Communication B

8/9/2019 Communication B

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BUSINESS

COMMUNICATION

UNIT I

Greeshma Pandey, DCSC 2010-2011


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Definition of Communication

According to Norman and Summer,

Communication is an exchange of facts, ideas, opinions or

emotions by two or more persons.

According to Keith Davis,

Communication is the process of passing information andunderstanding from one person to another. It is essentially a

bridge of meaning between the people. By using this bridge, a

person can safely cross the river of misunderstanding.


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Elements in the Process of

Communication

Sender

Message

Encoding

Channel

Receiver

Decoding

Feedback


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One way communication process

Sender Message Encoding Channel Receiver Decoding Feedback


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Two way Communication Process

Sender Receiver


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Basic Forms of Communication

One way and two way communication

Verbal and Non verbal communication

Formal and Informal Communication

Interpersonal and Intrapersonal Communication

Other forms of Communication

1. Group Communication2. Mass Communication

3. Public Communication


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One way Communication

One way communication is characterised by the

absence of feedback from the receiver.

The sender conveys the message and the receiver

has to make out the meaning on his own as there is

no scope for check back.

The best examples of one way communication are

News broadcasts and Radio announcements.


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Advantages of One way

Communication

Time saving as large amount of information can beconveyed in a better way.

It permits the sender (speaker or writer) to express tohis level best as his flow of thoughts is hardlyinterrupted in the process.

It is more effective in mass communication.

It also permits the receiver to take the informationaccording to his interests.


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Disadvantages of One way

communication

Sometimes the message does not get transmitted

due to the inability of the receiver to understand.

Misunderstandings are too common in one way

communication due to the lack of feedbacks and

counter questioning.

These misunderstandings gives rise to negative

emotions and adversely affect the human relations.


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Two way communication

This form of communication is characterised by thepresence of feedback provided by the receiver of themessage.

It is done to ensure that the receiver has understood themessage in he same sense as the sender tends toconvey.

Examples of two way communication are face to faceinterviews, group discussions, telephonic talks onlinechatting etc.


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Advantages of Two way communication

Ensures that the communication has taken place.

Ensure transmission of understanding.

Misunderstandings can be removed with immediate

clarification.

It helps maintaining a clear environment for

communication


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Disadvantages of Two way

communication

This form of communication requires more time and

energy.

Sometimes creates conflicts if the two persons

interacting are not of the same opinion.

Sometimes might lead to more of gossip and useless

talks when the people are not communicating

purposefully.


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Verbal Communication

Verbal communication is that form of communication

which is done with the form of words. They are of

two types.

VerbalCommunication

OralCommunication

WrittenCommunication


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Oral and Written Communication

Oral Communicationmay be done by

Face to face talks

Telephonic talks

Conferencing talks

Group discussions,debates

Written Communicationmay be done by

Business Letters

Emails

Memos

Reports


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Advantages of Verbal Communication

Speed

Impact on the listener

Immediate Clarification

Easy Persuasion

Expression of feelings through words


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Disadvantages of verbal

communication

Creates a problem when people are from different

cultures, countries and creeds and slang is different.

Consumes more energy as compared to non verbalcommunication

Language becomes a big problem

Words are sometimes insufficient to communicate

experiences and feelings.


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Formal Communication

This type of communication is structured on the basis

of hierarchy.

It basically deals with the communicational flow

from the superiors to subordinates and vice versa.

It also allows the lateral flow of communication of

message among the colleagues in the organization.


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Advantages of Formal Communication.

It passes through line and authority.

Ensures accountability of the executives in charge.

Helps in developing intimate relations between immediateboss and subordinate.

It ensures the authenticity and genuineness of the matter

communicated and the responsibility of the person involved.

It keeps uniformity in the information.


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Disadvantages of Formal

Communication

Increases the workload of the managers as all

communication is transmitted through them.

Widens the communication gap between top executivesand lower level.

This adversely affects their relationship.

It dilutes the accuracy of the message while filtering

and colouring at middle level.


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Informal Communication

Informal communication takes place outside the

formally prescribed network or channel.

This is spontaneous and off the records and beyond

the organization hierarchy.

It has no set rules and regulations and no particular

direction.

Its most important feature is the GRAPEVINE


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Advantages of Informal Communication

Information flow speed is spontaneous and faster than

formal communication.

Information is multidirectional.

It strengthens the social dimensions as it provides a

platform for the employees social gathering.

This form of communication supplements the formal

communication.


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Disadvantages of Informal

Communication.

Sometimes carries half truths, rumours, false andfabricated stories.

High chances of distortion

Creates a lot of misunderstanding among theemployees.

Unlike in formal communication, here since there is noresponsibility for communication, hence the responsibleparty for miscommunication cannot be pin pointed.


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Intrapersonal Communication

Intrapersonal communication is the internal dialogue

occurring within the mind of an individuals state of mind.

It may be clear or confused depending on the state of themind.

If the mind is troubled, the message will be unclear, vague

and confused.

If the mind is still and at peace, the internal dialogue will be

clear and perceptions will be wide.


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Interpersonal Communication

Interpersonal communication is the communication

between two or more persons.

On an average, more than half of the time of any

employee goes in some sort of interpersonal

communication.

It can be both verbal as well as non verbal.


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Group Communication

Group is an association of two or more persons who

interact with each other in such a way that

influences each other.

Such type of communication done in a group is

called as group communication.

Groups can be formallike committees, teams etc. or

informal groups in a work place meant for

socializing.


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Public Communication

Public communication involves speech by one person

to a large group.

This is one way communication as the speaker gives

speech only and the audience listens only.

Politicalleaders, religious preachers, trade unionsleaders, etc give or participate in public

communication.


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Mass Communication

Mass communication is the extension of public

communication.

It is communicating to the public at large scale throughmass medias such as televisions, films, publications etc.

It plays a pivotal role in boosting the image of the

organization and attracting customers.

It requires heavy investments.


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Documents

Communication B