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September 13, 2005 Ms. Sarah Hole Commonwealth Development 1501 Williamson Street Madison, Wisconsin 53703 Dear Sarah: Enclosed please find one hard copy of the Madison, Wisconsin market analysis study conducted to determine the feasibility of opening a new Public Market at one of three locations in Madison. Site 1000 is located at the intersection of East Main and Ingersoll. The site appears to be the only feasible location. Site 2000 is located at the intersection of Fish Hatchery and Park. This site does not have the ideal demographics. Site 3000 is located at the intersection of University and Hill. This site has too much grocery, natural foods, specialty foods and produce market competition surrounding it. Thank you for selecting Dakota Worldwide for this natural foods propensity study. It was a pleasure to be of service to the Madison Enterprise Center. Please call if you have any questions or if Dakota Worldwide can be of further assistance. Sincerely, Marcia Pfeifer Enclosures
Madison, Wisconsin
Prepared for: Commonwealth Development By: Dakota Worldwide Corporation
September 2005 CWD001
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page i
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Table of Contents
Page Executive Summary .......................................................................................................................1
Three-Year Growth Pattern ......................................................................................................2 Trade Area Delineation.............................................................................................................4 Population/Demographics.........................................................................................................4 Competition ..............................................................................................................................5 Market Shares by Chain............................................................................................................6 Site Evaluation/Analysis...........................................................................................................9
Analysis .........................................................................................................................................10
Assumptions ...........................................................................................................................10 Methodology...........................................................................................................................11 Competitor Information & Evaluation....................................................................................12 Trade Area Data by Sector .....................................................................................................15
Appendix .......................................................................................................................................21
Current Market Reports ..........................................................................................................21 Market Change Reports ..........................................................................................................26 Scenarios/Projections..............................................................................................................28 Definitions ..............................................................................................................................46 Qualifier..................................................................................................................................47 Source Data.............................................................................................................................48
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 1
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Executive Summary The purpose of this market study is to determine the feasibility of opening a Public Market at one of three locations in Madison, Wisconsin. This market will contain fresh foods from Wisconsin when in season and from other sources when out of season. The product mix contains all perishable departments found in conventional grocery stores plus gift and cookware, wool products and hand made soaps. The field work and LOCUS models used to forecast sales for a second Williamson Street Grocery Cooperative was used as a basis for this forecast. The items that will be offered in the Public Market compromise approximately 50% of the items carried by conventional supermarkets. For this reason the weekly sales for the supermarkets were divided roughly in half and the Public Market tested in this refined LOCUS model. Because of the uniqueness of this market, only 20% of the available food dollars in this marketplace are available to be captured by the Public Market. Site 1000 is located at the intersection of Ingersoll and East Main. The population around the site is very dense and demographics are conducive to supporting a Public Market. Site 2000 is located at the intersection Fish Hatchery and Park. This site has the least desirable demographics. Site 3000 is located at the intersection of Hill and University. This site is surrounded by the most dense population and the demographics are favorable but the surrounding competition cripples the site. There are 28 food stores identified as competition. There are three natural foods cooperatives, two other natural foods stores, and twenty-three conventional supermarkets most of which offer a small to moderate assortment of natural foods. These stores combined have a 19.72% market share in the categories that will be carried in the Pubic Market. The other 80.28% of the grocery store potential for the trade area is considered float or sales that the Public Market cannot capture because of the market’s limited assortment. Four market changes were taken into consideration. A new Copp’s on West Century Avenue recently opened replacing the Copp’s further east on Century Avenue. Trader Joe’s will be opening on Monroe Street. Whole Foods may be building a new facility on University and Segoe replacing their facility on University and Hill and a Pierce Foods will be opening in the Sherman Plaza. First year ending weekly sales are highest for the East Main site. For the 15,000 square foot facility sales are $102,511 or $6.83 per square foot. For the 20,000 square foot facility sales are $130,811 or $6.54 per square foot. Sales for the other two sites are less than half that amount.
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 2
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Table 1 Three Year Growth Pattern
Weekly Sales
1st Year August 2007
2nd Year August 2008
3rd Year August 2009
Scenario 1 Weekly Sales $/SF
$102,511
$6.83
$80,284 $7.65
$85,686 $8.16
Scenario 1A Weekly Sales $/SF
$96,573 $6.90
$103,287
$7.38
$11,0078
$7.86 Scenario 2 Weekly Sales $/SF
$30,310 $2.89
$32,264 $3.07
$34,225 $3.26
Scenario 2A Weekly Sales $/SF
$39,2.83
$2.83
$42,065 $3.00
$44,573 $3.18
Scenario 3 Weekly Sales $/SF
$43,502 $4.14
$46,789 $4.46
$50,148 $4.78
Scenario 3A Weekly Sales $/SF
$57,450 $4.10
$61,762 $4.41
$66,166 $4.73
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 3
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Market Changes: Market Change 1: A new 31,500 sales area square foot Copp’s opens at Map Key 100
replacing the Copp’s at Map Key 4 at the intersection of Century and Frank Lloyd Wright.
Market Change 2: A new 28,000 sales area square foot Whole Foods opens at Map Key 200
replacing the Whole Foods at Map Key 16 at the intersection of Segoe and University.
Market Change 3: A new 8,000 sales area square foot Trader Joe’s opens at Map Key 300 at
the intersection of Harrison and Monroe. Market Change 4: A new 10,000 sales area square foot Pierce Foods opens at Map Key 400 at
the intersection of Northport and Sherman. Scenarios Scenario 1: A new 15,000 sales area square foot Public Market opens at Site 1000 at the
intersection of Ingersoll and Main. All market changes are in effect. Scenario 1A: A new 20,000 sales area square foot Public Market opens at Site 1000 at the
intersection of Ingersoll and Main. All market changes are in effect. Scenario 2: A new 15,000 sales area square foot Public Market opens at Site 2000 at the
intersection of Fish Hatchery and Park. All market changes are in effect. Scenario 2A: A new 20,000 sales area square foot Public Market opens at Site 2000 at the
intersection of Fish Hatchery and Park. All market changes are in effect. Scenario 3: A new 15,000 sales area square foot Public Market opens at Site 3000 at the
intersection of Hill and University. All market changes are in effect. Scenario 3A: A new 20,000 sales area square foot Public Market opens at Site 3000 at the
intersection of Hill and University. All market changes are in effect.
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 4
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Trade Area Delineation The trade area was determined by the existing road network, natural boundaries, shopping patterns, and the sites’ relationship to competition. This trade area is essentially the Madison, Wisconsin Metropolitan Statistical Area. It contains the cities of Madison, Sun Prairie, Waunakee, Middleton, Fitchburg, Verona, Monona, Shorewood Hills, and Cottage Grove. It is assumed that 85% of the sales from a new Public Market will come from inside this trade area. Population/Demographics
Table 2 Population & Potential Summary
August 2005 Potential $12,289,972
P.C.E. 2000 Census Population 2005 Estimated Population 2008 Estimated Population
$35.63 315,370 344,969 377,123
The current population in the trade area is 344,969 people and the average P.C.E. is $35.63, ranging from a high of $42.79 in Sector 56 to a low of $8.84 in Sector 53. The total potential is $12,289,972 and the 28 facilities identified are receiving $2,424,184 or a 19.72% market share. Total float, which consists of minor facilities and leakage, is $9,865,789 or 80.28%. The 2005 estimated median income for the trade area is $49,122, with an average family size of 2.26 people. The demographic makeup is 86.9% white, 4.7% black, 3.9% Hispanic and 4.3% Asian. Trade area residents under the age of 18 make up 21.1% of the population and 9.1% are over the age of 65. College students living in student housing makeup 2.7% of the population and there are no military personnel living in group quarters inside this trade area.
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 5
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Competition
Table 3 Facility Profile
August 2005 Number of Facilities - Total 28 Potential Facility Sales Within Trade Area Facility Percent Float Float Percent
$12,289,972 $2,424,184
19.72% $2,447,033
19.91%
Highest Volume Facility Woodman’s - Map Key 7
Largest Facility Woodman’s - Map Key 7
$378,000
103,000 SF
Sales Per Sales Area Square Foot - Average High (Williamson St Co - Map Key 10) Low (Copp’s - Map Key 13)
$3.66 $7.38 $1.96
Combined, the 28 facilities contain a total of 856,500 square feet with sales in categories that will be offered at the Public Market of $3,131,930. The facilities average 30,589 square feet and $111,855 in sales of comparable goods. The average sales per sales area square foot are $3.66. There are 2.48 supermarket sales area square feet per capita, 0.4 persons per supermarket square foot and 12,320 persons per facility.
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 6
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Market Shares by Chain
Float 80.28%
Sentry (3) 2.17%
Other 4.31%
Cub Foods (3) 2.39%
Woodman's (2) 4.36%
Copp's (8) 6.51%
Other: Pick ‘n Save (3) 1.52% Independent (4) 1.35% Natural Foods Store (2) 0.85% Natural Food Co-op (3) 0.59%
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 7
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Chains Woodman’s 2 Facilities 203,000 square feet 6.51% Market Share The average weekly sales for this chain are $2,050,000 per store or $20.20 per square foot. These warehouse facilities carry large assortments of natural foods. More organic produce items are available than even six months ago but the quality of these produce items is lower than most of the competition. Copp’s 8 Facilities 267,100 square feet 4.36% Market Share The average weekly sales for this chain are $445,625 per store or $13.35 per square foot. The smaller stores on Park Street and Century Avenue have little or no organic foods. The other six facilities have a least a fair assortment. The stores on Aberg and Odana have a fairly large assortment. Organic produce quality in the Copps stores is very good. Cub Foods 3 Facilities 127,400 square feet 2.39% Market Share The average weekly sales for this chain are $450,000 per store or $10.60 per square foot. These warehouse stores offer a small amount of organic produce and little in the way of dry, refrigerated, or frozen organics. Sentry 3 Facilities 73,000 square feet 2.17% Market Share The average weekly sales for this chain are $380,000 per store or $15.62 per square foot. The Sentry stores in Sun Prairie and Madison offer a fair selection of quality organic produce. Other organic foods are sparse and merchandised alongside the conventional food alternatives. The Monona store has no natural foods. Pick 'n Save 3 Facilities 96,600 square feet 1.52% Market Share The average weekly sales for this chain are $358,333 per store or $11.13 per square foot. The store on McKee Road in southwest Madison is the only facility that carries a fair assortment of natural foods. The other two facilities carry a modest assortment.
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 8
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Independents 4 Facilities 56,100 square feet 1.35% Market Share The average weekly sales for this chain are $216,250 per store or $15.42 per square foot. These stores include Capitol Center Foods, Miller and Sons, Piggly Wiggly and Jenifer Street Market. The first three stores offer little or no natural foods. The Jenifer Street Market, however, has the largest percentage of its assortment in organic foods of any of the conventional grocers. Natural Foods Stores 2 Facilities 21,100 square feet 0.85% Market Share The average weekly sales for this chain are $210,000 per store or $19.91 per square foot. These two stores are Whole Foods and Magic Mill. Whole Foods is a national chain with an assortment of approximately 65% natural foods. Magic Mill is a small independent offering all natural foods. Natural Food Cooperatives 3 Facilities 12,200 square feet 0.59% Market Share The average weekly sales for this chain are $96,733 per store or $23.79 per square foot. Included in this group are two smaller stores, the MifflinStreet Cooperative and the Regent Street Cooperative. They offer all natural foods but the assortment is limited due to the facilities’ small sizes. The Williamson Street Cooperative is a larger facility with an assortment of 80% natural foods and 20% conventional groceries. This Cooperative has the highest sales per sales area square foot of any store in this study.
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 9
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Site Evaluations
Trade Area Data by Facility Trade Area Radius = 2
2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2005 $ per $ per # of 2000 Est. 07 % Gth Est. 08 % Gth % % % % % % % % % Avg. Median 2007
Facility Volume Sq.Ft. capita cmp Pop. Pop. 00-07 Pop. 07-08 College Military White Black Asian Other Hisp. <18 >65 Hhld Size Income Potential 1000 $102,511 $6.83 $1.57 5 45,109 47,837 6.0 48,081 0.5 10.7 0.0 87.0 4.3 4.6 4.2 3.8 8.4 4.8 1.87 $31,088 $1,453,395 2000 $42,134 $2.81 $0.51 5 56,733 59,028 4.0 59,210 0.3 15.6 0.0 79.8 6.5 7.5 6.2 6.5 9.2 4.3 2.00 $27,717 $1,653,193 3000 $61,387 $4.09 $1.03 6 40,763 41,236 1.2 41,287 0.1 9.8 0.0 84.0 1.9 10.8 3.3 2.8 14.9 11.1 2.10 $43,969 $1,375,888
Site 1000 - Ingersoll Street and Main Street This site is in a densely populated neighborhood that contains small grocers and natural foods cooperatives. The surrounding demographics are well suited for the offerings of the Public Market. The drawbacks to this site are the congested road network, limited parking, and the lack of transient exposure. This site tests the best of all three sites. Site 2000 - Park Street and Fish Hatchery Road This site has the lowest household income of the three sites and has other demographics that are not well suited to the Public Market. The area is somewhat rundown. The positive attributes of the site are the road network, the ease of access to this site from the Beltline Highway, and assumed ample parking. This site tests the worst of all three sites. Site 3000 - Hill Street and University Avenue This is currently the Whole Foods store. This site has excellent transient exposure and access from the University of Wisconsin. The facility is in good shape and the transient exposure is very good. The drawbacks to this site are number of food competitors within a mile of the site, traffic congestion on University Avenue, and the limited parking.
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 10
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Analysis Assumptions The sales projections presented in this study are based on the following key assumptions: • Population in the trade area will be at or near levels predicted by the city of Madison, the
2000 Census and Synergos Technologies. • The sales projections are expressed in constant 2005 dollars, with no adjustments made for
inflation. • The Public market will be open year round and have comparable hours to smaller grocery
stores in the trade area. • Offerings will contain a minimum of produce, meat, seafood, prepared foods, deli foods,
coffee, tea, honey, jams, bakery items, dairy products, cut flowers, plants and in the spring bedding plants.
• An opening date of August 2006 is assumed.
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 11
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Methodology The sales forecasts generated in this report are based on the use of a gravity model (LOCUS™). This is done via a market simulation of a site’s primary trade area using important demand and supply information. Once a simulation is created, changes to equilibrium can be introduced for redistributing sales, forming the basis of a sales forecast. Demand information includes determining retail potential by defining where consumers live and what they spend for food-at-home purchases. Population sectors (combinations of census block groups) form the basic grouping of population. Sectors normally range in size between 1,500 and 3,500 people. Sector boundaries fall within the boundaries of census tracts and usually follow geographic features such as major roads, rivers, city limits, and the like. Each population sector is assigned a retail food expenditure level. Major determinants include family sizes and household incomes. Income is assumed to have a positive relationship with retail food spending, and family size is assumed to have an inverse relationship with spending. Student expenditure levels are adjusted downward to account for participation in on-campus meal plans. Combining a sector’s population with its expenditure level yields food potential, typically formulated on a per week basis. The supply components of the gravity model are store sales and an estimate of how much business a particular store generates from inside the trade area. Based on a store’s location, relative to an identified trade area and store size or format, the unit will receive a certain percentage of its business from this defined area. In the case of Public Market, the projected site is estimated to receive 85% of its business from the identified trade area. The gravity model distributes store sales throughout the trade area based on certain parameters assigned to the store. These include store size, volume, draw (business inside the trade area), pulling power, and image. Stores such as specialty stores and natural foods stores have “flatter” market shares over distance than normal mainstream supermarkets. Store image is based on customer acceptance of a unit as exhibited by store performance. This value is fairly objective and relates heavily to the strength of other competitors in the area, their distances to one another, and their distances to the various population sectors. An image of 100 represents an average image. Stores with above average images are attracting more business than average, and those with below average images exhibit a weakness in consumer acceptance. The sales forecasts are reported in first-year end weekly sales. They take into account new population growth from the opening of the store and the maturing of store image. Accompanying growth reports also show second and third-year sales.
