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Common Challenges, Common Future Japanese Auto Manufacturers Contribute to the Competitiveness of Europeʼs Motor Industry 2012

Common Challenges, Common Future · Contents 2 Common Challenges, Common Future Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor Industry Foreword

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Page 1: Common Challenges, Common Future · Contents 2 Common Challenges, Common Future Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor Industry Foreword

JAMA Tokyo (Head Office)Jidosha Kaikan, 1-30, Shiba Daimon 1-chome Minato-ku, Tokyo 105-0012 JapanTel: +81 3 5405-6126Fax: +81 3 5405-6136http://www.jama.or.jp

JAMA European OfficeAvenue Louise/Louizalaan 2871050 Brussels, BelgiumTel: +32 2 639-1430 Fax: +32 2 647-5754

JAMA North American Office 1050 17th Street, N.W., Suite 410 Washington, D.C. 20036-5518, U.S.A. Tel: +1 202 296-8537Fax: +1 202 872-1212http://www.jama.org

JAMA Singapore Representative OfficeGB Building, 9th Floor #09-03/04 143 Cecil Street Singapore 069542 Tel: +65 62 21-5057 Fax: +65 62 21-5072

JAMA Beijing Representative OfficeUnit 1001B, Level 10, China World Tower 2 No.1 Jian Guo Men Wai Avenue Beijing 100004 ChinaTel: +86 10 6505-0030 Fax: +86 10 6505-5856

How to contact JAMA

Please visit us at:www.jama-english.jp

June 2012

Common Challenges,Common Future

Japanese Auto Manufacturers Contribute to the Competitiveness of Europeʼs Motor Industry

2012

Page 2: Common Challenges, Common Future · Contents 2 Common Challenges, Common Future Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor Industry Foreword

Contents

2

Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future

Foreword

Production in the European Union

Research & Development in the European Union

EU Production versus Imports by Japanese Automakers

Japanese Automakers’ Purchases of EU Parts

New Investment and Employment in the EU

EU-Based Partnership Projects

News from Our Members

Automotive Ties between Europe and Japan

3

9

4

6

8

8

9

3

10

11

Japanese Automakers in the EUA Firm Commitment to Promoting Growth and Sustainability

Japanese automakers’ extensive investments in Europe since 1986, which marked the start of their production

activities in the region, have led to a progressive expansion of their operations in the EU, rooting them firmly

within the fabric of local communities and the European community at large.

The economic contributions that JAMA member companies make in Europe underscore their commitment to

the region. In 2011, with 13 production plants and 12 R&D and design centres in operation in the EU,

Japanese automakers’ EU production volume reached 1.30 million vehicles, or more than 70% of all

Japanese-branded vehicles sold in the region. Directly in those operations and indirectly in sales, distribution

and other related activities, an unprecedented 164,274 people were employed across the EU. In addition,

EU-made parts purchases by the Japanese automakers totalled €11.75 billion in 2011, while exports from the

EU of EU-made Japanese models grew to 241,233 units.

The automobile industry worldwide must today address a host of potentially ground-shifting challenges,

including intensifying competition in mature as well as emerging markets; continuously diversifying consumer

needs; urgent issues pertaining to the global environment and energy supply; and the growing social

imperative of achieving greater safety in road transport. In addressing such challenges, JAMA members

constantly strive, through their EU-based R&D centres, to manufacture vehicles in Europe that meet the needs

of European users. And in response to the challenges posed by the task of achieving low-carbon,

energy-conserving transport, JAMA members are aggressively introducing advanced environmental

technologies as well as new-generation green vehicles and promoting their development and diffusion in

Europe, in many cases through wide-ranging initiatives undertaken jointly with European partners at both the

public and private levels.

Dealing with pervasive economic uncertainty in Europe and Japan is an additional major challenge. The

sustainability of the automotive industry, as a core sector driving growth, will be a key factor in strengthening

the European and Japanese economies. Achieving such sustainability will require revitalisation of the vehicle

markets in Europe and Japan and improvements in the business environment. JAMA members believe that

strengthened economic cooperation between the EU and Japan, together with closer cooperation in

establishing harmonised automotive technical regulations, will provide a new momentum for sustainable

growth not only in the European and Japanese economies, but in the global economy as well.

Japanese automakers are determined to contribute to the further advancement of the automobile industry in

Europe and the continued satisfaction of European vehicle users. This booklet is compiled annually in order to

provide readers with the opportunity to deepen their understanding of the commitment of JAMA members to

the European Union.

Page 3: Common Challenges, Common Future · Contents 2 Common Challenges, Common Future Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor Industry Foreword

Contents

2

Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future

Foreword

Production in the European Union

Research & Development in the European Union

EU Production versus Imports by Japanese Automakers

Japanese Automakers’ Purchases of EU Parts

New Investment and Employment in the EU

EU-Based Partnership Projects

News from Our Members

Automotive Ties between Europe and Japan

3

9

4

6

8

8

9

3

10

11

Japanese Automakers in the EUA Firm Commitment to Promoting Growth and Sustainability

Japanese automakers’ extensive investments in Europe since 1986, which marked the start of their production

activities in the region, have led to a progressive expansion of their operations in the EU, rooting them firmly

within the fabric of local communities and the European community at large.

