COMMERCIAL SALES GUIDE...New approved customers only. † Based on an October 2011 national survey of bars and restaurants that expressed an opinion. ° 2012 NFL SUNDAY TICKET oFFEr

COMMERCIAL SALES GUIDESUMMER OFFEREffective 7.19.12 – 10.3.12

PRODUCED BY DIRECTV MARKETING DEPARTMENT. NOT FOR PUBLICATION OR CUSTOMER DISTRIBUTION. Programming, pricing, terms and conditions subject to change at any time. For assistance with understanding packages, offers or benefits of DIRECTV, contact Retail Services at 1-800-323-1994.

Your playbook for a winning season.

5 MONTHS FREE of COMMERCIAL XTRATM Pack when your customer purchases 2012 NFL SUNDAY TICKET � See page 5

PLUS, LOCK IN YOUR SAVINGS for 2 years on COMMERCIAL XTRATM Pack or COMMERCIAL CHOICE® PLUS with activation of NFL SUNDAY TICKET � See page 5

OFFER HIGHLIGHTS

2012 NFL SUNDAY TICKET INCLUDED at no extra charge when your customer signs up for BUSINESS/OFFICE CHOICE® � See pages 6-7

SAVE AN ADDITIONAL $540 on COMMERCIAL CHOICE® PLUS when your customer signs up for 2012 NFL SUNDAY TICKET � See page 5

Best Offer Ever

Best Offer Ever

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84% of NFL SUNDAY TICKET subscribers believe DIRECTV has helped increase their business.†

Order today to get 5 MONTHS FREE of COMMERCIAL XTRA™ Pack with the activation of NFL SUNDAY TICKET.

Make Every Customer a Fan of Your Business with NFL SUNDAY TICKET, ONLY ON DIRECTV.

In addition to getting the most games in HD, you also get:

n RED ZONE CHANNEL® Never miss a play inside the 20 and get all the final stats of every scoring drive from around the league, all in HD.

n Short Cuts See replays of entire games in less than 30 minutes.3

n Game Mix Watch up to eight games at the same time, live on your TV, complete with scores and game clocks.2

ALL DIRECTV OFFERS REQUIRE 24-MONTH AGREEMENT. Offer ends 10/3/12. New approved customers only. †Based on an October 2011 national survey of bars and restaurants that expressed an opinion. °2012 NFL SUNDAY TICKET oFFEr: In order to receive NFL SUNDAY TICKET, customers must subscribe to a Commercial base programming package with a 24-month agreement. NFL SUNDAY TICKET consists of all Sunday games broadcast on FOX and CBS at 1pm and 4pm ET. However, games broadcast by your local FOX and CBS affiliates will not be available on NFL SUNDAY TICKET. Blackout restrictions and other conditions apply to sports programming. Customers must order by 8/1/12 and activate by 8/30/12 to be eligible for the 5-Pay option, order by 10/1/12 and activate by 10/30/12 to be eligible for the 3-Pay option, and order by 12/1/12 and activate by 12/30/12 to be eligible for the 1-Pay option. The remaining balance of NFL SUNDAY TICKET will be charged to customer’s account in the event of early disconnect. LIMIT oNE NFL SUNDAY TICKET oFFEr PEr ACCoUNT. Offer void where prohibited or restricted. DIRECTV programming, pricing, terms and conditions subject to change at any time. Sports subscriptions automatically continue each year, provided DIrECTV carries these services, unless subscriber calls 1-866-945-9940 to cancel prior to the start of the season. Taxes not included. Receipt of DIRECTV programming subject to terms of DIRECTV Commercial Customer Viewing Agreement. NFL, the NFL Shield design, NFL SUNDAY TICKET name and logo are registered trademarks of the NFL and its affiliates. Team names, logos and uniform designs are registered trademarks of the teams indicated. NFL:AP Photo. Eli/Peyton Manning: James Michelfelder+Therese Sommerseth. ©2012 DIRECTV. DIRECTV, the DIRECTV for BUSINESS logo and COMMERCIAL XTRA are trademarks of DIRECTV, LLC. All other trademarks and service marks are the property of their respective owners.°2ND YEAr SAVINGS oFFEr: Requires Auto Bill Pay and activation of COMMERCIAL CHOICE PLUS or COMMERCIAL XTRA Pack with a 24-month agreement and 2012 NFL SUNDAY TICKET package, new Public Viewing customers only. Beginning in the 14th month, DIRECTV will credit the new customer’s account $10/mo. for twelve consecutive months. In the 26th month the $10/mo. credit will cease and DIRECTV services will automatically continue at the then-prevailing rate.

