Communication of our SMOT Project. 26/12/2015 KEY MESSAGE When – and only if – properly planned and done, communication activities can significantly strengthen

Communication of our SMOT Project

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KEY MESSAGEWhen – and only if – properly planned and done, communication activities can significantly strengthen projects results and achievements, by disseminating best practices and innovation and sharing both problems and solutions.

OBLIGATIONProject´s Beneficiaries and Partners have to give full visibility to the financial support granted by the EU.

MEETING IN CÓRDOBA (SPAIN)MEETING IN CÓRDOBA (SPAIN)

WP135%

WP225%

WP39%

WP49%

0%

WP614%

WP78%

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WARNING !!!!Communication activities and materials not respecting the minimum requirements set by the European Union and ENPI Programme are not considered eligible.

The ENPI financial contribution may not be granted for those activities.


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Communication and Visibility Guidelines:


It´s only 14 pages!!!

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GENERAL REQUIREMENTS: LOGOS

The EU logo (1) containing the phrase “Project funded by the European Union” and the Programme logo (2) must be added to:

-Project letterheads-Promotion materials-Publications-Websites-Fax headers-E-mail signatures…..(etc.)

The project logo (3) should also be included.


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GENERAL REQUIREMENTS: PROMINENCE OF THE LOGOS

The EU and Programme logos must be prominently displayed alongside the logos of the other partners.

Only the Beneficiary is entitled to have its logo displayed as prominently as the EU/Programme logos.


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GENERAL REQUIREMENTS: DISCLAIMER

All publications - leaflets, brochures, press releases, websites, etc.- shall have the following disclaimer:

“This publication/website has been produced with the financial assistance of the European Union under the ENPI CBC Mediterranean Sea Basin Programme. The contents of this document/website are the sole responsibility of <implementing partner> and can under no circumstances be regarded as reflecting the position of the European Union or of the Programme´s management structures.”


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GENERAL REQUIREMENTS: STATEMENT 1

Publications and websites must also incorporate the statement about the Programme as reported below:

“The 2007-2013 ENPI CBC Mediterranean Sea Basin Programme is a multilateral Cross-Border Cooperation Initiative funded by the European Neighbourhood and Partnership Instrument (ENPI). The Programme objective is to promote the sustainable and harmonious cooperation process at the Mediterranean Basin level by dealing with the common challenges and enhancing its endogenous potential. It finances cooperation projects as a contribution to the economic, social, environmental and cultural development of the Mediterranean region. The following 14 countries participate in the Programme: Cyprus, Egypt, France, Greece, Israel, Italy, Jordan, Lebanon, Malta, Palestine, Portugal, Spain, Syria (participation currently suspended), Tunisia. The Joint Managing Authority (JMA) is the Autonomous Region of Sardinia (Italy). Official Programme languages are Arabic, English and French (www.enpicbcmed.eu).


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GENERAL REQUIREMENTS: STATEMENT 2

Publications and websites shall also incorporate the general statement about the European Union as reported below:

“The European Union is made up of 28 Member States who have decided to gradually link together their know-how, resources and destinies. Together, during a period of enlargement of 50 years, they have built a zone of stability, democracy and sustainable development whilst maintaining cultural diversity, tolerance and individual freedoms. The European Union is committed to sharing its achievements and its values with countries and peoples beyond its borders”.


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ADDITIONAL REQUIREMENTS FOR SPECIFIC TOOLS/PRODUCTS

Press releases: press releases must mention the amount of EU funding in Euro and local currency (if applicable).

Audiovisual productions: the EU and Programme logos shall be featured at the beginning of any video. In addition, it shall be mentioned as follows: “This video has been produced thanks to the financial support of the European Union under the ENPI CBC Mediterranean Sea Basin Programme”. Highly recommended to upload audiovisual materials on You Tube.

Purchases: vehicles, supplies, equipment, etc. purchased by projects should be clearly identified and visibly carry the EU logo and Programme logo with the phrase: “Provided by the European Union- ENPI CBC Med Programme” in English and in the local language. This should be done by putting a visible sticker on the item.


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Visibility practical cases


Case 1

Rome, 9 April 2014

Case 2

Case 3

Rome, 9 April 2014

Case 4

Rome, 9 April 2014

Case 5

Rome, 9 April 2014

Case 6

Rome, 9 April 2014

Case 7

Rome, 9 April 2014

Case 8

Rome, 9 April 2014

Case 9

Rome, 9 April 2014

Case 10

Rome, 9 April 2014

Case 11

Rome, 9 April 2014

Case 12

Rome, 9 April 2014

Case 13

Rome, 9 April 2014

Case 14

Rome, 9 April 2014

Case 15

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Writing for impact


Tips for catching attention

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TIPS FOR WRITING ARTICLESWrite to attract…not to bore!!!

•Use catchy headlines: titles should be lively and active, simple and comprehensive.

•Make readers want to find out more

•Refer to facts and figures

•Less is more: eliminate repetition & redundancy!!

•Keep it simple: avoid technical terms and acronyms.

•Easy–reading: break up long complex sentences; subject- verb-object.