The economic contributions that JAMA member companies make in Europe underscore their commitment to

the region. In 2011, with 13 production plants and 12 R&D and design centres in operation in the EU,

Japanese automakers’ EU production volume reached 1.30 million vehicles, or more than 70% of all

Japanese-branded vehicles sold in the region. Directly in those operations and indirectly in sales, distribution

and other related activities, an unprecedented 164,274 people were employed across the EU. In addition,

EU-made parts purchases by the Japanese automakers totalled €11.75 billion in 2011, while exports from the

EU of EU-made Japanese models grew to 241,233 units.

The automobile industry worldwide must today address a host of potentially ground-shifting challenges,

including intensifying competition in mature as well as emerging markets; continuously diversifying consumer

needs; urgent issues pertaining to the global environment and energy supply; and the growing social

imperative of achieving greater safety in road transport. In addressing such challenges, JAMA members

constantly strive, through their EU-based R&D centres, to manufacture vehicles in Europe that meet the needs

of European users. And in response to the challenges posed by the task of achieving low-carbon,

energy-conserving transport, JAMA members are aggressively introducing advanced environmental

technologies as well as new-generation green vehicles and promoting their development and diffusion in

Europe, in many cases through wide-ranging initiatives undertaken jointly with European partners at both the

public and private levels.

Dealing with pervasive economic uncertainty in Europe and Japan is an additional major challenge. The

sustainability of the automotive industry, as a core sector driving growth, will be a key factor in strengthening

the European and Japanese economies. Achieving such sustainability will require revitalisation of the vehicle

markets in Europe and Japan and improvements in the business environment. JAMA members believe that

strengthened economic cooperation between the EU and Japan, together with closer cooperation in

establishing harmonised automotive technical regulations, will provide a new momentum for sustainable

growth not only in the European and Japanese economies, but in the global economy as well.

Japanese automakers are determined to contribute to the further advancement of the automobile industry in

Europe and the continued satisfaction of European vehicle users. This booklet is compiled annually in order to

provide readers with the opportunity to deepen their understanding of the commitment of JAMA members to

the European Union.

Page 4: Common Challenges, Common Future · Contents 2 Common Challenges, Common Future Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor Industry Foreword

Production in the European Union Production Facilities in the European Unionp Production Facilities in thhe European Unionp

4

Location(Start of Operation) Products EmployeesManufacturer Equity Shares

UnitsProducedin 2010

TotalInvestment

(million)

UnitsProducedin 2011

5

Company Emploedd1

er L

(Start

UNITED KINGDOM

1 Nissan Sunderland(1986)

Nissan MotorManufacturing (UK) Ltd.

(Nissan Motor Manufacturing Sunderland Plant)

Nissan Europe 100%

480,485 5,462 GBP 2,956Note, Qashqai, Juke

2 ToyotaBurnaston,

Deeside(1992)

Toyota Motor Manufacturing

(UK) Ltd. (TMUK)TME 100%

128,000131,000 3,500 EUR 3,700Avensis, Auris, Auris Hybrid

Engines

3 Honda Swindon(1992)

Honda of the UK Manufacturing Ltd.

(HUM)

Honda Motor Europe 86.32%

Honda Motor 13.68%

97,459 3,500 GBP 1,440Civic 5D, CR-V, Jazz

Engines

4 Toyota Valenciennes(2001)

Toyota MotorManufacturing France

S.A.S. (TMMF)TME 100% 150,000 4,400 EUR 1,000Yaris, Yaris Hybrid

(HUM) 13.68%

4 Toyota enciennesValToyota Motorf t i FM TME 100%T 150 0000 004 40 UREU 1 000Yaris Yaris Hybrid

FRANCE

THE NETHERLANDS

8 MitsubishiBorn(1991)

Netherlands Car B.V. (NedCar)

MMC 85%MME 15%

38,219 1,417 EUR 1,483(1991-2005)

Colt, Outlander

6 Toyota Ovar(1968)

Toyota CaetanoPortugal, S.A.

(TCAP)

TME 27%Others 73% 2,000 200 EUR 44Dyna

7 Tramagal(1996)

Mitsubishi Fuso Truck Europe S.A. (MFTE)

Mitsubishi Fuso100% 5,458 322 EUR 57.9Canter

6 Toyota OvarToyota CaetanoTPortugal S A TME 27%

2 0000 0020 EURE 44Dyna

PORTUGAL

Mitsubishi Fuso

( )S.A.S. (TMMF)

SPAIN

5 Nissan Barcelona, Avila,

Cantabria(1983)

Nissan Motor Iberica S.A. Nissan99.79%

154,492 4,807

EUR 2,862 (including

Avila &Cantabria

plants)

Primastar, Navara, Pathfinder, NV200, Atleon,

Nissan Cabstar,Diesel engines,

Manual transmissions, Engines, Axle parts

9 Suzuki Esztergom

(1992)Magyar Suzuki

CorporationSuzuki97.5%

171,700 2,851Splash, Swift, SX4

( )( ) 991 2005)(19

9 S kisztergomEsMagyar Suzuki Suzuki 171 7000 512 85Splash Swift SX4

HUNGARY

10 Isuzu Tychy(1999)

Isuzu Motors Polska Sp.zo.o. (ISPOL)

