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Communications Best Practices for a Global Workforce
Kris PugsleyCorporate Communications
ON Semiconductor
Kris Pugsley, ON Semiconductor10/17/2018
About
2
Kris is a first generation American whose passion for
communication began after learning English as her
second language. After spending 10 years in the legal
field, Kris took her passion to the communication area
where she now manages:
• employee messaging
• corporate PR
• social media
• brand and reputational risk
• crisis communications
• member of the compliance committee for the
company’s compliance and ethics program for a
$5.5B public company.
She has spoken at over a dozen conferences on
communications best practices, effective compliance
communication and brand/reputational impact to
organizations.
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Kris Pugsley, ON Semiconductor10/17/2018
Key #1
Brand DevelopmentCompany
Program
Inclusive of stakeholder needs
3
Kris Pugsley, ON Semiconductor10/17/2018
Describe the following brands and their reputation.
4
3
Kris Pugsley, ON Semiconductor10/17/2018
What’s in a Name: 2018 World’s
Most Valuable Brands
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Source: https://www.forbes.com/powerful-brands/list/
Kris Pugsley, ON Semiconductor10/17/2018
United Example
6
4
Kris Pugsley, ON Semiconductor10/17/2018
Aftermath: How Can You Correct It?
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Kris Pugsley, ON Semiconductor10/17/2018
Impact to ShareholdersImpact to ShareholdersImpact to ShareholdersImpact to Shareholders
8
5
Kris Pugsley, ON Semiconductor10/17/2018
Volkswagen ExampleVolkswagen ExampleVolkswagen ExampleVolkswagen Example
9
Kris Pugsley, ON Semiconductor10/17/2018
Wells Fargo ExampleWells Fargo ExampleWells Fargo ExampleWells Fargo Example
10
6
Kris Pugsley, ON Semiconductor10/17/2018
Roseanne Barr and the AftermathRoseanne Barr and the AftermathRoseanne Barr and the AftermathRoseanne Barr and the Aftermath
11
Kris Pugsley, ON Semiconductor10/17/2018
Impact to RevenueImpact to RevenueImpact to RevenueImpact to Revenue
12
7
Kris Pugsley, ON Semiconductor10/17/2018
Doing Your Part Impacts RevenueDoing Your Part Impacts RevenueDoing Your Part Impacts RevenueDoing Your Part Impacts Revenue
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Source: http://worldsmostethicalcompanies.ethisphere.com/
Kris Pugsley, ON Semiconductor10/17/2018
Areas of AssessmentAreas of AssessmentAreas of AssessmentAreas of Assessment
POLICYCrisis Communications’ goal is to
get ahead of all crisis situations.
Once a crisis or ethics concern has been
identified:
• Media statements prepared
• Media monitoring begins – online, social,
media, TV, print
• Customer communications prepared
• Employee communications prepared
• Employee channels monitored
• Customized crisis communications plan
outlined
• CMT situation updates commence
What is a CRISIS? Perceived Responsibility
Organization is VICTIM:Natural Disasters
Product Tampering
Counterfeiting
Protests
Kidnapping
Extortion
Terrorism
Boycotts
Organization is at FAULT:Major Product Recall/Failures
Environmental Spills/Leaks
Misappropriation of Funds
Discrimination/Harassment
Evacuations
Data Breach
Layoffs/Closings
Leadership Fraud/Misconduct
Responsibility is UNCLEAR:Transportation Accidents
Government Investigations
Employee Misconduct
Fire/Explosion
Litigation
Injuries/Fatalities
Labor Strikes
Data Breach
Investor Relations Crisis:Hostile Takeover
Executive Management Changes
Analyst Major Sell Recommendation
Bankruptcy
Death
Earnings Restatement
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8
Kris Pugsley, ON Semiconductor10/17/2018
RepRisk Scoring Against CompetitorsRepRisk Scoring Against CompetitorsRepRisk Scoring Against CompetitorsRepRisk Scoring Against Competitors
Corporate benchmarking Corporate benchmarking Corporate benchmarking Corporate benchmarking
report assessing company’s report assessing company’s report assessing company’s report assessing company’s
exposure to these risks: exposure to these risks: exposure to these risks: exposure to these risks:
• EnvironmentalEnvironmentalEnvironmentalEnvironmental
• SocialSocialSocialSocial
• Governance (ESG) Governance (ESG) Governance (ESG) Governance (ESG)
Source: RepRiskSource: RepRiskSource: RepRiskSource: RepRisk
15
Kris Pugsley, ON Semiconductor10/17/2018
Key #2
Leadership Buy-In & Successful PartnershipsIntegrated plans
Voice of the program spans the entire organization
Leveraging compliance core in everything you do
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Kris Pugsley, ON Semiconductor10/17/2018
Corporate MessageCorporate MessageCorporate MessageCorporate Message
• Consistent
• Appropriate
• Accurate
• Timely
• Media
• Investors
