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This presentation was used as a teaching tool for a graduate level communication course at Dallas Baptist University. It covers four different chapters from one of the texts that was used in the class called Communication Strategies.
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C. Nicholas MorrisAdvertisingPublic RelationsInternational Evangelical MediaCommunicating in Cybernetic Culture
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AdvertisingFueling a Passion for Consumption
+Advertising
The process of creating and using advertisements, not the paid ads themselves
+Enticements to buy, use or believe something
Click icon to add picture
Click icon to add picture
1.
3.
2.Identifiers of the advertiser
Presentations of a particular paid medium
+IMC
Includes advertising and other tools used to persuade
Aims to convince people to purchase a product or service
Used for nonprofit purposes
Integrated Marketing Communication
+Branding
Build the churches identity and image
Ensure that members actively support the programs of the church
Remain members for a lifetime – Brand Loyalty
Brand Equity – the assets that add to the value assigned to a product in the minds of the consumers
+Branding
Brand Awareness
Brand Acceptance
Brand Preference
Brand Loyalty
Brand Loyalty Continuum
+Branding
Brand your organization effectively online, because your website is a 24/7 storefront for your organization
Branding in Cyberspace
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Word of Mouth
Holy Spirit
+Excess Passion
Excess of Materialism
Excess of Profession
Excess of Emotion
Mere Excess
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Promoting Public RelationsIn a New-Media Environment
+Public Relations
Fostering positive relationships with audiences (“public”) both inside and outside an organization
+Public Relations
Goal of PR Involves building and preserving a relationship and a lasting reputation, guiding what comes to mind when people hear, think, or read about an organization
+Public Relations
Proactively Inviting
Responding
Partnering
Establishing
Raising and Recruiting
Communicating
Fostering
Keeping a Pulse
Ministry PR Involves
+Public Relations
Corrupting Influence
Misallocation of Resources
Political Entanglement
Difficult to Evaluate
Potential Pitfalls
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InternationalizingEvangelical Media
+AfricaRoman Catholic, Muslim (northern), Christian (Southern)
Denominations: Baptist, Methodist, Presbyterian, Pentecostal
+AsiaCHINA
- officially closed to all foreign missionaries
- Government sanctioned churches
- Three-Self Patriotic Church
- Underground Christian Churches
- In 2007, 10,000 Chinese were becoming Christian everyday
NORTH KOREA – officially and atheistic state
SOUTH KOREA – 2nd largest source of missionaries in the world; (USA - 1st)
INDONESIA & MALAYSIA – Islamic state
INDIA – Christian- militant anti-Christian and anti-Muslim political parties
+EuropePost-Christian Europe
Global Center of Christianity
3rd Place
+Latin AmericaRoman Catholic
+Middle EastChristianity, Judaism, Islam, Zionism
most complex and difficult
roots of the three most monotheistic religions
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CommunicatingIn Cybernetic Culture
+Cybernetic Culture
6% of the people on the planet have accessed the Internet
+Cybernetic Culture
Human beings can escape themselves and their earthly reality
Bringing our individual experiences into cybernetic culture and make it part of the collective whole
Can extend our spiritual lives
Cybernetic Culture Results
+Cybernetic Culture
Economic
Political
Social
Identity and Self
Cybernetic Culture Concerns
+Cybernetic Culture
What are the physics of technological change?
Who directs or manages the technological change and its content?
What are the metaphysical dimensions of the change and their implications for communication?
+Cybernetic Culture
Culture has consequences
Global mass culture remains centered in the West – homogenization
Process occurs using the means of communication and its artifactual representations
Globalization, Cellularization and Implications for Communication
+Cybernetic Culture
Metaphysical Dimensions of Communication in a Cellular World
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C. Nicholas MorrisAdvertisingPublic RelationsInternational Evangelical MediaCommunicating in Cybernetic Culture
