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COMMUNICATION INFLUENCED BY CULTURAL DIFFERENCES
Tatjana Welzer, University of Maribor, Faculty of Electrical Engineering
and Computer Science, Maribor, Slovenia
João M.Fernandes, Universidade do Minho, Braga, Portugal
Marjan Družovec University of Maribor, Faculty of Electrical Engineering
and Computer Science, Maribor, Slovenia
PRAXIS 2014, Genova, September 25-26, 2014
Contents
Introduction Cross Cultural Communication and
Awareness Innovation and Creativity for Complex
Engineering Systems Experiences Conclusion
Introduction
Communications Awareness – to whom - for whom we are
writing/presenting/chatting/contacting New (social) media – media for social
interaction New communication patterns
Academic and professional environment Professional communication Soft skills for communication (lingual,
cultural, self-reliance, self awareness)
Introduction
Communication in Mobility EU programs – Erasmus+(students,
teachers, staff) Mobility in the virtual word No physical borders and contacts Communication in different cultures Culture Cultural shock Cultural awareness
Cross Cultural Communication and Awareness Culture is a familiar word with a complex
history and diverse range of meanings Culture is a sum of ways of living
including: Behavioural norms Linguistic expressions Styles of Communication Patterns of thinking and beliefs
Cross Cultural Communication and Awareness Culture (Hofstede):
Collective phenomenon, shared with people who live or lived within the same social environment – unwritten rules of social game. Distinguishes different group of people
Culture (Lewis): Cultural behaviour is the end product of
centuries of collected wisdom, filtered and passed through hundreds of generations and presented by numerous beliefs, notions and other patterns
Cross Cultural Communication and Awareness Cultural levels (Alvesson, Berg)
National culture and culture in societies Regional and local culture Business cultures - professional and
functional culture Organizational and corporate culture
Functional subculture Social groups Professional and functional culture
Innovation and Creativity for Complex Engineering Systems Erasmus IP – ICCES –2012-2014 http://icces.di.uminho.pt/ Coordination University do Minho, Braga Consortium – Universities Consortium – Companies (Efacec, Bosch) Ph.D. students in engineering and technology in
international teams Problems of high complexity in an innovative and
research-oriented perspective within industrial contexts
Preparing Ph.D. graduates for awareness of the industrial realities
Innovation and Creativity for Complex Engineering Systems Erasmus IP – ICCES – 2012-2014
Deliverables of each edition of ICCES Applied research plans, written by the Ph. D.
students, for the considered engineering problems;
Position papers, written by the students, to explain their research plans to the scientific community;
Simulations and presentations, by the students, about their research plans;
Cross Cultural Communication Experiences.
Experiences
Ph.D. students from different countries and language groups Europe, Africa, Asia, South America
Ph.D. students from different professional areas Industrial Engineering Electrical Engineering Computer Science Media Communications Mechanical Engineering Chemistry
Experiences
Ph.D. Students from different generations 21- 50
Ph.D. Students from different professional experiences Full time students University assistants Researchers Engineers in companies Management and top management in
companies Equality independent on the history
Experiences
Cultural shock Confused and nervous feelings in a new
and different culture, disorientation and anxiety Problems in communication in the team and
out of the team Rejection of cooperation
To understand culture shock, it helps to understand what culture is Workshops Individual consultations
Reverse culture shock.
Experiences
Cultural awareness: Based on knowledge of the foreign culture
and own culture Workshops
It is and ability of observing culture from outside Individual consultations
Foundation of communication that involves the capability of standing back from ourselves and becoming aware of different cultures, beliefs and perceptions
Cultural awareness – Crosscultural dialogue
Experiences
Becoming cultural aware: Ph.D. Students realized that we are not all the
same, that the similarities and differences are both important, that there are multiple ways to reach the same goal and finally that the best way depends on the cultural possibility Better communication and cooperation
Members of different cultural societies can see, interpret and evaluate things in different ways Benefit for the project
Conclusion
Communication is important Culture is a product of centuries, filtered and
passed through hundreds of generations and presented by numerous beliefs, notions and other patterns
Communication influenced by cultural differences Cultural shock, Cultural awareness Preparation
Workshops, Courses, Individual consultations