Isuzu 40%GM 60% 198,000 694 PLN 838Diesel engines

11 Toyota Walbrzych

(2002)

ToyotaMotor Manufacturing

Poland Sp.zo.o (TMMP)

TME 94%Aisin 6%

503,000313,000

2,000 EUR 440Transmissions,

Engines

12 Toyota Jelcz-Laskowice

(2005)Toyota Motor IndustriesPoland Sp.zo.o. (TMIP)

TME 60%TIC 40% 118,000 800 EUR 250Engines

( )p

10 IsuzuTychyIsuzu Motors Isuzu 40%

198 0000 9469 PLN 838PDiesel engines

POLAND

Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future

13 Toyota Kolin(2005)

Toyota Peugeot Citroën Automobile Czech, s.r.o.

(TPCA)

TMC 50%PSA 50% 91,000

423,262

137,000132,000

139,264

157,000

28,525

2,500

5,929

104,704

170,031

162,000

531,000332,000

62,000

83,000 3,000 EUR 640Aygo 13 Toyota Kolinota Peugeot CitroënToyo nbil C hA t

TMC 50%91 00003 00083 003 00 URE 640Aygo

CZECH REPUBLIC

MMC: Mitsubishi Motors CorporationMME: Mitsubishi Motors Europe B.V.TMC: Toyota Motor Corporation

TME: Toyota Motor EuropeT I C: Toyota Industries CorporationPSA : PSA Peugeot Citroën

1

23

4

55

8

6

7

9

10

11

112

13

Magyar Suzuki Corporation, Esztergom, Hungary Toyota Motor Manufacturing (UK) Ltd., Burnaston, UK

N/A

Japanese automakers manufacture vehicles and engines in Europe to meet the needs of European consumers.

Japanese automakers currently operate13 production facilities in eight EU countries.

Japanese automakers manufactured1.30 million vehicles and employed 32,953 people in their EU production operations in 2011.

Page 5: Common Challenges, Common Future · Contents 2 Common Challenges, Common Future Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor Industry Foreword

Production in the European Union Production Facilities in the European Unionp Production Facilities in thhe European Unionp

4

Location(Start of Operation) Products EmployeesManufacturer Equity Shares

UnitsProducedin 2010

TotalInvestment

(million)

UnitsProducedin 2011

5

Company Emploedd1

er L

(Start

UNITED KINGDOM

1 Nissan Sunderland(1986)

Nissan MotorManufacturing (UK) Ltd.

(Nissan Motor Manufacturing Sunderland Plant)

Nissan Europe 100%

480,485 5,462 GBP 2,956Note, Qashqai, Juke

2 ToyotaBurnaston,

Deeside(1992)

Toyota Motor Manufacturing

(UK) Ltd. (TMUK)TME 100%

128,000131,000 3,500 EUR 3,700Avensis, Auris, Auris Hybrid

Engines

3 Honda Swindon(1992)

Honda of the UK Manufacturing Ltd.

(HUM)

Honda Motor Europe 86.32%

Honda Motor 13.68%

97,459 3,500 GBP 1,440Civic 5D, CR-V, Jazz

Engines

4 Toyota Valenciennes(2001)

Toyota MotorManufacturing France

S.A.S. (TMMF)TME 100% 150,000 4,400 EUR 1,000Yaris, Yaris Hybrid

(HUM) 13.68%

4 Toyota enciennesValToyota Motorf t i FM TME 100%T 150 0000 004 40 UREU 1 000Yaris Yaris Hybrid

FRANCE

THE NETHERLANDS

8 MitsubishiBorn(1991)

Netherlands Car B.V. (NedCar)

MMC 85%MME 15%

38,219 1,417 EUR 1,483(1991-2005)

Colt, Outlander

6 Toyota Ovar(1968)

Toyota CaetanoPortugal, S.A.

(TCAP)

TME 27%Others 73% 2,000 200 EUR 44Dyna

7 Tramagal(1996)

Mitsubishi Fuso Truck Europe S.A. (MFTE)

Mitsubishi Fuso100% 5,458 322 EUR 57.9Canter

6 Toyota OvarToyota CaetanoTPortugal S A TME 27%

2 0000 0020 EURE 44Dyna

PORTUGAL

Mitsubishi Fuso

( )S.A.S. (TMMF)

SPAIN

5 Nissan Barcelona, Avila,

Cantabria(1983)

Nissan Motor Iberica S.A. Nissan99.79%

154,492 4,807

EUR 2,862 (including

Avila &Cantabria

plants)

Primastar, Navara, Pathfinder, NV200, Atleon,

Nissan Cabstar,Diesel engines,

Manual transmissions, Engines, Axle parts

9 Suzuki Esztergom

(1992)Magyar Suzuki

CorporationSuzuki97.5%

171,700 2,851Splash, Swift, SX4

( )( ) 991 2005)(19

9 S kisztergomEsMagyar Suzuki Suzuki 171 7000 512 85Splash Swift SX4

HUNGARY

10 Isuzu Tychy(1999)

Isuzu Motors Polska Sp.zo.o. (ISPOL)

Isuzu 40%GM 60% 198,000 694 PLN 838Diesel engines

11 Toyota Walbrzych

(2002)

ToyotaMotor Manufacturing

Poland Sp.zo.o (TMMP)

TME 94%Aisin 6%

503,000313,000

2,000 EUR 440Transmissions,

Engines

12 Toyota Jelcz-Laskowice

(2005)Toyota Motor IndustriesPoland Sp.zo.o. (TMIP)

TME 60%TIC 40% 118,000 800 EUR 250Engines

( )p

10 IsuzuTychyIsuzu Motors Isuzu 40%

198 0000 9469 PLN 838PDiesel engines

POLAND

Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future

13 Toyota Kolin(2005)

Toyota Peugeot Citroën Automobile Czech, s.r.o.