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 12
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Competitor Information & Evaluation Natural Foods
Map Name Total Sales Weekly Check Prim Ext Int Pro- Bak- Natrl Key Address Area Area Volume Outs Park Ops Cond Cond Meat duce Deli ery Food Adjacent Retail Store Hours
1 Piggly Wiggly 25,500 18,700 $71,500 5 200 4 4 4 3 3 3 3 1 Int. Natural Food 7-9 Daily Main/Holiday 4' Organic Produce
2 Pick 'n Save 43,400 31,000 $123,750 10 200 3 3 3 3 3 3 3 1 72' Natural Food 6-Mid Daily O'Keefe/McCoy 8' Organic Produce
3 Sentry 38,600 28,500 $116,875 40 125 4 3 4 4 4 4 4 2 In. Natural Food 24 Hours Mon-Sat, Main/Ruby 8' Organic Produce 6-12 Sun
4 Copp’s 26,600 17,400 $57,750 5 150 3 2 3 3 3 3 3 1 Int. Natural Food 6-Mid Daily Century/Allen 8' Organic Produce
5 Copp’s 68,600 44,000 $206,250 14 350 4 4 4 4 4 4 4 3 240' Natural Food 24 Hours Daily Aberg/Shopko 32' Organic Produce
6 Cub Foods 64,400 37,800 $147,125 9 300 3 3 3 3 3 3 3 1 20' Natural Food 24 Hours Daily Highway 51/Commercial 12' Organic Produce
7 Woodman’s 150,000 103,000 $378,000 27 450 4 3 3 3 3 2 3 3 194' Natural Food 24 Hours Daily Highway 51/Milwaukee 16' Organic Produce
8 Sentry 16,800 11,500 $45,375 4 200 3 2 2 3 2 2 2 0 No Natural Food 6-11 Daily Cottage Grove/Acewood No Organic Produce
9 Jenifer St. Market 9,800 6,400 $31,625 4 25 4 3 4 4 4 3 2 3 24' Natural Food 8-9 Daily Jenifer/Division 12' Organic Produce
10 Williamson St. Co. 21,000 9,500 $70,125 6 50 4 4 4 3 4 3 2 5 Natural Food Co-Op 8-9 Daily Williamson/Baldwin
Evaluation Ratings: 0-N/A; 1-Poor; 2-Below Average; 3-Average; 4-Above Average; 5-Excellent Int. – Integrated, Pre. – Predominantly
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 13
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Map Name Total Sales Weekly Check Prim Ext Int Pro- Bak- Natrl Key Address Area Area Volume Outs Park Ops Cond Cond Meat duce Deli ery Food Adjacent Retail Store Hours
11 Capital Center Food 11,800 6,500 $35,750 4 20 3 3 3 2 2 2 0 0 Int. Natural Foods 24 Hours Mon-Sat,
Broom/Dayton No Organic Produce 6-12 Sun
12 Mifflin St. Co-Op 1,500 1,100 $3,080 1 0 2 2 3 0 2 0 0 3 Natural Food Co-Op 9-9 Mon-Fri, Mifflin/Broom 9-8 Sat-Sun
13 Copp’s 32,500 24,500 $48,125 6 200 2 2 2 2 2 2 2 1 4' Natural Food 7-10 Daily Park/Spruce No Organic Produce
14 Regent St. Co-Op 2,000 1,600 $6,600 1 0 2 2 2 3 2 0 0 4 Natural Food Co-Op 8-9 Daily Regent/Allen
15 Magic Mill 6,000 4,500 $13,750 3 50 4 4 4 0 3 4 1 5 Natural Food Store 8-9 Mon-Fri, University/Ridge 9-8 Sat-Sun
16 Whole Foods 32,000 16,600 $101,750 4 125 4 4 4 4 4 4 3 4 Pre. Natural Food 8-9 Daily University/Hill
17 Copp’s 45,000 34,000 $137,500 7 250 4 4 4 4 4 3 3 3 114' Natural Foods 6-Mid Daily University/Midvale 8' Organic Produce
18 Sentry 55,400 33,000 $151,250 13 350 4 4 4 5 4 4 4 2 Int. Natural Food 24 Hours Daily University/Midvale 16' Organic Produce
19 Copp’s 48,400 29,500 $137,500 9 300 4 4 4 4 4 3 3 2 32' Natural Foods 6-Mid Daily Beltline/Mineral Point 16' Organic Produce
20 Cub Foods 65,000 44,800 $130,625 3 300 3 3 3 3 3 3 3 2 30' Natural Foods 24 Hours Daily Mineral Point/Westfield 4' Organic Produce
21 Woodman’s 126,000 100,000 $360,000 27 500 4 3 3 3 3 2 2 3 232' Natural Food 24 Hours Daily Watt/Gammon 12' Organic Produce
Evaluation Ratings: 0-N/A; 1-Poor; 2-Below Average; 3-Average; 4-Above Average; 5-Excellent Int. – Integrated, Pre. – Predominantly
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 14
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Map Name Total Sales Weekly Check Prim Ext Int Pro- Bak- Natrl Key Address Area Area Volume Outs Park Ops Cond Cond Meat duce Deli ery Food Adjacent Retail Store Hours
22 Copp’s 66,000 44,800 $165,000 14 250 4 4 4 4 4 4 4 3 190' Natural Food 6-Mid Daily Whitney/Odana 8' Organic Produce
23 Cub Foods 56,000 44,800 $93,500 12 350 3 3 3 3 3 3 3 1 Int. Natural Food 24 Hours Daily Beltline/Verona 8' Organic Produce
24 Pick 'n Save 52,000 39,000 $96,250 10 250 3 4 4 4 4 4 4 3 120' Natural Foods 6-Mid Daily McKee/Maple Grove 6' Organic Produce
25 Miller & Son's 33,000 24,500 $99,000 7 200 4 4 4 4 3 3 3 1 Int. Natural Food 6:30-9 Mon-Sat, Main/Church 4' Organic Produce 6:30-7 Sun
26 Copp’s 55,000 40,500 $115,500 10 350 4 4 4 4 4 4 4 3 142' Natural Foods 6-Mid Daily Fish Hatchery/McKee Int. Organic Produce
27 Copp’s 48,000 32,400 $112,750 10 400 4 4 4 4 4 3 4 3 130' Natural Food 6-Mid Daily Beltline/Monona 12' Organic Produce
28 Pick 'n Save 38,000 26,600 $75,625 9 200 3 3 3 3 3 3 3 0 4' Natural Foods 6-Mid Daily Highway 51/Dale 4' Organic Produce Totals: 1,238,300 856,500 $3,131,930 Averages: 44,225 30,589 $/SF: $2.53 $3.66 Total Stores = 28
Evaluation Ratings: 0-N/A; 1-Poor; 2-Below Average; 3-Average; 4-Above Average; 5-Excellent Int. – Integrated, Pre. – Predominantly
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 15
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Trade Area Data by Sector
Est. Est. 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2005 Census 2000 2005 % Growth 2008 % Growth % % % % % % % % % Avg. Hhld Median Sector Tract Pop. Pop. 2000-2005 Pop. 2005-2008 College Military White Black Asian Other Hisp. < 18 > 65 Size Income
1 112.98 325 339 4.3 371 9.4 0.0 0.0 99.1 0.0 0.9 0.0 0.6 24.6 12.3 2.21 $57,238 2 112.98 2,463 3,159 28.3 3,732 18.1 0.0 0.0 98.7 0.6 0.3 0.5 1.0 26.8 14.9 2.63 $66,708 3 112.98 2,006 2,428 21.0 2,805 15.5 0.0 0.0 97.3 0.1 1.5 1.1 1.6 40.0 3.3 3.32 $60,363 4 113.00 2,614 2,853 9.1 3,250 13.9 0.0 0.0 98.7 0.6 0.2 0.5 0.4 31.5 13.8 2.80 $63,009 5 113.00 453 551 21.6 656 19.1 0.0 0.0 97.1 0.0 0.0 2.9 3.2 11.8 30.0 1.81 $60,363 6 113.00 3,172 3,215 1.4 3,270 1.7 0.0 0.0 97.7 0.4 0.5 1.4 0.7 27.7 8.9 2.49 $54,348 7 112.98 649 717 10.5 838 16.9 0.0 0.0 97.5 0.0 0.6 1.9 0.2 26.5 8.5 2.54 $68,891 8 112.98 1,876 2,123 13.2 2,250 6.0 0.0 0.0 97.4 0.8 0.9 0.9 0.9 14.8 25.9 2.06 $63,880 9 24.95 1,005 980 -2.5 967 -1.3 0.0 0.0 90.2 3.2 3.7 2.9 2.8 24.9 8.0 2.60 $57,578 10 24.95 1,199 1,297 8.2 1,366 5.3 0.0 0.0 92.2 2.6 2.4 2.8 2.0 23.8 10.8 2.61 $52,093 11 24.95 1,095 1,144 4.5 1,184 3.5 0.0 0.0 91.7 2.5 2.1 3.7 5.5 24.0 13.1 2.61 $51,676 12 24.98 1,958 1,900 -3.0 1,810 -4.7 0.0 0.0 71.1 16.9 6.3 5.7 5.0 28.9 10.4 2.34 $33,469 13 114.00 850 804 -5.4 791 -1.6 0.0 0.0 87.8 5.1 2.9 4.2 3.9 22.9 4.0 2.39 $45,065 14 114.00 270 470 74.1 665 41.5 0.0 0.0 91.8 1.9 2.6 3.7 0.4 17.0 4.8 2.03 $56,113 15 114.00 2,103 3,894 85.2 4,446 14.2 0.0 0.0 96.2 0.2 1.6 2.0 1.9 26.1 5.1 2.76 $68,413 16 115.01 1,685 2,029 20.4 2,485 22.5 0.0 0.0 92.8 1.5 2.9 2.7 1.7 27.2 6.2 2.56 $64,541 17 115.01 2,949 3,987 35.2 4,447 11.5 0.0 0.0 95.1 1.7 1.7 1.5 1.1 33.7 3.1 2.99 $65,925 18 115.02 4,317 4,521 4.7 5,275 16.7 0.0 0.0 93.0 3.3 0.8 2.9 2.5 26.1 9.0 2.36 $44,730 19 115.02 2,794 3,158 13.0 3,718 17.7 0.0 0.0 94.8 2.5 0.3 2.3 3.0 27.0 12.6 2.48 $43,683 20 115.01 3,017 3,890 28.9 4,292 10.3 0.0 0.0 87.9 5.9 1.9 4.3 4.3 34.6 4.8 2.89 $66,079 21 116.00 970 1,166 20.2 1,406 20.6 0.0 0.0 98.0 0.3 0.3 1.3 1.0 22.0 19.4 2.47 $49,680 22 116.00 2,301 2,710 17.8 3,297 21.7 0.0 0.0 97.3 0.2 1.3 1.2 0.8 27.7 17.5 2.47 $59,664 23 116.00 1,385 1,571 13.4 1,888 20.2 0.0 0.0 96.8 0.6 0.9 1.6 1.7 22.5 14.7 2.26 $48,753 24 114.00 1,581 2,447 54.8 2,747 12.3 0.0 0.0 96.9 0.8 0.2 2.0 1.2 18.9 10.2 2.44 $59,231 25 26.02 3,661 3,796 3.7 3,938 3.7 0.0 0.0 84.9 7.5 3.5 4.1 3.5 18.7 4.7 2.37 $56,453 26 26.02 3,825 3,628 -5.2 3,721 2.6 0.0 0.0 82.8 6.5 3.9 6.9 8.2 17.9 6.7 2.21 $44,711 27 26.02 736 701 -4.8 661 -5.7 0.0 0.0 86.6 4.2 4.8 4.5 3.1 22.5 3.1 2.35 $45,513 28 26.01 1,324 1,291 -2.5 1,302 0.9 0.0 0.0 85.0 8.5 1.0 5.6 8.1 20.5 10.4 2.23 $39,023 29 20.00 1,301 1,272 -2.2 1,290 1.4 0.0 0.0 90.8 4.3 1.1 3.8 2.4 16.8 7.4 1.97 $37,789 30 20.00 1,334 1,334 0.0 1,332 -0.1 0.0 0.0 64.9 19.6 8.9 6.6 8.5 29.6 6.4 2.45 $36,649 31 20.00 1,839 1,866 1.5 1,904 2.0 0.0 0.0 90.3 3.8 0.9 5.0 3.5 15.8 7.1 1.93 $41,482
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 16
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Est. Est. 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2005 Census 2000 2005 % Growth 2008 % Growth % % % % % % % % % Avg. Hhld Median Sector Tract Pop. Pop. 2000-2005 Pop. 2005-2008 College Military White Black Asian Other Hisp. < 18 > 65 Size Income
32 21.00 1,175 1,164 -0.9 1,133 -2.7 0.0 0.0 89.4 5.4 1.1 4.1 5.4 13.3 11.7 1.80 $29,898 33 21.00 1,230 1,403 14.1 1,428 1.8 0.0 0.0 87.2 7.0 1.3 4.6 3.7 16.2 8.8 1.99 $39,613 34 21.00 1,128 1,170 3.7 1,175 0.4 0.0 0.0 88.7 3.9 1.3 6.0 3.6 18.4 6.4 2.04 $35,335 35 21.00 1,498 1,570 4.8 1,645 4.8 0.0 0.0 83.3 7.1 1.5 8.1 7.7 19.6 7.6 2.09 $36,424 36 26.01 1,294 1,305 0.9 1,335 2.3 0.0 0.0 81.1 9.7 3.2 6.0 5.7 19.5 9.9 2.15 $43,027 37 25.98 1,087 1,120 3.0 1,161 3.7 0.0 0.0 72.0 15.8 6.0 6.2 3.7 23.5 14.8 1.87 $31,977 38 22.00 2,637 2,590 -1.8 2,563 -1.0 0.0 0.0 78.6 10.6 4.7 6.1 5.2 22.8 14.3 2.15 $35,074 39 24.98 1,479 1,564 5.7 1,614 3.2 0.0 0.0 84.6 6.3 2.8 6.3 5.7 21.1 11.2 2.23 $44,730 40 23.01 2,248 2,240 -0.4 2,231 -0.4 0.0 0.0 56.2 20.0 12.1 11.8 9.8 34.0 5.2 2.70 $36,973 41 23.02 883 927 5.0 1,126 21.5 0.0 0.0 89.6 6.8 1.6 2.0 1.9 17.9 5.0 2.06 $55,793 42 23.01 1,119 1,127 0.7 1,148 1.9 0.0 0.0 90.7 4.7 2.0 2.5 1.7 19.3 14.6 2.40 $59,608 43 22.00 1,686 1,627 -3.5 1,650 1.4 0.0 0.0 85.4 7.1 1.5 6.0 4.4 14.9 25.0 1.82 $33,503 44 102.00 1,326 1,270 -4.2 1,211 -4.6 0.0 0.0 97.2 1.2 0.4 1.2 0.7 24.3 17.8 2.53 $110,839 45 18.00 2,013 2,012 0.0 2,088 3.8 0.0 0.0 76.7 7.6 8.2 7.6 6.3 12.7 4.8 1.80 $34,909 46 18.00 1,453 1,531 5.4 1,644 7.4 0.0 0.0 89.3 4.2 3.2 3.3 3.2 12.0 2.6 1.89 $31,972 47 18.00 1,571 1,677 6.7 1,786 6.5 0.0 0.0 92.7 1.6 1.1 4.5 3.8 14.1 5.1 2.11 $40,751 48 18.00 1,262 1,328 5.2 1,522 14.6 0.0 0.0 87.0 6.7 3.0 3.3 2.2 5.0 2.8 1.96 $32,021 49 17.00 1,592 1,726 8.4 1,851 7.2 0.0 0.0 88.9 2.4 4.1 4.6 3.4 1.2 1.3 1.86 $22,898 50 17.00 2,064 2,278 10.4 2,330 2.3 0.5 0.0 84.9 5.9 4.8 4.4 3.6 2.0 5.3 1.53 $26,355 51 16.01 2,956 3,102 4.9 3,140 1.2 26.2 0.0 85.7 2.5 8.0 3.8 4.0 0.4 0.8 1.83 $14,108 52 16.01 3,170 3,201 1.0 3,250 1.5 34.1 0.0 89.4 1.8 6.0 2.8 3.3 0.4 0.2 1.84 $9,797 53 11.00 3,481 3,456 -0.7 3,473 0.5 99.4 0.0 90.4 1.6 4.8 3.2 1.6 0.3 0.0 1.40 $12,503 54 32.00 16 24 50.0 55 129.2 0.0 0.0 89.8 8.3 0.9 0.9 1.9 16.7 28.7 2.00 $27,148 55 32.00 2,867 3,071 7.1 3,150 2.6 0.0 0.0 39.5 3.7 50.5 6.3 8.2 30.5 0.9 2.67 $28,693 56 101.00 1,589 1,500 -5.6 1,450 -3.3 0.0 0.0 92.2 1.1 2.7 4.0 3.3 27.1 17.0 2.59 $123,006 57 1.00 1,115 1,129 1.3 1,141 1.1 0.0 0.0 82.7 4.2 5.6 7.5 6.3 18.0 13.3 2.14 $45,144 58 1.00 1,088 1,059 -2.7 1,067 0.8 0.0 0.0 87.2 2.9 5.1 4.8 4.1 20.3 14.2 2.09 $59,179 59 111.01 2,123 2,066 -2.7 2,060 -0.3 0.0 0.0 81.3 5.7 3.6 9.4 8.3 21.5 10.2 2.01 $38,018 60 111.02 2,573 2,699 4.9 2,927 8.4 0.0 0.0 92.1 1.5 3.6 2.8 3.8 18.0 7.0 2.11 $46,208 61 111.02 3,891 4,514 16.0 5,298 17.4 0.0 0.0 94.1 1.0 2.9 2.0 1.4 25.3 9.8 2.37 $66,531 62 111.01 1,220 1,176 -3.6 1,150 -2.2 0.0 0.0 92.0 3.0 1.5 3.5 2.4 22.5 9.7 2.29 $51,396 63 111.01 1,370 1,699 24.0 1,894 11.5 0.0 0.0 95.3 0.9 0.9 2.8 1.9 23.1 13.6 2.26 $52,400 64 110.00 1,887 1,874 -0.7 1,870 -0.2 0.0 0.0 95.8 1.4 1.0 1.8 1.0 21.0 20.4 2.15 $57,955
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 17
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Est. Est. 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2005 Census 2000 2005 % Growth 2008 % Growth % % % % % % % % % Avg. Hhld Median Sector Tract Pop. Pop. 2000-2005 Pop. 2005-2008 College Military White Black Asian Other Hisp. < 18 > 65 Size Income
65 110.00 2,272 2,487 9.5 2,771 11.4 0.0 0.0 94.5 1.0 3.2 1.3 1.2 25.7 6.8 2.36 $66,263 66 109.00 2,438 3,138 28.7 3,775 20.3 0.0 0.0 92.2 1.7 4.2 2.0 1.9 18.1 6.4 2.04 $72,996 67 2.05 2,814 3,175 12.8 3,639 14.6 0.0 0.0 92.0 1.3 4.4 2.3 2.2 28.7 12.6 2.39 $71,169 68 2.04 3,546 3,655 3.1 4,008 9.7 0.0 0.0 85.8 3.3 8.2 2.7 2.4 18.0 9.7 1.91 $51,563 69 2.04 1,571 1,807 15.0 2,082 15.2 0.0 0.0 67.2 14.1 7.4 11.1 11.8 31.5 11.8 2.58 $54,312 70 2.02 1,896 2,028 7.0 2,166 6.8 0.0 0.0 84.4 4.0 8.5 3.0 2.5 18.0 15.4 2.02 $55,109 71 2.02 1,216 1,339 10.1 1,396 4.3 0.0 0.0 91.5 1.3 4.8 2.3 1.6 25.7 14.5 2.63 $102,722 72 2.05 3,127 3,113 -0.4 3,410 9.5 0.0 0.0 91.2 1.3 4.5 3.1 2.2 25.3 9.2 2.47 $90,840 73 2.01 2,355 2,393 1.6 2,425 1.3 0.0 0.0 91.9 1.2 4.4 2.5 1.7 19.8 18.4 2.24 $61,805 74 3.00 891 904 1.5 917 1.4 0.0 0.0 90.5 1.3 5.6 2.6 2.7 22.2 25.6 2.38 $63,556 75 3.00 1,047 1,099 5.0 1,110 1.0 0.0 0.0 67.2 1.9 26.7 4.2 2.7 11.4 25.9 1.68 $29,364 76 3.00 1,922 1,830 -4.8 1,767 -3.4 0.0 0.0 69.8 3.3 23.9 3.0 1.8 5.7 31.5 1.41 $29,364 77 3.00 997 1,011 1.4 1,035 2.4 0.0 0.0 90.1 2.2 5.6 2.2 1.8 18.2 24.4 2.22 $59,922 78 8.00 1,051 1,120 6.6 1,145 2.2 0.0 0.0 94.3 1.6 2.3 1.8 2.1 18.0 17.8 2.02 $51,944 79 8.00 1,342 1,299 -3.2 1,239 -4.6 0.0 0.0 95.4 0.9 1.9 1.8 2.0 17.3 18.6 2.16 $73,330 80 8.00 1,234 1,200 -2.8 1,196 -0.3 0.0 0.0 84.2 2.4 10.1 3.2 2.8 11.1 8.4 1.86 $39,423 81 9.00 2,117 2,149 1.5 2,169 0.9 0.0 0.0 88.4 1.4 6.6 3.6 3.7 14.8 5.7 2.06 $37,206 82 9.00 3,239 3,180 -1.8 3,150 -0.9 7.7 0.0 83.1 1.8 11.9 3.2 2.1 6.2 4.1 2.15 $32,828 83 11.00 3,531 3,561 0.8 3,601 1.1 1.7 0.0 77.2 3.6 16.1 3.1 2.5 0.9 0.4 2.53 $18,664 84 16.02 3,221 3,229 0.2 3,233 0.1 99.1 0.0 89.7 1.4 5.8 3.1 2.6 0.2 0.0 1.67 $41,271 85 16.01 1,793 1,790 -0.2 1,854 3.6 0.0 0.0 82.4 2.8 10.3 4.5 4.5 0.3 0.4 2.00 $13,848 86 16.02 2,343 2,396 2.3 2,670 11.4 0.0 0.0 85.3 2.3 8.4 3.9 3.5 0.5 0.4 2.16 $20,309 87 16.02 2,161 2,536 17.4 2,601 2.6 0.0 0.0 85.7 4.0 6.0 4.3 4.8 1.8 1.8 1.77 $24,627 88 17.00 1,475 1,503 1.9 1,560 3.8 0.0 0.0 77.8 16.7 2.2 3.3 4.5 3.1 16.5 1.43 $23,474 89 19.00 1,311 1,323 0.9 1,370 3.6 0.0 0.0 91.0 4.7 1.9 2.5 2.8 8.5 4.6 1.81 $33,094 90 19.00 1,190 1,217 2.3 1,250 2.7 0.0 0.0 95.2 0.9 1.2 2.6 1.9 15.3 4.3 2.00 $46,027 91 19.00 992 1,050 5.8 1,070 1.9 0.0 0.0 83.8 10.7 2.2 3.2 2.0 10.6 3.1 1.85 $27,257 92 19.00 1,163 1,160 -0.3 1,152 -0.7 0.0 0.0 90.6 3.7 0.6 5.1 2.8 12.8 6.6 1.83 $33,089 93 19.00 1,020 987 -3.2 997 1.0 0.0 0.0 92.8 1.8 1.5 4.0 5.2 20.5 7.7 2.09 $64,703 94 20.00 1,625 1,625 0.0 1,650 1.5 0.0 0.0 94.6 1.7 0.9 2.8 1.4 22.1 7.0 2.16 $48,585 95 27.00 1,168 1,158 -0.9 1,157 -0.1 0.0 0.0 94.5 1.5 0.7 3.3 2.6 17.7 18.8 2.02 $47,250 96 27.00 1,069 1,044 -2.3 1,047 0.3 0.0 0.0 95.8 1.9 0.8 1.6 1.3 18.0 15.8 2.10 $40,906 97 30.02 1,432 1,572 9.8 1,620 3.1 0.0 0.0 82.2 10.1 1.3 6.4 3.5 22.6 11.9 2.29 $36,900