• Customers
• Employees
Employee
Comm
External
Comm
Security/
Business
Continuity
Social
Media
Legal
Government
Relations
Human
Resources
Investor
Relations
Executives &
Board of
Directors
Quality
Manufacturing
Supply
Chain
IT
SalesBusiness
Units
Customer
Relations
Regional
Communication
Teams
Tie in to the OrganizationTie in to the OrganizationTie in to the OrganizationTie in to the Organization
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Kris Pugsley, ON Semiconductor10/17/2018
Global CommunicationsGlobal CommunicationsGlobal CommunicationsGlobal Communications
• All Employees
• Leaders
• Region
• Country
• Site
• Departmental* Note: all have restricted access and messaging
must be approved by internal communications
Mail Lists Mail Lists Mail Lists Mail Lists
• The Circuit Newsletter
• The Connection
• Mail Lists
• All Hands Meetings
• Corporate Press Releases
• Press Meetings
• Promotional Materials
• Corporate Events
• Social Media
• Other Publications
Communication ChannelsCommunication ChannelsCommunication ChannelsCommunication Channels
18
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Kris Pugsley, ON Semiconductor10/17/2018
External Messaging – Press and Recruitment
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Kris Pugsley, ON Semiconductor10/17/2018
External Messaging –
Suppliers and Customers
20
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Kris Pugsley, ON Semiconductor10/17/2018
Key #3
Reporting and MetricsEmployees
Board
Leadership team
Kris Pugsley, ON Semiconductor10/17/2018
Areas Addressed by Corporate
Communications
Areas to be Areas to be Areas to be Areas to be
Addressed by Addressed by Addressed by Addressed by
Corporate Corporate Corporate Corporate
CommunicationsCommunicationsCommunicationsCommunications
• Analyst RelationsAnalyst RelationsAnalyst RelationsAnalyst Relations
• Internal CommunicationsInternal CommunicationsInternal CommunicationsInternal Communications
• Investor RelationsInvestor RelationsInvestor RelationsInvestor Relations
• Corporate Governance Corporate Governance Corporate Governance Corporate Governance (communications about the set (communications about the set (communications about the set (communications about the set
of processes, customs, policies, laws in which a corporation is of processes, customs, policies, laws in which a corporation is of processes, customs, policies, laws in which a corporation is of processes, customs, policies, laws in which a corporation is
directed, administered, or controlled)directed, administered, or controlled)directed, administered, or controlled)directed, administered, or controlled)
• Change Management Change Management Change Management Change Management (communications aspects of (communications aspects of (communications aspects of (communications aspects of
growth management, mergers and acquisitions, etc.)growth management, mergers and acquisitions, etc.)growth management, mergers and acquisitions, etc.)growth management, mergers and acquisitions, etc.)
• Corporate Social ResponsibilityCorporate Social ResponsibilityCorporate Social ResponsibilityCorporate Social Responsibility
• Litigation Litigation Litigation Litigation (communications on/around litigation)(communications on/around litigation)(communications on/around litigation)(communications on/around litigation)
• Crisis Communications / Issue ManagementCrisis Communications / Issue ManagementCrisis Communications / Issue ManagementCrisis Communications / Issue Management
22
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Kris Pugsley, ON Semiconductor10/17/2018
Create a Risk AssessmentCreate a Risk AssessmentCreate a Risk AssessmentCreate a Risk Assessment
InsignificantInsignificantInsignificantInsignificant MinorMinorMinorMinor ModerateModerateModerateModerate MajorMajorMajorMajor CriticalCriticalCriticalCritical
AlmostAlmostAlmostAlmost
CertainCertainCertainCertain
LikelyLikelyLikelyLikely
PossiblePossiblePossiblePossible
UnlikelyUnlikelyUnlikelyUnlikely
RareRareRareRare
IMPACTIMPACTIMPACTIMPACT
LIKELIHOOD
LIKELIHOOD
LIKELIHOOD
LIKELIHOOD
1111 2222 3333 4444 5555
1111
2222
3333
4444
5555
1111
nnnn
nnnn
Current
Target
2017
To
p R
isks
3333
11113333
2222
Risk
Level
Mitigation
Status
nnnn
nnnn
nnnn
fully on track
Mostly on track (+/- 10%)
behindschedule
ongoingongoingongoingongoing
ongoingongoingongoingongoing
ongoingongoingongoingongoing
Short overview
1. Risk� Mitigation Plan
2. Risk� Mitigation Plan
3. Risk� Mitigation Plan
2222
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Kris Pugsley, ON Semiconductor10/17/2018
Internal Communications Internal Communications Internal Communications Internal Communications MessagingMessagingMessagingMessaging
All Employee Messages
7% of all internal messages were sent to all
employees.
