Communication

• Lecture #18

Communication

• Overcoming Roadblocks or Barriers to Effective Communication

Roadblocks

• Stereotyping• Halo Effect• Filtering• Language• Information Overload• Conflicting Sources• Lack of Listening• Lack of _____________

Stereotyping

• A simplification of someone’s qualities

• An individual is identified with a group or a category of people

Stereotype Examples

• Jock

• Computer Geek

• Rah-Rah

Halo Effect

• A single trait or incident biases someone’s opinion

• Can be positive or negative halo

Halo Effect

• Wallet

Halo Effect

• Parking space

Filtering

• We tend to hear what we want to hear, and to see what we want to see

Language

• Jargon

• Slang

• Vernacular

• “Vernacular? That’s a doiby!”

Information Overload

• So much information coming in we can’t get a clear reading of the message

Conflicting Sources

• (Conflicting directives)

Lack of Listening

• Study conducted on college students in lecture hall

At any given time…

• 20% were thinking about ________

• 60% were daydreaming about other topics

• Only 20% were actually listening to speaker

Lack of ______________

Lack of Feedback

International Concerns

• Translation of words

• Customs

• Gestures

General Motors

• Chevy Nova

• In South America, the name Nova is read as the Spanish “no va”

• GM changed the name of the car to Caribe

Ford

• Ford Pinto

• Ford changed the name to Corcel in Brazil

• Pinto was Brazilian slang for…

Coca-Cola

• In Chinese: Ke-kou-ke-la

• Bite the wax tadpole

• Female horse stuffed with wax

Coca-Cola

• Ko-kou-ko-le

• Happiness in the mouth

Pepsi-Cola

• Come Alive with the Pepsi Generation

• Chinese: Pepsi will bring your ancestors back from the grave

Schweppes Tonic Water

• In Italy, the name translated to

• Schweppes Toilet Water

T-shirts about the Pope

• A t-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope’s visit.

• I saw the Pope (el Papa)

• (la papa)

• I saw the potato

United Kingdom

• Wheat• Corn

• Corn• Maize

• Undergraduate Studies• Graduate Studies

Gestures

• Olympics in Atlanta

• Dr. Joe’s PhD program

Customs

• Speaking to Asian elders

• Offering food with the Canadian and the Arab

• Waving good-bye