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Business Communication
Etiquette
Dr. Thomas Clark
Dept of Management and [email protected]
513.745.2025
410 Schott Hall
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Definition of Etiquette
Etiquette
rules governing socially acceptable behavior
practices and forms prescribed by social
convention
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Mental rehearsal
Before you entera situation, visualize what
you are going to say anddoand then
mentally rehearse how you believe your
audience will respond
At the same time, visualize what your
audiences
most p
refe
rred
comm
unicato
rwould be saying anddoing. How close can
you come to their ideal other?
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Perception equals reality
Two Stages
InitialPerception (Immediate)
SustainedPerception (OverTime)
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Presence
People begin to evaluate us before
any words are everspoken
Who you are speaksso loudly I do
nothear what yousay--Emerson
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Grooming
Light scent
Clean and trimmed
fingernails
Limited jewelry
Concealed tattoos
No visible body
jewelry
Neatly combed hair
Polished shoes
Stockings without
runs
Belts on pants
Colorof socks, belt,
& shoes matches
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Nonverbal communication:
Handshaking
Pumper
Dead Fish
Squeezer
Two handed
Equal, with direct eye contact
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Make your 1st words count
Ask yourself, What would the otherperson like to
hearme say first?
This will allow you to say something that will show
you see things from the otherpersons point of view.
Exercise: In a team of 2-3,read the sentences in theleft hand column of the handout in turn.
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Ingratiation
Compliment others, orally or in writing, on something
important to them
Example of written praise: I am writing to express myappreciation for the expertise youshared with me
yesterday about the skills I need to develop to excel
as a marketingprofessional. I value your insight and
will implement all your excellentsuggestions.
Exercise: Imagine yourpartner is a co-worker and then
complimenthim orher with a What, Why, Impact
statement like the one above
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How readers read email
Orienting: Directory indicates relevance
Skimming:Does it look organized? Concise?
Scanning: Read 1st paragraph, headings,and last paragraph
Reading: Read entire email
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Email etiquette: address
Use an appropriate and easy to remember
email address:[email protected]
Considercreating one solely for job
correspondence
Avoid cute addresses: [email protected] or
[email protected]: Share any inappropriate email
addresses you have seen
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Write concisely
Messages:
Keep e-mail concise by including only
informationreaders will find important.
Limit e-mails to one topic andno more thantwo screens
Paragraphs: Most paragraphs should be 2-6 lines long.
Avoid paragraphs more than 8 lines long.
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Email etiquette: Subject line
Include an accurate subject line, one which
indicates the purpose of the message
Thank you from Regina Myles
Request formeeting with Regina Myles
Confirmation of lunch at 3:00 tomorrow with
Regina Myles Regina Myles W-9 mailed today
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Email etiquette: Salutations
Identify the receivers preferred title and use it,
including Dr.,Prof.,Mr. Ms., andMrs.
Avoid 19th century salutations, such as To
Whom It May Concern; Gentleman or Ladies
If you do not have a name, address a title orcompany, such as Dear Human Resources
DepartmentorDear Convergys
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Email: Greetings
To respect readers time, limit greetings to oneshort sentence orphrase
--Thank you for meeting with me last week.Im writing to ask
--Greetings! Im writing because Dr. Sakkab
suggested I contact you given your expertiseconcerning the use ofhedging to control forcurrency fluctuations
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Avoid long social openings.
--Good morning from Xavier University!Theweatherhas improved tremendouslysince
you were here last week. No more snoworslush and no more problems findingon streetparking, the bane of the commutingstudent[Blah, blah ]
A P. S. can contain kudos andotherpleasantriesafter main message isconcisely communicated
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Write a good opening sentence
Focus on starting with a clear WHAT, WHY, and
WHEN. Be sure the message contains all the
informationreaders need to act properly.
Use the opening paragraph to tell readers WHAT
the key issues covered in the message referring
explicitly to products, people, and issues:
I am writing to accept your invitation to attend a
luncheon on 2/9/10 at the Queen City Club tohonor
Juanita Gomez
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Write a good opening sentence
Let readers know in the first sentence if you want
them to do something in response to the e-mail:
Please send me the instructions for importing
information into an Excelspreadsheet.
