Communicating with Impact: The Key to Positive Impact · Communicating with Impact: The Key to Positive Impact Katherine Burik, Partner, The Interview Doctor, Inc.® (330) 495-2337

Communicating with Impact:

The Key to Positive Impact

CPA Leadership Forum

Chad Cook, Chief Catalyst, Cook Consulting LLC

Katherine Burik, Partner, The Interview Doctor, Inc.

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© Cook Consulting LLC 2013 All Rights Reserved www.cookconsulting.biz 330-329-3137

Communicate effectively

Your ability to convey a message

effectively is the first step in

getting things done.

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Action

Communication is about

ACTION

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Instructions

Information Action

Positive impact

Learn how to:

Craft succinct messages

Active listening

Clarify, rephrase and reinforce

Paraphrase

Emphasize the “critical few”

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5

Who is the best

communicator you

know?

What made them

special?

Chat


Set the stage

Solutions

Tools

6

Set the stage

Solutions

Tools

7

Opportunities

for

communication

Many models

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Most models

assume a

perfect world

with no obstacles

We do not live in

a perfect world


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How frequently do you feel

people do NOT get the

message you intended?

1. People always

understand me!

2. 25%

3. 50%

4. 75%

Quiz Time


Purpose of communication

Send your message effectively

so you can

Create new or better awareness

Spread understanding

Connect

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Mehrabian’s 3 V’s

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12



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How you say it is as important

as what you say

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Which V carries the

MOST

meaning for others:

1. Verbal

2. Vocal

3. Visual

Quiz Time


Surprised?

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Verbal 7% to 11%

Vocal 38% to 45%

Visual 44% to 55%


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Impact?

It is not what we say

but how we sound

and

what we look like

when we say it!


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Problems with

communication

Remain assertive

Must have balance

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Trust

Be respected

Respect

others

Problems with

communication

Reciprocal Relationships

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Problems with

communication

Focus on what you can control

Set the stage

Solutions

Tools

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Be personally

accountable for

getting the

message across

Leverage…

Focus

Clarity

Repetition

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Focus…

on one topic at a time

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More words do not help

Be succinct

Clarify…

the topic and intent

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Don’t beat around the bush

What do you want and why

Repeat…

Reinforce your point

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Say it in a different way if

needed

Different

techniques for

Different forums

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One-to-One with

impact


“Harry the Hat”

The Four Questions

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• What questions?

• What changes?

• What concerns you?

• What engaged you?

1 2

3 4


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What other techniques can

you use to magnify your

impact?

1. Leave behinds

2. Checklists

3. Pictures

4. Examples

5. Other ideas work better

Quiz Time


One-to-One with impact

Ask questions

Ask for ideas before you talk

Remove distractions

What else?

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Increase complexity?

Small groups are more complicated

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Small groups

Preparation is critical

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Small Groups

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Know what you want

Prepare ways to get

at it in the discussion

Small Group

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Send a tickler

before meeting

Follow up during

presentation


Small Group

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Involve others in

your presentation


Ask the Four Questions

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• What questions?

• What changes?

• What concerns you?

• What engaged you?

1 2

3 4


Small (and large) groups

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Hot buttons!!

Evoke emotions that might

derail your communication

Avoid bear traps

Figure out in advance if you

can

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Large Groups

More challenging

More distractions

Less control

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Large groups

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Simple clear handouts


Large groups

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Use

PowerPoint

sparingly


Large groups

Be visual so people focus on you!

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Increase impact

Impact

Right words

Vocal variety

Body language

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Would it have the same impact?

Impact?

Sing

Music

Dance

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Break into small

groups to

discuss

Bring questions

to larger group


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The point of communicating

in small or large groups is the

cool PowerPoint

presentation.

1. True

2. False

Quiz Time


Set the stage

Solutions

Tools

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Visuals

Metaphors

Stories

Visuals

Create impact if used

appropriately

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Make audience focus on

YOU

…not your slides!

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Easels and whiteboards

Capture ideas

Visual

Small or large groups

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Posters

Residual images that

reinforce your points

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Metaphors Make your case with

descriptive words and

pictures

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Think of an important

communication you

have coming up.

What metaphor could

amplify your

message?

Chat


Memorable images

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Residual memory

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Wiggle room

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Interpretation

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Simplicity

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Separation

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A turn of phrase…

…cauterize the wound

…banks are paralyzed

…corporate fitness looks like anorexia

…defending rubles bleeds its reserves

…desperately seeking a cure… medicine

is cash

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Stories Engage, personalize, and share

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Teaching stories

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Vision stories

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Active listening

Focus

Ask questions

Find common ground

Engage and build trust

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Which of these active

listening skills have you

used effectively?

1. Silence

2. Paraphrasing

3. Asking questions

4. Eye contact

5. Note taking

Quiz Time


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What other ways do

you actively listen?

Chat


Written communication

68


Hand-written

69


E-mail and texting

70

Fast

Easy

Least impact


Voice mail

71

Antiquated?


Social Media

72


Increase

impact to

magnify your

message!

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Actively listen

State ideas clearly

Make connections

Build relationships

Effective

communication

makes something

happen!

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Was

this session

useful to you?

Show Hands


Questions?

Katherine Burik, Partner, The Interview Doctor, Inc.®

www.interviewdoc.com 330-495-2337

76

Chad Cook, Chief Catalyst, Cook Consulting Group, LLC

www.cookconsulting.biz (330) 329-3137


http://www.interviewdoc.com/

http://www.cookconsulting.biz/

Communicating with Impact:

The Key to Positive Impact

Katherine Burik, Partner, The Interview Doctor, Inc.®

www.interviewdoc.com (330) 495-2337

77

Chad Cook, Chief Catalyst, Cook Consulting Group, LLC

www.cookconsulting.biz (330) 329-3137

CONNECT WITH US ON LINKEDIN!


http://www.interviewdoc.com/

http://www.cookconsulting.biz/

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What is your favorite visual

tool:

1. Whiteboard or chalk

board

2. PowerPoint

3. Easels

4. Flip charts

5. Handouts

Quiz Time


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Which statement resonates? 1. “Merrill Lynch is still struggling to

cauterize its wounds, even after taking $46 billionof write-downs...”

2. “Chinese banks have also largely escaped the problems which have paralyzed credit markets elsewhere.”

3. “What was once seen as evidence of corporate fitness for the moment looks like anorexia.”

4. “Defending the ruble from further depreciation will bleed its reserves.”

5. “All are desperately seeking a cure. And the most attractive medicine on offer looks like cash.”

Quiz Time


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Communicating with Impact: The Key to Positive Impact · Communicating with Impact: The Key to Positive Impact Katherine Burik, Partner, The Interview Doctor, Inc.® (330) 495-2337