Communications Officers Network Meeting · In the first 4 days of launching, we hit 2,114 page views The engagement stats are very healthy: • 49% bounce rate (low) • Average session

Communications Officers

Network Meeting

Monday 3 November 2014

Agenda

• Welcome and introductions

• Updates

• Guidelines for pre-election period (Margaret Ounsley)

• Launch of final www.ox.ac.uk sites and retiring of

Rational Media (Christopher Eddie)

• WW1 microsite and revamp of research pages

(Georgina Brooke)

• Dates for your diary

http://www.ox.ac.uk/

Arrivals & departures

• Digital communications

• Suzi Ardley – on maternity leave from 10 November

• Stuart Fowkes starts 24 November

• Design Studio

• Laetitia Velia has returned from maternity leave

• Simon Sparkes has left

• Public Affairs Office

• Bruna Coimbra – new part-time admin assistant

• Senior Communications Planning Manager post

PAD website: www.ox.ac.uk/public-affairs

• Structured by service

• Sections include advice, case studies, contacts

• Feedback to [email protected]

http://www.ox.ac.uk/public-affairs



mailto:[email protected]

PAD Workshops: www.ox.ac.uk/padworkshops

• Grammar and Style

• Friday 7 November, 12.30pm

• Run by copy-writer and proof-reader Linda Loder

• The Copyright Maze

• Monday 10 November, 12.30pm

• Run by OUI coordinator Andrea Stern and consultant Mary Egan

• Data Protection

• Tuesday 18 November, 12.30pm

• Run by Max Todd, Council Secretariat

To book, please email [email protected]

http://www.ox.ac.uk/padworkshops


Publication subscriptions

• Sign up to receive University publications from January ‘15

• Choose which publications you want to receive, in print or

online, and your preferred internal delivery address

• Gazette, Blueprint, Oxford Magazine, Oxford Today (online

only), OUP Annual Report

• Manage my subscriptions: www.staffsubs.ox.ac.uk

• Taster packs available for new starters

• Questions: [email protected]

http://www.staffsubs.ox.ac.uk/


PRESENTATIONS

Digital Communications | Public Affairs Directorate

WW1Centenary

Microsite

[email protected]

3 November 2014


Agenda

• The brief

• Concept

• Content sourcing - workshop, communication, politics

• Results

• Ongoing content refresh


The Brief


• My first task as Digital Content Editor

• Brief: “Create the Centenary Programme Portal to serve as a central liaison and shared channel to encourage, promote, and capture University activities associated with the Centenary of the First World War, making them accessible to wider audiences through digital technologies.” (Application to the Van Houten bequest)


Site Concept


1

2

3

4

5









Content Sourcing


• Research: where does the content live – contacting college archivists

• Running a meeting:

• Elizabeth Bruton – Museum of the History of Science

• Dr Nina Kruglikova –Jesus College

• Emma Duke – Oxford University Press

• Jeanette Atkinson – Globalising and Localising the Great War

• Dr Ylva Bergland Prytz – academic IT Services

• Heidi Kurtz – Development Office

• Katie Pearce - The Angus Library and Archive, Regent’s Park

• Valeria Crowder – Alumni Relations Officer

• Antonia Harland-Lang - Community Engagement Partnership Officer |

Museum of Oxford | Culture Team | Oxford City Council

• Presented site concept, asked people their involvement with WW1 and

for any content.

• We have continued the cross-discipline / department conversations

with an ongoing email group to co-ordinate WW1 discussions amongst

the group’s resources and networks of the group

• (a nice one for me) a great stream of post-go-live content for go-live


Results


For a benchmark, in the 8 months the old centenary site was live, it gained

just over 2,000 page views

In the first 4 days of launching, we hit 2,114 page views

The engagement stats are very healthy:

• 49% bounce rate (low)

• Average session duration within content under /world-war-1 of 7 minutes

4 seconds (high for web)

• Average number of pages per session: 5 (compared to a site average of 3)

• People spend longest in ww1-oxford-resources

Some other interesting stats:

• 34% of traffic is from mobile (compared with 20% for the site as a whole)

• 49% of the traffic is from social media compared with 2% on the main site

• This will likely even out as we promote the new site, as several of the

content contributors, for example Somerville, Jesus and the Museum of

Oxford, used social channels heavily on launch day)


Ongoing content

source


AOB

Dates for your diary

Communications Officers Networking Meeting

Friday 6 March 2015, 12.30pm

Email [email protected] if you

would like to present

UAS Conference

Tuesday 24 March 2015, Maths Institute, ROQ

Email [email protected] if you would like

to present



Documents

Communications Officers Network Meeting · In the first 4 days of launching, we hit 2,114 page views The engagement stats are very healthy: • 49% bounce rate (low) • Average session