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Committing to Recommendations. Eric Colson | Stitch Fix. Data. BRAND: Callaise-Cole. NECKLINE: 11 inches. SIZE: 6. SHOULDER CUT: Hawethorn. COLOR: Cobalt. PRICE: $108.00. TOP CUT: loose. FABRICATION: Jersey. a 11 a 12 a 13 …a 1n a 21 a 22 a 23 … a 2n : - PowerPoint PPT Presentation
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Committing to Recommendations
Eric Colson | Stitch Fix
Data
a11 a12 a13 … a1n
a21 a22 a23 … a2n
:am1 am2 am3 … amn
a11 a12 a13 … a1n
a21 a22 a23 … a2n
:am1 am2 am3 … amn
SIZE: 6
BRAND: Callaise-Cole
PRICE: $108.00
COLOR: Cobalt
NECKLINE:11 inches
LENGTH:37 inches
WAISTLINE: 26”, cinched.
FABRICATION:Jersey
TOP CUT: loose
WEATHER:Moderate, warm
SPENDINESS:moderate
BODY TYPE:Body type 1 affinity: HighBody type 2 affinity: MediumBody type 3affinity: High
HEMLINE:folsom
OPACITY:medium
SHOULDER CUT: Hawethorn
b11 b12 b13 … b1n
b21 b22 b23 … b2n
:bm1 bm2 bm3 … bmn
b11 b12 b13 … b1n
b21 b22 b23 … b2n
:bm1 bm2 bm3 … bmn
HEIGHT: 5’4”
WEIGHT: 125
AGE: 31
CUP SIZE: B
BODY SHAPE : athletic
CITY: Nashville
SHOULDERS: broad
MOM: true
FAVORITE COLORS:
blue, black, tan
FAVORITE FABRICS:
cotton, jersey
SPENDINESS PREFERENCE:
moderate
PROFESSION: marketing
SIZE: 7-8, M, 27 ins
SHOULDERS: 17 inchesWAIST: 28HIPS: 35ARM LENGTH: 18INSEAM: 30FEMUR : 14
TORSO : FOREARM
2 :1
Algorithms
a11 a12 a13 … a1n
a21 a22 a23 … a2n
:am1 am2 am3 … amn
a11 a12 a13 … a1n
a21 a22 a23 … a2n
:am1 am2 am3 … amn
w1(trendiness) + w2(personalized)
f (:)
b11 b12 b13 … b1n
b21 b22 b23 … b2n
:bm1 bm2 bm3 … bmn
b11 b12 b13 … b1n
b21 b22 b23 … b2n
:bm1 bm2 bm3 … bmn
preppy
edgy
glam
boho
casual
classic
romantic
bar top
λ1
λ2
Human Judgment
1. Leveraging unstructured data “I am 3 months pregnant so please be generous on
size!”2. Curation
3. Fostering a relationship
Complementary
Algorithms Algorithms HCIHCI
Reinforcing
Thoughtful Consideration
Loved this! I probably wouldn't have even tried it on because of the fear of horizontal stripes, but it was actually very flattering.
“I love trying on new items that I never would have picked out for myself!”
“I never would have even picked any of the clothes up had I been out shopping, so it was a fun experiment to try on styles and fabrics I’d never have chosen.”
“I am starting to realize just how adventurous I really am with clothing.”
“I hated it when I saw it, but then I tried it on and LOVED it!”
“it pushed me out of my comfot zone, and I love it”
“I saw something like this at the store but didn’t even think to pick it up. But you sent it to me and I tried it on and loved it!”
“I didn’t think something can feel so soft!”