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 18
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Est. Est. 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2005 Census 2000 2005 % Growth 2008 % Growth % % % % % % % % % Avg. Hhld Median Sector Tract Pop. Pop. 2000-2005 Pop. 2005-2008 College Military White Black Asian Other Hisp. < 18 > 65 Size Income
98 30.02 1,711 1,690 -1.2 1,647 -2.5 0.0 0.0 86.7 6.3 1.7 5.3 3.3 21.1 5.1 2.36 $44,702 99 30.01 1,166 1,100 -5.7 1,054 -4.2 0.0 0.0 93.5 3.1 1.6 1.8 0.9 28.0 4.6 2.92 $71,208
100 30.01 1,091 1,052 -3.6 1,016 -3.4 0.0 0.0 93.6 1.5 3.5 1.5 1.5 26.7 13.7 2.80 $73,531 101 30.01 1,065 1,206 13.2 1,224 1.5 0.0 0.0 92.2 3.7 1.3 2.8 1.4 22.4 18.4 2.28 $47,530 102 30.01 973 950 -2.4 919 -3.3 0.0 0.0 95.4 1.5 0.3 2.8 2.5 24.1 12.0 2.60 $65,176 103 30.01 861 900 4.5 947 5.2 0.0 0.0 86.5 7.6 0.4 5.5 6.8 22.2 14.9 2.54 $44,136 104 27.00 1,061 1,071 0.9 1,074 0.3 0.0 0.0 96.0 1.6 0.2 2.2 4.7 20.9 20.0 2.33 $47,886 105 28.00 2,318 2,389 3.1 2,408 0.8 0.0 0.0 94.4 2.0 1.0 2.6 1.3 19.6 17.5 2.19 $48,913 106 103.00 1,881 1,897 0.9 1,937 2.1 0.0 0.0 96.0 1.8 0.5 1.8 2.1 16.6 19.9 1.91 $45,448 107 103.00 1,693 1,694 0.1 1,725 1.8 0.0 0.0 98.1 0.4 0.5 1.0 0.9 24.1 19.1 2.46 $61,980 108 104.00 2,164 2,135 -1.3 2,171 1.7 0.0 0.0 91.5 2.7 0.6 5.2 6.4 23.2 18.2 2.29 $52,810 109 15.01 1,979 2,105 6.4 2,182 3.7 0.0 0.0 63.4 26.4 3.7 6.5 7.9 26.1 9.4 2.29 $35,695 110 104.00 1,213 1,338 10.3 1,364 1.9 0.0 0.0 94.0 2.2 1.0 2.8 1.4 19.1 14.0 2.03 $49,428 111 29.00 1,369 1,395 1.9 1,415 1.4 0.0 0.0 88.0 5.6 2.0 4.5 3.8 19.8 14.6 2.16 $50,173 112 29.00 1,791 1,887 5.4 1,911 1.3 0.0 0.0 91.1 4.3 1.0 3.5 2.9 19.8 19.0 2.23 $47,926 113 31.00 2,406 2,399 -0.3 2,363 -1.5 0.0 0.0 93.3 2.2 2.1 2.4 1.3 30.0 4.2 2.94 $63,706 114 31.00 1,503 1,448 -3.7 1,432 -1.1 0.0 0.0 92.6 4.2 0.7 2.5 1.5 25.5 11.7 2.62 $62,980 115 31.00 1,343 1,347 0.3 1,372 1.9 0.0 0.0 94.9 1.9 1.5 1.7 1.5 19.3 13.9 2.30 $47,585 116 31.00 1,509 1,655 9.7 1,669 0.8 0.0 0.0 91.6 2.7 2.5 3.2 2.7 28.1 9.2 2.83 $60,953 117 114.00 1,605 3,836 139.0 5,310 38.4 0.0 0.0 94.3 3.0 0.8 1.9 2.0 18.2 10.0 2.15 $62,579 118 114.00 3,551 4,246 19.6 5,132 20.9 0.0 0.0 96.2 1.6 0.7 1.5 0.9 30.3 7.0 2.79 $67,012 119 120.00 1,944 2,321 19.4 2,791 20.2 0.0 0.0 96.8 1.0 0.6 1.6 2.5 33.9 4.4 2.96 $67,131 120 120.00 649 686 5.7 844 23.0 0.0 0.0 98.6 0.2 0.2 1.1 1.2 22.3 9.1 2.62 $66,935 121 120.00 706 799 13.2 898 12.4 0.0 0.0 95.6 1.4 1.4 1.5 0.9 30.5 5.8 3.10 $72,878 122 120.00 611 642 5.1 688 7.2 0.0 0.0 98.7 0.0 0.3 1.0 0.5 22.4 10.1 2.52 $61,918 123 105.00 2,104 2,400 14.1 2,803 16.8 0.0 0.0 98.1 0.1 0.7 1.1 1.1 31.8 7.6 2.86 $68,950 124 105.00 3,199 3,581 11.9 4,069 13.6 0.0 0.0 96.6 0.4 0.6 2.3 1.5 26.0 9.3 2.42 $56,364 125 105.00 1,937 2,473 27.7 2,943 19.0 0.0 0.0 96.1 0.5 1.6 1.8 1.3 30.2 6.5 2.81 $66,253 126 15.02 1,063 1,106 4.0 1,109 0.3 0.0 0.0 69.8 13.6 5.9 10.6 13.4 23.8 3.2 2.25 $40,747 127 106.00 992 1,111 12.0 1,226 10.4 0.0 0.0 98.1 0.2 0.9 0.8 1.7 23.5 8.8 2.52 $64,699 128 15.02 2,930 2,850 -2.7 2,801 -1.7 0.0 0.0 80.9 8.2 3.9 7.1 9.0 21.3 4.6 2.28 $42,848 129 15.02 1,487 1,415 -4.8 1,350 -4.6 0.0 0.0 46.5 21.3 1.6 30.6 36.3 23.9 2.8 2.37 $23,659 130 14.01 1,979 1,982 0.2 1,987 0.3 0.0 0.0 57.0 17.0 8.9 17.1 20.0 18.3 3.0 2.04 $26,516
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 19
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Est. Est. 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2005 Census 2000 2005 % Growth 2008 % Growth % % % % % % % % % Avg. Hhld Median Sector Tract Pop. Pop. 2000-2005 Pop. 2005-2008 College Military White Black Asian Other Hisp. < 18 > 65 Size Income
131 13.98 2,389 2,400 0.5 2,415 0.6 0.0 0.0 88.6 4.7 3.1 3.6 3.0 13.2 18.4 1.80 $29,388 132 12.98 1,123 1,080 -3.8 1,031 -4.5 0.0 0.0 92.5 1.2 2.8 3.5 1.8 6.7 6.8 2.26 $39,032 133 12.98 1,237 1,250 1.1 1,277 2.2 0.0 0.0 61.7 8.7 21.9 7.6 8.8 14.2 14.2 1.84 $12,469 134 12.98 2,014 2,047 1.6 2,064 0.8 0.0 0.0 92.1 1.9 2.9 3.2 3.5 3.9 2.8 2.73 $32,507 135 12.98 1,848 1,857 0.5 1,899 2.3 0.0 0.0 93.2 0.4 4.4 2.0 1.6 14.6 5.6 2.59 $47,223 136 9.00 1,041 1,125 8.1 1,139 1.2 0.0 0.0 93.0 1.7 2.7 2.6 4.9 20.4 8.1 2.46 $67,199 137 10.98 1,354 1,374 1.5 1,385 0.8 21.0 0.0 95.2 0.6 1.9 2.4 1.4 17.5 7.2 2.29 $64,353 138 10.98 1,267 1,256 -0.9 1,246 -0.8 0.0 0.0 95.5 0.1 2.6 1.8 1.0 25.1 7.9 2.46 $69,913 139 10.98 983 1,014 3.2 1,068 5.3 0.0 0.0 95.8 0.9 1.7 1.5 1.5 18.4 8.9 2.15 $58,135 140 4.01 2,058 2,022 -1.7 2,070 2.4 0.0 0.0 92.2 0.9 3.9 3.0 2.3 21.1 18.4 2.21 $59,182 141 4.01 1,074 1,135 5.7 1,199 5.6 0.0 0.0 93.6 2.1 2.5 1.8 1.4 20.0 24.2 2.29 $69,518 142 4.02 1,256 1,201 -4.4 1,191 -0.8 0.0 0.0 90.4 1.6 4.8 3.3 2.0 20.0 19.5 2.20 $52,052 143 4.02 1,177 1,245 5.8 1,301 4.5 0.0 0.0 89.4 3.1 4.1 3.4 4.9 19.8 18.4 2.36 $60,602 144 4.98 901 1,126 25.0 1,328 17.9 0.0 0.0 92.3 1.6 4.8 1.3 3.1 5.3 44.6 1.48 $46,877 145 4.98 1,513 2,097 38.6 2,856 36.2 0.0 0.0 88.6 1.2 7.5 2.8 2.8 18.5 10.7 2.15 $53,310 146 109.00 518 775 49.6 1,073 38.5 0.0 0.0 98.3 0.8 0.4 0.6 0.4 24.5 11.6 2.58 $91,951 147 5.04 3,482 4,962 42.5 6,831 37.7 0.0 0.0 87.1 5.1 3.7 4.2 3.1 27.2 2.3 2.51 $60,449 148 5.04 3,085 4,267 38.3 5,958 39.6 0.0 0.0 80.6 5.1 9.1 5.1 8.8 16.7 3.5 2.00 $53,310 149 5.04 1,439 1,742 21.1 2,074 19.1 0.0 0.0 89.4 2.3 4.2 4.0 2.8 21.5 2.4 2.27 $59,480 150 5.03 1,572 1,668 6.1 1,786 7.1 0.0 0.0 82.2 8.4 3.8 5.5 4.1 28.7 5.2 2.70 $58,902 151 4.98 2,230 2,394 7.4 2,579 7.7 0.0 0.0 73.9 13.7 6.4 6.0 4.2 28.6 3.8 2.62 $60,482 152 4.98 2,407 2,457 2.1 2,683 9.2 0.0 0.0 76.3 10.6 6.2 6.9 10.2 20.0 5.9 2.00 $42,570 153 4.98 2,062 2,170 5.2 2,333 7.5 0.0 0.0 91.5 3.0 2.6 3.0 1.9 21.2 23.0 2.26 $54,936 154 5.98 1,128 1,337 18.5 1,449 8.4 0.0 0.0 81.6 10.4 2.9 5.1 3.6 23.4 13.0 2.37 $58,054 155 5.98 2,074 2,079 0.2 2,086 0.3 0.0 0.0 94.6 1.7 2.0 1.8 2.1 21.8 20.7 2.32 $61,091 156 6.00 2,412 2,390 -0.9 2,367 -1.0 0.0 0.0 37.2 35.3 15.8 11.7 8.7 39.4 2.6 2.83 $24,477 157 6.00 1,246 1,373 10.2 1,467 6.8 0.0 0.0 76.8 14.2 2.0 6.9 5.9 23.7 7.1 2.28 $42,265 158 7.97 2,002 2,061 2.9 2,094 1.6 0.0 0.0 92.7 1.4 2.8 3.2 1.5 21.3 14.2 2.22 $71,906 159 7.97 1,275 1,277 0.2 1,308 2.4 0.0 0.0 87.7 6.8 2.9 2.7 1.7 28.5 11.1 2.54 $67,865 160 14.98 655 778 18.8 830 6.7 0.0 0.0 71.0 10.2 1.8 17.0 14.8 19.1 8.1 2.36 $41,350 161 14.01 2,781 2,858 2.8 2,891 1.2 0.0 0.0 32.6 30.6 24.9 11.9 13.7 34.6 7.4 2.79 $29,203 162 14.01 1,364 1,436 5.3 1,525 6.2 0.0 0.0 38.3 30.1 5.6 26.0 35.6 33.3 2.6 3.10 $23,865 163 14.98 903 947 4.9 1,045 10.3 0.0 0.0 79.6 7.2 6.1 7.2 7.2 9.5 6.9 1.65 $40,098
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 20
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Est. Est. 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2005 Census 2000 2005 % Growth 2008 % Growth % % % % % % % % % Avg. Hhld Median Sector Tract Pop. Pop. 2000-2005 Pop. 2005-2008 College Military White Black Asian Other Hisp. < 18 > 65 Size Income
164 107.00 1,811 2,082 15.0 2,319 11.4 0.0 0.0 94.4 2.1 2.2 1.3 1.7 25.6 6.0 2.54 $76,910 165 107.00 2,361 2,644 12.0 2,926 10.7 0.0 0.0 95.0 1.6 1.7 1.7 0.9 31.8 4.5 2.92 $78,537 166 14.98 3,183 3,364 5.7 3,626 7.8 0.0 0.0 73.3 12.9 4.7 9.1 10.6 20.9 6.8 2.20 $44,777 167 14.98 2,068 2,156 4.3 2,221 3.0 0.0 0.0 64.7 15.5 4.9 14.9 17.4 19.2 4.0 2.02 $32,842 168 14.98 2,653 2,857 7.7 3,031 6.1 0.0 0.0 78.0 10.7 3.5 7.7 7.1 17.4 9.2 2.24 $47,265 169 6.00 931 974 4.6 1,023 5.0 0.0 0.0 94.7 0.8 3.2 1.3 1.0 37.0 5.1 3.20 $40,098 170 6.00 1,355 1,446 6.7 1,588 9.8 0.0 0.0 60.2 17.3 6.9 15.6 18.7 26.3 2.4 2.27 $34,013 171 5.98 1,033 1,077 4.3 1,170 8.6 0.0 0.0 91.3 3.0 3.2 2.5 1.5 21.7 13.6 2.36 $57,600 172 5.03 1,757 1,974 12.4 2,166 9.7 0.0 0.0 86.6 5.5 3.6 4.4 2.6 27.5 9.3 2.52 $53,863 173 5.03 2,750 3,004 9.2 3,703 23.3 0.0 0.0 81.8 8.2 3.8 6.3 6.3 25.6 2.7 2.24 $51,910 174 5.03 1,851 2,022 9.2 2,487 23.0 0.0 0.0 90.2 3.6 3.6 2.5 1.9 26.4 1.7 2.41 $51,910 175 107.00 1,456 2,179 49.7 3,016 38.4 0.0 0.0 89.9 3.4 3.4 3.2 3.1 25.5 2.8 2.47 $65,339 176 108.00 2,264 3,736 65.0 5,296 41.8 0.0 0.0 94.8 1.7 1.8 1.8 1.2 23.3 10.3 2.38 $69,140 177 108.00 3,633 4,706 29.5 6,550 39.2 0.0 0.0 97.7 0.4 0.6 1.3 0.9 34.8 6.9 2.92 $70,199 178 108.00 2,823 3,924 39.0 5,470 39.4 0.0 0.0 97.0 1.0 1.0 1.1 0.6 28.1 12.8 2.49 $62,095
Totals: 315,370 344,969 377,123 Averages: 9.4 9.3 2.7 0.0 86.9 4.7 4.3 4.1 3.9 21.1 9.1 2.26 $49,122
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 21
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
CURRENT MARKET SIMULATION TRADE AREA TOTALS Trade Area Feb 2005 Population 344,969 Potential 12,289,972 Facility Volume 2,424,184 Float Amount 9,865,789 Float Percent 80.28% P.C.E. 35.63 STORES IN OPERATION Facility ---Feb 2005 --- Sales Map Key Name Volume /SqFt Area Draw Image 1 Piggly Wiggly 71,500 3.82 18,700 75 91 2 Pick 'n Save 123,750 3.99 31,000 75 106 3 Sentry 116,875 4.10 28,500 75 110 4 Copps 57,750 3.32 17,400 75 75 5 Copps 206,250 4.69 44,000 85 139 6 Cub 147,125 3.89 37,800 80 119 7 Woodmans 378,000 3.67 103,000 75 152 8 Sentry 45,375 3.95 11,500 95 82 9 Jenifer St Mkt 31,625 4.94 6,400 90 96 10 Williamson St Co 70,125 7.38 9,500 90 89 11 Capital Ctr Food 35,750 5.50 6,500 95 98 12 Mifflin St CoOp 3,080 2.80 1,100 95 57 13 Copps 48,125 1.96 24,500 90 57 14 Regent St CoOp 6,600 4.13 1,600 95 71 15 Magic Mill 13,750 3.06 4,500 90 62 16 Whole Foods 101,750 6.13 16,600 90 90 17 Copps 137,500 4.04 34,000 90 131 18 Sentry 151,250 4.58 33,000 90 134 19 Copps 137,500 4.66 29,500 65 122 20 Cub 130,625 2.92 44,800 70 105 21 Woodmans 360,000 3.60 100,000 70 144 22 Copps 165,000 3.68 44,800 90 130 23 Cub 93,500 2.09 44,800 90 85 24 Pick 'n Save 96,250 2.47 39,000 50 80 25 Miller & Son's 99,000 4.04 24,500 50 94 26 Copps 115,500 2.85 40,500 75 108 27 Copps 112,750 3.48 32,400 80 108 28 Pick 'n Save 75,625 2.84 26,600 60 65 Total 3,131,930 856,500 Average 111,855 3.66 30,589 100
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 22
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
CHAIN SUMMARY Chain # of ---------------------Chain Total-------------------- Vol/ Avg Market Name Facs Volume Average Size Average SqFt Image Share Copps 8 980,375 122,547 267,100 33,388 3.67 109 6.51 Woodmans 2 738,000 369,000 203,000 101,500 3.64 148 4.36 Cub 3 371,250 123,750 127,400 42,467 2.91 103 2.39 Sentry 3 313,500 104,500 73,000 24,333 4.29 109 2.17 Pick 'n Save 3 295,625 98,542 96,600 32,200 3.06 84 1.52 Independent 4 237,875 59,469 56,100 14,025 4.24 94 1.35 NF Store 2 115,500 57,750 21,100 10,550 5.47 76 .85 Natural Food Coo 3 79,805 26,602 12,200 4,067 6.54 72 .59 Totals 28 3,131,930 856,500 19.72 Averages 111,855 30,589 3.66 SECTOR SUMMARY Sector -----Feb 2005----- -------Float------- Map Key Population PCE Potential Percent Amount 1 339 38.34 12,997 81.28 10,564 2 3,159 37.91 119,758 81.28 97,335 3 2,428 34.96 84,883 81.28 68,990 4 2,853 36.88 105,219 81.28 85,518 5 551 40.64 22,393 81.28 18,200 6 3,215 36.84 118,441 81.28 96,264 7 717 38.50 27,605 81.28 22,436 8 2,123 39.89 84,686 81.28 68,830 9 980 36.89 36,152 81.73 29,548 10 1,297 36.08 46,796 81.69 38,228 11 1,144 36.02 41,207 81.59 33,621 12 1,900 33.56 63,764 80.46 51,301 13 804 35.73 28,727 82.01 23,558 14 470 38.97 18,316 78.37 14,354 15 3,894 37.64 146,570 81.28 119,127 16 2,029 37.91 76,919 81.28 62,517 17 3,987 36.60 145,924 81.28 118,602 18 4,521 35.78 161,761 81.28 131,474 19 3,158 35.16 111,035 81.28 90,245 20 3,890 36.94 143,697 81.28 116,791 21 1,166 36.21 42,221 81.28 34,316 22 2,710 37.64 102,004 81.28 82,905 23 1,571 36.85 57,891 81.28 47,052 24 2,447 37.70 92,252 79.12 72,987 25 3,796 37.59 142,692 79.99 114,137 26 3,628 36.35 131,878 81.71 107,760 27 701 35.96 25,208 80.69 20,340 28 1,291 35.18 45,417 81.50 37,015 29 1,272 35.97 45,754 80.43 36,800 30 1,334 33.89 45,209 80.59 36,435 31 1,866 36.91 68,874 80.37 55,357 32 1,164 34.74 40,437 80.48 32,543 33 1,403 36.27 50,887 80.43 40,929 34 1,170 35.12 41,090 80.33 33,006
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 23
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
