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Report Committee of Council

Standing Committee of the Council oftheCorporation oftheCity of Brampton

COMMITTEE OF COUNCILDate February 17 2010

DATE FebruQAj 112010File MOO-Special Events

Contact Dennis Cutajar Commissioner of Economic Development and Communications (Tel 905-874-2698 E denniscutajarbramptonca)

Subject Authorization to Explore the Feasibility of Attracting and Hosting an Art of Jazz Festival in Downtown Brampton 2011

OVERVIEW

bull The purpose of this report is to present Council with information related to attracting an Art of Jazz Festival in Downtown Brampton

bull Following an introductory meeting in December 2009 coordinated by Councillor Grant Gibson staff received a formal letter of request in January 2010 from the President of the Art of Jazz a Toronto based non-profit organization seeking support to explore with the City of Brampton ideas and interest for creating an Art of Jazz Festival in the Downtown for the summer of 2011

bull Staff recommends in this report that Council approves City of Brampton participation in this exploratory phase of the event and further that staff prepare a subsequent report with details on the feasibility and cost of City participation in this tourism related special event opportunity

RECOMMENDATIONS

Based on the information in this report staff recommends the following

1 That the report prepared by the Commissioner of Economic Development and Communications titled Authorization to Explore the Feasibility of Attracting and Hosting an Art of Jazz Festival in Downtown Brampton 2011 be received and further

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2 That Council receives and approves the request from the Art of Jazz a non-profit arts and culture organization to explore ideas with the City of Brampton regarding hosting the Artof Jazz Global Jazz Village in Downtown Brampton and further

3 That Council authorizes the City of Brampton project team (as presented in this report) to meet with the staff and volunteers of the Art of Jazz to explore the feasibility and cost of City participation in this tourism related special event opportunity and further

4 That Council directs City staff to prepare a report which outlines the findings and recommendations associated with the feasibility cost and other matters related to City involvement in an Art of Jazz Global Jazz Village special event in Downtown Brampton proposed for the summer of 2011

BACKGROUND

In December 2009 Councillor Gibson coordinated a meeting involving staff of the City of Brampton Economic Development Office Presidentof the City of Brampton Concert Band and a board member of the BDDC President of the Art of Jazz and several volunteers of the Art of Jazz organization network

The purpose of the meeting was an introduction to the Art of Jazz organization and to the Art of Jazz idea of a Global Jazz Village festival in Downtown Brampton

In January 2010 the City of Brampton Economic Development and Communications Department received a letter of requestfrom the President of the Art of Jazz (please see Appendix 1)

In February 2010 City staff prepared this report for the consideration and approval of City Council

CURRENT SITUATION

This section of the report is structured to include information about the Art of Jazz organization and the concept of an Artof Jazz Global Jazz Village in Downtown Brampton

About the Art of Jazz Organization

During the introductory meeting in November 2009 the President of the Art of Jazz provided an overview of their organization

Art of Jazz is a not-for-profit organization dedicated to jazz education and performance

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The corporate mark for this non-profit arts and culture organization is presented below

An excerpt from the Art of Jazz literature is presented below t) describe the history and mandate of this organization

Founded in 2005 Art of Jazz is dedicated to the cultivation of jazz education and performance

Through enriched educational activities and innovative live musical

performances we celebrate the rich heritage art of improvisation talent and discipline that are the heart and soul of jazz

Our mandate is three-fold

1 To provide jazz education and mentorship programs to audiences of all ages

2 To present innovative year-round programs including the Art of Jazz Celebration an annual 5 day event which pays tjribute to Canadian and international jazz masters

3 To build a home for jazz in Toronto Canada

Art of Jazz programs include an annual Art ofJazz Celebration held in Toronto and created to showcase the very best of Canadian and International jazz artists With a series of year-round concerts and events we are committed to

invigorating the jazz scene supporting artistic development and nurturing diversity and artistic expression among jazz artists Our dynamic and innovative artistic and educational programs in the classroom and community offer jazz education that is aimed at both nurturing upcoming generations of jazz students and raising public awareness

We believe that we have a responsibility to contribute tdgt the development of jazz as an important cultural art form in Canada nurturing artistic excellence and ensuring the continued evolution and perpetuation of thle art of jazz

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About the Art of Jazz Global Jazz Village Concept in Brampton

The Art of Jazz Global Jazz Village concept is explained in the attached letter from the President of the Art of Jazz This letter states