When responding to an e-mail, consider starting
with in response to yourrequest, to orient your
reader quickly to your purpose in writing:
In response to your request, Ihave attached a copyof
....
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Write effective body paragraphs
Make youre-mails skimmable and scannable
Use headings and subheadings to create a
scannable outline of yourmessage
Use lists, including numbers and bullet points,
to improve the curb appeal of youre-mail
and to make information easier to retrieve
from them Limit lists to five or fewerpoints.
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Close with action steps
Indicate Who, will do What, When, and, asappropriate, Why
As requested, I will1. Create a portfolioof my best market
research work, includingstatistical analysesresearchpapers, andpresentation slides,
and2. Send it today to Ms. Frankelof Nielsen so
she can add it to my application
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Auto signature
An autosignature should include
other waysof reaching the
writer
Fax
Cellphone
Snail mail, IM
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E-mail design
Do not use colored stationery
Do not decorate yoursignature with flowers,
balloons, orother icons
Consideromitting inspirational orreligious
quotations
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Email etiquette
Capitalize the first letterof a word beginning a
sentence as well as the pronoun,I.
Insert a line of white space between
paragraphs to facilitate easy reading.
Set up reply feature to put yourmessageabove the one to which it is replying
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Email etiquette: Taboos
DO NOTUSE ALL CAPITALS FOR ANY
SENTENCES! Use courteous language
which suggests a calm andrational tone.
Avoid abbreviations, slang expressions, and
emoticons, such as the following:BTW, can U
plzsend infoon nxtsteps?Thx
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Email etiquette: Taboos
Use language that tells others you are taking
them seriously.
Avoid words that suggest indifference,
communicated by such commonplace
phrases as OK, WillDo, Sounds Right
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Email alternatives
Do not use email to the exclusion of other
media as it is best used forsimple,
noncontroversial communication
Use a face to face meeting ora telephone
call forsensitive, controversial, orcomplex
issues
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Instant and text messaging
IM and text messaging are best used forgaining information orperspective that youneed quickly and that is simple for the
receiver to provide.
Get permission to use these media. Keep inmindreceivers sometimes believe these IM
and text messages require an instantresponse andmay see it as an interruption oftheirplans for that time.
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Telephone calls
Plan your phone calls just as you would
otherverbal messages. Focus the message
on whats really important.
Be prepared for either a live conversation
or voice mail. Be ready to eliminate most of
the social pleasantries and get right to the
message if you get a voice mail system.
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Telephone Etiquette
Identify yourself and yourcollege
Ask the person if he orshe has time to talk
Make calls during normal business hours.
Return calls the same day
Do not
put someone on hold without asking
permission.
do otherwork while on the phone
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Telephone calls
Outline points you want to make prior toplacing a call.
Write down the name ornames of the parties
with whom you will be speaking If yourparty is not there, leave a briefmessage andrequest a telephoneappointment
If yourparty answers, identify yourself, stickto youroutline and thank the person at theend of the call.
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Telephone etiquette
Provide only yourcell phone number to
business contacts.
You do not want a roommate ora parent
answering a call intended foryou because
you cannot control what they say or the
image they will project of you
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Reasons to use voice mail
Afterhours calls can be answered
Employees communicate with people indifferent time zones
Receptionists take incomplete or inaccurate
messages
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What is a bad voice mail
message?
Talking too fast orslow
175-250 words perminute
Not enough information
Cant understand the message
No return telephone orpersonname left in
message
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Voice mail
Keep it short and simple. Aim to keep voice mailmessages less than 30 seconds.
Start with a WHAT/WHY/WHEN opening, adddetails as needed, and finish with follow-up.
Be sure listeners can contact you easily. Speakslowly enough for them to understand yournameand phone number. For longermessages, includethe contact information at both the beginning andthe end of the message.
Clarify timing. Listeners usually appreciate specificdeadlines, as long as they are reasonable andimportant. Considersaying when you will be free totake a call.
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Voice mail example
Hi, Sandra. This is Jane Maple at 6108. Im calling toinvite you to a status meetingon the RevisedCommuter Parkingproject. Were going topresentresults andplans that resulted from our analysisofsurvey data, so this would be a greatopportunity foryou tosee howStudent Government may getinvolved in 2or 3 months.
