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    Business Communication

    Etiquette

    Dr. Thomas Clark

    Dept of Management and [email protected]

    513.745.2025

    410 Schott Hall

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    Definition of Etiquette

    Etiquette

    rules governing socially acceptable behavior

    practices and forms prescribed by social

    convention

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    Mental rehearsal

    Before you entera situation, visualize what

    you are going to say anddoand then

    mentally rehearse how you believe your

    audience will respond

    At the same time, visualize what your

    audiences

    most p

    refe

    rred

    comm

    unicato

    rwould be saying anddoing. How close can

    you come to their ideal other?

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    Perception equals reality

    Two Stages

    InitialPerception (Immediate)

    SustainedPerception (OverTime)

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    Presence

    People begin to evaluate us before

    any words are everspoken

    Who you are speaksso loudly I do

    nothear what yousay--Emerson

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    Grooming

    Light scent

    Clean and trimmed

    fingernails

    Limited jewelry

    Concealed tattoos

    No visible body

    jewelry

    Neatly combed hair

    Polished shoes

    Stockings without

    runs

    Belts on pants

    Colorof socks, belt,

    & shoes matches

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    Nonverbal communication:

    Handshaking

    Pumper

    Dead Fish

    Squeezer

    Two handed

    Equal, with direct eye contact

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    Make your 1st words count

    Ask yourself, What would the otherperson like to

    hearme say first?

    This will allow you to say something that will show

    you see things from the otherpersons point of view.

    Exercise: In a team of 2-3,read the sentences in theleft hand column of the handout in turn.

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    Ingratiation

    Compliment others, orally or in writing, on something

    important to them

    Example of written praise: I am writing to express myappreciation for the expertise youshared with me

    yesterday about the skills I need to develop to excel

    as a marketingprofessional. I value your insight and

    will implement all your excellentsuggestions.

    Exercise: Imagine yourpartner is a co-worker and then

    complimenthim orher with a What, Why, Impact

    statement like the one above

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    How readers read email

    Orienting: Directory indicates relevance

    Skimming:Does it look organized? Concise?

    Scanning: Read 1st paragraph, headings,and last paragraph

    Reading: Read entire email

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    Email etiquette: address

    Use an appropriate and easy to remember

    email address:[email protected]

    Considercreating one solely for job

    correspondence

    Avoid cute addresses: [email protected] or

    [email protected]: Share any inappropriate email

    addresses you have seen

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    Write concisely

    Messages:

    Keep e-mail concise by including only

    informationreaders will find important.

    Limit e-mails to one topic andno more thantwo screens

    Paragraphs: Most paragraphs should be 2-6 lines long.

    Avoid paragraphs more than 8 lines long.

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    Email etiquette: Subject line

    Include an accurate subject line, one which

    indicates the purpose of the message

    Thank you from Regina Myles

    Request formeeting with Regina Myles

    Confirmation of lunch at 3:00 tomorrow with

    Regina Myles Regina Myles W-9 mailed today

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    Email etiquette: Salutations

    Identify the receivers preferred title and use it,

    including Dr.,Prof.,Mr. Ms., andMrs.

    Avoid 19th century salutations, such as To

    Whom It May Concern; Gentleman or Ladies

    If you do not have a name, address a title orcompany, such as Dear Human Resources

    DepartmentorDear Convergys

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    Email: Greetings

    To respect readers time, limit greetings to oneshort sentence orphrase

    --Thank you for meeting with me last week.Im writing to ask

    --Greetings! Im writing because Dr. Sakkab

    suggested I contact you given your expertiseconcerning the use ofhedging to control forcurrency fluctuations

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    Avoid long social openings.

    --Good morning from Xavier University!Theweatherhas improved tremendouslysince

    you were here last week. No more snoworslush and no more problems findingon streetparking, the bane of the commutingstudent[Blah, blah ]

    A P. S. can contain kudos andotherpleasantriesafter main message isconcisely communicated

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    Write a good opening sentence

    Focus on starting with a clear WHAT, WHY, and

    WHEN. Be sure the message contains all the

    informationreaders need to act properly.

    Use the opening paragraph to tell readers WHAT

    the key issues covered in the message referring

    explicitly to products, people, and issues:

    I am writing to accept your invitation to attend a

    luncheon on 2/9/10 at the Queen City Club tohonor

    Juanita Gomez

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    Write a good opening sentence

    Let readers know in the first sentence if you want

    them to do something in response to the e-mail:

    Please send me the instructions for importing

    information into an Excelspreadsheet.