The organization launched with its first Art of Jazz Global Jazz Village at the Distillery Historic District in Toronto in 2005 Since then we have grown the festival year over year and achieved consistent audience attendance of over 25000 patrons over the last three years who have attended concerts clinics programs for children and youth and late night jam sessions With a wide range of both free concerts and ticketed events Art of Jazz offers a broad range of artistic experiences for audiences of all backgrounds

We believe that the Art of Jazz Global Jazz Village can be a positive force in raising awareness of arts and culture in the City of Brampton and contributing to the Citys quality of life and its economy The festival will bring the best to the region stimulating local talent helping the City face increasing competition and making Brampton a major magnet for creative industries With programming that combines music dance literature street and visual arts that is produced with international and Canadian artists and performers the Art of Jazz Global Jazz village will benefit the economy arts and culture audiences and the profile of the City of Brampton

Formal Reouest of the City of Brampton

The President of the Art of Jazz has formally requested the opportunity to work collaboratively with the City of Brampton to explore the feasibility of bringing the Art of Jazz Global Jazz Village to Brampton in the summer of 2011

DISCUSSION

City Rationale for Exploring the Art of Jazz Idea

The Art of Jazz Global Jazz Village Festival concept aligns with the following Cityof Brampton goals

1 Economic development of the creative sector through heritage arts culture and entertainment initiatives

2 Tourism promotion Attracting visitors to Brampton from within and beyond the Citys boundaries

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3 Audience attraction and retention for the Rose Theatre and open space venues in Downtown Brampton

4 Enrich Bramptons image and identity

5 Community partnership engagement of local organizations

Budget Implications

Approval of the recommendations in this report will generate cost in the form of staff time required to explore the project and to prepare a staff report for consideration At this stage program expenditures shall not be required to address the next steps in this report

Based on discussions with the Art of Jazz staff and volunteers any budget implications related to City involvement with the special event shall be included in a subsequent staff report to Council

Policy Implications

The proposed event relates to the purpose and scope of Councils Community Wide Events Policy and associated budget The proposed special event shall be considered and evaluated in the context of this Policy

Legal Implications

Given the exploratory nature of the direction created by the recommendations in this report an Agreement is not warranted at this stage However should Council decide to participate with the Art of Jazz in hosting the special event then a formal Agreement will be required to guide this relationship The principles obligations and other terms and conditions of such an Agreement would be presented in the next report (subject to the nature of the discussions between the City and the Art of Jazz)

Project Team

The following staff team will be created to explore this special event concept

1 Director of Economic Development 2 Manager of Tourism EDO 3 Manager of Art Culture and Theatre Community Services

Councillor Gibson has volunteered to serve as the Council liaison on this project

Communications

Following approval of this report staff shall communicate Councils decision to the following external organizations

1 President of the BDDC 2 Executive Director of the Brampton Arts Council 3 President of the City of Brampton Concert Band

As part of subsequent reporting to City Council a communication plan will be developed in support of a corporate decision on this project

CONCLUSION

In conclusion this staff report provided City Council with information and a recommended process related to addressing a request from the Art of Jazz inviting the City of Brampton to explore bringing a jazz education and performance opportunity to Brampton through the Art of Jazz Global Jazz Village special event concept

Kfa Q0EiDennis Cutajar EcD (F) Commissioner of Economic Development and Communications

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The corporate mark for this non-profit arts and culture organization is presented below

An excerpt from the Art of Jazz literature is presented below t) describe the history and mandate of this organization

Founded in 2005 Art of Jazz is dedicated to the cultivation of jazz education and performance

Through enriched educational activities and innovative live musical

performances we celebrate the rich heritage art of improvisation talent and discipline that are the heart and soul of jazz

Our mandate is three-fold

1 To provide jazz education and mentorship programs to audiences of all ages

2 To present innovative year-round programs including the Art of Jazz Celebration an annual 5 day event which pays tjribute to Canadian and international jazz masters

3 To build a home for jazz in Toronto Canada

Art of Jazz programs include an annual Art ofJazz Celebration held in Toronto and created to showcase the very best of Canadian and International jazz artists With a series of year-round concerts and events we are committed to

invigorating the jazz scene supporting artistic development and nurturing diversity and artistic expression among jazz artists Our dynamic and innovative artistic and educational programs in the classroom and community offer jazz education that is aimed at both nurturing upcoming generations of jazz students and raising public awareness

We believe that we have a responsibility to contribute tdgt the development of jazz as an important cultural art form in Canada nurturing artistic excellence and ensuring the continued evolution and perpetuation of thle art of jazz

GI-laquoshy

About the Art of Jazz Global Jazz Village Concept in Brampton

The Art of Jazz Global Jazz Village concept is explained in the attached letter from the President of the Art of Jazz This letter states