SECTOR SUMMARY (CONT) Sector -----Feb 2005----- -------Float------- Map Key Population PCE Potential Percent Amount 35 1,570 35.17 55,217 80.74 44,580 36 1,305 36.28 47,345 80.92 38,311 37 1,120 35.00 39,200 79.85 31,300 38 2,590 34.63 89,692 79.21 71,043 39 1,564 36.28 56,742 80.42 45,634 40 2,240 33.15 74,256 80.79 59,991 41 927 38.78 35,949 81.20 29,189 42 1,127 37.90 42,713 79.63 34,014 43 1,627 35.61 57,937 81.51 47,224 44 1,270 42.23 53,632 80.98 43,433 45 2,012 36.05 72,533 80.29 58,235 46 1,531 34.91 53,447 80.05 42,784 47 1,677 36.00 60,372 80.08 48,345 48 1,328 32.13 42,669 79.90 34,091 49 1,726 29.74 51,331 79.82 40,973 50 2,278 32.29 73,557 79.73 58,643 51 3,102 23.11 71,687 79.60 57,064 52 3,201 19.24 61,587 79.58 49,012 53 3,456 8.84 30,551 79.11 24,170 54 24 33.11 795 80.25 638 55 3,071 31.30 96,122 80.64 77,511 56 1,500 42.79 64,185 79.92 51,295 57 1,129 36.71 41,446 79.92 33,122 58 1,059 39.13 41,439 80.63 33,411 59 2,066 35.85 74,066 80.46 59,593 60 2,699 37.03 99,944 81.87 81,825 61 4,514 38.89 175,549 79.51 139,583 62 1,176 37.16 43,700 79.02 34,530 63 1,699 37.43 63,594 81.18 51,628 64 1,874 38.70 72,524 80.30 58,235 65 2,487 38.90 96,744 80.84 78,209 66 3,138 41.08 128,909 79.30 102,224 67 3,175 39.34 124,905 79.80 99,676 68 3,655 38.82 141,887 80.70 114,501 69 1,807 36.51 65,974 80.23 52,932 70 2,028 38.86 78,808 79.47 62,630 71 1,339 41.23 55,207 79.94 44,131 72 3,113 40.93 127,415 80.52 102,589 73 2,393 38.83 92,920 79.44 73,817 74 904 38.48 34,786 79.31 27,588 75 1,099 35.13 38,608 79.49 30,690 76 1,830 36.51 66,813 79.47 53,098 77 1,011 38.67 39,095 79.35 31,022 78 1,120 38.38 42,986 79.50 34,174 79 1,299 40.56 52,687 79.66 41,973 80 1,200 36.80 44,160 79.74 35,211 81 2,149 35.46 76,204 79.97 60,939 82 3,180 32.24 102,523 80.46 82,485 83 3,561 25.54 90,948 79.15 71,988 84 3,229 11.27 36,391 79.46 28,915 85 1,790 25.05 44,839 79.51 35,650 86 2,396 27.66 66,273 79.58 52,742
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 24
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
SECTOR SUMMARY (CONT) Sector -----Feb 2005----- -------Float------- Map Key Population PCE Potential Percent Amount 87 2,536 30.72 77,906 79.71 62,096 88 1,503 31.90 47,946 79.85 38,284 89 1,323 35.55 47,033 80.05 37,649 90 1,217 37.47 45,601 80.16 36,555 91 1,050 33.74 35,427 80.11 28,379 92 1,160 35.46 41,134 80.24 33,006 93 987 39.86 39,342 80.22 31,560 94 1,625 37.23 60,499 80.35 48,613 95 1,158 37.60 43,541 80.82 35,190 96 1,044 36.07 37,657 80.58 30,345 97 1,572 34.51 54,250 81.44 44,182 98 1,690 35.78 60,468 79.71 48,202 99 1,100 37.40 41,140 79.82 32,836 100 1,052 38.05 40,029 80.06 32,047 101 1,206 36.57 44,103 79.14 34,902 102 950 37.84 35,948 81.87 29,431 103 900 35.04 31,536 81.37 25,659 104 1,071 36.44 39,027 80.88 31,565 105 2,389 37.16 88,775 81.65 72,486 106 1,897 37.77 71,650 81.27 58,230 107 1,694 37.98 64,338 81.31 52,312 108 2,135 37.37 79,785 78.93 62,978 109 2,105 34.25 72,096 81.91 59,053 110 1,338 37.92 50,737 79.64 40,409 111 1,395 37.49 52,299 80.28 41,987 112 1,887 36.83 69,498 79.38 55,168 113 2,399 36.50 87,564 81.49 71,355 114 1,448 37.51 54,314 79.37 43,110 115 1,347 36.50 49,166 79.83 39,247 116 1,655 36.53 60,457 80.92 48,923 117 3,836 39.32 150,832 77.86 117,437 118 4,246 37.38 158,715 80.79 128,226 119 2,321 36.83 85,482 82.00 70,092 120 686 37.97 26,047 80.04 20,848 121 799 36.99 29,555 81.49 24,084 122 642 37.74 24,229 79.62 19,292 123 2,400 37.36 89,664 78.43 70,321 124 3,581 37.38 133,858 80.58 107,858 125 2,473 37.23 92,070 78.84 72,591 126 1,106 35.45 39,208 79.98 31,358 127 1,111 38.08 42,307 78.21 33,090 128 2,850 35.74 101,859 79.84 81,321 129 1,415 30.71 43,455 81.61 35,465 130 1,982 32.76 64,930 80.92 52,540 131 2,400 34.59 83,016 80.03 66,438 132 1,080 35.07 37,876 79.20 29,998 133 1,250 24.69 30,863 79.55 24,552 134 2,047 29.58 60,550 79.25 47,985 135 1,857 35.39 65,719 80.58 52,954 136 1,125 38.61 43,436 80.38 34,916 137 1,374 33.13 45,521 80.29 36,550 138 1,256 38.92 48,884 79.97 39,091
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 25
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
SECTOR SUMMARY (CONT) Sector -----Feb 2005----- -------Float------- Map Key Population PCE Potential Percent Amount 139 1,014 38.72 39,262 80.03 31,421 140 2,022 38.61 78,069 79.75 62,257 141 1,135 39.57 44,912 79.52 35,715 142 1,201 37.62 45,182 79.26 35,810 143 1,245 38.19 47,547 79.43 37,767 144 1,126 40.28 45,355 79.24 35,939 145 2,097 38.02 79,728 79.32 63,244 146 775 40.58 31,450 79.64 25,048 147 4,962 37.59 186,522 80.50 150,145 148 4,267 38.68 165,048 80.16 132,304 149 1,742 38.40 66,893 79.68 53,298 150 1,668 36.71 61,232 79.28 48,543 151 2,394 37.19 89,033 80.13 71,343 152 2,457 36.82 90,467 79.68 72,088 153 2,170 37.81 82,048 79.54 65,263 154 1,337 37.81 50,552 80.10 40,492 155 2,079 38.41 79,854 79.96 63,850 156 2,390 29.64 70,840 79.19 56,099 157 1,373 35.63 48,920 80.59 39,423 158 2,061 40.14 82,729 79.97 66,157 159 1,277 38.38 49,011 80.28 39,348 160 778 35.16 27,354 79.15 21,652 161 2,858 31.09 88,855 80.30 71,348 162 1,436 28.77 41,314 80.65 33,320 163 947 37.97 35,958 81.43 29,281 164 2,082 39.35 81,927 79.39 65,042 165 2,644 38.13 100,816 81.85 82,519 166 3,364 36.41 122,483 80.54 98,643 167 2,156 34.60 74,598 80.42 59,992 168 2,857 36.68 104,795 79.90 83,728 169 974 32.32 31,480 80.21 25,250 170 1,446 33.93 49,063 79.66 39,083 171 1,077 37.79 40,700 80.76 32,869 172 1,974 36.66 72,367 80.72 58,414 173 3,004 37.43 112,440 79.78 89,707 174 2,022 36.77 74,349 80.25 59,665 175 2,179 38.35 83,565 81.51 68,112 176 3,736 39.15 146,264 80.49 117,722 177 4,706 37.29 175,487 78.39 137,558 178 3,924 37.88 148,641 79.31 117,886 Total 344,969 12,289,972 9,865,789 Average 35.63 80.28
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 26
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
PROJECTED MARKETPLACE TRADE AREA TOTALS Trade Area Feb 2005 Aug 2007 % Change Population 344,969 371,759 7.77 Potential 12,289,972 13,294,126 8.17 Facility Volume 2,424,184 2,623,643 8.23 Float Amount 9,865,789 10,670,484 8.16 Float Percent 80.28 80.26 P.C.E. 35.63 35.76 .38 MARKET CHANGES A NEW 31,500 SALES AREA SQUARE FOOT COPPS OPENS AT MAP KEY 100 REPLACING THE COPPS AT MAP KEY 4 AT THE INTERSECTION OF CENTURY AND FRANK LLOYD WRIGHT A NEW 28,000 SALES AREA SQUARE FOOT WHOLE FOODS OPENS AT MAP KEY 200 REPLACING THE WHOLE FOODS AT MAP KEY 16 AT THE INTERSECTION OF SEGOE AND UNIVERSITY A NEW 8,000 SALES AREA SQUARE FOOT TRADER JOE'S OPENS AT MAP KEY 300 AT THE INTERSECTION OF HARRISON AND MONROE A NEW 10,000 SALES AREA SQUARE FOOT PIERCE'S FOODS OPENS AT MAP KEY 400 AT THE INTERSECTION OF NORTHPORT AND SHERMAN STORES IN OPERATION Forecast Current Fcst Facility ---Aug 2007 --- ----Feb 2005 ---- T.A. % Sales Map Key Name Volume /SqFt Volume /SqFt Diff. Chg Area Draw Image 1 Piggly Wiggly 69,069 3.69 71,500 3.82 -1,824 -3 18,700 75 91 2 Pick 'n Save 139,335 4.49 123,750 3.99 11,688 13 31,000 75 106 3 Sentry 132,272 4.64 116,875 4.10 11,548 13 28,500 75 110 4 Copps --closed-- ----- 57,750 3.32 -43,313 75 75 5 Copps 183,526 4.17 206,250 4.69 -19,316 -11 44,000 85 139 6 Cub 148,124 3.92 147,125 3.89 799 1 37,800 80 119 7 Woodmans 382,101 3.71 378,000 3.67 3,076 1 103,000 75 152 8 Sentry 49,429 4.30 45,375 3.95 3,851 9 11,500 95 82 9 Jenifer St Mkt 30,575 4.78 31,625 4.94 -945 -3 6,400 90 96 10 Williamson St Co 67,601 7.12 70,125 7.38 -2,272 -4 9,500 90 89 11 Capital Ctr Food 33,626 5.17 35,750 5.50 -2,017 -6 6,500 95 98 12 Mifflin St CoOp 2,895 2.63 3,080 2.80 -176 -6 1,100 95 57 13 Copps 44,342 1.81 48,125 1.96 -3,405 -8 24,500 90 57 14 Regent St CoOp 6,139 3.84 6,600 4.13 -438 -7 1,600 95 71 15 Magic Mill 12,739 2.83 13,750 3.06 -910 -7 4,500 90 62 16 Whole Foods --closed-- ----- 101,750 6.13 -91,575 90 90 17 Copps 126,169 3.71 137,500 4.04 -10,198 -8 34,000 90 131 18 Sentry 139,476 4.23 151,250 4.58 -10,597 -8 33,000 90 134 19 Copps 143,012 4.85 137,500 4.66 3,583 4 29,500 65 122 20 Cub 134,202 3.00 130,625 2.92 2,504 3 44,800 70 105 21 Woodmans 385,599 3.86 360,000 3.60 17,919 7 100,000 70 144 22 Copps 166,265 3.71 165,000 3.68 1,139 1 44,800 90 130 23 Cub 94,581 2.11 93,500 2.09 973 1 44,800 90 85 24 Pick 'n Save 117,755 3.02 96,250 2.47 10,752 22 39,000 50 80 25 Miller & Son's 131,244 5.36 99,000 4.04 16,122 33 24,500 50 94 26 Copps 116,477 2.88 115,500 2.85 733 1 40,500 75 108 27 Copps 117,031 3.61 112,750 3.48 3,425 4 32,400 80 108 28 Pick 'n Save 84,578 3.18 75,625 2.84 5,372 12 26,600 60 65
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 27
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
STORES IN OPERATION (CONT) Forecast Current Fcst Facility ---Aug 2007 --- ----Feb 2005 ---- T.A. % Sales Map Key Name Volume /SqFt Volume /SqFt Diff. Chg Area Draw Image 100 Copps 119,876 3.81 0 0.00 89,907 0 31,500 75 125 200 Whole Foods 108,394 3.87 0 0.00 97,555 0 28,000 90 110 300 Trader Joe's 74,321 9.29 0 0.00 63,173 0 8,000 85 90 400 Pierce Foods 47,026 4.70 0 0.00 42,323 0 10,000 90 110 Totals 3,407,779 3,131,930 199,459 Averages 113,593 3.79 111,855 3.66 30,000 101 CHAIN SUMMARY Chain # of --------------------Chain Total------------------ Vol/ Avg Market -----Change----- Name Facs Volume Average Size Average SqFt Image Share Volume MktShr Copps 8 1,016,699 127,087 281,200 35,150 3.62 115 6.19 22,556 -.32 Woodmans 2 767,700 383,850 203,000 101,500 3.78 148 4.19 20,995 -.17 Cub 3 376,907 125,636 127,400 42,467 2.96 103 2.24 4,276 -.15 Sentry 3 321,176 107,059 73,000 24,333 4.40 109 2.04 4,802 -.13 Pick 'n Save 3 341,667 113,889 96,600 32,200 3.54 84 1.61 27,812 .09 Independent 4 264,514 66,129 56,100 14,025 4.72 94 1.33 11,336 -.02 NF Store 2 121,134 60,567 32,500 16,250 3.73 86 .82 5,070 -.03 Natural Food Coo 3 76,635 25,545 12,200 4,067 6.28 72 .52 -2,885 -.07 Trader Joe's 1 74,321 74,321 8,000 8,000 9.29 90 .48 63,173 .48 Pierce Foods 1 47,026 47,026 10,000 10,000 4.70 110 .32 42,323 .32 Totals 30 3,407,779 900,000 19.74 Averages 113,593 30,000 3.79
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 28
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
SCENARIO 1 A NEW 15,000 SALES AREA SQUARE FOOT PUBLIC MARKET OPENS AT SITE 1000 AT THE INTERSECTION OF INGERSOLL AND MAIN ALL MARKET CHANGES ARE IN EFFECT STORES IN OPERATION Forecast Current Fcst Facility ---Aug 2007 --- ----Feb 2005 ---- T.A. % Sales Map Key Name Volume /SqFt Volume /SqFt Diff. Chg Area Draw Image 1 Piggly Wiggly 68,139 3.64 71,500 3.82 -2,520 -5 18,700 75 91 2 Pick 'n Save 137,976 4.45 123,750 3.99 10,669 11 31,000 75 106 3 Sentry 131,473 4.61 116,875 4.10 10,948 12 28,500 75 110 4 Copps --closed-- ----- 57,750 3.32 -43,313 75 75 5 Copps 169,663 3.86 206,250 4.69 -31,099 -18 44,000 85 139 6 Cub 142,040 3.76 147,125 3.89 -4,068 -3 37,800 80 119 7 Woodmans 365,896 3.55 378,000 3.67 -9,078 -3 103,000 75 152 8 Sentry 47,263 4.11 45,375 3.95 1,793 4 11,500 95 82 9 Jenifer St Mkt 26,106 4.08 31,625 4.94 -4,967 -17 6,400 90 96 10 Williamson St Co 57,395 6.04 70,125 7.38 -11,457 -18 9,500 90 89 11 Capital Ctr Food 27,817 4.28 35,750 5.50 -7,537 -22 6,500 95 98 12 Mifflin St CoOp 2,401 2.18 3,080 2.80 -645 -22 1,100 95 57 13 Copps 40,509 1.65 48,125 1.96 -6,855 -16 24,500 90 57 14 Regent St CoOp 5,623 3.51 6,600 4.13 -928 -15 1,600 95 71 15 Magic Mill 11,948 2.66 13,750 3.06 -1,622 -13 4,500 90 62 16 Whole Foods --closed-- ----- 101,750 6.13 -91,575 90 90 17 Copps 121,669 3.58 137,500 4.04 -14,248 -12 34,000 90 131 18 Sentry 134,800 4.08 151,250 4.58 -14,805 -11 33,000 90 134 19 Copps 142,372 4.83 137,500 4.66 3,167 4 29,500 65 122 20 Cub 133,718 2.98 130,625 2.92 2,165 2 44,800 70 105 21 Woodmans 384,332 3.84 360,000 3.60 17,032 7 100,000 70 144 22 Copps 164,532 3.67 165,000 3.68 -421 0 44,800 90 130 23 Cub 93,431 2.09 93,500 2.09 -62 0 44,800 90 85 24 Pick 'n Save 117,619 3.02 96,250 2.47 10,685 22 39,000 50 80 25 Miller & Son's 131,194 5.35 99,000 4.04 16,097 33 24,500 50 94 26 Copps 114,079 2.82 115,500 2.85 -1,066 -1 40,500 75 108 27 Copps 112,921 3.49 112,750 3.48 136 0 32,400 80 108 28 Pick 'n Save 83,310 3.13 75,625 2.84 4,611 10 26,600 60 65 100 Copps 119,058 3.78 0 0.00 89,294 0 31,500 75 125 200 Whole Foods 104,954 3.75 0 0.00 94,459 0 28,000 90 110 300 Trader Joe's 67,802 8.48 0 0.00 57,632 0 8,000 85 90 400 Pierce Foods 44,332 4.43 0 0.00 39,899 0 10,000 90 110 1000 Public Market 102,511 6.83 0 0.00 87,135 0 15,000 85 65 Totals 3,406,885 3,131,930 199,459 Averages 109,900 3.72 111,855 3.66 29,516 100
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 29
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
THREE YEAR GROWTH PATTERN – SITE 1000 Forecast Forecast Forecast Facility ---Aug 2007--- ---Aug 2008--- ---Aug 2009--- Map Keys Name Volume /SqFt Volume /SqFt Volume /SqFt Draw Image 1000 Public Market 102,511 6.83 109,595 7.31 116,758 7.78 85 65 Inflation is 0% CHAIN SUMMARY Chain # of --------------------Chain Total------------------ Vol/ Avg Market -----Change----- Name Facs Volume Average Size Average SqFt Image Share Volume MktShr Copps 8 984,802 123,100 281,200 35,150 3.50 115 5.99 -4,404 -.53 Woodmans 2 750,228 375,114 203,000 101,500 3.70 148 4.09 7,955 -.27 Cub 3 369,190 123,063 127,400 42,467 2.90 103 2.19 -1,964 -.20 Sentry 3 313,536 104,512 73,000 24,333 4.30 109 1.99 -2,063 -.18 Pick 'n Save 3 338,905 112,968 96,600 32,200 3.51 84 1.60 25,965 .08 Independent 4 253,256 63,314 56,100 14,025 4.51 94 1.25 1,072 -.09 NF Store 2 116,902 58,451 32,500 16,250 3.60 86 .79 1,262 -.05 Public Market 1 102,511 102,511 15,000 15,000 6.83 65 .66 87,135 .66 Natural Food Coo 3 65,419 21,806 12,200 4,067 5.36 72 .45 -13,030 -.14 Trader Joe's 1 67,802 67,802 8,000 8,000 8.48 90 .43 57,632 .43 Pierce Foods 1 44,332 44,332 10,000 10,000 4.43 110 .30 39,899 .30 Totals 31 3,406,885 915,000 19.74 Averages 109,900 29,516 3.72 STORE VOLUME BY SECTOR Facility Map Key = 1000 Aug 2007 Draw = 85 Market Share Cutoff = 1 Sector Sector Expected Map Key Share Volume Population Potential Float Miles 7 1.50 472 818 31,493 81.28 7.86 8 1.01 902 2,229 88,915 81.28 5.53 9 1.28 457 969 35,746 81.73 5.26 10 1.11 543 1,354 48,852 81.69 4.57 11 1.03 435 1,177 42,396 81.59 4.27 33 1.09 564 1,424 51,648 80.43 1.65 34 1.55 639 1,174 41,231 80.33 1.25 40 1.13 835 2,232 73,991 80.79 4.57 41 1.43 606 1,093 42,387 81.20 5.81 42 1.09 472 1,144 43,358 79.63 4.19 43 1.21 708 1,646 58,614 81.51 2.28 44 1.76 908 1,221 51,563 80.98 1.79 45 3.50 2,621 2,075 74,804 80.29 .88 46 6.82 3,867 1,625 56,729 80.05 .11 47 6.39 4,068 1,768 63,648 80.08 .35 48 6.23 2,982 1,490 47,874 79.90 .64