    When responding to an e-mail, consider starting

    with in response to yourrequest, to orient your

    reader quickly to your purpose in writing:

    In response to your request, Ihave attached a copyof

    ....

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    Write effective body paragraphs

    Make youre-mails skimmable and scannable

    Use headings and subheadings to create a

    scannable outline of yourmessage

    Use lists, including numbers and bullet points,

    to improve the curb appeal of youre-mail

    and to make information easier to retrieve

    from them Limit lists to five or fewerpoints.

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    Close with action steps

    Indicate Who, will do What, When, and, asappropriate, Why

    As requested, I will1. Create a portfolioof my best market

    research work, includingstatistical analysesresearchpapers, andpresentation slides,

    and2. Send it today to Ms. Frankelof Nielsen so

    she can add it to my application

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    Auto signature

    An autosignature should include

    other waysof reaching the

    writer

    Fax

    Cellphone

    Snail mail, IM

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    E-mail design

    Do not use colored stationery

    Do not decorate yoursignature with flowers,

    balloons, orother icons

    Consideromitting inspirational orreligious

    quotations

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    Email etiquette

    Capitalize the first letterof a word beginning a

    sentence as well as the pronoun,I.

    Insert a line of white space between

    paragraphs to facilitate easy reading.

    Set up reply feature to put yourmessageabove the one to which it is replying

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    Email etiquette: Taboos

    DO NOTUSE ALL CAPITALS FOR ANY

    SENTENCES! Use courteous language

    which suggests a calm andrational tone.

    Avoid abbreviations, slang expressions, and

    emoticons, such as the following:BTW, can U

    plzsend infoon nxtsteps?Thx

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    Email etiquette: Taboos

    Use language that tells others you are taking

    them seriously.

    Avoid words that suggest indifference,

    communicated by such commonplace

    phrases as OK, WillDo, Sounds Right

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    Email alternatives

    Do not use email to the exclusion of other

    media as it is best used forsimple,

    noncontroversial communication

    Use a face to face meeting ora telephone

    call forsensitive, controversial, orcomplex

    issues

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    Instant and text messaging

    IM and text messaging are best used forgaining information orperspective that youneed quickly and that is simple for the

    receiver to provide.

    Get permission to use these media. Keep inmindreceivers sometimes believe these IM

    and text messages require an instantresponse andmay see it as an interruption oftheirplans for that time.

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    Telephone calls

    Plan your phone calls just as you would

    otherverbal messages. Focus the message

    on whats really important.

    Be prepared for either a live conversation

    or voice mail. Be ready to eliminate most of

    the social pleasantries and get right to the

    message if you get a voice mail system.

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    Telephone Etiquette

    Identify yourself and yourcollege

    Ask the person if he orshe has time to talk

    Make calls during normal business hours.

    Return calls the same day

    Do not

    put someone on hold without asking

    permission.

    do otherwork while on the phone

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    Telephone calls

    Outline points you want to make prior toplacing a call.

    Write down the name ornames of the parties

    with whom you will be speaking If yourparty is not there, leave a briefmessage andrequest a telephoneappointment

    If yourparty answers, identify yourself, stickto youroutline and thank the person at theend of the call.

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    Telephone etiquette

    Provide only yourcell phone number to

    business contacts.

    You do not want a roommate ora parent

    answering a call intended foryou because

    you cannot control what they say or the

    image they will project of you

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    Reasons to use voice mail

    Afterhours calls can be answered

    Employees communicate with people indifferent time zones

    Receptionists take incomplete or inaccurate

    messages

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    What is a bad voice mail

    message?

    Talking too fast orslow

    175-250 words perminute

    Not enough information

    Cant understand the message

    No return telephone orpersonname left in

    message

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    Voice mail

    Keep it short and simple. Aim to keep voice mailmessages less than 30 seconds.

    Start with a WHAT/WHY/WHEN opening, adddetails as needed, and finish with follow-up.

    Be sure listeners can contact you easily. Speakslowly enough for them to understand yournameand phone number. For longermessages, includethe contact information at both the beginning andthe end of the message.

    Clarify timing. Listeners usually appreciate specificdeadlines, as long as they are reasonable andimportant. Considersaying when you will be free totake a call.

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    Voice mail example

    Hi, Sandra. This is Jane Maple at 6108. Im calling toinvite you to a status meetingon the RevisedCommuter Parkingproject. Were going topresentresults andplans that resulted from our analysisofsurvey data, so this would be a greatopportunity foryou tosee howStudent Government may getinvolved in 2or 3 months.