The organization launched with its first Art of Jazz Global Jazz Village at the Distillery Historic District in Toronto in 2005 Since then we have grown the festival year over year and achieved consistent audience attendance of over 25000 patrons over the last three years who have attended concerts clinics programs for children and youth and late night jam sessions With a wide range of both free concerts and ticketed events Art of Jazz offers a broad range of artistic experiences for audiences of all backgrounds

We believe that the Art of Jazz Global Jazz Village can be a positive force in raising awareness of arts and culture in the City of Brampton and contributing to the Citys quality of life and its economy The festival will bring the best to the region stimulating local talent helping the City face increasing competition and making Brampton a major magnet for creative industries With programming that combines music dance literature street and visual arts that is produced with international and Canadian artists and performers the Art of Jazz Global Jazz village will benefit the economy arts and culture audiences and the profile of the City of Brampton

Formal Reouest of the City of Brampton

The President of the Art of Jazz has formally requested the opportunity to work collaboratively with the City of Brampton to explore the feasibility of bringing the Art of Jazz Global Jazz Village to Brampton in the summer of 2011

DISCUSSION

City Rationale for Exploring the Art of Jazz Idea

The Art of Jazz Global Jazz Village Festival concept aligns with the following Cityof Brampton goals

1 Economic development of the creative sector through heritage arts culture and entertainment initiatives

2 Tourism promotion Attracting visitors to Brampton from within and beyond the Citys boundaries

Ql-S

3 Audience attraction and retention for the Rose Theatre and open space venues in Downtown Brampton

4 Enrich Bramptons image and identity

5 Community partnership engagement of local organizations

Budget Implications

Approval of the recommendations in this report will generate cost in the form of staff time required to explore the project and to prepare a staff report for consideration At this stage program expenditures shall not be required to address the next steps in this report

Based on discussions with the Art of Jazz staff and volunteers any budget implications related to City involvement with the special event shall be included in a subsequent staff report to Council

Policy Implications

The proposed event relates to the purpose and scope of Councils Community Wide Events Policy and associated budget The proposed special event shall be considered and evaluated in the context of this Policy

Legal Implications

Given the exploratory nature of the direction created by the recommendations in this report an Agreement is not warranted at this stage However should Council decide to participate with the Art of Jazz in hosting the special event then a formal Agreement will be required to guide this relationship The principles obligations and other terms and conditions of such an Agreement would be presented in the next report (subject to the nature of the discussions between the City and the Art of Jazz)

Project Team

The following staff team will be created to explore this special event concept

1 Director of Economic Development 2 Manager of Tourism EDO 3 Manager of Art Culture and Theatre Community Services

Councillor Gibson has volunteered to serve as the Council liaison on this project

Communications

Following approval of this report staff shall communicate Councils decision to the following external organizations

1 President of the BDDC 2 Executive Director of the Brampton Arts Council 3 President of the City of Brampton Concert Band

As part of subsequent reporting to City Council a communication plan will be developed in support of a corporate decision on this project

CONCLUSION

In conclusion this staff report provided City Council with information and a recommended process related to addressing a request from the Art of Jazz inviting the City of Brampton to explore bringing a jazz education and performance opportunity to Brampton through the Art of Jazz Global Jazz Village special event concept

Kfa Q0EiDennis Cutajar EcD (F) Commissioner of Economic Development and Communications

GI-laquoshy

About the Art of Jazz Global Jazz Village Concept in Brampton

The Art of Jazz Global Jazz Village concept is explained in the attached letter from the President of the Art of Jazz This letter states

The organization launched with its first Art of Jazz Global Jazz Village at the Distillery Historic District in Toronto in 2005 Since then we have grown the festival year over year and achieved consistent audience attendance of over 25000 patrons over the last three years who have attended concerts clinics programs for children and youth and late night jam sessions With a wide range of both free concerts and ticketed events Art of Jazz offers a broad range of artistic experiences for audiences of all backgrounds

We believe that the Art of Jazz Global Jazz Village can be a positive force in raising awareness of arts and culture in the City of Brampton and contributing to the Citys quality of life and its economy The festival will bring the best to the region stimulating local talent helping the City face increasing competition and making Brampton a major magnet for creative industries With programming that combines music dance literature street and visual arts that is produced with international and Canadian artists and performers the Art of Jazz Global Jazz village will benefit the economy arts and culture audiences and the profile of the City of Brampton

Formal Reouest of the City of Brampton

The President of the Art of Jazz has formally requested the opportunity to work collaboratively with the City of Brampton to explore the feasibility of bringing the Art of Jazz Global Jazz Village to Brampton in the summer of 2011