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 30
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
STORE VOLUME BY SECTOR (CONT) Sector Sector Expected Map Key Share Volume Population Potential Float Miles 49 5.50 2,994 1,830 54,424 79.82 .93 50 4.36 3,266 2,321 74,945 79.73 1.30 51 3.73 2,700 3,134 72,427 79.60 1.61 52 3.75 2,339 3,242 62,376 79.58 1.67 53 1.12 344 3,470 30,675 79.11 2.99 83 1.26 1,160 3,594 91,791 79.15 2.73 84 1.80 657 3,232 36,425 79.46 2.14 85 2.94 1,358 1,843 46,167 79.51 1.90 86 2.99 2,174 2,624 72,580 79.58 1.82 87 3.09 2,457 2,590 79,565 79.71 1.80 88 4.76 2,354 1,550 49,445 79.85 1.14 89 6.53 3,162 1,362 48,419 80.05 .34 90 4.05 1,889 1,244 46,613 80.16 .75 91 4.33 1,560 1,067 36,001 80.11 .48 92 2.39 978 1,153 40,885 80.24 1.19 93 2.63 1,045 995 39,661 80.22 1.17 109 1.14 844 2,169 74,288 81.91 4.14 118 1.24 2,318 4,984 186,302 80.79 11.37 119 1.40 1,399 2,713 99,920 82.00 11.62 120 1.31 406 818 31,059 80.04 10.30 121 1.58 514 882 32,625 81.49 12.25 122 1.37 351 680 25,663 79.62 13.09 126 1.15 452 1,108 39,279 79.98 4.59 127 1.38 634 1,207 45,963 78.21 6.24 128 1.53 1,535 2,809 100,394 79.84 4.11 129 1.03 430 1,361 41,796 81.61 3.73 130 1.65 1,073 1,986 65,061 80.92 2.77 131 1.42 1,181 2,412 83,431 80.03 2.57 133 1.73 542 1,272 31,406 79.55 2.20 134 1.22 743 2,061 60,964 79.25 2.75 Sub Total 2.41 63,936 85,152 2,653,796 80.34 Other Sectors .22 23,198 286,607 10,640,330 80.25 TA Total .66 87,135 371,759 13,294,126 80.26 Outside TA 15,377 Sales Forecast 102,511
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 31
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
SCENARIO 1A A NEW 20,000 SALES AREA SQUARE FOOT PUBLIC MARKET OPENS AT SITE 1000 AT THE INTERSECTION OF INGERSOLL AND MAIN ALL MARKET CHANGES ARE IN EFFECT STORES IN OPERATION Forecast Current Fcst Facility ---Aug 2007 --- ----Feb 2005 ---- T.A. % Sales Map Key Name Volume /SqFt Volume /SqFt Diff. Chg Area Draw Image 1 Piggly Wiggly 67,837 3.63 71,500 3.82 -2,747 -5 18,700 75 91 2 Pick 'n Save 137,537 4.44 123,750 3.99 10,341 11 31,000 75 106 3 Sentry 131,212 4.60 116,875 4.10 10,753 12 28,500 75 110 4 Copps --closed-- ----- 57,750 3.32 -43,313 75 75 5 Copps 165,940 3.77 206,250 4.69 -34,263 -20 44,000 85 139 6 Cub 140,248 3.71 147,125 3.89 -5,502 -5 37,800 80 119 7 Woodmans 361,231 3.51 378,000 3.67 -12,577 -4 103,000 75 152 8 Sentry 46,611 4.05 45,375 3.95 1,174 3 11,500 95 82 9 Jenifer St Mkt 25,042 3.91 31,625 4.94 -5,925 -21 6,400 90 96 10 Williamson St Co 54,929 5.78 70,125 7.38 -13,677 -22 9,500 90 89 11 Capital Ctr Food 26,376 4.06 35,750 5.50 -8,905 -26 6,500 95 98 12 Mifflin St CoOp 2,277 2.07 3,080 2.80 -763 -26 1,100 95 57 13 Copps 39,448 1.61 48,125 1.96 -7,809 -18 24,500 90 57 14 Regent St CoOp 5,488 3.43 6,600 4.13 -1,057 -17 1,600 95 71 15 Magic Mill 11,737 2.61 13,750 3.06 -1,811 -15 4,500 90 62 16 Whole Foods --closed-- ----- 101,750 6.13 -91,575 90 90 17 Copps 120,421 3.54 137,500 4.04 -15,371 -12 34,000 90 131 18 Sentry 133,503 4.05 151,250 4.58 -15,972 -12 33,000 90 134 19 Copps 142,175 4.82 137,500 4.66 3,039 3 29,500 65 122 20 Cub 133,568 2.98 130,625 2.92 2,060 2 44,800 70 105 21 Woodmans 383,935 3.84 360,000 3.60 16,754 7 100,000 70 144 22 Copps 164,014 3.66 165,000 3.68 -887 -1 44,800 90 130 23 Cub 93,081 2.08 93,500 2.09 -377 0 44,800 90 85 24 Pick 'n Save 117,575 3.01 96,250 2.47 10,662 22 39,000 50 80 25 Miller & Son's 131,177 5.35 99,000 4.04 16,088 33 24,500 50 94 26 Copps 113,343 2.80 115,500 2.85 -1,618 -2 40,500 75 108 27 Copps 111,642 3.45 112,750 3.48 -886 -1 32,400 80 108 28 Pick 'n Save 82,907 3.12 75,625 2.84 4,369 10 26,600 60 65 100 Copps 118,799 3.77 0 0.00 89,099 0 31,500 75 125 200 Whole Foods 104,002 3.71 0 0.00 93,601 0 28,000 90 110 300 Trader Joe's 66,106 8.26 0 0.00 56,190 0 8,000 85 90 400 Pierce Foods 43,525 4.35 0 0.00 39,172 0 10,000 90 110 1000.1 Public Market 130,811 6.54 0 0.00 111,190 0 20,000 85 65 Totals 3,406,498 3,131,930 199,459 Averages 109,887 3.70 111,855 3.66 29,677 100 THREE YEAR GROWTH PATTERN – SITE 1000 Forecast Forecast Forecast Facility ---Aug 2007--- ---Aug 2008--- ---Aug 2009--- Map Keys Name Volume /SqFt Volume /SqFt Volume /SqFt Draw Image 1000.1 Public Market 130,811 6.54 139,611 6.98 148,489 7.42 85 65 Inflation is 0%
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 32
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
CHAIN SUMMARY Chain # of --------------------Chain Total------------------ Vol/ Avg Market -----Change----- Name Facs Volume Average Size Average SqFt Image Share Volume MktShr Copps 8 975,783 121,973 281,200 35,150 3.47 115 5.93 -12,009 -.58 Woodmans 2 745,166 372,583 203,000 101,500 3.67 148 4.06 4,178 -.30 Cub 3 366,896 122,299 127,400 42,467 2.88 103 2.18 -3,819 -.21 Sentry 3 311,326 103,775 73,000 24,333 4.26 109 1.98 -4,046 -.19 Pick 'n Save 3 338,019 112,673 96,600 32,200 3.50 84 1.59 25,372 .08 Independent 4 250,432 62,608 56,100 14,025 4.46 94 1.23 -1,489 -.11 Public Market 1 130,811 130,811 20,000 20,000 6.54 65 .84 111,190 .84 NF Store 2 115,739 57,869 32,500 16,250 3.56 86 .78 215 -.06 Natural Food Coo 3 62,694 20,898 12,200 4,067 5.14 72 .43 -15,496 -.16 Trader Joe's 1 66,106 66,106 8,000 8,000 8.26 90 .42 56,190 .42 Pierce Foods 1 43,525 43,525 10,000 10,000 4.35 110 .29 39,172 .29 Totals 31 3,406,498 920,000 19.74 Averages 109,887 29,677 3.70 STORE VOLUME BY SECTOR Facility Map Key = 1000.1 Aug 2007 Draw = 85 Market Share Cutoff = 1 Sector Sector Expected Map Key Share Volume Population Potential Float Miles 7 1.95 613 818 31,493 81.28 7.86 8 1.33 1,181 2,229 88,915 81.28 5.53 9 1.66 595 969 35,746 81.73 5.26 10 1.45 710 1,354 48,852 81.69 4.57 11 1.34 570 1,177 42,396 81.59 4.27 12 1.13 691 1,825 61,247 80.46 3.64 31 1.08 757 1,898 70,055 80.37 2.03 33 1.43 739 1,424 51,648 80.43 1.65 34 2.01 830 1,174 41,231 80.33 1.25 38 1.15 1,022 2,568 88,930 79.21 2.95 39 1.28 744 1,606 58,266 80.42 3.81 40 1.48 1,091 2,232 73,991 80.79 4.57 41 1.86 788 1,093 42,387 81.20 5.81 42 1.43 618 1,144 43,358 79.63 4.19 43 1.58 924 1,646 58,614 81.51 2.28 44 2.28 1,174 1,221 51,563 80.98 1.79 45 4.41 3,299 2,075 74,804 80.29 .88 46 8.16 4,629 1,625 56,729 80.05 .11 47 7.70 4,900 1,768 63,648 80.08 .35 48 7.53 3,604 1,490 47,874 79.90 .64 49 6.72 3,660 1,830 54,424 79.82 .93 50 5.42 4,064 2,321 74,945 79.73 1.30 51 4.69 3,393 3,134 72,427 79.60 1.61 52 4.71 2,939 3,242 62,376 79.58 1.67 53 1.47 450 3,470 30,675 79.11 2.99 83 1.65 1,516 3,594 91,791 79.15 2.73 84 2.34 851 3,232 36,425 79.46 2.14
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 33
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
STORE VOLUME BY SECTOR (CONT) Sector Sector Expected Map Key Share Volume Population Potential Float Miles 85 3.74 1,727 1,843 46,167 79.51 1.90 86 3.81 2,763 2,624 72,580 79.58 1.82 87 3.92 3,118 2,590 79,565 79.71 1.80 88 5.88 2,909 1,550 49,445 79.85 1.14 89 7.85 3,801 1,362 48,419 80.05 .34 90 5.06 2,358 1,244 46,613 80.16 .75 91 5.39 1,940 1,067 36,001 80.11 .48 92 3.07 1,254 1,153 40,885 80.24 1.19 93 3.36 1,334 995 39,661 80.22 1.17 94 1.31 801 1,646 61,281 80.35 1.96 109 1.48 1,102 2,169 74,288 81.91 4.14 118 1.62 3,026 4,984 186,302 80.79 11.37 119 1.82 1,818 2,713 99,920 82.00 11.62 120 1.71 530 818 31,059 80.04 10.30 121 2.04 667 882 32,625 81.49 12.25 122 1.78 457 680 25,663 79.62 13.09 126 1.50 591 1,108 39,279 79.98 4.59 127 1.80 827 1,207 45,963 78.21 6.24 128 1.99 1,997 2,809 100,394 79.84 4.11 129 1.35 563 1,361 41,796 81.61 3.73 130 2.14 1,390 1,986 65,061 80.92 2.77 131 1.84 1,538 2,412 83,431 80.03 2.57 132 1.22 445 1,039 36,438 79.20 3.15 133 2.24 703 1,272 31,406 79.55 2.20 134 1.59 972 2,061 60,964 79.25 2.75 161 1.26 1,132 2,886 89,726 80.30 3.34 Sub Total 2.76 86,114 98,620 3,119,738 80.30 Other Sectors .25 25,075 273,139 10,174,388 80.26 TA Total .84 111,190 371,759 13,294,126 80.26 Outside TA 19,622 Sales Forecast 130,811
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 34
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
SCENARIO 2 A NEW 15,000 SALES AREA SQUARE FOOT PUBLIC MARKET OPENS AT SITE 2000 AT THE INTERSECTION OF FISH HATCHERY AND PARK ALL MARKET CHANGES ARE IN EFFECT STORES IN OPERATION Forecast Current Fcst Facility ---Aug 2007 --- ----Feb 2005 ---- T.A. % Sales Map Key Name Volume /SqFt Volume /SqFt Diff. Chg Area Draw Image 1 Piggly Wiggly 69,058 3.69 71,500 3.82 -1,832 -3 18,700 75 91 2 Pick 'n Save 139,323 4.49 123,750 3.99 11,680 13 31,000 75 106 3 Sentry 132,265 4.64 116,875 4.10 11,543 13 28,500 75 110 4 Copps --closed-- ----- 57,750 3.32 -43,313 75 75 5 Copps 182,416 4.15 206,250 4.69 -20,259 -12 44,000 85 139 6 Cub 147,773 3.91 147,125 3.89 518 0 37,800 80 119 7 Woodmans 380,862 3.70 378,000 3.67 2,146 1 103,000 75 152 8 Sentry 49,286 4.29 45,375 3.95 3,715 9 11,500 95 82 9 Jenifer St Mkt 29,879 4.67 31,625 4.94 -1,571 -6 6,400 90 96 10 Williamson St Co 64,981 6.84 70,125 7.38 -4,630 -7 9,500 90 89 11 Capital Ctr Food 30,577 4.70 35,750 5.50 -4,915 -14 6,500 95 98 12 Mifflin St CoOp 2,616 2.38 3,080 2.80 -440 -15 1,100 95 57 13 Copps 39,950 1.63 48,125 1.96 -7,357 -17 24,500 90 57 14 Regent St CoOp 5,765 3.60 6,600 4.13 -794 -13 1,600 95 71 15 Magic Mill 12,157 2.70 13,750 3.06 -1,434 -12 4,500 90 62 16 Whole Foods --closed-- ----- 101,750 6.13 -91,575 90 90 17 Copps 122,298 3.60 137,500 4.04 -13,682 -11 34,000 90 131 18 Sentry 135,451 4.10 151,250 4.58 -14,219 -10 33,000 90 134 19 Copps 142,540 4.83 137,500 4.66 3,276 4 29,500 65 122 20 Cub 133,792 2.99 130,625 2.92 2,217 2 44,800 70 105 21 Woodmans 384,319 3.84 360,000 3.60 17,023 7 100,000 70 144 22 Copps 164,319 3.67 165,000 3.68 -613 0 44,800 90 130 23 Cub 92,965 2.08 93,500 2.09 -482 -1 44,800 90 85 24 Pick 'n Save 117,647 3.02 96,250 2.47 10,698 22 39,000 50 80 25 Miller & Son's 131,237 5.36 99,000 4.04 16,119 33 24,500 50 94 26 Copps 112,962 2.79 115,500 2.85 -1,904 -2 40,500 75 108 27 Copps 114,967 3.55 112,750 3.48 1,773 2 32,400 80 108 28 Pick 'n Save 84,458 3.18 75,625 2.84 5,300 12 26,600 60 65 100 Copps 119,716 3.80 0 0.00 89,787 0 31,500 75 125 200 Whole Foods 105,546 3.77 0 0.00 94,992 0 28,000 90 110 300 Trader Joe's 70,150 8.77 0 0.00 59,628 0 8,000 85 90 400 Pierce Foods 46,942 4.69 0 0.00 42,248 0 10,000 90 110 2000 Public Market 42,134 2.81 0 0.00 35,814 0 15,000 85 65 Totals 3,408,351 3,131,930 199,459 Averages 109,947 3.72 111,855 3.66 29,516 100
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 35
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
THREE YEAR GROWTH PATTERN – SITE 2000 Forecast Forecast Forecast Facility ---Aug 2007--- ---Aug 2008--- ---Aug 2009--- Map Keys Name Volume /SqFt Volume /SqFt Volume /SqFt Draw Image 2000 Public Market 42,134 2.81 44,789 2.99 47,445 3.16 85 65 Inflation is 0% CHAIN SUMMARY Chain # of --------------------Chain Total------------------ Vol/ Avg Market -----Change----- Name Facs Volume Average Size Average SqFt Image Share Volume MktShr Copps 8 999,167 124,896 281,200 35,150 3.55 115 6.08 7,709 -.43 Woodmans 2 765,181 382,591 203,000 101,500 3.77 148 4.17 19,170 -.18 Cub 3 374,530 124,843 127,400 42,467 2.94 103 2.22 2,253 -.16 Sentry 3 317,002 105,667 73,000 24,333 4.34 109 2.02 1,039 -.16 Pick 'n Save 3 341,428 113,809 96,600 32,200 3.53 84 1.61 27,678 .09 Independent 4 260,751 65,188 56,100 14,025 4.65 94 1.30 7,801 -.04 NF Store 2 117,703 58,852 32,500 16,250 3.62 86 .80 1,983 -.05 Natural Food Coo 3 73,362 24,454 12,200 4,067 6.01 72 .50 -5,864 -.09 Trader Joe's 1 70,150 70,150 8,000 8,000 8.77 90 .45 59,628 .45 Pierce Foods 1 46,942 46,942 10,000 10,000 4.69 110 .32 42,248 .32 Public Market 1 42,134 42,134 15,000 15,000 2.81 65 .27 35,814 .27 Totals 31 3,408,350 915,000 19.74 Averages 109,947 29,516 3.72
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 36
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