•Use the active voice: not “it was launched…” but “ we launched…”

•Use everyday words: readers shouldn´t need a dictionary


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How to take good pictures in terms of

communication of our project


One Picture is Worth a Thousand Words

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Practical cases

Prefer a picture in which there is action to one that is static. A man in a lab staring at a piece of equipment is flat, but a photo of a craftsman making traditional soap testifies the real life elements in a project´s activities.

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Try to take images of people who are performing tasks. People in action. Someone sowing seeds, using tools, group training sessions, workers at a port, an event in the frame of the project…

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Photos at a workshop can be lively!!

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Our SMOT Project Communication

IndicatorsWP2 Communication

Sum-up after 1st semesterSummary of activities done and to be done


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Our engagements (1):Creation of a dissemination list of strategic addresseees

•Target: 900 contacts from the 5 countries & elsewhere

•State of the art today

•Info missing for…. !!!

•Please...Build the list and provide these contacts as soon as possible. We can already distribute our brochure and newsletter 1 to them.


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Our engagements (2):Project brochures

•Target:

2 versions to be produced, one at the beginning, second at the end of project. Paper and electronic dissemination: 3150 hard copies distributed (350 each partner); additional 900 digital copies disseminated to the distribution list members.

•State of the art today: first brochure produced, a number of brochures distributed, translation into local languages started….


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Our engagements (3):Merchandising products

•Target:

For each partner country 2 different merchandising gadgets will be produced and disseminated.

In total 21.200 units with a cost between 0,5 €- 2,5 € will be widely disseminated in the 5 partner medinas.

Type of gadgets: stickers, t-shirts, planters…or whatever you can imagine in line with project context and topic.


•Please...

Start thinking about these merchandising products and their dissemination.


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Our engagements (4):On-line newsletters:

•Target: 6 digital newsletters to be created; at least 900 copies of each distributed (5.400 in total).

•State of the art today: newsletter 1 being produced.newsletter 2 to be produced before next meeting in Tunisia (October)Newsletter 3 to be produced after Tunisia meeting

•Please...P5 ARDES produces the newsletter, but it is all partners that provide with raw material from their local context to ARDES (Ismail).


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Our engagements (5):Announcements in media:

Press, radio, TV:

•Target:

1 press release per partner after each meeting (6 each, 54 in total)4 more announcements each in radio / TV / internet to communicate SMOT development /outcomes at local/regional/national level (4 each, 36 in total)1 press conference per meeting (6) by the host partner.


•Please…If you have not produced any press release &/ announcement about SMOT yet, DO IT! Feature story produced by ENPI , possibly.


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Our engagements (6):Organization of SMOT Info Days:

•Target: 9 in total.Each partner will organise at least 1 Info Day at their local level to communicate on the project existence and development. The addressees will be local administrators and technical entities of each city and neighboring cities.


•Please…Keep record of this event!!! Brief summary, photographs, attendance lists with signatures, samples of material shown/disseminated…

Decide whether if suits better your local necessities to celebrate this Info Day now or in later stages: both alternatives have pros/cons.


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Our engagements (7):Taking SMOT to external events:

•Target: 9 in total. Each partner entity will participate, during the project lifetime in at least 1 external event organised closely related to SMOT´s field of intervention. The aim is taking SMOT to external audiences.

State of the art today

•Please…

Identify suitable events for taking SMOT to them.Keep record of this event!!! minute, photographs, attendance lists with signatures, dissemination materials…but also the agenda of the event showing a space for a presentation on SMOT happened & the presentation/speech done.Make sure you see the difference between Info-Day and External Event. In SMOT we must do at least 1 of each.


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Our engagements (8):Creation of SMOT webpage

http://www.smotproject.eu/

•Target: an average of 100 visits per month expected

• State of the art today

•Please...

Those not having sent their presentation for the web please send it!

Distribute brochures for publicizing website

Put the website in signature of your mails

Prepare news regularly to update the website


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Our engagements (9):SMOT fan pages in Facebook and Twitter

https://www.facebook.com/smotproject

https://twitter.com/SMOTproject

•Target: 270 fans/ followers expected

• State of the art today (nº fans/followers, nº of entries posted)

•Please...

Distribute brochures for publicizing these platforms

Advertise the fanpages in your mail signature and wherever you can

Become a fan yourself

Post news from your regions! For fan pages they can be in your own language!


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TO SUM-UP•We need to reach our targets in COMMUNICATION

•But we can now still to go on time with them all.

•We need to report soon all works done to ENPI and we will be asked about technical works and communication works.

•Keep both digital and paper copies of every item produced (brochure in your local language, minute of events you organized or you participated in, posters and banners for local events, press releases produced and published in media, merchandising items, studies produced…) in order to send sample materials and report to us providing copies of them all when required.

•Animation of website and fan pages in Facebook and Twitter: each partner is responsible for sending information!

•Digital newsletters: all partners are responsible to forwards our colleagues from ARDES information for contents.

•Communication can be useful & powerful, don´t make it boring!!!


Documents

Communication of our SMOT Project. 26/12/2015 KEY MESSAGE When – and only if – properly planned and done, communication activities can significantly strengthen