1 To access DIRECTV HD programming, HD equipment required. Number of HD channels based on package selection. 2 Some interactive services may require a phone-line connection and/or an additional service fee. For full Mix Channel, Player Tracker and Enhanced Games functionality, a D10 or later model interactive DIRECTV Receiver and remote control are required. Access to channels depends on programming package. 3 Short Cuts are available from midnight Sunday ET through midnight Tuesday ET.2

n Get up to 200 games during the regular season. That’s 17 weeks of action, all live in HD.1

n Draw in more football fans by showing every out-of-market game. Now, customers can watch all of their favorite teams. No matter where they live.

n Free promotional kit and enrollment in MVP program. Brand your business as the ultimate sports destination with on-premise materials including banners, coasters and more. Plus, have your location listed on our Sports Bar Finder app to help sports fans find your bar.

Get every Game, every SunDay, all in HD. Out-of-market games only.

Lock in your savings for 2 years. Save $10/mo. in 2nd year! PLUS! Requires Auto Bill Pay and activation of COMMERCIAL XTRA Pack or above with a 24-month agreement and 2012 NFL SUNDAY TICKET.

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NFL Pricing and New Profit Calculator

NEW CUSTOMERS

1-PAY 3-PAY 5-PAY

PUBLIC VIEWING (by FCO)

1 - 50 $1,445.00 $481.66 $289.00

51 - 100 $2,295.00 $765.00 $459.00

101 - 200 $4,590.00 $1,530.00 $918.00

201 - 350 $6,425.00 $2,141.66 $1,285.00

351 - 500 $9,180.00 $3,060.00 $1,836.00

501 - 750 $10,330.00 $3,443.33 $2,066.00

751 - 1,000 $13,770.00 $4,590.00 $2,754.00

1,001 - 1,500 $20,655.00 $6,885.00 $4,131.00

1,501 - 2,000 $27,540.00 $9,180.00 $5,508.00

2,001 - 5,000 $57,375.00 $19,125.00 $11,475.00

5,001 - 10,000 N/A $38,250.00 $22,950.00

10,001+ N/A $45,900.00 $27,540.00

BUSINESS VIEWING

$495.00 $165.00 $99.00

PRIVATE VIEWING

$395.00 $131.66 $79.00

EXISTING CUSTOMERS (Upgrade)

1-PAY 3-PAY 5-PAY

$1,083.75 $361.25 $216.75

$1,721.25 $573.75 $344.25

$3,442.50 $1,147.50 $688.50

$4,818.75 $1,606.25 $963.75

$6,885.00 $2,295.00 $1,377.00

$7,747.50 $2,582.50 $1,549.50

$10,327.50 $3,442.50 $2,065.50

$15,491.25 $5,163.75 $3,098.25

$20,655.00 $6,885.00 $4,131.00

$43,031.25 $14,343.75 $8,606.25

$86,062.50 $28,687.50 $17,212.50

N/A $34,425.00 $20,655.00

$371.25 $123.75 $74.25

$296.25 $98.75 $59.25

EXISTING CUSTOMERS (Renewal)

1-PAY 3-PAY 5-PAY

$1,145.00 $381.66 $229.00

$1,445.00 $481.66 $289.00

$3,235.00 $1,078.33 $647.00

$4,475.00 $1,491.66 $895.00

$5,505.00 $1,835.00 $1,101.00

$6,055.00 $2,018.33 $1,211.00

$7,785.00 $2,595.00 $1,557.00

$12,110.00 $4,036.66 $2,422.00

$15,570.00 $5,190.00 $3,114.00

$30,845.00 $10,281.66 $6,169.00

$61,680.00 $20,560.00 $12,336.00

$74,325.00 $24,775.00 $14,865.00

$440.00 $146.66 $88.00

$350.00 $116.66 $70.00

Score more Business

n Calculate and show your customers how much revenue and profit they can make

n Create a convincing presentation on the investment value of NFL SUNDAY TICKET to which no one can say no

n Enter a few facts about your customer’s business into the calculator fields

Our dynamic new sales tool makes it easy to calculate and show customers how much revenue and profit they can make with NFL SUNDAY TICKET.