DISCUSSION

City Rationale for Exploring the Art of Jazz Idea

The Art of Jazz Global Jazz Village Festival concept aligns with the following Cityof Brampton goals

1 Economic development of the creative sector through heritage arts culture and entertainment initiatives

2 Tourism promotion Attracting visitors to Brampton from within and beyond the Citys boundaries

Ql-S

3 Audience attraction and retention for the Rose Theatre and open space venues in Downtown Brampton

4 Enrich Bramptons image and identity

5 Community partnership engagement of local organizations

Budget Implications

Approval of the recommendations in this report will generate cost in the form of staff time required to explore the project and to prepare a staff report for consideration At this stage program expenditures shall not be required to address the next steps in this report

Based on discussions with the Art of Jazz staff and volunteers any budget implications related to City involvement with the special event shall be included in a subsequent staff report to Council

Policy Implications

The proposed event relates to the purpose and scope of Councils Community Wide Events Policy and associated budget The proposed special event shall be considered and evaluated in the context of this Policy

Legal Implications

Given the exploratory nature of the direction created by the recommendations in this report an Agreement is not warranted at this stage However should Council decide to participate with the Art of Jazz in hosting the special event then a formal Agreement will be required to guide this relationship The principles obligations and other terms and conditions of such an Agreement would be presented in the next report (subject to the nature of the discussions between the City and the Art of Jazz)

Project Team

The following staff team will be created to explore this special event concept

1 Director of Economic Development 2 Manager of Tourism EDO 3 Manager of Art Culture and Theatre Community Services

Councillor Gibson has volunteered to serve as the Council liaison on this project

Communications

Following approval of this report staff shall communicate Councils decision to the following external organizations

1 President of the BDDC 2 Executive Director of the Brampton Arts Council 3 President of the City of Brampton Concert Band

As part of subsequent reporting to City Council a communication plan will be developed in support of a corporate decision on this project

CONCLUSION

In conclusion this staff report provided City Council with information and a recommended process related to addressing a request from the Art of Jazz inviting the City of Brampton to explore bringing a jazz education and performance opportunity to Brampton through the Art of Jazz Global Jazz Village special event concept

Kfa Q0EiDennis Cutajar EcD (F) Commissioner of Economic Development and Communications

Ql-S

3 Audience attraction and retention for the Rose Theatre and open space venues in Downtown Brampton

4 Enrich Bramptons image and identity

5 Community partnership engagement of local organizations

Budget Implications

Approval of the recommendations in this report will generate cost in the form of staff time required to explore the project and to prepare a staff report for consideration At this stage program expenditures shall not be required to address the next steps in this report

Based on discussions with the Art of Jazz staff and volunteers any budget implications related to City involvement with the special event shall be included in a subsequent staff report to Council

Policy Implications

The proposed event relates to the purpose and scope of Councils Community Wide Events Policy and associated budget The proposed special event shall be considered and evaluated in the context of this Policy

Legal Implications

Given the exploratory nature of the direction created by the recommendations in this report an Agreement is not warranted at this stage However should Council decide to participate with the Art of Jazz in hosting the special event then a formal Agreement will be required to guide this relationship The principles obligations and other terms and conditions of such an Agreement would be presented in the next report (subject to the nature of the discussions between the City and the Art of Jazz)

Project Team

The following staff team will be created to explore this special event concept

1 Director of Economic Development 2 Manager of Tourism EDO 3 Manager of Art Culture and Theatre Community Services

Councillor Gibson has volunteered to serve as the Council liaison on this project

Communications

Following approval of this report staff shall communicate Councils decision to the following external organizations

1 President of the BDDC 2 Executive Director of the Brampton Arts Council 3 President of the City of Brampton Concert Band

As part of subsequent reporting to City Council a communication plan will be developed in support of a corporate decision on this project

CONCLUSION

In conclusion this staff report provided City Council with information and a recommended process related to addressing a request from the Art of Jazz inviting the City of Brampton to explore bringing a jazz education and performance opportunity to Brampton through the Art of Jazz Global Jazz Village special event concept

Kfa Q0EiDennis Cutajar EcD (F) Commissioner of Economic Development and Communications

Communications

Following approval of this report staff shall communicate Councils decision to the following external organizations

1 President of the BDDC 2 Executive Director of the Brampton Arts Council 3 President of the City of Brampton Concert Band

As part of subsequent reporting to City Council a communication plan will be developed in support of a corporate decision on this project

