Communication

Phone: +60 3 2164 9920Fax: +60 3 2164 9921 [email protected]

This exciting new workshop is a comprehensive program consisting of three distinct One-Day Workshop Modules that can be taken in any combination – either in one continuous package, or as individual components.

EARLY BIRD & GROUP DISCOUNTS AVAILABLE Register and Pay by 14 August 2015 to receive additional Value Plus Discounts!

24, 25 & 26 November 2015The Westin Kuala Lumpur

Please note participant numbers will be strictly capped to ensure a quality, interactive experience for attendees

• Learn How to Develop an Evolving Communication Skill-set

• Discover Practical Methods for Crisis Planning and Preparation

• Find Out How to Implement Strategies for Reputation Protection, Stakeholder Engagement and Maintaining a Positive Image

• Understand the Impacts of the Digital Revolution and Techniques for Adapting to New Media Technologies

Innovative Frameworks for Leading Communication and Media Relations in an Ever-Changing Public Sector

Best Practice Media and Communications Workshop 2015

LEARNING OUTCOMES

HRDF/SBL CLAIMABLE for MALAYSIAN ORGANISATIONS

MODULE ONEDeveloping Communication Skills for Enhanced Media Liaison, Activity and Awareness Adapting new skills and capability to align with the evolving communications environment

MODULE TWOCrisis Management Tools in a Fast-Paced Environment – Avoiding the Dangers of a Damaged Reputation Implementing strategic crisis management frameworks to prepare for unexpected media outbreaks and scandals

MODULE THREEFuture Directions in Communications – Leveraging New Media Tools for Increased Community and Stakeholder Engagement Investigating new media tools and engaging in social networks for enhanced stakeholder and community awareness

EXPERT FACILITATOR

A.B. AriffHead, Corporate CommunicationsA Leading International Institution

Best Practice Media & Communications Workshop 2015

VALUE PLUS DISCOUNTReceive MYR600 off registration if youbook and pay by 14 August 2015

SUPER SAVER DISCOUNTReceive MYR400 off registration if you

book and pay by 18 September 2015

• CommunicationOfficers• Communication Managers • MediaAdvisers/Officers/Liaison• PublicAffairsOfficers/Managers• External Relations• Public Relations• Marketing • CommunicationProjectOfficers• Brand and Reputation

WHO WILL ATTEND

This workshop will be delivered using a three tiered approach. The structure of each session is as follows:

1. Technical overview and review of research into the topic area under discussion

2. Practical application of management principles in the review of case studies, worked examples and interactive exercises

3. Discussion of outcomes and implementation issues

Workshop participants will have the opportunity to include comments and questions about issues outlined in the program by way of a pre-course questionnaire. This feedback will enable the course facilitator to adjust content accordingly. The workshop has limited places to allow for customisation, greater interactivity and for individual concerns to be addressed.

TRAINING DELIVERY AND PRE-COURSE QUESTIONNAIRE

MODULE ONE: 24 November 2015Developing Effective Communication Skills for Enhanced Media Liaison, Activity and Awareness Communication professionals at all levels play an integral role in leading their organisation’s business priorities, managing the mass media and communicating crucial messages to the public. There is an overwhelming pressure for communication and media liaison executives workinginthepublicsectortorespondefficientlyandeffectivelytothechangingneedsofthegovernment,andthecommunity.Anevolvingskill-setishencerequiredinorderforcommunicationsofficerstoperformtheirrolesuccessfullyandensurethattheiractionsare achieving vital outcomes for their organisation. The ultimate challenge, however, remains just that – how can you retain valuable skills and procedures in an era where the media is constantly advancing and business priorities are changing? This module will combine theory with interactivity to demonstrate how you can enhance all aspects of your communications role, and take a proactive approach to media relations in 2015 and beyond.

