Communication and Marketing: Matching Products with their

Purpose

“Yes, I may actually have thought it through

this time”

What’s the Purpose of Product?Purpose & Duration of the Event

≤ Day

≥ Day

Environment

Life Cycle Assessment vs the Purpose of Event

Short Term – Event Only

Long Term – Longer, Multiple Events

‘Purpose’ dictates materials used

• Paper – Event Credential, Event Information• Plastic – Protection and Portability• Fiber – Multiple Purpose and Life Span • Wood – Indefinite• Metal/Glass - Permanent

Hierarchy of Content• Safety

– Human– Animals– Ecosystem

• Sustainability– Same as above

Hierarchy of Content

• Sustainability vs Purpose– Reuse– Recycle– Repurpose– Biodegradable/Compostable

Say it Straight or You’ll Look Crooked

1) Full disclosure

2) Comply with the Law, Standards

- Building Codes : Fire Retardant

- EPA

- FTC: Definition of Recycled, Non-Toxic, Environmentally Friendly

- OSHA

- FCC

- ASTM, ISO, UL, Green Seal, Consumer’s Union

Say it Straight or You’ll Look Crooked

3) 3rd Party (independent, impartial) Verification

4) Applies To All Levels in the Chain of Custody for

Marketing and Communication Products.

Listen to Your ParentsFather Time & Mother of Invention (Technology)

• FatherTime – Updated/Recodification of Recyclables• Mother of Invention - Technology Changes (Everything)

- Organics: Bamboo– Polymers (traditional) : PE, PP, PVC– Biopolyers/Hybrids :PLA, PHB: