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Communicating in a Web 2.0 World
Evelyn McCormack New York State School Boards 2009
This presentation is available online at www.slideshare.net/evelynmccormack
Social Media Tools for School Officials and Communicators
• Facebook• Twitter• YouTube• Nings and Wikis• Blogs/eNewsletters • Other Web 2.0 Tools and Apps
A Few Social Media Stats• Facebook: 220 million active users, 100 million log
on daily. 100,000 over age of 64, 310,000 between 45 and 63.
• LinkedIn: 40 million members
• Twitter: 30 million members
• YouTube: Every minute, 20 hours of video
uploaded.
• U.S. adults w/profile on a social networking site quadrupled in past four years -- 8% in 2005 to 35% now.
(Sources: TechCrunch, Pew Internet & American Life Project, January 2009.)
• Publicize your achievements • Drive traffic to your District website
• Control your own message. An
alternative to print media in getting the word out.
• Develop a Personal Learning
Network -- share ideas, collaborate, professional contacts
What Can Social Media Do for Your School District?
Common Myths About Social Media
1. Social Media is for Teens and Tweens
2. Social Media will compromise our internet security
3. Social Media will jeopardize our eRate funding
4. Social Media will waste time
5. Social Media is expensive
When your IT Department says it can't be done, show them this:
--from whitehouse.gov
Big, Scary Places
Facebook, Twitter & YouTube
Southern Westchester BOCES
New York State School Boards
facebook.com/pages/create.php
Make Facebook your District Newsroom
1. At 25 fans, eligible to claim username for page. 2. Go to facebook.com/username & click on “Set a username for your pages.” Instead of your page having a super long URL :http://www.facebook.com/yourdistrict
School Districts on Facebook
• Durham, NC, Public Schools• Anchorage School District • Blue Valley Schools (Kansas)• Taylor County Schools (Florida)• Boston Public Schools• Ferndale, Mich., Public Schools• Richmond, Va., City Schools• Pendleton, Ore., Schools• Fort Worth, Tex., Independent SD • Plano, Tex., Independent SD• Portland, Ore., Public Schools
Who Else is on Facebook?
• New York State School Boards Assn.• American School Board Journal • President Barack Obama• Stanford University• Carnegie-Mellon University• The New York Times• NYS Association of Foreign Language Teachers• The American Red Cross• Autism Speaks• National School PR Association
To Tweet or Not to TweetTwitter in Public Education
Photo credit: chriswallace.com
• Micro-blogging tool (140 characters) that can be used to post news, links, photos and more.
• A tool that can be used (along with others) to drive
traffic back to your district website
Edmodo -- Twitter for Educators
Janis Krums’ Tweet from his cell phone on Jan. 15, 2009 – aboard a ferry on the Hudson River in NYC
Who’s Using Twitter?
• Largest age group is 35-49, comprising almost 42 percent of the site’s audience. (Nielsen Online)
• Majority visit Twitter while at work, and 62
percent access it from work only. (Nielsen Online)
More Public Schools Twittering
• White Plains Public Schools (NY)• New York City Public Schools• Broward County Public Schools• Mesa Public Schools (Ariz.)• Southern Westchester BOCES• South Allegheny Schools (Pa.)• North Hills School District (Pa.) • Forsythe County Schools (Ga.)• Newport News Public Schools (Va.)
• Pennsylvania Virtual Charter School • Yonkers Public Schools (NY)
Companies & Organizations Twittering• Ford• Starbucks• Whole Foods• Southwest Air • Jet Blue• The Smithsonian• American Red Cross• Honda• NASA
Government Twittering• Centers for Disease Control• The White House• US. Dept. of Education• 10 Downing Street• U.S. Dept. of Homeland Security• U.S. Senate• U.S. House of Representatives• World Health Organization
• Education Week • National Education Association
• U.S. Department of Education
• Your local newspaper/reporter
www.mediaontwitter.com) • The New York Times
• The Washington Post
Twitter ToolsTweetBeep allows you to get email alerts about tweets on a topic you
choose.
Alternatives to YouTube (in the classroom)
• TeacherTube (gated videos site for teachers
and students. Not blocked like YouTube)• Zamzar (allows you to download videos from
YouTube and use them in the classroom without having to go online)
Hi Point Journeys: A High School Social Media Campaign
Nings & Wikis• Network with other people with similar interests.
Discuss issues, share best practices, collaborate on projects. Parents, students, staff, colleagues.
