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8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 1/46
Course wrap up!
#LastLectureRakesh Godhwani
Adjunct Professor,
IIM Bangaore
Cop"right Rakesh Godhwani
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 2/46
RECAP
A uick rewind of what we ha$e acco%pished ti date
Cop"right Rakesh Godhwani &
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 3/46
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 4/46
2o%e %entions
• 6inner of the foowing awards – *he seep cha%pion
– *he ce7phone cha%pion
– *he "awn7o7%eter cha%pion
– *he gossip7o7%eter cha%pion
– *he cock7checker cha%pion
– 8ust kidding
Cop"right Rakesh Godhwani 9
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 5/46
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 6/46
/;jecti$e
• *he %ain purpose of this course is tohep "ou ;ring a change in beliefsof "our audiences through theA=I/0 >= fra%ework to create a%essage 1written or spoken3
Cop"right Rakesh Godhwani ?
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 7/46
*he o;jecti$e of persuasion1andcharis%atic eaders3
Cop"right Rakesh Godhwani @
http://www.slideshare.net/bright9977/30-great-quotes-on-attitude-8240282
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 8/46
A historica shift inco%%unication
• +ow has this journe" shaped the wa"we co%%unicate – &: "ears ago, co%%unication was an
act to con$e" a %essage
– : "ears ago, it ;eca%e an e>changeof %eaning for %asses
–
*oda" its a shared experience,identity and belief
Cop"right Rakesh Godhwani D
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 9/46
It has aso ;eco%e $er" chaenging
• Audiences are $er" inteigent andha$e their own opinions a;oute$er"thing
• Mediu%s and Channes areincreasing) Infor%ation spreadsfaster
• Attention span is shortening
• Pent" of choices and options foraudiences
Cop"right Rakesh Godhwani E
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 10/46
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 11/46
Attitudes, Beiefs and aues
Cop"right Rakesh Godhwani
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 12/46
=e%ents of good contentA=I/0 and an e>tra =
• L='* BRAI – +as ogica and sensi;e
e>a%pes to con$inceaudience7 E
– =sta;ishes trust I
– Connects to the audience U – 2pes the o;jecti$e 7 O • RIG+* BRAI
– Attention gra;;ing a
– +as an e%otiona appea(The Extra E
Cop"right Rakesh Godhwani &
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 13/46
6h" is this i%portant
!pea"er
• Attention
•E>a%pes
• I 1speakerscredi;iit"3
• O 1/;jecti$e3
• U 1Connect3
• E(an e%otion
Listener
• Audience is ;us",
;ored• 6h" shoud I agree
• 6ho are "ou
•
6hat do "ou want• 6hats in it for %e
• 6ow! .es, I wi
Cop"right Rakesh Godhwani 5
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 14/46
Co%%unication with I%pactfra%ework
Cop"right Rakesh Godhwani 9
A7 Attention
I7 Credi;iit"of speaker
=7 =>a%pesand ogic
/ 7 /;jecti$e 0 Connectwith
audience
=>tra = 7e%otion
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 15/46
6riting a speech using the A=I/0fra%ework
4esign 4e$eop 4ei$er
Cop"right Rakesh Godhwani :
• Understand your audience• What do they need?• Communicate your objective• Establish identity – credibility – trust –
demonstrate integrity – exhibitcharacter – maintain a track record –appearance/style
•
rovide logic/examples• !pply emotion
*oos6rite, $isuaiHe, think,
repicate fro% goode>a%pes
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
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6hat recruiters want toknow
Cop"right Rakesh Godhwani ?
=>pertiseAcco%pish%ents
Personait"
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
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!tor#telling ma"esinformation• Tangible •$emorable•
%elie&able
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
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4iFerent scenarios
• Con<ict
• Apoog"
• 2a"ing no
• Getting <a%ed
• Crisise%ergenc"
• =uog"praise
• Gi$ing and recei$ingfeed;ack
• Gi$ing or changing pans• Grie$anceco%painreu
est1so%eone asks to%eet "ou
Cop"right Rakesh Godhwani && D
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 19/46
Mild
DifferenceDisagreement Dispute Campaign Litigation Fight
The Struggle Spectrum
Con<ictCon<ict is a strugge that occurs
when two peope cannot agree on
a wa" to %eet their needs)
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 20/46
Crisis Co%%unication
• Custo%ers
• 2harehoders
• Partners
• Media
• =%po"ees
• 'a%iies
• 2uppiers• 4istri;utors
• Go$ern%ent
Cop"right Rakesh Godhwani && &
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 21/46
Power, Poitics and Persuasion
• *he 5 ter%s areinterconnected andco%e in the /B *heor" – Power 7 the potentia to
in<uence decisions andcontro resources
– Poitics approacheswa"s and %eans to getpower 1science of
weath3 – Persuasion the
directindirect wa"s toin<uence using words
Cop"right Rakesh Godhwani &
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 22/46
Cop"right Rakesh Godhwani &&
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 23/46
Cop"right Rakesh Godhwani &5
6hat is e>ecuti$e presence
Gra$itas
Co%%unication
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 24/46
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 25/46
6hat %agica %o%ents can "ouKgi$e to "our audiences
• Co%pi%ent
• Acknowedge%ent
• Greeting
•
2%ie• +ep
• Courtes"
• Gratitude
• *hanks
• Listen
• *IM=
Cop"right Rakesh Godhwani &:
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 26/46
And ast"(earn to shut up!
Cop"right Rakesh Godhwani &?
