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Steps Taken • Looked for lessons learned: Appleton Health
Dept.
• Met with SASD Administration: Set up a plan
– Met with faculty in the AM
– Drafted parent letters for that afternoon
– Met with local media: Requested embargo until end
of school day
• Extra “on-call” nurses were in place and a
scripted hotline was set up for overflow calls.
• Briefed United Way 2-1-1 Fox Cities to assist
with overflow and afterhours calls.
Consistently communicated through school, medical providers, media and public health• All parents received a letter and a TB
teaching sheet. Parents of contacts were sent a separate letter with a teaching sheet. They were told a phone call was coming.
• Letters were shared with local health care providers along with an update on the contact investigation plans.
• The teaching sheet and TB talking points were shared with Public Health staff, 2-1-1 and a version “in layman's terms” was shared with media.
After the release
Parents• The next day, 8 calls
came into public health • Less than 10 were
fielded at SASD• No calls to 2-1-1.
Media• Approximately 15
minutes after the online release of the Sheboygan Press article, Milwaukee TV affiliates were calling for interviews.
• An hour after release, camera crews were in the lobby.
ResponseScheduled a joint press conference withSASD Superintendent, School Nurse and Medical Director, County Health Officer and Program Supervisor
Lessons Learned
• Build trust with repetitive messages through multiple sources
• Timing is everything• The internet and social media speed up the
message. Be ready to respond as soon as the story breaks.
• It worked well the first time, when more cases were identified, this process repeated itself.