STORE VOLUME BY SECTOR Facility Map Key = 2000 Aug 2007 Draw = 85 Market Share Cutoff = 1 Sector Sector Expected Map Key Share Volume Population Potential Float Miles 49 1.26 687 1,830 54,424 79.82 1.93 50 1.68 1,258 2,321 74,945 79.73 1.59 51 1.67 1,213 3,134 72,427 79.60 1.49 52 1.60 1,001 3,242 62,376 79.58 1.53 83 1.52 1,393 3,594 91,791 79.15 1.17 84 1.99 725 3,232 36,425 79.46 .94 85 2.10 971 1,843 46,167 79.51 1.22 86 2.57 1,868 2,624 72,580 79.58 1.09 87 3.27 2,603 2,590 79,565 79.71 1.00 88 1.93 953 1,550 49,445 79.85 1.64 109 1.02 760 2,169 74,288 81.91 3.16 128 1.52 1,528 2,809 100,394 79.84 2.90 129 1.78 746 1,361 41,796 81.61 1.80 130 2.60 1,690 1,986 65,061 80.92 1.46 131 3.17 2,643 2,412 83,431 80.03 .55 132 2.19 800 1,039 36,438 79.20 .74 133 2.50 785 1,272 31,406 79.55 .67 134 2.12 1,295 2,061 60,964 79.25 .76 135 1.30 872 1,892 66,958 80.58 1.25 160 1.19 344 821 28,866 79.15 1.75 161 2.53 2,274 2,886 89,726 80.30 .82 162 1.76 767 1,510 43,443 80.65 1.33 Sub Total 1.99 27,175 48,178 1,362,915 79.98 Other Sectors .07 8,640 323,581 11,931,211 80.30 TA Total .27 35,814 371,759 13,294,126 80.26 Outside TA 6,320 Sales Forecast 42,134
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 37
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
SCENARIO 2A A NEW 20,000 SALES AREA SQUARE FOOT PUBLIC MARKET OPENS AT SITE 2000 AT THE INTERSECTION OF FISH HATCHERY AND PARK ALL MARKET CHANGES ARE IN EFFECT STORES IN OPERATION Forecast Current Fcst Facility ---Aug 2007 --- ----Feb 2005 ---- T.A. % Sales Map Key Name Volume /SqFt Volume /SqFt Diff. Chg Area Draw Image 1 Piggly Wiggly 69,054 3.69 71,500 3.82 -1,835 -3 18,700 75 91 2 Pick 'n Save 139,319 4.49 123,750 3.99 11,677 13 31,000 75 106 3 Sentry 132,263 4.64 116,875 4.10 11,541 13 28,500 75 110 4 Copps --closed-- ----- 57,750 3.32 -43,313 75 75 5 Copps 182,076 4.14 206,250 4.69 -20,548 -12 44,000 85 139 6 Cub 147,665 3.91 147,125 3.89 432 0 37,800 80 119 7 Woodmans 380,477 3.69 378,000 3.67 1,857 1 103,000 75 152 8 Sentry 49,241 4.28 45,375 3.95 3,673 9 11,500 95 82 9 Jenifer St Mkt 29,671 4.64 31,625 4.94 -1,758 -6 6,400 90 96 10 Williamson St Co 64,210 6.76 70,125 7.38 -5,323 -8 9,500 90 89 11 Capital Ctr Food 29,699 4.57 35,750 5.50 -5,748 -17 6,500 95 98 12 Mifflin St CoOp 2,537 2.31 3,080 2.80 -516 -18 1,100 95 57 13 Copps 38,710 1.58 48,125 1.96 -8,473 -20 24,500 90 57 14 Regent St CoOp 5,656 3.53 6,600 4.13 -897 -14 1,600 95 71 15 Magic Mill 11,986 2.66 13,750 3.06 -1,587 -13 4,500 90 62 16 Whole Foods --closed-- ----- 101,750 6.13 -91,575 90 90 17 Copps 121,154 3.56 137,500 4.04 -14,711 -12 34,000 90 131 18 Sentry 134,262 4.07 151,250 4.58 -15,289 -11 33,000 90 134 19 Copps 142,397 4.83 137,500 4.66 3,183 4 29,500 65 122 20 Cub 133,667 2.98 130,625 2.92 2,129 2 44,800 70 105 21 Woodmans 383,928 3.84 360,000 3.60 16,749 7 100,000 70 144 22 Copps 163,735 3.65 165,000 3.68 -1,139 -1 44,800 90 130 23 Cub 92,479 2.06 93,500 2.09 -919 -1 44,800 90 85 24 Pick 'n Save 117,612 3.02 96,250 2.47 10,681 22 39,000 50 80 25 Miller & Son's 131,235 5.36 99,000 4.04 16,118 33 24,500 50 94 26 Copps 111,912 2.76 115,500 2.85 -2,691 -3 40,500 75 108 27 Copps 114,337 3.53 112,750 3.48 1,269 1 32,400 80 108 28 Pick 'n Save 84,419 3.17 75,625 2.84 5,276 12 26,600 60 65 100 Copps 119,667 3.80 0 0.00 89,750 0 31,500 75 125 200 Whole Foods 104,706 3.74 0 0.00 94,235 0 28,000 90 110 300 Trader Joe's 68,940 8.62 0 0.00 58,599 0 8,000 85 90 400 Pierce Foods 46,915 4.69 0 0.00 42,224 0 10,000 90 110 2000.1 Public Market 54,573 2.73 0 0.00 46,387 0 20,000 85 65 Totals 3,408,502 3,131,930 199,459 Averages 109,952 3.70 111,855 3.66 29,677 100
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 38
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
THREE YEAR GROWTH PATTERN – SITE 2000 Forecast Forecast Forecast Facility ---Aug 2007--- ---Aug 2008--- ---Aug 2009--- Map Keys Name Volume /SqFt Volume /SqFt Volume /SqFt Draw Image 2000.1 Public Market 54,573 2.73 57,929 2.90 61,279 3.06 85 65 Inflation is 0% CHAIN SUMMARY Chain # of --------------------Chain Total------------------ Vol/ Avg Market -----Change----- Name Facs Volume Average Size Average SqFt Image Share Volume MktShr Copps 8 993,988 124,249 281,200 35,150 3.53 115 6.05 3,328 -.47 Woodmans 2 764,404 382,202 203,000 101,500 3.77 148 4.17 18,607 -.19 Cub 3 373,810 124,603 127,400 42,467 2.93 103 2.22 1,642 -.17 Sentry 3 315,767 105,256 73,000 24,333 4.33 109 2.01 -75 -.16 Pick 'n Save 3 341,350 113,783 96,600 32,200 3.53 84 1.61 27,634 .09 Independent 4 259,660 64,915 56,100 14,025 4.63 94 1.30 6,776 -.05 NF Store 2 116,692 58,346 32,500 16,250 3.59 86 .79 1,073 -.06 Natural Food Coo 3 72,403 24,134 12,200 4,067 5.93 72 .49 -6,737 -.10 Trader Joe's 1 68,940 68,940 8,000 8,000 8.62 90 .44 58,599 .44 Public Market 1 54,573 54,573 20,000 20,000 2.73 65 .35 46,387 .35 Pierce Foods 1 46,915 46,915 10,000 10,000 4.69 110 .32 42,224 .32 Totals 31 3,408,502 920,000 19.74 Averages 109,952 29,677 3.70
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 39
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
STORE VOLUME BY SECTOR Facility Map Key = 2000.1 Aug 2007 Draw = 85 Market Share Cutoff = 1 Sector Sector Expected Map Key Share Volume Population Potential Float Miles 48 1.13 541 1,490 47,874 79.90 2.25 49 1.65 897 1,830 54,424 79.82 1.93 50 2.18 1,633 2,321 74,945 79.73 1.59 51 2.17 1,574 3,134 72,427 79.60 1.49 52 2.08 1,300 3,242 62,376 79.58 1.53 53 1.27 389 3,470 30,675 79.11 1.68 82 1.03 1,050 3,155 101,717 80.46 1.75 83 1.97 1,813 3,594 91,791 79.15 1.17 84 2.57 936 3,232 36,425 79.46 .94 85 2.71 1,252 1,843 46,167 79.51 1.22 86 3.29 2,391 2,624 72,580 79.58 1.09 87 4.14 3,294 2,590 79,565 79.71 1.00 88 2.49 1,232 1,550 49,445 79.85 1.64 109 1.34 995 2,169 74,288 81.91 3.16 126 1.16 457 1,108 39,279 79.98 3.58 128 1.98 1,988 2,809 100,394 79.84 2.90 129 2.30 963 1,361 41,796 81.61 1.80 130 3.31 2,155 1,986 65,061 80.92 1.46 131 4.01 3,347 2,412 83,431 80.03 .55 132 2.83 1,030 1,039 36,438 79.20 .74 133 3.20 1,005 1,272 31,406 79.55 .67 134 2.74 1,670 2,061 60,964 79.25 .76 135 1.70 1,137 1,892 66,958 80.58 1.25 136 1.16 509 1,137 43,900 80.38 1.66 137 1.07 492 1,383 45,819 80.29 1.80 160 1.56 450 821 28,866 79.15 1.75 161 3.24 2,907 2,886 89,726 80.30 .82 162 2.28 992 1,510 43,443 80.65 1.33 163 1.10 428 1,029 39,071 81.43 2.08 Sub Total 2.27 38,827 60,950 1,711,249 80.04 Other Sectors .07 7,560 310,809 11,582,877 80.30 TA Total .35 46,387 371,759 13,294,126 80.26 Outside TA 8,186 Sales Forecast 54,573
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 40
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
SCENARIO 3 A NEW 15,000 SALES AREA SQUARE FOOT PUBLIC MARKET OPENS AT SITE 3000 AT THE INTERSECTION OF HILL AND UNIVERSITY ALL MARKET CHANGES ARE IN EFFECT STORES IN OPERATION Forecast Current Fcst Facility ---Aug 2007 --- ----Feb 2005 ---- T.A. % Sales Map Key Name Volume /SqFt Volume /SqFt Diff. Chg Area Draw Image 1 Piggly Wiggly 67,976 3.64 71,500 3.82 -2,643 -5 18,700 75 91 2 Pick 'n Save 139,125 4.49 123,750 3.99 11,531 12 31,000 75 106 3 Sentry 132,135 4.64 116,875 4.10 11,445 13 28,500 75 110 4 Copps --closed-- ----- 57,750 3.32 -43,313 75 75 5 Copps 181,888 4.13 206,250 4.69 -20,708 -12 44,000 85 139 6 Cub 147,430 3.90 147,125 3.89 244 0 37,800 80 119 7 Woodmans 380,271 3.69 378,000 3.67 1,703 1 103,000 75 152 8 Sentry 49,167 4.28 45,375 3.95 3,602 8 11,500 95 82 9 Jenifer St Mkt 29,971 4.68 31,625 4.94 -1,489 -5 6,400 90 96 10 Williamson St Co 65,638 6.91 70,125 7.38 -4,039 -6 9,500 90 89 11 Capital Ctr Food 31,672 4.87 35,750 5.50 -3,874 -11 6,500 95 98 12 Mifflin St CoOp 2,724 2.48 3,080 2.80 -339 -12 1,100 95 57 13 Copps 42,095 1.72 48,125 1.96 -5,427 -13 24,500 90 57 14 Regent St CoOp 5,831 3.64 6,600 4.13 -730 -12 1,600 95 71 15 Magic Mill 12,143 2.70 13,750 3.06 -1,446 -12 4,500 90 62 16 Whole Foods --closed-- ----- 101,750 6.13 -91,575 90 90 17 Copps 120,581 3.55 137,500 4.04 -15,227 -12 34,000 90 131 18 Sentry 133,619 4.05 151,250 4.58 -15,868 -12 33,000 90 134 19 Copps 140,711 4.77 137,500 4.66 2,087 2 29,500 65 122 20 Cub 131,898 2.94 130,625 2.92 891 1 44,800 70 105 21 Woodmans 379,495 3.79 360,000 3.60 13,647 5 100,000 70 144 22 Copps 162,136 3.62 165,000 3.68 -2,577 -2 44,800 90 130 23 Cub 92,116 2.06 93,500 2.09 -1,246 -1 44,800 90 85 24 Pick 'n Save 116,674 2.99 96,250 2.47 10,212 21 39,000 50 80 25 Miller & Son's 130,648 5.33 99,000 4.04 15,824 32 24,500 50 94 26 Copps 113,383 2.80 115,500 2.85 -1,588 -2 40,500 75 108 27 Copps 115,578 3.57 112,750 3.48 2,262 3 32,400 80 108 28 Pick 'n Save 84,145 3.16 75,625 2.84 5,112 11 26,600 60 65 100 Copps 116,950 3.71 0 0.00 87,712 0 31,500 75 125 200 Whole Foods 104,129 3.72 0 0.00 93,716 0 28,000 90 110 300 Trader Joe's 71,111 8.89 0 0.00 60,444 0 8,000 85 90 400 Pierce Foods 46,670 4.67 0 0.00 42,003 0 10,000 90 110 3000 Public Market 61,387 4.09 0 0.00 49,110 0 15,000 80 65 Totals 3,409,297 3,131,930 199,459 Averages 109,977 3.73 111,855 3.66 29,516 100
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 41
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
THREE YEAR GROWTH PATTERN – SITE 3000 Forecast Forecast Forecast Facility ---Aug 2007--- ---Aug 2008--- ---Aug 2009--- Map Keys Name Volume /SqFt Volume /SqFt Volume /SqFt Draw Image 3000 Public Market 61,387 4.09 65,985 4.40 70,682 4.71 80 65 Inflation is 0% CHAIN SUMMARY Chain # of --------------------Chain Total------------------ Vol/ Avg Market -----Change----- Name Facs Volume Average Size Average SqFt Image Share Volume MktShr Copps 8 993,321 124,165 281,200 35,150 3.53 115 6.04 3,222 -.47 Woodmans 2 759,766 379,883 203,000 101,500 3.74 148 4.14 15,350 -.21 Cub 3 371,443 123,814 127,400 42,467 2.92 103 2.21 -111 -.18 Sentry 3 314,921 104,974 73,000 24,333 4.31 109 2.00 -821 -.17 Pick 'n Save 3 339,945 113,315 96,600 32,200 3.52 84 1.60 26,856 .09 Independent 4 260,267 65,067 56,100 14,025 4.64 94 1.30 7,818 -.04 NF Store 2 116,272 58,136 32,500 16,250 3.58 86 .79 695 -.06 Natural Food Coo 3 74,193 24,731 12,200 4,067 6.08 72 .51 -5,107 -.08 Trader Joe's 1 71,111 71,111 8,000 8,000 8.89 90 .45 60,444 .45 Public Market 1 61,387 61,387 15,000 15,000 4.09 65 .37 49,110 .37 Pierce Foods 1 46,670 46,670 10,000 10,000 4.67 110 .32 42,003 .32 Totals 31 3,409,297 915,000 19.74 Averages 109,977 29,516 3.73
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 42
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
STORE VOLUME BY SECTOR Facility Map Key = 3000 Aug 2007 Draw = 80 Market Share Cutoff = 1 Sector Sector Expected Map Key Share Volume Population Potential Float Miles 49 1.03 561 1,830 54,424 79.82 4.33 50 1.17 877 2,321 74,945 79.73 3.99 51 1.37 989 3,134 72,427 79.60 3.64 52 1.43 892 3,242 62,376 79.58 3.58 53 1.60 489 3,470 30,675 79.11 2.30 54 1.44 24 50 1,656 80.25 .96 55 1.44 1,411 3,137 98,188 80.64 1.12 56 1.15 718 1,458 62,388 79.92 .49 78 1.05 460 1,141 43,792 79.50 .55 79 1.16 587 1,249 50,659 79.66 .62 80 1.30 573 1,197 44,050 79.74 .27 81 1.32 1,012 2,166 76,806 79.97 .94 82 1.41 1,431 3,155 101,717 80.46 1.78 83 1.46 1,337 3,594 91,791 79.15 2.58 84 1.29 470 3,232 36,425 79.46 3.27 85 1.47 678 1,843 46,167 79.51 3.39 86 1.32 956 2,624 72,580 79.58 3.60 87 1.23 980 2,590 79,565 79.71 3.82 88 1.04 516 1,550 49,445 79.85 4.31 132 1.28 467 1,039 36,438 79.20 2.69 133 1.22 382 1,272 31,406 79.55 3.44 134 1.34 818 2,061 60,964 79.25 2.81 135 1.28 859 1,892 66,958 80.58 2.18 136 1.32 581 1,137 43,900 80.38 1.77 137 1.24 566 1,383 45,819 80.29 1.71 138 1.18 573 1,248 48,572 79.97 1.21 139 1.02 416 1,059 41,004 80.03 1.54 Sub Total 1.29 19,624 54,074 1,525,135 79.83 Other Sectors .25 29,486 317,685 11,768,991 80.32 TA Total .37 49,110 371,759 13,294,126 80.26 Outside TA 12,277 Sales Forecast 61,387
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 43
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
SCENARIO 3A A NEW 20,000 SALES AREA SQUARE FOOT PUBLIC MARKET OPENS AT SITE 3000 AT THE INTERSECTION OF HILL AND UNIVERSITY ALL MARKET CHANGES ARE IN EFFECT STORES IN OPERATION Forecast Current Fcst Facility ---Aug 2007 --- ----Feb 2005 ---- T.A. % Sales Map Key Name Volume /SqFt Volume /SqFt Diff. Chg Area Draw Image 1 Piggly Wiggly 67,620 3.62 71,500 3.82 -2,910 -5 18,700 75 91 2 Pick 'n Save 139,056 4.49 123,750 3.99 11,479 12 31,000 75 106 3 Sentry 132,090 4.63 116,875 4.10 11,411 13 28,500 75 110 4 Copps --closed-- ----- 57,750 3.32 -43,313 75 75 5 Copps 181,360 4.12 206,250 4.69 -21,157 -12 44,000 85 139 6 Cub 147,203 3.89 147,125 3.89 63 0 37,800 80 119 7 Woodmans 379,676 3.69 378,000 3.67 1,257 0 103,000 75 152 8 Sentry 49,081 4.27 45,375 3.95 3,521 8 11,500 95 82 9 Jenifer St Mkt 29,780 4.65 31,625 4.94 -1,660 -6 6,400 90 96 10 Williamson St Co 65,025 6.84 70,125 7.38 -4,590 -7 9,500 90 89 11 Capital Ctr Food 31,073 4.78 35,750 5.50 -4,443 -13 6,500 95 98 12 Mifflin St CoOp 2,671 2.43 3,080 2.80 -388 -13 1,100 95 57 13 Copps 41,399 1.69 48,125 1.96 -6,053 -14 24,500 90 57 14 Regent St CoOp 5,737 3.59 6,600 4.13 -820 -13 1,600 95 71 15 Magic Mill 11,959 2.66 13,750 3.06 -1,612 -13 4,500 90 62 16 Whole Foods --closed-- ----- 101,750 6.13 -91,575 90 90 17 Copps 118,851 3.50 137,500 4.04 -16,784 -14 34,000 90 131 18 Sentry 131,802 3.99 151,250 4.58 -17,503 -13 33,000 90 134 19 Copps 139,971 4.74 137,500 4.66 1,606 2 29,500 65 122 20 Cub 131,158 2.93 130,625 2.92 373 0 44,800 70 105 21 Woodmans 377,532 3.78 360,000 3.60 12,273 5 100,000 70 144 22 Copps 160,829 3.59 165,000 3.68 -3,754 -3 44,800 90 130 23 Cub 91,334 2.04 93,500 2.09 -1,950 -2 44,800 90 85 24 Pick 'n Save 116,319 2.98 96,250 2.47 10,035 21 39,000 50 80 25 Miller & Son's 130,451 5.32 99,000 4.04 15,726 32 24,500 50 94 26 Copps 112,398 2.78 115,500 2.85 -2,327 -3 40,500 75 108 27 Copps 115,110 3.55 112,750 3.48 1,888 2 32,400 80 108 28 Pick 'n Save 84,004 3.16 75,625 2.84 5,027 11 26,600 60 65 100 Copps 116,011 3.68 0 0.00 87,008 0 31,500 75 125 200 Whole Foods 102,803 3.67 0 0.00 92,522 0 28,000 90 110 300 Trader Joe's 70,118 8.76 0 0.00 59,600 0 8,000 85 90 400 Pierce Foods 46,554 4.66 0 0.00 41,899 0 10,000 90 110 3000.1 Public Market 80,763 4.04 0 0.00 64,610 0 20,000 80 65 Totals 3,409,737 3,131,930 199,459 Averages 109,992 3.71 111,855 3.66 29,677 100
