Communications and Public Affairs – Industry Brief Peter Tesch – Executive Director

Communications and Public Affairs – Industry BriefPeter Tesch – Executive Director

World Expo 2010

• 1 May to 31 October 2010

• Theme: “Better City, Better Life”

• Largest expo ever:

70 – 80 million visitors

170 nations and 40 international organisations

5.28 sq km site in the middle of Shanghai

Australian objectives

• Boost trade and investment – pavilion as a platform for events on site and as part of wider in-country activities

• Project contemporary Australia – technologically innovative; dynamic and robust economy; culturally diverse and harmonious; strong creative arts, education, training and research

• Strengthen bilateral ties – reinforce existing links & cultivate new areas of co-operation and exchange

Project elements

• positive visitor and stakeholder experience

• visually striking and informative pavilion featuring bilingual Australian staff

• comprehensive, targeted business, cultural and communications programs

• high-quality retail and food and beverage operations

Project principles

• Whole of Government & Whole of Nation

• DFAT to lead on behalf of Commonwealth

• Federal agencies closely involved

• State and Territory Government partners

• Corporate sponsors

• Skilled and engaged service providers

13 May Budget Outcomes

• The Government has formally committed $61m to the project over three years.

• The Government will aim to raise an additional $22m through sponsorship.

ShanghaiShanghai

世博会园区现状航拍图

http://www.expo2010china.com

Zones of Zones of ExpoExpo

Zone D

Zone E

Zone C

Zone B

Zone A

Corporate pavilions

Urban best practices area

National pavilions for European, American and African countries

National Pavilions for ASEAN and Oceania countries, Pavilions for international organizations

National pavilions for Asian countries (-ASEAN)

Expo Museum


Site Location

Australian Pavilion Site, 2008 Boost trade and investment – pavilion as a

platform for events on site and as part of wider in-country activities

Project contemporary Australia – technologically innovative; dynamic and robust economy; culturally diverse and harmonious; strong creative arts, education, training and research

Strengthen bilateral ties – reinforce existing links & cultivate new areas of co-operation and exchange



Pavilion View from the Rear

VIP Access from Main Walkway


Rear View of Pavilion Side Loading Dock


VIP Entrance - Ground Level

VIP area

• Fine dining for 90

• Receptions for < 150

• Australian chefs & bilingual waiters

• High-quality Australian food and beverage

• Fully AV-equipped for cultural performances and business presentations


Act One “Bedrock”


Act One “Connections”


Act One “Cities and People”


Act Two: Pre-Show Holding Area


Theatre elevation


Act 3 Elevation


Act 3 to VIP elevation


Pavilion Atrium - Act 3 “Enjoy”

Performance Spaces

VIP area – (3rd Floor)250 square metre areaIncludes grand piano

5 metres heightrigged for audio and

lighting

Act 3 – Atrium500 square metre area

18 metres height25-30 sqm stage

rigged for audio and lighting

Key datesMay/June 2008• construction

tender• communications

tender

August/September 2008

• staffing and operations tender

• cultural program tender

November 2008

• Australian launch

January/February 2009

• decommissioning tender

Late 2009

• staff recruitment

Contacts and follow-up

Shanghai World Expo 2010 unit – DFAT

[email protected]

www.expo2010.com.au

www.expo2010china.com

http://www.expo2010.com.au/

http://www.expo2010china.com/


Documents

Communications and Public Affairs – Industry Brief Peter Tesch – Executive Director