Investing in Media Training for an Advanced Communication Framework• Aligning traditional communication strategies with revolutionary media activity• Responding to the challenges of 21st century media• Taking a proactive approach to media liaison strategies• Providing a leadership role to support your team and advance your career in communications• Adapting to the ever-changing economic environment

Utilising Strategic Planning and Evaluation Frameworks for Effective Communications Delivery

• Understanding and implementing effective collaboration strategies• Generatingholisticinvolvementandinfluenceincriticalpolicydecisions• Evaluating communication campaigns and results Improving Governmental Relations and Executive Support• Tools for remaining informed about executive decisions and current situations affecting the organisation• Integrating policy-making into communications procedures • Communicating important messages to Ministers • Building crucial networks and stable relationships with government agencies

Building and Sustaining Networks with the Mass Media

• Developingnetworkingskillsandconfidenceincommunicatingwiththemediacircuit

• The role networking plays in empowering effective communication techniques

• Establishing a two-way relationship with media contacts and mainstream journalists

• Interactive solutions for building strong networks and communicative relationships

• Adapting to New Media (Internet) in the changing communications environment


EARLY BIRD DISCOUNTReceive MYR200 off registration if youbook and pay by 23 October 2015

Akmal is the head of corporate communications at a leading international institution. He possesses wide experience and expertise in communications. Akmal has been active in various areas including internal and external communications, public relations, media relations, brand management and also Corporate Social Responsibility (CSR) throughout his years of engagementinthefieldofcommunicationswithtoporganisationslikeSapuraGroup, Pharmaniaga Berhad and RHB Capital Berhad.

Withakeeneyefordetailinthefineraspectsofbrandingcommunications,corporate positioning and communications involving various disparate groups, Akmal enjoys extracting the art of communications and customising content according to the target audience. His relevant experience in handling governmental relations, corporate relations as well as retail applications has enabled him to oversee various areas in the communications arena including crisis/issues management, media liaison and new media applications.

He has spent considerable amount of his time in his 15-year career as a PR practitioner, learning the ropes in enhancing the role of corporate communications in the day-to-day business activities as well as bridging the gaps between the supporting function of PR related matters in actual business deliverables. He continuously strives to structure, plan and moderate various activities as required from both as a standalone PR executable and as a business scheme.

Akmal is passionate about positive communications where, he believes the human element plays a strong role in determining the effectiveness of information sharing and management.

INTRODUCING YOUR EXPERT FACILITATOR

A.B. AriffHead, Corporate CommunicationsA Leading International Institution

MODULE TWO: 25 November 2015Crisis Management Tools in a Fast-Paced Environment – Avoiding the Dangers of a Damaged Reputation Oneofthemostimportantobligationsfacingcommunicationsofficerstodayisthecriticalresponsibilityofprotectingtheirorganisations’reputation. It is vitally important for managers to ensure that every employee within the communications branch is fully educated with strategies and responsive procedures in the event of a media crisis. Although many public sector agencies are at the forefront in recognising thesignificantimpactadamagedreputationcanhaveontheirorganisation–inacrisis,attemptsatevaluatingthesituation,analysingpotential impacts and implementing the appropriate solutions can often be overlooked. The presenter of this workshop will provide strategies for effectively managing a crisis, taking a leadership approach to communication priorities, delivering a successful message strategyandcommunicatingfront-lineresponsetechniques.Participantswillwalkawayequippedwithrefinedsystemsandholisticprocedures that will ultimately provide communications practitioners with a guide for managing a crisis effectively in the new media age.

Introductory Methods to Crisis Management – Exploring Effective Crisis Communication Models

• Understanding the varying characteristics of crisis situations • Constructive communication frameworks for decision making• The vital control essentials • Preparing for a crisis and implementing a team structure• Mechanisms to control chaos

Implementing Response Mechanisms and Risk Context Evaluations• Diagnostic planning and threat ‘hit lists’ • Escalation and triggers for decision making• Parallel crisis and emergency response procedures – Seamless interface with emergency response commanders• Tactical versus strategic command and control – Evaluating the most effective process

Exploring Influential Communication Systems for External Affairs

• Instilling immediate direct communication • Evaluation of facilities and equipment requirements – What is needed to effectively manage an impending crisis?• The critical role of government and community relations • Essential media management techniques for crisis situations