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 44
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
THREE YEAR GROWTH PATTERN – SITE 3000 Forecast Forecast Forecast Facility ---Aug 2007--- ---Aug 2008--- ---Aug 2009--- Map Keys Name Volume /SqFt Volume /SqFt Volume /SqFt Draw Image 3000.1 Public Market 80,763 4.04 86,757 4.34 92,874 4.64 80 65 Inflation is 0% CHAIN SUMMARY Chain # of --------------------Chain Total------------------ Vol/ Avg Market -----Change----- Name Facs Volume Average Size Average SqFt Image Share Volume MktShr Copps 8 985,929 123,241 281,200 35,150 3.51 115 6.00 -2,885 -.51 Woodmans 2 757,208 378,604 203,000 101,500 3.73 148 4.13 13,530 -.23 Cub 3 369,695 123,232 127,400 42,467 2.90 103 2.19 -1,514 -.19 Sentry 3 312,972 104,324 73,000 24,333 4.29 109 1.99 -2,572 -.18 Pick 'n Save 3 339,379 113,126 96,600 32,200 3.51 84 1.60 26,541 .09 Independent 4 258,924 64,731 56,100 14,025 4.62 94 1.30 6,712 -.05 NF Store 2 114,762 57,381 32,500 16,250 3.53 86 .78 -664 -.07 Natural Food Coo 3 73,433 24,478 12,200 4,067 6.02 72 .50 -5,799 -.09 Public Market 1 80,763 80,763 20,000 20,000 4.04 65 .49 64,610 .49 Trader Joe's 1 70,118 70,118 8,000 8,000 8.76 90 .45 59,600 .45 Pierce Foods 1 46,554 46,554 10,000 10,000 4.66 110 .32 41,899 .32 Totals 31 3,409,737 920,000 19.74 Averages 109,992 29,677 3.71
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 45
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
STORE VOLUME BY SECTOR Facility Map Key = 3000.1 Aug 2007 Draw = 80 Market Share Cutoff = 1 Sector Sector Expected Map Key Share Volume Population Potential Float Miles 48 1.12 534 1,490 47,874 79.90 4.62 49 1.35 735 1,830 54,424 79.82 4.33 50 1.53 1,147 2,321 74,945 79.73 3.99 51 1.78 1,290 3,134 72,427 79.60 3.64 52 1.86 1,163 3,242 62,376 79.58 3.58 53 2.07 636 3,470 30,675 79.11 2.30 54 1.88 31 50 1,656 80.25 .96 55 1.87 1,835 3,137 98,188 80.64 1.12 56 1.51 939 1,458 62,388 79.92 .49 57 1.00 418 1,139 41,813 79.92 1.86 75 1.00 390 1,108 38,924 79.49 1.49 76 1.16 750 1,778 64,915 79.47 .96 77 1.08 432 1,031 39,869 79.35 1.14 78 1.38 603 1,141 43,792 79.50 .55 79 1.52 768 1,249 50,659 79.66 .62 80 1.70 748 1,197 44,050 79.74 .27 81 1.72 1,320 2,166 76,806 79.97 .94 82 1.83 1,863 3,155 101,717 80.46 1.78 83 1.90 1,742 3,594 91,791 79.15 2.58 84 1.68 613 3,232 36,425 79.46 3.27 85 1.91 883 1,843 46,167 79.51 3.39 86 1.72 1,247 2,624 72,580 79.58 3.60 87 1.61 1,281 2,590 79,565 79.71 3.82 88 1.37 677 1,550 49,445 79.85 4.31 127 1.15 528 1,207 45,963 78.21 8.32 128 1.06 1,063 2,809 100,394 79.84 6.28 129 1.04 433 1,361 41,796 81.61 5.01 130 1.18 765 1,986 65,061 80.92 4.88 131 1.29 1,080 2,412 83,431 80.03 3.97 132 1.67 610 1,039 36,438 79.20 2.69 133 1.59 500 1,272 31,406 79.55 3.44 134 1.75 1,068 2,061 60,964 79.25 2.81 135 1.67 1,121 1,892 66,958 80.58 2.18 136 1.73 758 1,137 43,900 80.38 1.77 137 1.61 739 1,383 45,819 80.29 1.71 138 1.54 750 1,248 48,572 79.97 1.21 139 1.33 546 1,059 41,004 80.03 1.54 140 1.13 896 2,062 79,614 79.75 1.45 160 1.08 310 821 28,866 79.15 3.35 161 1.22 1,098 2,886 89,726 80.30 3.95 162 1.04 450 1,510 43,443 80.65 4.20 Sub Total 1.49 34,761 77,674 2,336,823 79.87 Other Sectors .27 29,849 294,085 10,957,303 80.35 TA Total .49 64,610 371,759 13,294,126 80.26 Outside TA 16,153 Sales Forecast 80,763
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 46
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Definitions Trade Area The area containing the majority of the population that could contribute to the sales of a
store or stores located at a proposed site or sites, also referred to as the study area. Pulling Power The attraction a store exerts upon the population. Draw The portion of a store’s total business that is derived from the trade area. Image Representations of stores’ acceptance levels in the trade area. P.C.E. Per capita weekly expenditure for food. Float That portion of the potential within the trade area that is not captured by the identified
stores. Barriers Physical or psychological obstacles that make it more difficult to travel from one area to
another. ADT Average Daily Traffic.
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 47
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Qualifier In the use of this market analysis, client acknowledges that while it believes the services to be performed hereunder by Dakota Worldwide Corporation will be a valuable tool in management decision-making, it also understands that an important part of said services involves subjective judgment, which is dependent upon the correctness of the information made available to Dakota Worldwide Corporation. Therefore, client further acknowledges its understanding that Dakota Worldwide Corporation does not guarantee any result from the use of the analysis or other services performed hereunder, nor shall Dakota Worldwide Corporation be responsible for any loss incurred as a result of the use of said analysis or other services. Furthermore, these projections are based on the conditions identified in the survey. Any change within the trade area, such as the opening or closing of a competitive store or changes in economic conditions, could cause significant variation between these projections and actual sales. The possibility of this occurring increases with time.
Madison, Wisconsin Market Study (CWD001 ~ September 2005) Page 48
Dakota Worldwide Corp. 4801 81st Street, Suite 105 • Minneapolis, MN 55437
Telephone 800.475.4505 • Fax 952.835.4461
Source Data “Number of Inhabitants,” Wisconsin, 2000 Census of Population, U.S. Department of Commerce, Bureau of the Census. “Area Statistics,” Wisconsin, 1997 Census of Retail Trade, U.S. Department of Commerce, Bureau of the Census. Editor & Publisher, Inc., 2004 Market Guide. Progressive Grocer, 2004 Marketing Guidebook. City Offices: Madison, Middleton, and Fitchburg, Wisconsin. Synergos Technologies, Inc.
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535353535353535353
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555555555
444444444
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130130130130130130130130130
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858585858585858585 888888888888888888
484848484848484848
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343434343434343434
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313131313131313131
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363636363636363636
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373737373737373737
353535353535353535
106106106106106106106106106
292929292929292929
959595959595959595
969696969696969696
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123123123123123123123123123
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272727272727272727
131313131313131313
252525252525252525
262626262626262626
282828282828282828
105105105105105105105105105 114114114114114114114114114
104104104104104104104104104103103103103103103103103103
102102102102102102102102102
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111111111111111111111111111
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101101101101101101101101101
989898989898989898
242424242424242424
141414141414141414
151515151515151515 161616161616161616
171717171717171717212121212121212121
222222222222222222
181818181818181818232323232323232323
191919191919191919
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122122122122122122122122122
119119119119119119119119119
120120120120120120120120120
121121121121121121121121121
1920
25
24
21
4
100100100100100100100100100
1
22
23
200200200200200200200200200
1817
16/300016/300016/300016/300016/300016/300016/300016/300016/3000
15
26
14
300300300300300300300300300
1112
13
10100010001000100010001000100010001000
5
400400400400400400400400400
9
6
7
27
28
8
3
2
0109.01:10109.01:10109.01:10109.01:10109.01:10109.01:10109.01:10109.01:10109.01:1
0108.00:10108.00:10108.00:10108.00:10108.00:10108.00:10108.00:10108.00:10108.00:1
0109.02:30109.02:30109.02:30109.02:30109.02:30109.02:30109.02:30109.02:30109.02:3 0005.04:20005.04:20005.04:20005.04:20005.04:20005.04:20005.04:20005.04:20005.04:2
0004.03:10004.03:10004.03:10004.03:10004.03:10004.03:10004.03:10004.03:10004.03:1
0108.00:40108.00:40108.00:40108.00:40108.00:40108.00:40108.00:40108.00:40108.00:4
0107.02:10107.02:10107.02:10107.02:10107.02:10107.02:10107.02:10107.02:10107.02:1
0108.00:20108.00:20108.00:20108.00:20108.00:20108.00:20108.00:20108.00:20108.00:2
0002.04:20002.04:20002.04:20002.04:20002.04:20002.04:20002.04:20002.04:20002.04:20002.04:10002.04:10002.04:10002.04:10002.04:10002.04:10002.04:10002.04:10002.04:1
0004.04:50004.04:50004.04:50004.04:50004.04:50004.04:50004.04:50004.04:50004.04:5
0004.04:20004.04:20004.04:20004.04:20004.04:20004.04:20004.04:20004.04:20004.04:2
0005.03:20005.03:20005.03:20005.03:20005.03:20005.03:20005.03:20005.03:20005.03:20005.04:10005.04:10005.04:10005.04:10005.04:10005.04:10005.04:10005.04:10005.04:1
0002.02:10002.02:10002.02:10002.02:10002.02:10002.02:10002.02:10002.02:10002.02:1
0004.04:10004.04:10004.04:10004.04:10004.04:10004.04:10004.04:10004.04:10004.04:1
0002.02:20002.02:20002.02:20002.02:20002.02:20002.02:20002.02:20002.02:20002.02:2
0004.04:30004.04:30004.04:30004.04:30004.04:30004.04:30004.04:30004.04:30004.04:3
0005.01:40005.01:40005.01:40005.01:40005.01:40005.01:40005.01:40005.01:40005.01:44.04:44.04:44.04:44.04:44.04:44.04:44.04:44.04:44.04:4
0005.03:10005.03:10005.03:10005.03:10005.03:10005.03:10005.03:10005.03:10005.03:1
0005.03:30005.03:30005.03:30005.03:30005.03:30005.03:30005.03:30005.03:30005.03:3
0005.01:30005.01:30005.01:30005.01:30005.01:30005.01:30005.01:30005.01:30005.01:3
0109.02:10109.02:10109.02:10109.02:10109.02:10109.02:10109.02:10109.02:10109.02:1
0109.02:20109.02:20109.02:20109.02:20109.02:20109.02:20109.02:20109.02:20109.02:2
0002.05:20002.05:20002.05:20002.05:20002.05:20002.05:20002.05:20002.05:20002.05:2
0110.00:20110.00:20110.00:20110.00:20110.00:20110.00:20110.00:20110.00:20110.00:20110.00:10110.00:10110.00:10110.00:10110.00:10110.00:10110.00:10110.00:10110.00:1
0111.01:30111.01:30111.01:30111.01:30111.01:30111.01:30111.01:30111.01:30111.01:3
0112.00:10112.00:10112.00:10112.00:10112.00:10112.00:10112.00:10112.00:10112.00:1
0113.01:20113.01:20113.01:20113.01:20113.01:20113.01:20113.01:20113.01:20113.01:2
0111.02:20111.02:20111.02:20111.02:20111.02:20111.02:20111.02:20111.02:20111.02:2
111.01:1111.01:1111.01:1111.01:1111.01:1111.01:1111.01:1111.01:1111.01:1
0002.05:10002.05:10002.05:10002.05:10002.05:10002.05:10002.05:10002.05:10002.05:1
0111.01:20111.01:20111.01:20111.01:20111.01:20111.01:20111.01:20111.01:20111.01:2
0001.00:10001.00:10001.00:10001.00:10001.00:10001.00:10001.00:10001.00:10001.00:1
0001.00:20001.00:20001.00:20001.00:20001.00:20001.00:20001.00:20001.00:20001.00:2
0113.01:10113.01:10113.01:10113.01:10113.01:10113.01:10113.01:10113.01:10113.01:1
0112.00:20112.00:20112.00:20112.00:20112.00:20112.00:20112.00:20112.00:20112.00:2
0113.02:30113.02:30113.02:30113.02:30113.02:30113.02:30113.02:30113.02:30113.02:3
0113.02:40113.02:40113.02:40113.02:40113.02:40113.02:40113.02:40113.02:40113.02:4
0032.00:10032.00:10032.00:10032.00:10032.00:10032.00:10032.00:10032.00:10032.00:1
0101.00:10101.00:10101.00:10101.00:10101.00:10101.00:10101.00:10101.00:10101.00:1
0111.02:10111.02:10111.02:10111.02:10111.02:10111.02:10111.02:10111.02:10111.02:1
0023.02:10023.02:10023.02:10023.02:10023.02:10023.02:10023.02:10023.02:10023.02:1
0113.02:50113.02:50113.02:50113.02:50113.02:50113.02:50113.02:50113.02:50113.02:5
0002.01:10002.01:10002.01:10002.01:10002.01:10002.01:10002.01:10002.01:10002.01:1
0002.01:20002.01:20002.01:20002.01:20002.01:20002.01:20002.01:20002.01:20002.01:2
0005.01:10005.01:10005.01:10005.01:10005.01:10005.01:10005.01:10005.01:10005.01:1
0005.01:20005.01:20005.01:20005.01:20005.01:20005.01:20005.01:20005.01:20005.01:2
0004.02:10004.02:10004.02:10004.02:10004.02:10004.02:10004.02:10004.02:10004.02:1
0003.00:30003.00:30003.00:30003.00:30003.00:30003.00:30003.00:30003.00:30003.00:3
0006.00:30006.00:30006.00:30006.00:30006.00:30006.00:30006.00:30006.00:30006.00:3
0003.00:20003.00:20003.00:20003.00:20003.00:20003.00:20003.00:20003.00:20003.00:2
0003.00:10003.00:10003.00:10003.00:10003.00:10003.00:10003.00:10003.00:10003.00:1
0006.00:20006.00:20006.00:20006.00:20006.00:20006.00:20006.00:20006.00:20006.00:2
0004.02:20004.02:20004.02:20004.02:20004.02:20004.02:20004.02:20004.02:20004.02:2
0101.00:20101.00:20101.00:20101.00:20101.00:20101.00:20101.00:20101.00:20101.00:2
8.00:38.00:38.00:38.00:38.00:38.00:38.00:38.00:38.00:3
0006.00:10006.00:10006.00:10006.00:10006.00:10006.00:10006.00:10006.00:10006.00:1
4.01:24.01:24.01:24.01:24.01:24.01:24.01:24.01:24.01:2 0004.01:10004.01:10004.01:10004.01:10004.01:10004.01:10004.01:10004.01:10004.01:1
0107.01:20107.01:20107.01:20107.01:20107.01:20107.01:20107.01:20107.01:20107.01:2
0107.02:20107.02:20107.02:20107.02:20107.02:20107.02:20107.02:20107.02:20107.02:2