Total Messages
648 internal messages have been sent
in 2018.
648 7%Open Rate
The average open rate for all internal
messages. Adjusted with auto-image %.
36%
29%
29%
28% 34%
26%
21%
29%
36%
29%
21%
17%
26%
29%
41%
18%
29%
29%
41%
21% 25%
31%
28% 32%
15%
29%
64%
34%
30%
19%
25%
34%
26%
21%
32%
34%
28%
46%
36%
29%
41%
24%
30%
27%
23%
29%
21%
33%
40%
36%
31%
21% 26% 31%
38%
26%
42%
17%
29%
37% 41%
30%
37%
36%
27%
53%
30%
32%
30%
26%
26%
46%
30% 34%
36%
25%
32%
31%
32%
26%
43%
19%
27%
29%
20%
29%
21% 24% 28%
26% 30%
28%
17%
25%
31%
25%
43%
27%
18%
14%
21%
14%
16%
31%
30%
26%
20% 24%
41%
17%
26%
26%
21%
28%
30%
23%
31%
INTERNAL MESSAGING OPEN RATES
Jan'18 Feb'18 Mar'18 Apr'18 May'18 June'18 July'18 Aug'18
Average open
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Kris Pugsley, ON Semiconductor10/17/2018
The Circuit (Newsletter Data)The Circuit (Newsletter Data)The Circuit (Newsletter Data)The Circuit (Newsletter Data)
10/17/2018
Articles by Executive
90
Articles Submitted
259259 articles have been contributed to the Circuit;
44% of those were contributed by Asia
employees.35% of all articles were contributed by
the HR team.
Readership
28%The message sent for The Circuit - average
open rate.
11
8
16
5
11
5
15
5
13
6
12
18
3
1010
6
13
2
9
2
11 11
8
3
12
5
2
6
17
7
NORTH AMERICA
EUROPE ASIA GLOBAL
ARTICLES BY REGION
Jan'18 Feb'18 Mar'18 Apr'18 May'18 June'18 July'18 Aug'18
ARTICLES BY EXECUTIVE
Jan'18 Feb'18 Mar'18 Apr'18 May'18 June'18 July'18 Aug'18
25
Kris Pugsley, ON Semiconductor10/17/2018
CEL Participation by Region
Compliance Activity by Country
20% North America Locations
16%
Asia location
50% Asia
Com
pliance
and Eth
ics Liaison
s Con
tribution
s
participated
41%
of all liaisons
15% Europe
14%
14% Asia location
34% North America
QX 2018 QX 2018 QX 2018 QX 2018 Compliance Liaison Compliance Liaison Compliance Liaison Compliance Liaison
Communications ActivityCommunications ActivityCommunications ActivityCommunications Activity
Circuit Article/Photo/Chart
Lunch and Learns
Local Monitor Slide
GM/Site Presentation Slide on Compliance
Small Group Session
Photos to Internal Communications taken at a site or…
Engage Internal Communications to send an email…
Work with local team to send a site communication
Video for internal communications
Info posting on local communications SharePoint site
New signage at site (engage internal communications…
Presented at a local conference or compliance event…
Informational meeting with employee
051015202530
26
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Kris Pugsley, ON Semiconductor10/17/2018
Recent updates and activity• Compliance and Ethics Conference and Post-Conference
Support
• EMEA Regional CEL Conference
• APAC Regional CEL Conference
• External Communications:
• Compliance and Ethics PR
• Blog Post
• Conference Speaking Engagements
• Updates to SharePoint site
• Updates to compliance posters
• Compliance and Ethics Circuit articles
• Annual Compliance Training Support and Planning
• Quote forms (sales)
Communication Support
172Number of hours dedicated to the compliance
program in Q2 by the communications team.
QX QX QX QX Compliance Communications UpdatesCompliance Communications UpdatesCompliance Communications UpdatesCompliance Communications Updates
27
Thank you.