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 27/46
'LA!TLECTURE
Cop"right Rakesh Godhwani &@
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 28/46
6hat do eaders do that othersdont
• *he" are a%;itious) *he"desire to achie$eso%ething
• *he" ;eie$e that the" can
achie$e this goa• *he" tune their %ind and
;reak ps"choogica;arriers
• *he" in$est in earning and
skiing• *he" pan and take action
• *he" are decisi$e
• *he" persist
• *he" surroundthe%se$es withgood peope
• *he" ha$e greatpartners 1spouses3
• *he" dont et
negati$it" aFectthe%
Cop"right Rakesh Godhwani &D
apoeon +i
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 29/46
*he +eros journe"
Cop"right Rakesh Godhwani &E
2tatusuo
Ca toad$entur
e
Assistance
4eparture
*riu%ph
Approac
h
Crisis
*reasure
Resut
Return
Resoution
2tatus uoCa to
Ad$entureAssistance4eparture
*riu%ph
ApproachCrisis
*reasure
ResutReturnResoution
2tatus uo
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
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It ;ois down to & ke" points
• The# tune their mindsor eliminateps#chological barriers – *o ha$e a%;itions
– *o o$erco%e fears
– *o hande faiures
– *o earn fro% the ;est
– *o sta" awa" fro% negati$it"
– *o ask for hep
– *o ;e gratefu
– *o Concentrate and focus
– *o a$oid ;ad peope
– *o ;e happ"
• The# ma"e choicesand act on them – *o ;e uick in deciding
– *o a$oid faacies and
pitfas of decision %akingike
• 2unk Cost faac"
• ConNr%ation ;ias
• Cogniti$e dissonance
– *o trust their guts andinstincts
– *o accept their %istakesand a$oid repeating thesa%e again
Cop"right Rakesh Godhwani 5
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 31/46
Attitudes O Choices
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
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6hat is a%;ition
• A strong desire todo so%ething
• A determination
to achie$e success – Power
– 'a%e
– 6eath
– Beaut" – -nowedge
– 'uN%ent
Cop"right Rakesh Godhwani 5&
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 33/46
6hat stops us fro% ;eing a%;itious
• *he answer is uitesi%pe
/ur
attitude
Cop"right Rakesh Godhwani 55
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
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*he : %ountains in front of"ou
• 'ear
• 0ncertaint"
• 4ou;t
• 2ocia pressures• Ignorance
• =go
Cop"right Rakesh Godhwani 59
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 35/46
+ow to o$erco%e the%
• 'ear
• 0ncertaint"
• 4ou;t
• 2ocia pressures• Ignorance
• =go
• Confront andcontro
• 2ef7 assurance• 2ef7conNdence
• =ndure
•-nowedge
• Good co%pan"
Cop"right Rakesh Godhwani 5:
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
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%aking choices
• Cogniti$edissonance
• ConNr%ation ;ias
• 2unk7Cost faac"• ()and %an" %ore
Cop"right Rakesh Godhwani 5?
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 37/46
*he grapes are sour
• 6e %ake poor choices
• 6e sette for ess
• 6e condition our %indsto sta" where we are
• /ur attitude ;eco%esnegati&e
• eh nahin chalega)))
• !ee* I told #ou so)))
Cop"right Rakesh Godhwani 5@
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 38/46
+eres the secret
• .ou dont ha$e to%ake ;ig shifts in"our ife
• In reait"() ouha&e to ma"etin# changes in
#our attitudeand #our mind+sthought process
Cop"right Rakesh Godhwani 5D
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 39/46
Cop"right Rakesh Godhwani 5E
http://www.slideshare.net/bright9977/30-great-quotes-on-attitude-8240282
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
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2o how does one do it
)2et a goa
&)=i%inate the %ountainsa3'ear JJJ Confront and Contro
;30ncertaint" JJJ 2ef7Assurance
c34ou;t JJJ 2ef7ConNdence
d32ocia pressures JJJ endure
e3Ignorance JJJ -nowedgef3=go JJJ good co%pan"
5)Identif" choices towards the goaa3Reduce cogniti$e dissonance ;"
changing "our attitude
;3Broaden options for ei%inatingconNr%ation ;ias
c3 Look at the future to a$oid sunk7costfaac"
9)Act on the choice
:)Measure "our progress go ;ack tostep
Cop"right Rakesh Godhwani 9
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
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*he 5 freedo% principe
• Choices ha$e to ;e%ade on these 5 a>is
• ot a %a>i%iHingeuation ;ut a
;aancing one
• =)g) If "ou are a%;itiousand want to %ake ot of
%one", it %ight i%pact"our persona and sociafreedo% and $ice$ersa(
Cop"right Rakesh Godhwani 9
Persona
'inancia
2ocia
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
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*he ;uFet principe
• Going through a ;uFetis ike going through ife)
• 4o "ou start with soupor dessert
• +ow %uch is enough• 6hat to a$oid and what
to focus on
• Learn to prioritiHe!• Learn to ;e happ" with
what "ou get!
Cop"right Rakesh Godhwani 9&
'i th '
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
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'ina"()the 'ow
• A great ;ook ;"Mihai
CsiksHent%iha"iQs
• 'ind "our <ow andtake the Punnge!!!
Cop"right Rakesh Godhwani 95
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
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Cop"right Rakesh Godhwani 99
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
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Resources to ook up further
• What Makes a Hero: Josep
h Campbell’s SeminalMonomyth
Model for the Eleven Stag
es of the Hero’s Journey,
nimated ! "rain #i$kings
• %& "ehaviors
of #henomenally 'ikable
#eople
• Leadership Is A;ou
t =%otion 'or;es
• And %an" %ore *=4 taks etc)
Cop"right Rakesh Godhwani 9:
8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)
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