

missionaries, and the kids c.a.r.e. program. Be sure to list reporter contact information. Include an

LWMS half-sheet flier and Mission box or Mission envelope (see samples in Figure 5, in the Appendix)

available from CO.

#15 ~ So You Have a Web Site, or Want One!

If your circuit or congregation has a Web site, or wants one, we invite you to review #16~Security Issues

and the “Helpful Hints for Web sites,” Figure 1, in the Appendix.

#16 ~ Security Issues

Security issues for Christians are critical in some areas of the world. Remember the following:

Never post on any Web site information relating to the following regions/issues: South

Asia, East Asia, Southeast Asia, certain areas of the Caribbean and South America, and

any Muslim information regardless of where it takes place.

Verify with any persons serving these areas whether or not it is safe to e-mail them.

When mailing letters or packages, never use titles like 'Rev.', 'Missionary', 'Friendly

Counselor', or 'Pastor.'

6

Never include on the outside of your letter or package any Christian symbols, pictures or

words like "Sunday School" "Lutheran School" or "Lutheran Church".

If you are unsure about a specific country or area of ministry, please contact WELS Missions Office,

jmo@wels.net, or the BAM Coordinator, bam@lwms.org."

#17 ~ Graphics and Logos

LWMS logos can be found on the LWMS Web site at

http://www.lwms.org/site/outlines.asp?sec_id=180007651&secure=&dlyear=0&dlcat=Logos.

If your church has a subscription to a graphics service (such as Church Art Online, www.churchart.com)

graphics can be added to any of your documents. The Internet has Web sites offering free Christian

graphics, but make sure that the graphics are copyright free or that there are no restrictions on the use

of the graphics.

#18 ~ LWMS Contacts

For further assistance in obtaining information for communications contact any of the following:

LWMS Central Office 11200 W Greenfield Avenue West Allis, WI 53214-2240 414-321-6212 FAX: 414-321-6258 e-mail: centraloffice@lwms.org

LWMS President e-mail: president@lwms.org LWMS Communications Coordinator e-mail: cc@lwms.org

7

Appendix

Helpful Hints for Web sites ....................................................................................................... Fig. 1

Newsletter template ................................................................................................................. Fig. 2

Bulletin insert sample ............................................................................................................... Fig. 3

Sample convention letter.......................................................................................................... Fig. 4

Mission offering box and envelope sample .............................................................................. Fig. 5

Befriend A Mission half-sheet flier sample ............................................................................... Fig. 6

Lutheran Women’s Missionary Society

Web site Helpful Hints For Circuits and Congregations

The Internet is an integral part of life. Many people go to the Web for news and information. LWMS is increasingly using this valuable tool so that members around the world can keep up-to-date on our work for missions. The following helpful hints are offered to enhance LWMS Web sites created by circuits or LWMS groups in congregations. If possible, have the Web site created and maintained by someone who does it professionally or has had Web site training. Make it user friendly with easy links or menus. Keep the Web site up-to-date. A fresh Web site is very important and will help toward gaining readership.

Things to post on the Web site (use any or all): ♥ Only LWMS related information ♥ LWMS mission statement ♥ LWMS logo ♥ Calendar of LWMS events ♥ LWMS Bylaws and Circuit Bylaws ♥ Circuit activity; rally information, minutes, speaker and subject, request for

officer nominations, and the job description for each circuit officer ♥ Current circuit and international LWMS mission projects ♥ Befriend A Mission (BAM): home and world missions currently being supported

by the circuit ♥ Link to the LWMS Web site, www.lwms.org so that it isn’t necessary to create

information that is already available. ♥ Bible studies or readings (www.lwms.org has Bible studies and devotions). ♥ Link to the synod: www.wels.net

Take great care about posting the following to the Web site:

♥ Circuit officers: always get permission before posting names, addresses, phone numbers and e-mail addresses. Circuit officers can create an e-mail address such as: presmetrocircuit@hotmail.com, or sgwmetrocircuit1@yahoo.com. Yahoo and Hotmail provide free e-mail with very generous mailbox storage.

♥ World missionaries: due to security reasons do not list the names of missionaries or their families. Our missionaries are at risk in many countries. Be sensitive to their safety.

Figure 1

Standardized verbiage is used by the LWMS Board of Directors. You are encouraged to use the following:

♥ Since we are now an international group we no longer use the word national. Use LWMS Board of Directors (instead of national board). The LWMS convention it is now referred to as annual convention or annual

LWMS convention. Capitalize only the official name of the convention, i.e., 46th Annual LWMS Convention.

Use international when referring to the whole organization instead of national.