(TPCA)

TMC 50%PSA 50% 91,000

423,262

137,000132,000

139,264

157,000

28,525

2,500

5,929

104,704

170,031

162,000

531,000332,000

62,000

83,000 3,000 EUR 640Aygo 13 Toyota Kolinota Peugeot CitroënToyo nbil C hA t

TMC 50%91 00003 00083 003 00 URE 640Aygo

CZECH REPUBLIC

MMC: Mitsubishi Motors CorporationMME: Mitsubishi Motors Europe B.V.TMC: Toyota Motor Corporation

TME: Toyota Motor EuropeT I C: Toyota Industries CorporationPSA : PSA Peugeot Citroën

1

23

4

55

8

6

7

9

10

11

112

13

Magyar Suzuki Corporation, Esztergom, Hungary Toyota Motor Manufacturing (UK) Ltd., Burnaston, UK

N/A

Japanese automakers manufacture vehicles and engines in Europe to meet the needs of European consumers.

Japanese automakers currently operate13 production facilities in eight EU countries.

Japanese automakers manufactured1.30 million vehicles and employed 32,953 people in their EU production operations in 2011.

Page 6: Common Challenges, Common Future · Contents 2 Common Challenges, Common Future Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor Industry Foreword

Research & Development in the European Union R&D Facilities in the European Unionp p R&D Facilities in the Eurropean Unionp

6

Headquarters, Division Offices

Manufacturer Employees Current Functions

7

Company HD

M

1 Honda SwindonHonda R&D Europe (UK) Ltd. 1,2,3,5,6,7,8,12

2 Nissan LondonNissan Design Europe Ltd. 66

N/A

N/A

4

N/A3 Honda OffenbachHonda R&D Europe (Deutschland) G.m.b.H. 1,2,3,6,8,12

4 Isuzu GustavsburgIsuzu Motors Germany G.m.b.H. 125 1,2,3,10,11,12

5 Mazda OberurselMazda Motor Europe G.m.b.H. 75 3,4,6

6 Mitsubishi TreburMitsubishi Motor R&D Europe G.m.b.H. 43 2,3,8,10,11,12

7 Toyota KölnToyota Motorsport G.m.b.H. 250 2,3,9

9 Toyota NiceToyota Europe Design Development S.A.R.L. (ED2) 40 4,5,6,7,8

11 Toyota Burnaston, UKZaventem, BelgiumToyota Motor Europe NV/SA 420 1,2,3,5

12 Nissan

Cranfield, UKBarcelona/Madrid, Spain

Brussels, BelgiumBrühl, Germany

Nissan Technical Centre Europe Ltd. 705 2,3,6,7,8,10,11

8 Subaru Ingelheim am RheinSubaru Test & Development Center (STCE) 8 3,4

aventem, BelgiumZa

Cranfield, UK

Key to Functions: 1. Technical support for procurement of

parts for local production

2. Evaluation of parts

3. Evaluation of vehicles

4. Styling and general design

5. Parts design

6. Vehicle design

7. Prototype production

8. Marketing research

9. Development of racing cars

10. Engine application development

with vehicle validation

11. Type approval and homologation

12. Field problem investigation

12

11

212

1155 71 12

9

1212

Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future

UNITED KINGDOM

SPAIN

GERMANY

FRANCE

BELGIUM

UNITED KINGDOM

UNITED KINGDOM

BELGIUM

GERMANY

9 yToyota y p g pp (y ) ,5,6, ,8

BELGIUM

10 Subaru ZaventemSubaru Europe NV/SA 41 2,5,8,11,12

Mitsubishi Motor R&D Europe G.m.b.H., Trebur, Germany Nissan Technical Centre Europe Ltd., Cranfield, UK

Japanese automakers conduct R&D and design activities in conjunction with their production operations in Europe.

Japanese automakers currently operate 12 R&D and design centres in five EU countries.

R&D and design activities in the EU are aimed at meeting the specific needs of the European market.

JAMA members’ R&D and design activities in the EU employed1,941 people in 2011.