    Here are the details: the meeting is at 9 a.m. onWednesday the 6th in Conference Room D andshould last about 45 minutes. If you cant make it,

    please sendsomeone else soSGA can be up todate.

    Again, this is Jane at 6108. I look forward toseeingyouWednesday morning.

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    Your voice mail recording

    Start with an upbeat greeting including your

    name so callerknows he orshe has reached

    the right person

    Indicate how the callercan get a response

    Close on a positive note, e.g.,Make it a great

    day!

    Listen to yourrecording

    Does it sound upbeat?Professional?

    Can the listenerheara smile in yourvoice?

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    Voice mail: Taboos

    Do not have

    a cute messagebackgroundmusic

    a long introductory comment before

    the beep

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    Cell phones

    Put on vibrate orsilent

    Limit use to when you are alone

    If you use them in the presence of others, they

    may view it as rude orself-centered

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    Invitations

    Reply to all invitations within 48 hours.

    Be gracious if you need to refuse

    Thank you for inviting me to breakfast tohearFrank Jonesof your legal departmentspeaknext Friday. Given hisoutstanding reputation, Iam confident Ihave much to learn from him.As Ihave another meetingscheduled for thattime, I will be unable to attend. I appreciateyour kindness and look forward tospeakingwith you in the near future.

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    Thankyou letters

    Goal is to express thanks and promote your

    objectives

    Opening: Express appreciation and

    compliment the receiver Body: Summarize what you see as mutual

    benefit ofmeeting

    Closing: Indicate next steps

    PS:Make a positive comment and/ormake an

    offer to return the favor

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    Put your best Facebookforward

    What happens when a recruiter

    Googles you?

    What will bereveale

    dabout youon Facebook orMySpace?

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    Recruiters will checkyou out!

    Microsoft survey:

    70% of HR workers admitted to rejecting a job

    applicant based solely on online info.

    60% of internet users surveyed claimed

    concerned that their internet behaviorcould

    affect theirprofessional lives.

    only15% actually thought aboutrepercussions when posting content.

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    You know you need to clean up your

    Facebookaccount if

    all of yourdrunken weekendshenanigans end up splashed all

    overFacebook

    or

    you have a penchant for tweetingyourweekly streaking schedule.

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    Facebook: Steps to take

    Google yourself

    Investigate any link with your name attachedto it

    Clean up youraccount Remove orde-tag

    unflattering photos and text

    inappropriate wall posts

    an

    ything othe

    rsm

    ight find

    offensive

    Use privacy settings so you control who willsee yourprofile

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    Use Facebook to advance your

    interests

    Make yourprofiles an extension of your

    resume

    Write positive things about yourself in the

    Interest andActivities sections

    Demonstrate yourpassion for the career field

    of yourchoice

    Post pictu

    res of you

    rself pe

    rform

    ing a jobrelevant action orservice

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    Remembering names

    Get business cards from everyone you meet and

    makes notes on it about when you met, what you had

    in common, anddetails about the person, including

    names of children

    Record the information into an electronic data base

    for future reference

    Prefer the formal to the informal, especially with older

    and higherranking people

    If you forget a name, say Help me out. Your name

    wason the tipof my tongue & now eludes meAvoid

    Im sorry, Ihave forgotten your name

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    Listening

    How do you know someone is listening to

    you?

    How do you feel when you know someone islistening to you?

    How do you describe a person who islistening to you?

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    Listening

    How do you know someone is ignoring you?

    How does it make you feel when you are

    ignored?

    How do you describe a person who has

    ignored you?

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    Introducing yourself to a secretary

    Hello. My name is Libby Smith. I am here for

    a 1 oclock appointment with Mr. Jones.

    Key fact: 90% ofmanagers ask theirsecretarys opinions of job applicants

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    Speakwith authority

    Even when asking questions, have yourvoice

    end on with a downward inflection.

    Say What time is the meeting? once withvoice raising at the end and one with voice

    ending with a downward inflection.

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    Motivation

    USE PHRASES THAT BRING OUT THE BEST IN

    YOUR LISTENER

    I know you want what is fair forboth of us.

    I am sure you will do yourbest to help me out.

    I am counting on you.

    I enjoy working foryou because you respond so

    effectively to youremployees needs.

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    Attitude

    Be positive about yourself, yourwork, your

    boss, peers, coworkers, customers, suppliers,

    and company

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    Integrity

    - Telling the truth

    - Doing what you say you will do,reliability

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    Golden and platinum rules

    High regard forothers

    Sincerity

    Empathy

    Tact

    Respect fordiversity

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    Thank You