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Communicating Risk – A Media Perspective. Troy M. Kimmel, Jr. Senior Lecturer, Studies in Weather and Climate Department of Geography and the Environment University of Texas at Austin Chief Meteorologist, Clear Channel Radio, Austin (KVET, KASE, KFMK Radio) - PowerPoint PPT Presentation
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Communicating Risk Communicating Risk ––
A Media PerspectiveA Media PerspectiveTroy M. Kimmel, Jr.Troy M. Kimmel, Jr.
Senior Lecturer, Studies in Weather and Senior Lecturer, Studies in Weather and ClimateClimate
Department of Geography and the Department of Geography and the EnvironmentEnvironment
University of Texas at AustinUniversity of Texas at AustinChief Meteorologist, Clear Channel Radio, Chief Meteorologist, Clear Channel Radio,
Austin (KVET, KASE, KFMK Radio)Austin (KVET, KASE, KFMK Radio)Freelance Meteorologist, KEYE-TV (CBS), Freelance Meteorologist, KEYE-TV (CBS),
AustinAustin
Where We Are in 2009Where We Are in 2009
The Current State of Affairs – The Current State of Affairs – The National Weather Service The National Weather Service as part of our Federal Governmentas part of our Federal Government
The Warning Coordination The Warning Coordination Meteorologist in the overall scheme Meteorologist in the overall scheme of NWS thingsof NWS things
An apology/thought…An apology/thought…
What is Risk?What is Risk?
Risk Perception - Risk Perception - What do we hang our hats What do we hang our hats on?on?
Lightning and our brains – Lightning and our brains – A thoughtful little story A thoughtful little story
Text… Text… TextText… Text… Text
““Point and Click” to your delight.. but Point and Click” to your delight.. but NOT AT THE EXPENSE of your text NOT AT THE EXPENSE of your text products (ZFPs, AFDs etc…)products (ZFPs, AFDs etc…)
A tribute to the wonderful AWIPs text A tribute to the wonderful AWIPs text editor… (READ: scan over products editor… (READ: scan over products before hitting the send button)…before hitting the send button)…
The most important text products…. The most important text products…. SVRs, TORs, FFWs, SVRs, TORs, FFWs, SVSs, LSRsSVSs, LSRs
The Warning TextThe Warning Text
Are these bulletins drawing the Are these bulletins drawing the desired response?desired response?
THE NATIONAL WEATHER SERVICE HAS ISSUED A THE NATIONAL WEATHER SERVICE HAS ISSUED A
SEVERE THUNDERSTORM WARNING FOR... SEVERE THUNDERSTORM WARNING FOR...
WESTERN HAMILTON COUNTY IN CENTRAL IOWA... WESTERN HAMILTON COUNTY IN CENTRAL IOWA...
CENTRAL WEBSTER COUNTY IN CENTRAL IOWA... CENTRAL WEBSTER COUNTY IN CENTRAL IOWA...
UNTIL 745 AM CDT UNTIL 745 AM CDT
AT 711 AM CDT...NATIONAL WEATHER SERVICE DOPPLER AT 711 AM CDT...NATIONAL WEATHER SERVICE DOPPLER RADAR INDICATED A SEVERE THUNDERSTORM CAPABLE OF RADAR INDICATED A SEVERE THUNDERSTORM CAPABLE OF PRODUCING QUARTER SIZE HAIL...AND DAMAGING WINDS IN PRODUCING QUARTER SIZE HAIL...AND DAMAGING WINDS IN EXCESS OF 60 MPH. THIS STORM WAS LOCATED 5 MILES EXCESS OF 60 MPH. THIS STORM WAS LOCATED 5 MILES SOUTH OF OTHO...OR 11 MILES SOUTH OF FORT DODGE...AND SOUTH OF OTHO...OR 11 MILES SOUTH OF FORT DODGE...AND WAS MOVING EAST AT 30 MPH. WAS MOVING EAST AT 30 MPH.
The Warning TextThe Warning Text
What about this?What about this? TTHE NATIONAL WEATHER SERVICE HAS ISSUED A TTHE NATIONAL WEATHER SERVICE HAS ISSUED A
FLASH FLOOD WARNING FOR... FLASH FLOOD WARNING FOR... JONES COUNTY... JONES COUNTY... UNTIL NOON UNTIL NOON CDT. CDT.
AT 901 AM CDT...THE NATIONAL WEATHER SERVICE HAS AT 901 AM CDT...THE NATIONAL WEATHER SERVICE HAS DETERMINED THAT RAINFALL ESTIMATES FROM DOPPLER DETERMINED THAT RAINFALL ESTIMATES FROM DOPPLER RADAR INDICATE FLASH FLOODING FROM THUNDERSTORMS RADAR INDICATE FLASH FLOODING FROM THUNDERSTORMS AROUND THE HANNIBAL AREA...THESE STORMS ARE AROUND THE HANNIBAL AREA...THESE STORMS ARE SLOWLY MOVING NORTH. SLOWLY MOVING NORTH.
The Warning TextThe Warning Text
What about this?What about this? THE NATIONAL WEATHER SERVICE HAS ISSUED A THE NATIONAL WEATHER SERVICE HAS ISSUED A
SEVERE THUNDERSTORM WARNING FOR... SEVERE THUNDERSTORM WARNING FOR...
HETTINGER COUNTY IN SOUTHWEST NORTH DAKOTA... HETTINGER COUNTY IN SOUTHWEST NORTH DAKOTA... SOUTHEASTERN SLOPE COUNTY IN SOUTHWEST NORTH SOUTHEASTERN SLOPE COUNTY IN SOUTHWEST NORTH DAKOTA... DAKOTA...