Here are the details: the meeting is at 9 a.m. onWednesday the 6th in Conference Room D andshould last about 45 minutes. If you cant make it,
please sendsomeone else soSGA can be up todate.
Again, this is Jane at 6108. I look forward toseeingyouWednesday morning.
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Your voice mail recording
Start with an upbeat greeting including your
name so callerknows he orshe has reached
the right person
Indicate how the callercan get a response
Close on a positive note, e.g.,Make it a great
day!
Listen to yourrecording
Does it sound upbeat?Professional?
Can the listenerheara smile in yourvoice?
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Voice mail: Taboos
Do not have
a cute messagebackgroundmusic
a long introductory comment before
the beep
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Cell phones
Put on vibrate orsilent
Limit use to when you are alone
If you use them in the presence of others, they
may view it as rude orself-centered
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Invitations
Reply to all invitations within 48 hours.
Be gracious if you need to refuse
Thank you for inviting me to breakfast tohearFrank Jonesof your legal departmentspeaknext Friday. Given hisoutstanding reputation, Iam confident Ihave much to learn from him.As Ihave another meetingscheduled for thattime, I will be unable to attend. I appreciateyour kindness and look forward tospeakingwith you in the near future.
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Thankyou letters
Goal is to express thanks and promote your
objectives
Opening: Express appreciation and
compliment the receiver Body: Summarize what you see as mutual
benefit ofmeeting
Closing: Indicate next steps
PS:Make a positive comment and/ormake an
offer to return the favor
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Put your best Facebookforward
What happens when a recruiter
Googles you?
What will bereveale
dabout youon Facebook orMySpace?
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Recruiters will checkyou out!
Microsoft survey:
70% of HR workers admitted to rejecting a job
applicant based solely on online info.
60% of internet users surveyed claimed
concerned that their internet behaviorcould
affect theirprofessional lives.
only15% actually thought aboutrepercussions when posting content.
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You know you need to clean up your
Facebookaccount if
all of yourdrunken weekendshenanigans end up splashed all
overFacebook
or
you have a penchant for tweetingyourweekly streaking schedule.
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Facebook: Steps to take
Google yourself
Investigate any link with your name attachedto it
Clean up youraccount Remove orde-tag
unflattering photos and text
inappropriate wall posts
an
ything othe
rsm
ight find
offensive
Use privacy settings so you control who willsee yourprofile
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Use Facebook to advance your
interests
Make yourprofiles an extension of your
resume
Write positive things about yourself in the
Interest andActivities sections
Demonstrate yourpassion for the career field
of yourchoice
Post pictu
res of you
rself pe
rform
ing a jobrelevant action orservice
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Remembering names
Get business cards from everyone you meet and
makes notes on it about when you met, what you had
in common, anddetails about the person, including
names of children
Record the information into an electronic data base
for future reference
Prefer the formal to the informal, especially with older
and higherranking people
If you forget a name, say Help me out. Your name
wason the tipof my tongue & now eludes meAvoid
Im sorry, Ihave forgotten your name
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Listening
How do you know someone is listening to
you?
How do you feel when you know someone islistening to you?
How do you describe a person who islistening to you?
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Listening
How do you know someone is ignoring you?
How does it make you feel when you are
ignored?
How do you describe a person who has
ignored you?
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Introducing yourself to a secretary
Hello. My name is Libby Smith. I am here for
a 1 oclock appointment with Mr. Jones.
Key fact: 90% ofmanagers ask theirsecretarys opinions of job applicants
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Speakwith authority
Even when asking questions, have yourvoice
end on with a downward inflection.
Say What time is the meeting? once withvoice raising at the end and one with voice
ending with a downward inflection.
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Motivation
USE PHRASES THAT BRING OUT THE BEST IN
YOUR LISTENER
I know you want what is fair forboth of us.
I am sure you will do yourbest to help me out.
I am counting on you.
I enjoy working foryou because you respond so
effectively to youremployees needs.
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Attitude
Be positive about yourself, yourwork, your
boss, peers, coworkers, customers, suppliers,
and company
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Integrity
- Telling the truth
- Doing what you say you will do,reliability
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Golden and platinum rules
High regard forothers
Sincerity
Empathy
Tact
Respect fordiversity
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Thank You