0107.01:10107.01:10107.01:10107.01:10107.01:10107.01:10107.01:10107.01:10107.01:1
0007.00:20007.00:20007.00:20007.00:20007.00:20007.00:20007.00:20007.00:20007.00:2
0007.00:10007.00:10007.00:10007.00:10007.00:10007.00:10007.00:10007.00:10007.00:1
8.00:18.00:18.00:18.00:18.00:18.00:18.00:18.00:18.00:1
0008.00:20008.00:20008.00:20008.00:20008.00:20008.00:20008.00:20008.00:20008.00:2
0010.00:20010.00:20010.00:20010.00:20010.00:20010.00:20010.00:20010.00:20010.00:2
0009.00:40009.00:40009.00:40009.00:40009.00:40009.00:40009.00:40009.00:40009.00:4
0009.00:50009.00:50009.00:50009.00:50009.00:50009.00:50009.00:50009.00:50009.00:5
0007.00:30007.00:30007.00:30007.00:30007.00:30007.00:30007.00:30007.00:30007.00:3
0014.02:10014.02:10014.02:10014.02:10014.02:10014.02:10014.02:10014.02:10014.02:1
0014.02:10014.02:10014.02:10014.02:10014.02:10014.02:10014.02:10014.02:10014.02:1
0014.02:20014.02:20014.02:20014.02:20014.02:20014.02:20014.02:20014.02:20014.02:2
0014.02:40014.02:40014.02:40014.02:40014.02:40014.02:40014.02:40014.02:40014.02:4
9.00:69.00:69.00:69.00:69.00:69.00:69.00:69.00:69.00:6
9.00:39.00:39.00:39.00:39.00:39.00:39.00:39.00:39.00:3
0010.00:10010.00:10010.00:10010.00:10010.00:10010.00:10010.00:10010.00:10010.00:1
0125.00:10125.00:10125.00:10125.00:10125.00:10125.00:10125.00:10125.00:10125.00:1
0107.02:30107.02:30107.02:30107.02:30107.02:30107.02:30107.02:30107.02:30107.02:3
0014.01:20014.01:20014.01:20014.01:20014.01:20014.01:20014.01:20014.01:20014.01:2
0014.02:30014.02:30014.02:30014.02:30014.02:30014.02:30014.02:30014.02:30014.02:3
0014.03:10014.03:10014.03:10014.03:10014.03:10014.03:10014.03:10014.03:10014.03:1
0014.01:30014.01:30014.01:30014.01:30014.01:30014.01:30014.01:30014.01:30014.01:3
9.00:29.00:29.00:29.00:29.00:29.00:29.00:29.00:29.00:2
0014.03:20014.03:20014.03:20014.03:20014.03:20014.03:20014.03:20014.03:20014.03:2
11.00:111.00:111.00:111.00:111.00:111.00:111.00:111.00:111.00:1
9.00:19.00:19.00:19.00:19.00:19.00:19.00:19.00:19.00:10011.00:20011.00:20011.00:20011.00:20011.00:20011.00:20011.00:20011.00:20011.00:2
0012.00:20012.00:20012.00:20012.00:20012.00:20012.00:20012.00:20012.00:20012.00:2
0012.00:40012.00:40012.00:40012.00:40012.00:40012.00:40012.00:40012.00:40012.00:412.00:312.00:312.00:312.00:312.00:312.00:312.00:312.00:312.00:3
16.01:316.01:316.01:316.01:316.01:316.01:316.01:316.01:316.01:316.02:116.02:116.02:116.02:116.02:116.02:116.02:116.02:116.02:1
16.02:316.02:316.02:316.02:316.02:316.02:316.02:316.02:316.02:3
12.00:112.00:112.00:112.00:112.00:112.00:112.00:112.00:112.00:1
0013.00:2
0013.00:2
0013.00:20013.00:2
0013.00:20013.00:2
0013.00:2
0013.00:2
0013.00:2
200020002000200020002000200020002000
16.01:116.01:116.01:116.01:116.01:116.01:116.01:116.01:116.01:1
16.01:216.01:216.01:216.01:216.01:216.01:216.01:216.01:216.01:2
16.02:216.02:216.02:216.02:216.02:216.02:216.02:216.02:216.02:2
0013.00:10013.00:10013.00:10013.00:10013.00:10013.00:10013.00:10013.00:10013.00:1
0015.02:10015.02:10015.02:10015.02:10015.02:10015.02:10015.02:10015.02:10015.02:1
0014.01:10014.01:10014.01:10014.01:10014.01:10014.01:10014.01:10014.01:10014.01:1
0107.02:30107.02:30107.02:30107.02:30107.02:30107.02:30107.02:30107.02:30107.02:3
0014.01:4
0014.01:4
0014.01:4
0014.01:4
0014.01:4
0014.01:4
0014.01:4
0014.01:4
0014.01:4
17.01:217.01:217.01:217.01:217.01:217.01:217.01:217.01:217.01:2
17.01:117.01:117.01:117.01:117.01:117.01:117.01:117.01:117.01:1
17.01:317.01:317.01:317.01:317.01:317.01:317.01:317.01:317.01:3
18.00:418.00:418.00:418.00:418.00:418.00:418.00:418.00:418.00:4 19.00:319.00:319.00:319.00:319.00:319.00:319.00:319.00:319.00:3
0015.02:30015.02:30015.02:30015.02:30015.02:30015.02:30015.02:30015.02:30015.02:3
0106.00:10106.00:10106.00:10106.00:10106.00:10106.00:10106.00:10106.00:10106.00:1
0015.02:20015.02:20015.02:20015.02:20015.02:20015.02:20015.02:20015.02:20015.02:2
0106.00:20106.00:20106.00:20106.00:20106.00:20106.00:20106.00:20106.00:20106.00:2
0103.00:20103.00:20103.00:20103.00:20103.00:20103.00:20103.00:20103.00:20103.00:2
0104.00:30104.00:30104.00:30104.00:30104.00:30104.00:30104.00:30104.00:30104.00:3
15.01:115.01:115.01:115.01:115.01:115.01:115.01:115.01:115.01:1
0104.00:20104.00:20104.00:20104.00:20104.00:20104.00:20104.00:20104.00:20104.00:2
103.00:1103.00:1103.00:1103.00:1103.00:1103.00:1103.00:1103.00:1103.00:1
0104.00:10104.00:10104.00:10104.00:10104.00:10104.00:10104.00:10104.00:10104.00:1
28.00:228.00:228.00:228.00:228.00:228.00:228.00:228.00:228.00:2
29.00:129.00:129.00:129.00:129.00:129.00:129.00:129.00:129.00:1
0112.00:30112.00:30112.00:30112.00:30112.00:30112.00:30112.00:30112.00:30112.00:3
0132.00:20132.00:20132.00:20132.00:20132.00:20132.00:20132.00:20132.00:20132.00:2
0023.01:10023.01:10023.01:10023.01:10023.01:10023.01:10023.01:10023.01:10023.01:1
0023.01:20023.01:20023.01:20023.01:20023.01:20023.01:20023.01:20023.01:20023.01:2
24.01:324.01:324.01:324.01:324.01:324.01:324.01:324.01:324.01:3
0024.02:20024.02:20024.02:20024.02:20024.02:20024.02:20024.02:20024.02:20024.02:2
0024.01:10024.01:10024.01:10024.01:10024.01:10024.01:10024.01:10024.01:10024.01:10024.01:20024.01:20024.01:20024.01:20024.01:20024.01:20024.01:20024.01:20024.01:2
0112.00:40112.00:40112.00:40112.00:40112.00:40112.00:40112.00:40112.00:40112.00:4
18.00:218.00:218.00:218.00:218.00:218.00:218.00:218.00:218.00:2
22.00:322.00:322.00:322.00:322.00:322.00:322.00:322.00:322.00:3
18.00:118.00:118.00:118.00:118.00:118.00:118.00:118.00:118.00:1
0102.00:10102.00:10102.00:10102.00:10102.00:10102.00:10102.00:10102.00:10102.00:1
18.00:318.00:318.00:318.00:318.00:318.00:318.00:318.00:318.00:3
19.00:319.00:319.00:319.00:319.00:319.00:319.00:319.00:319.00:3
0132.00:40132.00:40132.00:40132.00:40132.00:40132.00:40132.00:40132.00:40132.00:4
0021.00:10021.00:10021.00:10021.00:10021.00:10021.00:10021.00:10021.00:10021.00:1
21.00:421.00:421.00:421.00:421.00:421.00:421.00:421.00:421.00:4
21.00:321.00:321.00:321.00:321.00:321.00:321.00:321.00:321.00:3
19.00:119.00:119.00:119.00:119.00:119.00:119.00:119.00:119.00:1
19.00:219.00:219.00:219.00:219.00:219.00:219.00:219.00:219.00:2
19.00:519.00:519.00:519.00:519.00:519.00:519.00:519.00:519.00:5
0024.02:10024.02:10024.02:10024.02:10024.02:10024.02:10024.02:10024.02:10024.02:1
0025.00:20025.00:20025.00:20025.00:20025.00:20025.00:20025.00:20025.00:20025.00:2
22.00:122.00:122.00:122.00:122.00:122.00:122.00:122.00:122.00:1
22.00:222.00:222.00:222.00:222.00:222.00:222.00:222.00:222.00:2
20.00:220.00:220.00:220.00:220.00:220.00:220.00:220.00:220.00:2
20.00:420.00:420.00:420.00:420.00:420.00:420.00:420.00:420.00:4
0020.00:30020.00:30020.00:30020.00:30020.00:30020.00:30020.00:30020.00:30020.00:3
21.00:221.00:221.00:221.00:221.00:221.00:221.00:221.00:221.00:2 20.00:120.00:120.00:120.00:120.00:120.00:120.00:120.00:120.00:1
0026.01:10026.01:10026.01:10026.01:10026.01:10026.01:10026.01:10026.01:10026.01:1
0026.02:20026.02:20026.02:20026.02:20026.02:20026.02:20026.02:20026.02:20026.02:2
25.00:125.00:125.00:125.00:125.00:125.00:125.00:125.00:125.00:1
0027.00:20027.00:20027.00:20027.00:20027.00:20027.00:20027.00:20027.00:20027.00:2
27.00:327.00:327.00:327.00:327.00:327.00:327.00:327.00:327.00:3
0026.03:10026.03:10026.03:10026.03:10026.03:10026.03:10026.03:10026.03:10026.03:1
0026.01:20026.01:20026.01:20026.01:20026.01:20026.01:20026.01:20026.01:20026.01:2
0114.00:10114.00:10114.00:10114.00:10114.00:10114.00:10114.00:10114.00:10114.00:1
0026.02:10026.02:10026.02:10026.02:10026.02:10026.02:10026.02:10026.02:10026.02:1
117.00:2117.00:2117.00:2117.00:2117.00:2117.00:2117.00:2117.00:2117.00:20114.00:20114.00:20114.00:20114.00:20114.00:20114.00:20114.00:20114.00:20114.00:2
0030.01:10030.01:10030.01:10030.01:10030.01:10030.01:10030.01:10030.01:10030.01:1 0120.01:10120.01:10120.01:10120.01:10120.01:10120.01:10120.01:10120.01:10120.01:1
0030.02:20030.02:20030.02:20030.02:20030.02:20030.02:20030.02:20030.02:20030.02:230.02:130.02:130.02:130.02:130.02:130.02:130.02:130.02:130.02:1
0120.00:10120.00:10120.00:10120.00:10120.00:10120.00:10120.00:10120.00:10120.00:1
0115.06:40115.06:40115.06:40115.06:40115.06:40115.06:40115.06:40115.06:40115.06:4
0115.04:30115.04:30115.04:30115.04:30115.04:30115.04:30115.04:30115.04:30115.04:3
0115.03:20115.03:20115.03:20115.03:20115.03:20115.03:20115.03:20115.03:20115.03:2
116.00:1116.00:1116.00:1116.00:1116.00:1116.00:1116.00:1116.00:1116.00:1
0132.00:50132.00:50132.00:50132.00:50132.00:50132.00:50132.00:50132.00:50132.00:5
115.05:2115.05:2115.05:2115.05:2115.05:2115.05:2115.05:2115.05:2115.05:2
115.06:5115.06:5115.06:5115.06:5115.06:5115.06:5115.06:5115.06:5115.06:5
115.05:1115.05:1115.05:1115.05:1115.05:1115.05:1115.05:1115.05:1115.05:1
0115.03:10115.03:10115.03:10115.03:10115.03:10115.03:10115.03:10115.03:10115.03:1
0116.00:10116.00:10116.00:10116.00:10116.00:10116.00:10116.00:10116.00:10116.00:1
116.00:3116.00:3116.00:3116.00:3116.00:3116.00:3116.00:3116.00:3116.00:3
115.05:3115.05:3115.05:3115.05:3115.05:3115.05:3115.05:3115.05:3115.05:3
0115.06:60115.06:60115.06:60115.06:60115.06:60115.06:60115.06:60115.06:60115.06:6
0117.00:20117.00:20117.00:20117.00:20117.00:20117.00:20117.00:20117.00:20117.00:2
116.00:2116.00:2116.00:2116.00:2116.00:2116.00:2116.00:2116.00:2116.00:2
0029.00:20029.00:20029.00:20029.00:20029.00:20029.00:20029.00:20029.00:20029.00:2
0029.00:30029.00:30029.00:30029.00:30029.00:30029.00:30029.00:30029.00:30029.00:3
0030.01:50030.01:50030.01:50030.01:50030.01:50030.01:50030.01:50030.01:50030.01:5
0027.00:10027.00:10027.00:10027.00:10027.00:10027.00:10027.00:10027.00:10027.00:1
28.00:128.00:128.00:128.00:128.00:128.00:128.00:128.00:128.00:1
0030.01:40030.01:40030.01:40030.01:40030.01:40030.01:40030.01:40030.01:40030.01:4
0031.00:40031.00:40031.00:40031.00:40031.00:40031.00:40031.00:40031.00:40031.00:4
0030.01:30030.01:30030.01:30030.01:30030.01:30030.01:30030.01:30030.01:30030.01:3 0030.01:20030.01:20030.01:20030.01:20030.01:20030.01:20030.01:20030.01:20030.01:2
0105.00:30105.00:30105.00:30105.00:30105.00:30105.00:30105.00:30105.00:30105.00:3
0105.00:20105.00:20105.00:20105.00:20105.00:20105.00:20105.00:20105.00:20105.00:2
0105.00:10105.00:10105.00:10105.00:10105.00:10105.00:10105.00:10105.00:10105.00:1
0105.00:40105.00:40105.00:40105.00:40105.00:40105.00:40105.00:40105.00:40105.00:4
0031.00:20031.00:20031.00:20031.00:20031.00:20031.00:20031.00:20031.00:20031.00:2
0031.00:10031.00:10031.00:10031.00:10031.00:10031.00:10031.00:10031.00:10031.00:1
0031.00:30031.00:30031.00:30031.00:30031.00:30031.00:30031.00:30031.00:30031.00:3
0114.00:30114.00:30114.00:30114.00:30114.00:30114.00:30114.00:30114.00:30114.00:3
0120.02:40120.02:40120.02:40120.02:40120.02:40120.02:40120.02:40120.02:40120.02:4
0120.02:50120.02:50120.02:50120.02:50120.02:50120.02:50120.02:50120.02:50120.02:5
0120.02:30120.02:30120.02:30120.02:30120.02:30120.02:30120.02:30120.02:30120.02:3
0120.02:10120.02:10120.02:10120.02:10120.02:10120.02:10120.02:10120.02:10120.02:1
0120.00:20120.00:20120.00:20120.00:20120.00:20120.00:20120.00:20120.00:20120.00:2
0106.00:30106.00:30106.00:30106.00:30106.00:30106.00:30106.00:30106.00:30106.00:3
0106.00:40106.00:40106.00:40106.00:40106.00:40106.00:40106.00:40106.00:40106.00:4
0106.00:50106.00:50106.00:50106.00:50106.00:50106.00:50106.00:50106.00:50106.00:5
(((((((((((((((((((((((((((((((((((((((((((((((((
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0 0.5 1
miles
MiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddletonMiddleton
WaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakeeWaunakee
Mendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota LakeMendota Lake
Shorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood HillsShorewood Hills
Maple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple BluffMaple Bluff
MadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadisonMadison
MononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMononaMonona
Dane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional AirportDane County Regional Airport
Monona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona LakeMonona Lake
Waubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa LakeWaubesa Lake
Sun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun PrairieSun Prairie
Kegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa LakeKegonsa Lake
Madison, WisconsinCWD001
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Produced by Dakota Worldwide Corp4801 81st St, Suite 105Minneapolis, MN 55437
1-800-475-4505http://www.dakotaww.com
September 2005
- Piggly Wiggly
- Pick 'n Save
- Sentry
- Copps
- Copps
- Cub Foods
- Woodman's
- Sentry
- Jenifer Street Market
- Williamson Street Co-op
- Capitol Center Foods
- Mifflin Street Co-op
- Copps
- Regent Street Co-op
- Magic Mill
- Whole Foods
- Copps
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19
20
21
22
23
24
25
26
27
28
100
200
300
400
1000
2000
3000
- Sites
- Competition
- Railroads
- Road Network
- Interstates
- Market Changes
- Sector Boundaries
- U.S. Highway
- Block Group Boundary
Natural Food Propensity IndexBy Census Block Groups
Best (57)Above Average (130)Average (238)Below Average (142)Poor (76)
- Sentry
- Copps
- Cub Foods
- Woodman's
- Copps
- Cub Foods
- Pick 'n Save
- Miller & Son's
- Copps
- Copps
- Pick 'N Save
- Copps
- Whole Foods
- Trader Joe's
- Pierce Foods
- Public Market
- Public Market
- Public Market
Map Key & Legend