DEPEARTMENT OF JOURNALISM AND MASS COMMUNICATION

YEAR - I

PAPER � II

COMMUNICATION THEORIES - ( PJMC02 )

ASSIGNMENT � I

NAME : BALUSAMY.N

REG.NO : 14CT600700038

DATE : 14 / 01 / 2015

INDIVIDUAL DIFFERENCES

THEORY

S.No Title Page.No

1 Introduction 1

2 Definition 1

3 The Individual Difference Theory 2

3.1 � Learning Vs Inheritance as a source of individual difference 5

3.2 � The development of Learning Theory 6

3.3 � Learning to be motivated 7

3.4 � From instincts to attitudes 8

3.5 � Psychographics and market segmentation 9

4 Conclusion 9