♥ Frequently used terms or words (capitalization) Internet Web, Web site, Web page (Web is capitalized) gospel (not capitalized) pronouns for Jesus are not capitalized, i.e., he, his Word (meaning God’s word) Bible study, but bibilical or scriptural Sunday school vacation Bible school (not capitalized) Use postal abbreviations for states only when used in an address. If used in

the body of a written document, spell out the full name of the state. Please make sure the Web site information has been edited and proofed before posting. It is always good to have another set of eyes take a look.

Newslet ter Date

Vo lume 1, I ssue 1

Text boxes are used throughout this template. Click and highlight any text anywhere to change the existing text to circuit data. Use one to four pages of this template. LWMS reporters can also use this template to prepare a newsletter about LWMS their congregations. You may choose not to use the mailing label on page four. Simply highlight then press the delete key to eliminate the labels.

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Rally Highlights

Contents

Rally Highlights 1

Rally Minutes 2

Announcements 3

Recipes 3

Spiritual Growth 4

Lutheran Women’s Missionary Society

XYZ Circuit Newsletter

President

Firstname Lastname

Congregation Name

Vice President

Firstname Lastname

Congregation Name

Secretary

Firstname Lastname

Congregation Name

Treasurer

Firstname Lastname

Congregation Name

Spiritual Growth Woman

Firstname Lastname

Congregation Name

Spiritual Growth Woman

Firstname Lastname

Congregation Name

Spiritual Growth Pastor

Firstname Lastname

Congregation Name

Pastoral Advisor

Firstname Lastname

Congregation Name

Figure 2

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jus adsum.

Minutes

“To catch the

reader’s

attention, place

an interesting

sentence or quote

from the story

here.”

Line art is best for photocopies

Page 2 of 4 LWMS Circuit Newsletter

Caption describing

picture or graphic.

Page 3 of 4 LWMS Circuit Newsletter

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Announcements

Recipe for Friendship

Ingredients ¼ tsp. Happiness 1 tbsp. of Love ½ tsp. Kindness and a smile from above A pinch or two of Fun A dash of Understanding And a big Handful of Love

Directions

We mix this “concoction” every time we meet. The good foods we prepare help make our gatherings special.

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Spiritual Growth

www.lwms.org

United to Serve Jesus

Congregation Name

Street Address

Address 2

City, ST ZIP Code

RECIPIENT NAME STREET ADDRESS ADDRESS 2 CITY, ST ZIP CODE

Upcoming Events

Event One

Event Two

Event Three

LWMS Fall RallySaturday - Date

10 a.m. – 3 p.m.

Be Strengthened...Be Strengthened...Be Strengthened...Be Strengthened...Be Strengthened...“Related Bible Study”

Bible Study - Spiritual Growth Pastor

Be Inspired...Be Inspired...Be Inspired...Be Inspired...Be Inspired...“Missionary Presentation”

Missionary Guest Speaker

Hosted by

Good Shepherd Lutheran Church

Address

City, ST Zip

(555) 555-5555

LWMS Fall RallySaturday - Date

10 a.m. – 3 p.m.

Be Strengthened...Be Strengthened...Be Strengthened...Be Strengthened...Be Strengthened...“Related Bible Study”

Bible Study - Spiritual Growth Pastor

Be Inspired...Be Inspired...Be Inspired...Be Inspired...Be Inspired...“Missionary Presentation”

Missionary Guest Speaker

Hosted by

Good Shepherd Lutheran Church

Address

City, ST Zip

(555) 555-5555

Dear Sister in Christ,

Get ready for a foretaste of heaven and register for the LWMS Annual Convention!

Have you ever had the opportunity to hear 1000 voices singing praises to our beautiful Savior, in one place?

Have you ever spent three incredible days hearing about the Holy Spirit's work throughout the world? Have you ever had the chance to spend time with a thousand other sisters in faith, all eager like you, to support the work of our missionaries?

Attached is your copy of the Lutheran Women's Missionary Society (LWMS) Annual Convention Newsletter. It contains everything you need to know to make plans to attend this spiritually enriching event. Registration forms are available ________________ or from _________________.

Hope to see you, this June, in______________, where we can lift our voices together in praise of our Lord and Savior!

Dear Sister in Christ,

Get ready for a foretaste of heaven and register for the LWMS Annual Convention!

Have you ever had the opportunity to hear 1000 voices singing praises to our beautiful Savior, in one place?

Have you ever spent three incredible days hearing about the Holy Spirit's work throughout the world? Have you ever had the chance to spend time with a thousand other sisters in faith, all eager like you, to support the work of our missionaries?

Attached is your copy of the Lutheran Women's Missionary Society (LWMS) Annual Convention Newsletter. It contains everything you need to know to make plans to attend this spiritually enriching event. Registration forms are available ________________ or from _________________.

Hope to see you, this June, in______________, where we can lift our voices together in praise of our Lord and Savior!

Figure 4

Figure 5

Mission Box

Offering Envelope