112 55

2 88 6

7736 3

4

112 10

Page 7: Common Challenges, Common Future · Contents 2 Common Challenges, Common Future Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor Industry Foreword

Research & Development in the European Union R&D Facilities in the European Unionp p R&D Facilities in the Eurropean Unionp

6

Headquarters, Division Offices

Manufacturer Employees Current Functions

7

Company HD

M

1 Honda SwindonHonda R&D Europe (UK) Ltd. 1,2,3,5,6,7,8,12

2 Nissan LondonNissan Design Europe Ltd. 66

N/A

N/A

4

N/A3 Honda OffenbachHonda R&D Europe (Deutschland) G.m.b.H. 1,2,3,6,8,12

4 Isuzu GustavsburgIsuzu Motors Germany G.m.b.H. 125 1,2,3,10,11,12

5 Mazda OberurselMazda Motor Europe G.m.b.H. 75 3,4,6

6 Mitsubishi TreburMitsubishi Motor R&D Europe G.m.b.H. 43 2,3,8,10,11,12

7 Toyota KölnToyota Motorsport G.m.b.H. 250 2,3,9

9 Toyota NiceToyota Europe Design Development S.A.R.L. (ED2) 40 4,5,6,7,8

11 Toyota Burnaston, UKZaventem, BelgiumToyota Motor Europe NV/SA 420 1,2,3,5

12 Nissan

Cranfield, UKBarcelona/Madrid, Spain

Brussels, BelgiumBrühl, Germany

Nissan Technical Centre Europe Ltd. 705 2,3,6,7,8,10,11

8 Subaru Ingelheim am RheinSubaru Test & Development Center (STCE) 8 3,4

aventem, BelgiumZa

Cranfield, UK

Key to Functions: 1. Technical support for procurement of

parts for local production

2. Evaluation of parts

3. Evaluation of vehicles

4. Styling and general design

5. Parts design

6. Vehicle design

7. Prototype production

8. Marketing research

9. Development of racing cars

10. Engine application development

with vehicle validation

11. Type approval and homologation

12. Field problem investigation

12

11

212

1155 71 12

9

1212

Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future

UNITED KINGDOM

SPAIN

GERMANY

FRANCE

BELGIUM

UNITED KINGDOM

UNITED KINGDOM

BELGIUM

GERMANY

9 yToyota y p g pp (y ) ,5,6, ,8

BELGIUM

10 Subaru ZaventemSubaru Europe NV/SA 41 2,5,8,11,12

Mitsubishi Motor R&D Europe G.m.b.H., Trebur, Germany Nissan Technical Centre Europe Ltd., Cranfield, UK

Japanese automakers conduct R&D and design activities in conjunction with their production operations in Europe.

Japanese automakers currently operate 12 R&D and design centres in five EU countries.

R&D and design activities in the EU are aimed at meeting the specific needs of the European market.

JAMA members’ R&D and design activities in the EU employed1,941 people in 2011.

112 55

2 88 6

7736 3

4

112 10

Page 8: Common Challenges, Common Future · Contents 2 Common Challenges, Common Future Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor Industry Foreword

EU Production versus Imports by Japanese Automakers New Investment and Employment in the EUN

8

In 2011, EU production by Japanese automakers increased to 1.30 million units, or more than 70% of all Japanese-branded vehicles sold in the EU.

In addition, exports of Japanese models produced in the EU rose very significantly in 2011—to 241,233 units from the 94,260 units exported in 2010.

9

(in units)

Note: EU27 (EU15)

p y

By creating high-skill jobs, Japanese automakers have contributed to the dynamism of the EU economy.

In 2011,164,274 people were employed through the activities of Japanese automakers in the EU:● 34,894 directly, with 32,953 in production and 1,941 in R&D.

● 129,380 indirectly, by headquarters and parts distribution centres as well as in distribution, financial services and sales.

Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

2,000,000

1,69

3,15

1 (1

,306

,209

)

812,

163

(743

,774

)

2009 2010 20112002 2003 2004 2005 2006 2007 2008

Imports from Japan to the EUEU production

Source: JAMA

1,13

6,14

5

(85

5,62

0)

1,10

2,55

6 (

1,01

5,74

8)

864,

941

(837

,639

)

1,24

5,46

9 (1

,156

,237

)

1,01

9,75

3

(988

,523

)

1,29

6,51

6 (1

,223

,844

)

1,03

7,81

2

(987

,299

)

1,36

9,55

6 (1

,233

,887

)

897,

704 (

856,

791)

1,50

9,40

2 (1

,345

,631

)

923,

658

(886

,906

)

1,78

9,87

5 (1

,450

,757

)

919,

421

(858

,492

)

542,

215

(512

,187

)

1,25

0,22

6 (9

97,2

75)

568,

508

(536

,203

)

New investment and employment activities

Company Location Targetdate

Investmenttarget

Jobcreation

Investment(million)

2002012 Construction of battery plant

EUR 468

EUR 100

EUR 100

N/A

N/A

2013

2013

Production of Leaf

Production of e-NV200(100% electric compact van)

Production of new medium-duty truck

Production of and R&D activities for Qashqai GBP 192N/AN/A

Production of new hatchback GBP 1272252014

Nissan Motor Manufacturing (UK) Ltd.

Nissan Motor Manufacturing (UK) Ltd.

Nissan Motor Iberica S.A.

Sunderland

Sunderland

Barcelona

Avila

Production of Invitation GBP 125400

700

Nissan Motor Manufacturing (UK) Ltd. in Sunderland, UK

Japanese Automakers’ Purchases of EU Parts

Purchases of European parts by Japanese automakers totalled €11.75 billion in 2011.

At the European production facilities of Japanese automakers, European suppliers deliver more than 80% of the value of the parts.

