Communication Solution

UComm

Solving Student Government’s Challenge

Our Ignorant Student

He doesn’t know about student government

He doesn’t care about student government

But we can change this

• Original Challenge:• Increase

communication and feedback between the student body and student government

We thought that this wasn't enough, we

wanted to know why students weren't communicating?

• The routes of communication are really good

• The problem is that students just really don't know about student government

So how do we make students care about

student government?

• We need them to want to understand it

• The real challenge is increase not just student awareness, but student OWNERSHIP

The real challenge we face is making students take

ownership of student government, and to

make them take ownership of their

voices

Readdressing the Question

What We took From You

Make it a conversation• Two way communication—streamline the process• Engage the student body

Build a brand• Marketing techniques • What will work in this endeavor

Taking ownership• Getting students to care• How to do it

What We Focused On

Devise a multi-faceted

marketing strategy

Use the strategy to build the

brand of student government

Engage the students and

increase awareness

Benefits Marketing

Student should KNOW how you have AFFECTED

them

Shuttles24/7 Lab

NightRideBookswap

Housing LocatorBasketball tickets

Affective and Resonance Advertising

Bearcats Athletics has effective promotions

Appealing to your Audience

HUMOR!

Pop Culture References

Ownership

Humor• Catch people’s

attention• Evoke Interest

Money

• Draw on something Students cares about

Ownership• Give them

a reason to participate

Places to Hit

College Specific - Connect to Students through their Majors

Residence Halls- Freshmen are ignorant

and impressionable

High Traffic- In-person communication

is very effective

**Student Orientation

Check Up TimeI had no idea

student government did so much!

Had I known all this I would have interacted

with them more!

Check Up Time

How can I interact with

them?

Where do I go and what will the

experience be like?

What We Focused On

Streamline many aspects of

the current state

Create a quicker, more user-friendly

interface

Promote the improvements

and allow better feedback

StreamliningRedundancyNo need to have the same links on both the top and side of the website.

Simplify Organization ChartGive a general outline to let students know where power goes.

Streamlining

Division of EventsClearly separate one event from the other through uniform headlines.

Facebook/Twitter LinkGive a quick link to tweet or share the event with one click.

Streamlining

FeedbackReduce hassle by giving a comment box on blackboard. Just type your question and send it.

HierarchyGive more important events more page space rather than a jumbled news feed.

Revisiting A Solution

Getting Information•A program that would

link in with emails•Tells you who got the

mail, who opened the mail, and when they got it

Reaching a Demographic•A program that would

recognize an inventory of student information

Writing the Program•We are not

programmers•Locate a group of

programmers who could execute the design

Communication Improvement

• Following the outlined procedures we believe communication would improve

• Students would begin to see the benefits of student government has

• Associate the benefits with the marketing

The Final Result

By educating the student body through an awareness campaign and by streamlining the process of communication, our student learns the benefits of student government and engages with them in a successful way now.

Prototyping the Solution

• Tested out with the Comm 2 LC

• Didn’t know about student government—they were part of the original survey

• Liked the ideas and expressed interest in seeing these implemented across campus

Recapping the Steps

Build the brand

Fix the website

Improve Blackboard

Develop a marketing

brand

Utilize the strategies we

outlined

Awareness, Marketing Campaign

Write the Email program

Be part of orientation

Reassess

Thank You!