The NFL SUNDAY TICKET PROFIT CALCULATOR is here!

Start using this valuable tool today! Contact your Regional Sales Manager for more information.

Prices starting at $289 (5-Pay option) for new Public Viewing customers.

3

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Business Types and Eligibility

QUALIFICATIONS FOR ELIgIBILITY ■ Television viewing

accessible to the general public

■ Main source of revenue from the sale of food and beverages for immediate consumption

■ No admission fee

WHY THEY NEED DIRECTVTurn customers into regulars■ 82% of subscribers believe DIRECTV sports

programming increases their business^

■ 85% of subscribers believe DIRECTV programming creates a more lively atmosphere^

■ 73% of bar and restaurant subscribers believe DIRECTV programming generates more loyal, repeat customers^

■ SonicTap® Music Channels package creates ambiance and atmosphere

QUALIFICATIONS FOR ELIgIBILITY ■ Television viewing

accessible to the general public

■ Main source of revenue from the sale of goods, services and experiences

WHY THEY NEED DIRECTVHelp reduce perceived wait times■ 90% of business subscribers believe DIRECTV

programming keeps customers entertained while waiting^

■ 88% of subscribers believe DIRECTV programming provides a more enjoyable experience for customers^

■ Watching sports, news or entertainment is a great way for customers to pass the time

■ A better experience keeps customers coming back

■ DIRECTV helps to differentiate your business

QUALIFICATIONS FOR ELIgIBILITY■ Television viewing

accessible only to employees

WHY THEY NEED DIRECTVKeep employees connected■ 8 in 10 businesses believe DIRECTV provides

a more enjoyable work environment^

■ Improves employee morale and productivity

■ gives employees round-the-clock access to news and entertainment

■ Creates a more enjoyable work environment for employees

^Based on an October 2011 national survey of businesses that expressed an opinion.

Public viewing: BARS, LOUnGES, REStAURAntS, CASInOS, COFFEE SHOPS

Business viewing: AUtO SHOPS, HEALtH CLUBS, BAnKS, SALOnS, WAItInG AREAS

Private viewing: PRIVAtE OFFICES, COnFEREnCE ROOMS, EMPLOYEE BREAK ROOMS

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These packages for bars and restaurants pack the house and keep customers coming back.