European suppliers with high levels of outsourcing and looking for a long-term relationship are potentially excellent partners for Japanese automakers.

JAMA members open their contact points to potential suppliers in order to pursue maximised global purchasing.

(billion €)

No

te: F

Y 2

002-

2004

: EU

15;

FY

200

5-20

06: E

U25

; FY

200

7-20

11: E

U27

0

1

2

3

5

4

6

7

8

9

10

11

12

13

14

7.93

9.51

10.2

1

11.2

4

13.1

9

2002 2003 2004 2005 2006 2007 2008

15

16

Source: JAMA

15.1

2

2009

13.5

4

2010 2011

9.73

10.9

6

11.7

5

9.73

EU-based partnership projects (public-private/private) promoting the dissemination of environmentally-friendly vehicle technologies [Partial listing]

Company EU partner Location Date announced Project description

Toyota Motor Manufacturing (UK) Ltd. Burnaston N/A

Production of new- generation C-segment hatchback, including hybrid, petrol, and

diesel models

1,500 Over GBP 100

1,30

2,27

7 (

1,03

9,89

0)

521,

804

(491

,360

)

EU-Based Partnership Projectsp j

Honda-Forward Swindon, BOC, Swindon, UK Suzuki-Intelligent Energy, Loughborough, UK

Toyota Electricité de France Strasbourg, France Apr 27, 2010PHEV awareness promotion campaign

Trial demonstrations for future popularisation of PHEVs

Mitsubishi Government of Estonia Estonia Mar 4, 2011Delivery of 507 i-MiEVs under the Green

Investment Scheme (GIS) for use in public facilities

Suzuki Intelligent Energy Loughborough, UK Feb 7, 2012Establishment of a joint venture company

for developing and manufacturing a fuel-cell system

Honda Forward Swindon, BOC Swindon, UK Sep 20, 2011 Establishment of open-access hydrogen refuelling station

Nissan City of Amsterdam Netherlamds Sep 22, 2010 Joint promotion of zero-emissions mobility and EVs

p y p(in units)

p y

Page 9: Common Challenges, Common Future · Contents 2 Common Challenges, Common Future Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor Industry Foreword

EU Production versus Imports by Japanese Automakers New Investment and Employment in the EUN

8

In 2011, EU production by Japanese automakers increased to 1.30 million units, or more than 70% of all Japanese-branded vehicles sold in the EU.

In addition, exports of Japanese models produced in the EU rose very significantly in 2011—to 241,233 units from the 94,260 units exported in 2010.

9

(in units)

Note: EU27 (EU15)

p y

By creating high-skill jobs, Japanese automakers have contributed to the dynamism of the EU economy.

In 2011,164,274 people were employed through the activities of Japanese automakers in the EU:● 34,894 directly, with 32,953 in production and 1,941 in R&D.

● 129,380 indirectly, by headquarters and parts distribution centres as well as in distribution, financial services and sales.

Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

2,000,000

1,69

3,15

1 (1

,306

,209

)

812,

163

(743

,774

)

2009 2010 20112002 2003 2004 2005 2006 2007 2008

Imports from Japan to the EUEU production

Source: JAMA

1,13

6,14

5

(85

5,62

0)

1,10

2,55

6 (

1,01

5,74

8)

864,

941

(837

,639

)

1,24

5,46

9 (1

,156

,237

)

1,01

9,75

3

(988

,523

)

1,29

6,51

6 (1

,223

,844

)

1,03

7,81

2

(987

,299

)

1,36

9,55

6 (1

,233

,887

)

897,

704 (

856,

791)

1,50

9,40

2 (1

,345

,631

)

923,

658

(886

,906

)

1,78

9,87

5 (1

,450

,757

)

919,

421

(858

,492

)

542,

215

(512

,187

)

1,25

0,22

6 (9

97,2

75)

568,

508

(536

,203

)

New investment and employment activities

Company Location Targetdate

Investmenttarget

Jobcreation

Investment(million)

2002012 Construction of battery plant

EUR 468

EUR 100

EUR 100

N/A

N/A

2013

2013

Production of Leaf

Production of e-NV200(100% electric compact van)

Production of new medium-duty truck

Production of and R&D activities for Qashqai GBP 192N/AN/A

Production of new hatchback GBP 1272252014

Nissan Motor Manufacturing (UK) Ltd.

Nissan Motor Manufacturing (UK) Ltd.

Nissan Motor Iberica S.A.

Sunderland

Sunderland

Barcelona

Avila

Production of Invitation GBP 125400

700

Nissan Motor Manufacturing (UK) Ltd. in Sunderland, UK

Japanese Automakers’ Purchases of EU Parts

Purchases of European parts by Japanese automakers totalled €11.75 billion in 2011.

At the European production facilities of Japanese automakers, European suppliers deliver more than 80% of the value of the parts.

European suppliers with high levels of outsourcing and looking for a long-term relationship are potentially excellent partners for Japanese automakers.

JAMA members open their contact points to potential suppliers in order to pursue maximised global purchasing.

