2. Why is there pre-filled informationon my form and not all
fieldsshowing?If you have clicked on a tracked email link or filled
out aform previously without clearing your cookies/cache, theform
made have some information pre-filled and/or someof the fields may
not be showing. If Pardot already knows information about the
prospect,by default, we do not show the same fields again
thisallows for progressive profiling. If Pardot does show the
fields we already know (forexample email address will always show),
Pardot will pre-fill the field with the information that we have on
theprospect. 3. Why does my email test still show%%first_name%% or
other variabletags? Email test are not sent out to a prospect or a
list, so whenyou send a test through the wizard, Pardot does
notknow the information to fill in this data. To test the variable
tags to see if they are working, createan internal test list and
send a blast to that list variabletags should work here. 4. Why
does my form report show no submissions? I have prospects. Was the
form being used on a Pardot landing page? If so,we run the
reporting on the landing page level. This allowsyou to use the same
form on multiple landing pages andhave the completion actions and
reporting occur on thelanding page level. Are you using a form
handler instead? Make sure thatyou are looking at the correct type
of form. 5. In my form/landing page report, I amseeing errors. What
does this mean? Your form is working as it should. This just means
the prospect who completed the form didnot submit the required
information that you are requiringon the form. If you are seeing a
lot of errors on your form, it couldmean you are asking for too
much personal informationand people are not willing to complete it.
Ask lessrequired information. If you are seeing a lot of errors on
the form handler, makesure the fields are mapped correctly and any
requiredfields on the form handler match the required fields on 6.
I sent a test email and did not get it! Check your spam filter If
you send multiple test in a short period, some spamfilters may
throttle the message to send to spam Content could be bad and cause
the email to spam Check the email with the Gold Email Package to
see whyyour email went to the spam folder 7. Why do I need to
activate my location? Security! We want to make sure you are really
logging in from this newlocation, we dont want your information to
be compromised. Make sure your Pardot and Email passwords are
different formaximum protection. Once you whitelist the IP, you
should not need to activate thelocation again If you are on a VPN
or Remote Box, you may need to activateeach time you login as IP
addresses change. 8. Why is this prospect not being hit
bytheautomation/segmentation/dynamic Check the rules, dont
overlist?complicate your work in whichcould have items that work
against each other Check your match any and match alls If you are
matching on state for example, you cant use a match all Is the rule
paused? How long ago did you create the rule/unpause? Give it about
10-15 minutes to run the rule Did the preview show the prospect
would match? 9. Why does my email look different in[insert email
client here]? Every email client reads HTML and CSS differently
Make sure that font sizes are actual numbers and notsizes (small,
large, etc.) Outlook does not like padding or margins Gmail does
not read external style sheets All CSS needs to be inline 10. Why
cant I insert a custom URL formylanding page? This option is
available for all versions of Pardot You must have your Cname set
up before this option willwork Usually on first step of Landing
Page wizard and content Can not create vanity URLs for forms 11. I
have AddThis in my email, but the links are not working! Email test
do not have an actual URL to send to AddThis You would not want to
tweet a test! To test the AddThis to see if its working, create an
internaltest list and send a blast to that list AddThis should
workhere. 12. End of Commonly Made Mistakes You have reached the
end of the CommonlyMade Mistakes You will now take a test of what
you havelearned. You must score greater than 85% topass this
portion of the test. Good luck!