• Free and easy to set up. You set privacy levels (closed, open, by invitation only).
• Great gadgets attached to them. Post articles, links, photos, video. Blogs can be "cross-posted" to a Ning site.
• Eliminate one-webmaster problem & outdated internet/intranet content
• Ning -- 1 million networks,4.7 unique visitors
Platforms
Ning.com
Free Wiki Platforms:pbworkspbworks campus edition www.wikispaces.comwikispace private label for K-12 educators www.wetpaint.com
Hudson Valley School PR Association
– 38 members (closed)
PR OpenMic –5,000+ membersPR practitioners,
professors, students (open)
School Wikis:Three Levels &Two Audiences
• Classroom Level • Building Level • District Level • In-house wikis (staff collaboration)• Public wikis (communicating w/parents &
students)
Williston, VT, Teacher Wikis
Blogs/eNewsletters• Blog: a diary or journal that chronicles
author’s stories, thoughts, learnings
• Available for others to ‘subscribe’ to (they receive new ‘articles’/‘posts’ automatically).
• Most effective use of blogging is for the creation and publishing of enewsletters.
• As each article is published, older articles automatically drop down lower on the page and are archived.
Free Blog Platforms:
• classblogmeister.com: gated blogging tool • Edublogs -- Wordpress blog tool for educators
• Wordpress blogging platform
• Blogger -- Google blogging platform
• Today.com
Paid eNewsletter Services:• Constant Contact• iContact
Golden Rules for Using Social Media
1.Respect the spirit of the Internet2.Listen, give kudos and be generous.3.Add value. How am I adding value to the
conversation or the community?4.Respond in a timely fashion.5.Do good things. Visit
Social Media for Social Good6.Be real. Authenticity is important.7.Collaborate. It's all about community.
--credit: Simona Boucek, Salem-Keizer (Ore.) Public Schools
Resources
Additional Web 2.0 tools, links and more videos
Online Publishing Tools
IssuuLets readers of your publications turn the pages
ScribdUpload publications to this website. Read by 50 million every month, 50,000 documents uploaded every day
Flickr & Picasa: Photo storage, editing and
organization
Bowdoin College Flickr photostream
Photos and slideshows: Photobucket
How it looks on a website.
Cover It Live: cover any event live, host a weekly Q&A, etc.
Clip2Net: Clip and save any web page for use later.
A Long List of Web 2.0 & Social Media Resources
Online Document Sharing:Google DocsScribusWritewith.com (group writing/editing)Piconote -- online note-takingHelipad -- online document and notes tool
Writewith -- cooperative document editing
Newsletter Creation & Tools:Letterpop (create newsletters for free. A bit clunky.)Issuu (free-post any print document, email, embed, etc.)
Photo Editing:Snipshot (edit your photos online/alternative to Photoshop)FixRedEyes -- fix red eye on photos online
Wikis:Wetpaint Wikis Wikispaces Blog Platforms:WordpressBloggerEdublogs
Organization:30 Boxes (online calendar)Remember the Milk (online to-do list and task management)Evernote (clipping favorite websites and saving online)
Writing:Save the Words -- Vocabulary builder (hilarious and fun)FreeDictionaryGramlee (site that checks your grammar--not free)
Twitter tools:Grouptweet – send private messages to specific groups using
TwitterMytweetmap – shows where tweets are coming from on a mapTwitter Search – search for terms and people on TwitterTwitpic – Post photo links on TwitterTwitter 101/A Special Guide Make Use Of's The Complete Guide to Twitter
Miscellaneous Web 2.0:VisualCV – Create a visual resume onlineThe Common Craft Show (video how-tos) Great explanation of Nings by a Boston teacherA-Z Glossary of Web 2.0 TermsSlideshareNSPRA Facebook PageKansas State University's Mediated Cultures WebsiteBig Think
eSchoolNews Educator Resource CentersGo 2 Web 2.0 – great resourceDigital Nation on Frontline (PBS Project)School Communications 2.0 PR 101 BlogGood Search -- search engine that donates one penny to school districts for every search made by a user Related Presentations: Four Social Media Sites Schools Can't Ignore -- Lorrie JacksonDive Deep into Facebook -- Lorrie Jackson
Free Webinars: eSchoolNewsClassroom 2.0Burrelles Luce
Online Tutorials:
Click's Guide to Using Facebook -- New South Wales Schools
Click's guide to Using Flickr -- New South Wales SchoolsTwitter in Plain English
The Internet has a Face -- Student video about YouTube vloggers