Recovery Planning and Commercial Issues Plan – Preparing for a Crisis Aftermath

• Assessing damages and evaluating short and long-term goals • Review of commercial imperatives arising from a crisis – Has any permanent damage been done, and how can we amend it?• Hypothetical scenarios and practical exercises – ‘The Rules of the Game’ and mock media conferences• Review and debrief of exercise – Analysing results and making room for improvements



Phone: +60 3 2164 9920Fax: +60 3 2164 9921www.liquidlearning.asia

SCHEDULE

• 8:30 – 9:00 Registration

• 9:00 - 10:45 Session

• 10:45 – 11:00 Morning tea

• 11:00 – 12:45 Session

• 12:45 – 2:00 Lunch

• 2:00 – 3:45 Session

• 3:45 – 4:00 Afternoon tea

• 4:00 – 5:15 Session

• 5:15 Close of Workshop

ABOUT THE WORKSHOP Theroleofcommunicationprofessionalshasundergonesignificantchangeinrecentyearsandpractitionersplayacriticalroleinenablingtheir organisation to achieve its objectives and manage change in their environment. In this dynamic climate, an adaptable skill-set is therefore required in order to survive in today’s constantly evolving media environment. Building on the recent success of our National Communication Officer’sConference,thisinnovativethree-dayworkshophasbeenspecificallydesignedforpublicsectorprofessionalslookingtoexpandtheirknowledge and expertise in the communication and media sector. Participants will receive expert advice and practical training to assist in the development of a sophisticated communications framework – spanning the implementation of transferable skills, practical models for managing crises and adapting to the revolutionary new-media age.

MODULE THREE: 26 November 2015Future Directions in Communications – Leveraging New Media Tools for Increased Community and Stakeholder Engagement As technology advances, so too does the media. It is a well-known fact that society today has adapted new technologies as an advanced form of media – one which has evolved into a key source of communication and collaboration for businesses all over the world. More and more organisations have accepted new media technologies as an enhanced method of communicating with the public, and a platform for involving stakeholder views on critical issues facing the global economy today. Whilst communications and media specialists within the public sector are considering the possibility of incorporating social networking into their daily business operations; many struggle to grasp an understanding of how to approach the phenomenon that is new media, and what is required in order for this to be effective. Through the consideration of a range of scenarios and challenges facing communications practitioners today, this workshop will analyse various social networking aspects and methods for effectively adapting to the new media age. Throughout the day you will learn how social networking can ultimately enhance your strategies regarding stakeholder and citizen engagement in today’s rapidly changing media environment.

Exploiting the Digital Revolution – An Introduction to New Media

• Understanding and adapting to the recent advances in new media technologies – What has changed in recent years? • Improved platforms of new media – Who is using these technologies, and knowing when to make the change• Strategies for incorporating new media facets• The impact new media has on government relations and the public sector as a whole

Utilising Social Networks as a Core Strategy for Enhanced Communication

• What are social networks, and how are they being used? • How social networks are becoming a core component in communications delivery• Understanding when it is appropriate to use social networking, and which methods are most effective• Methodsforusingsocialnetworkingasakeybusinesstoolandinreflectingstakeholderviews/opinions

Influencing and Communicating with the Public through Social Network Mediums

• Understanding and implementing effective community engagement strategies through the use of social media tools• Generatingcommunityinvolvementandinfluenceincriticalpolicyandgovernmentdecisions• Thepowerofinfluence–Havingaclearpurposeandwaysofcommunicatingvitalmessagestothepublic• Methods for keeping stakeholders updated on important government activities and proposals

What the Future Holds for Communications – Evaluating Social Media Tools and their Longevity in the Public Sector

• Communications in a Web 2.0 environment• Tailoringsocialnetworkmediumstofityourorganisation• Building a business case for social media and networking tools – Is this the right choice? • Communications and the public sector – Analysing new media and its future in a communications environment

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Conditions: Group Discounts apply for bookings made simultaneously. Only one discount applies. Group discounts apply to standard rates only. Group discounts are not applicable to Value Plus, Super Saver and Early Bird rates. Value Plus, Super Saver and Early Bird Discounts are not applicable to the individual Workshop. Discounts cannot be applied retrospectively and must be claimed at the time of booking. Liquid Learning Group reserves the right to have sole discretion on an organisation’s eligibility for discounts. Note: Course materials, refreshments & lunches are included. Travel and accommodation are NOT included. Registration Options are per person only.