CONCLUSION

In conclusion this staff report provided City Council with information and a recommended process related to addressing a request from the Art of Jazz inviting the City of Brampton to explore bringing a jazz education and performance opportunity to Brampton through the Art of Jazz Global Jazz Village special event concept

Kfa Q0EiDennis Cutajar EcD (F) Commissioner of Economic Development and Communications

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APPENDIX 1

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55 Mill Street bldg 74 unit 202 Toronto Ontario M5A 3C4

1416 840-7663

f 647 430-2985

w wwwartofiazzorg

email jazz^artotjazzorg

Dennis Cutajar Commissioner

Economic Development and Communications The Corporation of the City of Brampton 2 Wellington Street West Brampton Ontario L6Y 4R2

Re Letter of Request

Thankyou for our recent meeting regarding Art of Jazz and our interest in bringing the Art of Jazz Global Jazz Village to the City of Brampton We appreciate you taking the time to learn about our organization and current projects Your interest in Art of Jazz is a significantacknowledgment of our successful track record of delivering superior community outreach projects and events over the last five years

Art of Jazz has enjoyed a significant growth within the last few years The organization launched with its first Art of Jazz Global Jazz Village at the Distillery Historic District in Toronto in 2005 Since then we have grown the festival year over year and achieved consistent audience attendance of over 25000 patrons over the last three years who have attended concerts clinics programs for children and youth and late night jam sessions With a wide range of both free concerts and ticketed events Art of Jazz offers a broad range of artistic experiences for audiences of all backgrounds

This is an open letter to discuss the opportunity to work in partnership with the City of Brampton to bring the Art of Jazz Global Jazz Village to the City in the summer of 2011 Art ofJazz delivers unique programming of significant national and international artists and maintains close tics with its local community bringing the City together with an array of opportunities for participation and involvement Its success has been built upon the variety and range of events created through a strong artistic vision and emphasis on quality The Festival is hugely popular with the Citys residents but also attracts significant numbers of Ontario and international visitors into the City for its free and ticketed events

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55 Mill Street bldg 74 unit 202 Toronto Ontario M5A 3C4

1416 840-7663

f 647 430-2985

w wwwartofiazzorg

email jazz^artotjazzorg

Dennis Cutajar Commissioner

Economic Development and Communications The Corporation of the City of Brampton 2 Wellington Street West Brampton Ontario L6Y 4R2

Re Letter of Request

Thankyou for our recent meeting regarding Art of Jazz and our interest in bringing the Art of Jazz Global Jazz Village to the City of Brampton We appreciate you taking the time to learn about our organization and current projects Your interest in Art of Jazz is a significantacknowledgment of our successful track record of delivering superior community outreach projects and events over the last five years

Art of Jazz has enjoyed a significant growth within the last few years The organization launched with its first Art of Jazz Global Jazz Village at the Distillery Historic District in Toronto in 2005 Since then we have grown the festival year over year and achieved consistent audience attendance of over 25000 patrons over the last three years who have attended concerts clinics programs for children and youth and late night jam sessions With a wide range of both free concerts and ticketed events Art of Jazz offers a broad range of artistic experiences for audiences of all backgrounds

This is an open letter to discuss the opportunity to work in partnership with the City of Brampton to bring the Art of Jazz Global Jazz Village to the City in the summer of 2011 Art ofJazz delivers unique programming of significant national and international artists and maintains close tics with its local community bringing the City together with an array of opportunities for participation and involvement Its success has been built upon the variety and range of events created through a strong artistic vision and emphasis on quality The Festival is hugely popular with the Citys residents but also attracts significant numbers of Ontario and international visitors into the City for its free and ticketed events

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We believe that the Art of Jazz Global Jazz Village can be a positive force in raising awareness of arts and culture in the City of Brampton and contributing to the Citys quality of life and itseconomy The festival willbring the best to the region stimulating local talent helping the City face increasing competition and making Brampton a major magnet for creative industries With programming that combines music dance literature street and visual arts that is produced with international and Canadian artists and performers the Art of Jazz Global Jazz village will benefitthe economy arts and culture audiences andthe profile of the City of Brampton

We look forward to the opportunity to meet with City Council to explore ideas regarding the Artof Jazz Global Jazz Village in Brampton If youhave any questions regarding Art of Jazz please do nothesitate to call myselfat416 840-7663 orMarty Starkman at(416) 635-6669 or contact us by email - bonnieartofiazzorg or mstarkmanrogerscom

Once again thank you for your time and interest in Art of Jazz We look forward to working with the City of Brampton in the near future

Warmest regards

Bonnie Lester

President

Art of Jazz