(billion €)

No

te: F

Y 2

002-

2004

: EU

15;

FY

200

5-20

06: E

U25

; FY

200

7-20

11: E

U27

0

1

2

3

5

4

6

7

8

9

10

11

12

13

14

7.93

9.51

10.2

1

11.2

4

13.1

9

2002 2003 2004 2005 2006 2007 2008

15

16

Source: JAMA

15.1

2

2009

13.5

4

2010 2011

9.73

10.9

6

11.7

5

9.73

EU-based partnership projects (public-private/private) promoting the dissemination of environmentally-friendly vehicle technologies [Partial listing]

Company EU partner Location Date announced Project description

Toyota Motor Manufacturing (UK) Ltd. Burnaston N/A

Production of new- generation C-segment hatchback, including hybrid, petrol, and

diesel models

1,500 Over GBP 100

1,30

2,27

7 (

1,03

9,89

0)

521,

804

(491

,360

)

EU-Based Partnership Projectsp j

Honda-Forward Swindon, BOC, Swindon, UK Suzuki-Intelligent Energy, Loughborough, UK

Toyota Electricité de France Strasbourg, France Apr 27, 2010PHEV awareness promotion campaign

Trial demonstrations for future popularisation of PHEVs

Mitsubishi Government of Estonia Estonia Mar 4, 2011Delivery of 507 i-MiEVs under the Green

Investment Scheme (GIS) for use in public facilities

Suzuki Intelligent Energy Loughborough, UK Feb 7, 2012Establishment of a joint venture company

for developing and manufacturing a fuel-cell system

Honda Forward Swindon, BOC Swindon, UK Sep 20, 2011 Establishment of open-access hydrogen refuelling station

Nissan City of Amsterdam Netherlamds Sep 22, 2010 Joint promotion of zero-emissions mobility and EVs

p y p(in units)

p y

Page 10: Common Challenges, Common Future · Contents 2 Common Challenges, Common Future Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor Industry Foreword

Automotive Ties between Europe and Japanp pA

10 11

Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future

As of June 2012

Supply of diesel engines

Supply of finished vehicles jointly developed in the EU

Supply of finished vehicles jointly developed in the EU

 15% equity stake

 44.3% equity stake

1.55% equity stake

3.1% equity stake

E U Japan

Subaru

Porsche(Germany)

Supply of fini

Fiat(Italy)

Mitsubishi Fuso UD Trucks

Toyota Peugeot CitroënAutomobile Czech(Czech Republic)

PSA Peugeot Citroën (France)

Cooperative sales ties in the Japanese market

Supply of engines

50% equity stake

GM Europe

Supply o

Mitsubishi

y stake

y

Nissan

Supply of diesel engines Supply of diesel engines Supply of diesel engines

Supply of Supply of diesel engines diesel engines

Supply of diesel engines

Supply of Supply of finished vehiclesfinished vehiclesSupply of finished vehicles

News from Our Members

HondaHonda started production of its all-new, five-door Civic at its HUM plant

in Swindon, UK, in December 2011. The new Civic has been designed

and developed solely for the European market and will be built only in

Britain. With its ongoing production of the Jazz and, soon, a new

European CR-V and a new, highly efficient, lightweight Civic diesel

(featuring a 1.6-litre engine), the Swindon factory’s second assembly

l ine star ted double shif ts in May 2012, creat ing 500 new jobs.

Production volume at Swindon in 2012 is forecast to double to a total of

180,000 units.

ToyotaToyota’s TMMF plant in Valenciennes, France, launched production of

the Yaris Hybrid in April 2012, with an investment of €25 million for its

manufacture. With its downsized full hybrid system, the Yaris HV (the

first full hybrid in Europe’s B-segment) boasts fuel consumption of

3.5L/100km, equivalent to 79gCO2/km, setting new benchmarks in this

segment. Toyota has sold more than 400,000 full hybrid vehicles in

Europe; is planning to introduce about 10 new hybrid models globally by

2015; and will continue the development of PHEVs, EVs and FCEVs by

positioning hybrid technology as a core technology.

MitsubishiThe 2012 Geneva Motor Show saw the global debut of MMC’s

new-generation Outlander, showcasing not only its high fuel efficiency

and low CO2 emission levels—among the best in its class—but also its

enhanced safety performance and a user-friendly interior of outstanding

quality. The new Outlander will be launched in Russia this summer, then

introduced to other markets in Europe and to Japan, Oceania, China,

and North America. During fiscal 2012 MMC will also be adding to its

lineup an Outlander plug-in hybrid, developed on the basis of MMC’s

existing EV technology.

MazdaMaking its European premiere at the 2012 Geneva Motor Show,

Mazda’s Takeri next-generation, midsize sedan concept car features

the full array of Mazda’s SKYACTIV technologies, including the

ef f icient and power ful new SKYACTIV-D clean diesel engine, to

del iver v igorous per formance and a comfor table r ide. Those

technologies, in combination with Mazda’s “i-stop” idling-prevention

technology and “i-ELOOP” regenerative braking system, enable the

Takeri to achieve excellent fuel economy.

NissanIn September 2011, Nissan’s Sunderland, UK plant marked the 25th

anniversary of its official opening. Over the past quarter-century, this

plant has rewritten the record books for UK car production, with volumes

increasing from 5,139 units in its first year to 423,262 in 2010—the first

time ever that a UK car plant produced more than 400,000 vehicles

annually. Nissan has now manufactured 12 different models (including

the Bluebird, Primera, Micra, Almera, Note, Qashqai and Juke) at

Sunder land, whose roughly 5,000 -st rong staf f produced their

six-millionth car in January 2011.

