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Your Questions
• What do people want to know about our research?
• Where do people get their information?
• What would make “them” trust “us”?
• If we want to engage researchers and the public in conversations, what is an effective way to do it?
• What counts as “success” from our engagement initiatives?
• How can we work together productively, within institutional priorities and network interests?
• Where can we do some demonstration projects, and evaluate the outcomes?
NPR 4-part series: The Anatomy of Human Tissue Profits
http://www.npr.org/2012/07/17/156837673/interactive-the-anatomy-of-human-tissue-profits
Fisher Resources Outline
Television RadioKOMO 4 Commercial and PSA Schedules KOMO AM/FM, STAR 101.5 FM, 570 KVI Commercial and PSA
SchedulesKUNS and This TV Station TalentProduction & Design Services Production & Design ServicesFisher Matching Element for 501c Fisher Matching Element for 501c
Web / Digital Regional CapabilitiesKOMONEWS.com Western WA Radio and TV Properties (Puget Sound)Streaming Video KIMA TV and KUNW TV YakimaMobile Apps KEPR TV Tri-CitiesABC Video Player Oregon TV – Portland, Eugene, Coos Bay, RoseburgCommunity Neighborhood Websites Community EventsEmail Marketing Charitable CausesSocial MediaEmail MarketingVideo Interaction Banners
•KOMO 4 is the only locally owned broadcast television station in the 12th ranked Seattle-Tacoma market. • KOMO 4 is Seattle’s ABC affiliate, and offers quality programming aimed at upscale and desirable audiences.• KOMO 4 produces award winning newscasts that have been nationally recognized by the RTNDA Edward R. Murrow awards.
Working 4 You!
Market Rank: 12TV Households: 1,811,420Adults 18+: 3,482,000
The KOMO 4 Viewer
Female: 57% /Male: 43%
Weekly Reach (A18+): 1,886,890
Age18-24 years: 6.3%
25-54 years: 51.1%55-64 years: 18.8%65+ years: 23.7%
Home OwnershipOwn: 73.9%/Rent: 24.1%
EducationHigh School Grad: 28.1%
Some College: 36.0%4 Year Degree+: 31.1%
EmploymentWhite Collar: 37.1%Blue Collar: 19.2%
Income>$100k: 24.8%
$75k-100k: 16.8%$50k-75k: 17.4%
$25k-$50k: 29.4%
Source: 2011 Release 1 Scarborough Market Data - Seattle-Tacoma DMA