Best Practice Mediaand CommunicationsWorkshop 201524, 25 & 26 November 2015

Booking FormThe Westin Kuala Lumpur199 Jalan Bukit Bintang,55100 Kuala Lumpur,Malaysia

* Receive MYR200 off registration if you register and pay by 23 October 2015

** Receive MYR400 off registration if you register and pay by 18 September 2015

*** Receive MYR600 off registration if you register and pay by 14 August 2015

Group Discounts Available:

10% off Standard Rate Team of 3 - 4

15% off Standard Rate Team of 5 - 7

20% off Standard Rate

Team of 8 +

COMS1115m - S1

/

No. # Options (per person)

Workshop (3 days)

Workshop (2 days)

Workshop (1 day)

Standard Rate

MYR6000 + TAX 6% = (MYR6360)

MYR4000 + TAX 6% = (MYR4240)

MYR2000 + TAX 6% = (MYR2120)

Early Bird Rate*

MYR5800 + TAX 6% = (MYR6148)

MYR3800 + TAX 6% = (MYR4028)

N/A

Super Saver Rate**

MYR5600 + TAX 6% = (MYR5936)

MYR3600 + TAX 6% = (MYR3816)

N/A

Value Plus Rate***

MYR5400 + TAX 6% = (MYR5724)

MYR3400 + TAX 6% = (MYR3604)

N/A

Registration Policy

If you are unable to attend this event, you may send a substitute delegate in your place at no additional cost. Please advise us of any substitutions as soon as possible. Alternatively, you may transfer your registration to another event run by Liquid Learning (Malaysia) Sdn Bhd. A 10% service fee may apply. Should you wish to cancel your registration, please notify us in writing as soon as possible and a credit note will be issued valid for use towards any future event heldbyLiquidLearning(Malaysia)SdnBhdinthetwelvemonthsfollowingdateofissuance.Cancellationnotificationsreceived less than 14 days from the event running will receive a credit note to the value of the registration fee less a service fee of US$400 (plus 6% TAX for Malaysian registrations). Liquid Learning (Malaysia) Sdn Bhd does not provide refunds for cancellation. The prices above are based on one person per registration. It is not possible for multiple people to attend within any day of the event on a single registration. Split tickets, i.e. a different person attending each day of the event, can be arranged. A fee will apply. Please call us for details.

Liquid Learning (Malaysia) Sdn Bhd takes all care to produce high quality events that deliver as promised. All advertised details are correct at time of publishing. However, when circumstances beyond our control prevail, we reserve the right to change program content, facilitators or venues. We also reserve the right to cancel or reschedule events if circumstances arise whereby performance of the event is no longer feasible, possible or legal. Liquid Learning (Malaysia) Sdn Bhd will not be responsible for any loss or damage arising from any changes to or cancelling or rescheduling of an event, including the cost of travel and accommodation. If an event is cancelled or rescheduled, Liquid Learning (Malaysia) Sdn Bhd will make every effort to contact every registered delegate; if an event is cancelled or you are unable to attend the rescheduled event you will be issued with a credit note valid for use towards any future Liquid Learning (Malaysia) Sdn Bhd event held in the twelve months following date of issuance.

Disclaimer

LiquidLearning(Malaysia)SdnBhdhastakenduecareinselectingqualifiedprofessionalsasitsauthorsandcoursefacilitators. The information provided by course facilitators is not produced by Liquid Learning (Malaysia) Sdn Bhd and should not be regarded as advice. Liquid Learning (Malaysia) Sdn Bhd accepts no responsibility for reliance on such information and recommends that its clients seek further professional advice.

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HRDF/SBL CLAIMABLE for MALAYSIAN ORGANISATIONS

Documents

Communication