Honda

Mazda

Mitsubishi

Nissan

Toyota

d vehicles

Suzuki

Supply of diesel engine spare parts

3.1% equity stake

1.55% equity stake

50% equity stake50% equity stake50% equity stake

85% equity stake 100% equity stake

AB Volvo(Sweden)

BMW(Germany)

Toyota

Lithium-ion battery collaborative research

Supply of diesel engines

(from 2014)

Supply of diesel engine spare parts

Isuzu

gines

Daimler(Germany)

15% eq

Renault(France)

Page 11: Common Challenges, Common Future · Contents 2 Common Challenges, Common Future Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor Industry Foreword

Automotive Ties between Europe and Japanp pA

10 11

Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future

As of June 2012

Supply of diesel engines

Supply of finished vehicles jointly developed in the EU

Supply of finished vehicles jointly developed in the EU

 15% equity stake

 44.3% equity stake

1.55% equity stake

3.1% equity stake

E U Japan

Subaru

Porsche(Germany)

Supply of fini

Fiat(Italy)

Mitsubishi Fuso UD Trucks

Toyota Peugeot CitroënAutomobile Czech(Czech Republic)

PSA Peugeot Citroën (France)

Cooperative sales ties in the Japanese market

Supply of engines

50% equity stake

GM Europe

Supply o

Mitsubishi

y stake

y

Nissan

Supply of diesel engines Supply of diesel engines Supply of diesel engines

Supply of Supply of diesel engines diesel engines

Supply of diesel engines

Supply of Supply of finished vehiclesfinished vehiclesSupply of finished vehicles

News from Our Members

HondaHonda started production of its all-new, five-door Civic at its HUM plant

in Swindon, UK, in December 2011. The new Civic has been designed

and developed solely for the European market and will be built only in

Britain. With its ongoing production of the Jazz and, soon, a new

European CR-V and a new, highly efficient, lightweight Civic diesel

(featuring a 1.6-litre engine), the Swindon factory’s second assembly

l ine star ted double shif ts in May 2012, creat ing 500 new jobs.

Production volume at Swindon in 2012 is forecast to double to a total of

180,000 units.

ToyotaToyota’s TMMF plant in Valenciennes, France, launched production of

the Yaris Hybrid in April 2012, with an investment of €25 million for its

manufacture. With its downsized full hybrid system, the Yaris HV (the

first full hybrid in Europe’s B-segment) boasts fuel consumption of

3.5L/100km, equivalent to 79gCO2/km, setting new benchmarks in this

segment. Toyota has sold more than 400,000 full hybrid vehicles in

Europe; is planning to introduce about 10 new hybrid models globally by

2015; and will continue the development of PHEVs, EVs and FCEVs by

positioning hybrid technology as a core technology.

MitsubishiThe 2012 Geneva Motor Show saw the global debut of MMC’s

new-generation Outlander, showcasing not only its high fuel efficiency

and low CO2 emission levels—among the best in its class—but also its

enhanced safety performance and a user-friendly interior of outstanding

quality. The new Outlander will be launched in Russia this summer, then

introduced to other markets in Europe and to Japan, Oceania, China,

and North America. During fiscal 2012 MMC will also be adding to its

lineup an Outlander plug-in hybrid, developed on the basis of MMC’s

existing EV technology.

MazdaMaking its European premiere at the 2012 Geneva Motor Show,

Mazda’s Takeri next-generation, midsize sedan concept car features

the full array of Mazda’s SKYACTIV technologies, including the

ef f icient and power ful new SKYACTIV-D clean diesel engine, to

del iver v igorous per formance and a comfor table r ide. Those

technologies, in combination with Mazda’s “i-stop” idling-prevention

technology and “i-ELOOP” regenerative braking system, enable the

Takeri to achieve excellent fuel economy.

NissanIn September 2011, Nissan’s Sunderland, UK plant marked the 25th

anniversary of its official opening. Over the past quarter-century, this

plant has rewritten the record books for UK car production, with volumes

increasing from 5,139 units in its first year to 423,262 in 2010—the first

time ever that a UK car plant produced more than 400,000 vehicles

annually. Nissan has now manufactured 12 different models (including

the Bluebird, Primera, Micra, Almera, Note, Qashqai and Juke) at

Sunder land, whose roughly 5,000 -st rong staf f produced their

six-millionth car in January 2011.

Honda

Mazda

Mitsubishi

Nissan

Toyota

d vehicles

Suzuki

Supply of diesel engine spare parts

3.1% equity stake

1.55% equity stake

50% equity stake50% equity stake50% equity stake

85% equity stake 100% equity stake

AB Volvo(Sweden)

BMW(Germany)

Toyota

Lithium-ion battery collaborative research

Supply of diesel engines

(from 2014)

Supply of diesel engine spare parts

Isuzu

gines

Daimler(Germany)

15% eq

Renault(France)

Page 12: Common Challenges, Common Future · Contents 2 Common Challenges, Common Future Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor Industry Foreword