UNTIL 815 AM MDT UNTIL 815 AM MDT
AT 711 AM MDT...TRAINED WEATHER SPOTTERS REPORTED AT 711 AM MDT...TRAINED WEATHER SPOTTERS REPORTED A SEVERE THUNDERSTORM PRODUCING QUARTER SIZE HAIL A SEVERE THUNDERSTORM PRODUCING QUARTER SIZE HAIL 15 SOUTHEAST OF AMIDON IN SOUTHEAST SOPE COUNTY. 15 SOUTHEAST OF AMIDON IN SOUTHEAST SOPE COUNTY. THIS STORM WAS LOCATED 12 MILES SOUTHWEST OF NEW THIS STORM WAS LOCATED 12 MILES SOUTHWEST OF NEW ENGLAND...OR 23 MILES NORTHEAST OF BOWMAN...AND ENGLAND...OR 23 MILES NORTHEAST OF BOWMAN...AND MOVING EAST AT 30 MPH. . MOVING EAST AT 30 MPH. .
The Warning TextThe Warning Text
What about this?What about this? THE NATIONAL WEATHER SERVICE HAS ISSUED A THE NATIONAL WEATHER SERVICE HAS ISSUED A
SEVERE THUNDERSTORM WARNING FOR... SEVERE THUNDERSTORM WARNING FOR... WESTERN KINNEY COUNTY... WESTERN KINNEY COUNTY... VAL VERDE COUNTY... VAL VERDE COUNTY... UNTIL 530 AM CDT. UNTIL 530 AM CDT.
AT 450 AM CDT...NWS METEOROLOGISTS HAVE DETECTED A AT 450 AM CDT...NWS METEOROLOGISTS HAVE DETECTED A LINE OF SEVERE THUNDERSTORMS CAPABLE OF PRODUCING LINE OF SEVERE THUNDERSTORMS CAPABLE OF PRODUCING DAMAGING WINDS IN EXCESS OF 60 MPH. THESE STORMS DAMAGING WINDS IN EXCESS OF 60 MPH. THESE STORMS WERE LOCATED ALONG A LINE EXTENDING FROM 6 MILES WERE LOCATED ALONG A LINE EXTENDING FROM 6 MILES SOUTH OF COMSTOCK TO DEL RIO TO 16 MILES SOUTH OF SOUTH OF COMSTOCK TO DEL RIO TO 16 MILES SOUTH OF LAUGHLIN AFB.LAUGHLIN AFB.
The Warning TextThe Warning Text
Right now…..Right now…..Most current SVRs…Most current TORs…
The Warning TextThe Warning Text Give the public something to hang their hats on!! Get their Give the public something to hang their hats on!! Get their
attention.. make them react!! (Don’t panic them, though)attention.. make them react!! (Don’t panic them, though) Use storm reports (as far up in TOR, SVR, FFW, SVS as Use storm reports (as far up in TOR, SVR, FFW, SVS as
possible). Always remember TV crawl systems when possible). Always remember TV crawl systems when issuing these. Avoid duplicate locations.. small unknown issuing these. Avoid duplicate locations.. small unknown towns..towns..
Use data from NWSChat (thank you!!!) and other trusted Use data from NWSChat (thank you!!!) and other trusted alternative data sources…alternative data sources…
Get rid of canned “Doppler Weather Radar indicates…” Get rid of canned “Doppler Weather Radar indicates…” statements in WarnGen…statements in WarnGen…
Warnings are not forecasts (think here…) Warnings are not forecasts (think here…) Avoid over warning…Avoid over warning…
Issue summary LSRs (Disclaimer: Troy wants this…)Issue summary LSRs (Disclaimer: Troy wants this…)
NWS All Hazards NWS All Hazards Weather RadioWeather Radio
Another important source of getting information Another important source of getting information out. Why do you think everyone else in the out. Why do you think everyone else in the federal government wants a piece of NWR?federal government wants a piece of NWR?
Underutilized (across the board)… the NWS Underutilized (across the board)… the NWS doesn’t market this as well as it should..doesn’t market this as well as it should..
Thoughts from yesterday reference NWR...Thoughts from yesterday reference NWR... Use it to market yourself and the Use it to market yourself and the
National Weather Service!! National Weather Service!! Localize your station IDs (so easy to do)…Localize your station IDs (so easy to do)… Don’t be afraid to be creative in programming…Don’t be afraid to be creative in programming…
Educating the PublicEducating the Public
You, as WCMs, do this so well!!! You, as WCMs, do this so well!!! SkyWarn.. NWS Operations. CoCoRaHS.. SkyWarn.. NWS Operations. CoCoRaHS.. etc…etc…
Offer operational shift NWS visitation for Offer operational shift NWS visitation for media/EM partners. Let us see what you do!! media/EM partners. Let us see what you do!!
It’s OK to admit.. yes, the public will act It’s OK to admit.. yes, the public will act stupid at times (particularly in flash stupid at times (particularly in flash flood events). All we, as partners, can do is flood events). All we, as partners, can do is try to educate and try to bring the risk home try to educate and try to bring the risk home to our customersto our customers
Contact InformationContact InformationTroy KimmelTroy Kimmel
Senior Lecturer, Studies in Weather and ClimateSenior Lecturer, Studies in Weather and Climate
Department of Geography and the EnvironmentDepartment of Geography and the Environment
University of Texas at AustinUniversity of Texas at Austin
Chief MeteorologistChief Meteorologist
Clear Channel Radio (KVET/KASE/KFMK), Clear Channel Radio (KVET/KASE/KFMK), AustinAustin
Freelance Meteorologist, KEYE-TV (CBS), AustinFreelance Meteorologist, KEYE-TV (CBS), Austin
Email: [email protected]: [email protected]
Phone: (512) 335-6472Phone: (512) 335-6472