Public Viewing Packages

Offers end 10/3/12 on approved credit. New Commercial customers only. 24-month programming agreement required. Credit card may be required (except in MA & PA). $19.95 Delivery & Handling fee may apply. Local channels subscription where available. Customers must subscribe to one of the following base programming packages in order to add on any additional service(s): COMMERCIAL XTRA Pack, COMMERCIAL CHOICE PLUS, COMMERCIAL CHOICE, BUSINESS INFORMATION or COMERCIAL MÁS ULTRA. 1 Public Viewing pricing based on Estimated Viewing Occupancy (EVO) 1-100 only. COMMERCIAL XTRA Pack (regularly $120.99/mo.) includes local channels, COMMERCIAL XTRA ($68.99/mo.), SPORTS PACK ($12.99/mo.) and outlet fees for two receivers ($39.01/mo.). Additional outlet fees at $15/mo. per receiver. Purchase of 24 consecutive months of COMMERCIAL XTRA Pack with local channels (if available in your market) required. 2 Additional $5/mo. credit for 12 months after signing up for Auto Bill Pay with credit card at point of sale and with activation of the BUSINESS INFORMATION Package or above. 24-month agreement required. 3 To access DIRECTV HD programming, HD Access fee ($25/mo.) and HD equipment are required. Number of HD channels varies by package. 24-month base programming agreement required. Upon DIRECTV System activation, DIRECTV will credit the new customer’s account for three consecutive months of HD Access, provided account is in “good standing,” as determined by DIRECTV in its sole discretion. In the fourth month, HD Access will automatically continue at the then-prevailing rate. LIMIT ONE HD ACCESS BILL CREDIT OFFER PER ACCOUNT. 4 24-month agreement to a Commercial base programming package is required. Upon DIRECTV System activation, DIRECTV will credit the new customer’s account $34.99/mo. for three consecutive months for SonicTap Music Channels. In the fourth month, SonicTap Music Channels will automatically continue at the then-prevailing rate. 5 New COMMERCIAL XTRA Pack and COMMERCIAL CHOICE PLUS customers are eligible for any combination of up to four free SD and/or HD Receivers. New COMMERCIAL CHOICE and BUSINESS INFORMATION customers are eligible for up to four free receivers. Maximum of two HD Receivers only. CoMMErCIAL CHoICE PLUS/NFL SUNDAY TICKET BILL CrEDIT/ProGrAMMING oFFErS: Customers activating NFL SUNDAY TICKET and maintaining the COMMERCIAL CHOICE PLUS Package and enrolling in Auto Bill Pay will receive a $180 credit per month for three months.NFL SUNDAY TICKET oFFEr: In order to receive NFL SUNDAY TICKET, customer must subscribe to a Commercial base programming package with a 24-month agreement. Pricing based on Fire Code Occupancy (FCO). NFL SUNDAY TICKET consists of all out-of-market Sunday games broadcast on FOX and CBS at 1pm and 4pm ET. However, games broadcast by your local FOX or CBS affiliate will not be available on NFL SUNDAY TICKET. Blackout restrictions and other conditions apply to sports programming. Customers must order by 8/1/12 and activate by 8/30/12 to be eligible for the 5-Pay option and order by 10/01/12 and activate by 10/30/12 to be eligible for the 3-Pay option, and order by 12/1/12 and activate by 12/30/12 to be eligible for the 1-Pay option. The remaining balance of NFL SUNDAY TICKET will be charged to customer’s account in the event of early disconnect. LIMIT ONE NFL SUNDAY TICKET OFFER PER ACCOUNT. Offer void where prohibited or restricted. Sports subscriptions automatically continue each year, provided DIRECTV carries these services, unless subscriber calls 1-866-945-9940 to cancel prior to the start of the season. IF BY THE END OF PROMOTIONAL PRICE PERIOD(S) CUSTOMER DOES NOT CONTACT DIRECTV TO CHANGE SERVICE, THEN ALL SERVICES WILL AUTOMATICALLY CONTINUE AT THE THEN-PREVAILING RATES. In certain markets, programming/pricing may vary. 2ND YEAr SAVINGS oFFEr: Requires Auto Bill Pay and activation of COMMERCIAL CHOICE PLUS or COMMERCIAL XTRA Pack with a 24-month agreement and 2012 NFL SUNDAY TICKET package, new Public Viewing customers only. Beginning in the 14th month, DIRECTV will credit the new customer’s account $10/mo. for twelve consecutive months. In the 26th month the $10/mo. credit will cease and DIRECTV services will automatically continue at the then-prevailing rate. DIRECTV programming, pricing, terms and conditions subject to change at any time. 5

COMMERCIALCHOICE® PLUS*

Access to over 130 Channels

$25999MO.

$30499MO.

$35099MO.

$37099MO.

$39499MO.

$42299MO.

– $65.00/mo.: For 12 months – $5.00/mo.: For 12 months

with enrollment in Auto Bill Pay2

Starting at

$18999MO.

For 12 months with Auto Bill Pay enrollment and 24-month agreement

COMMERCIALCHOICE®*


$5899MO.

$6999MO.

$8199MO.

$9999MO.

$11199MO.

$12999MO.

$15799MO.

$18099MO.



Starting at

$4499MO.

For 12 months with Auto Bill Pay enrollment

and 24-month agreement

BUSINESSINFORMATION®*


$4299MO.



$2999MO.



COMMERCIALXTRA Pack™*1


$12099MO.

EVO OVER 100? GET COMMERCIAL CHOICE® PLUS!

– $120.99/mo.: For 5 months

–$36.00/mo.: For 12 months – $5.00/mo.: For 12 months with enrollment in Auto Bill Pay2

$7999MO.



–$66.00/mo.: For 12 months – $5.00/mo.: For 12 months with enrollment in Auto Bill Pay2

$4999MO.


and 24-month agreementPlus save $540when you sign up for NFL SUNDAY TICKET 2012 ($180 credit for 3 mos.)

Save over $600when you sign up for NFL SUNDAY TICKET 2012

EVo

1–50

51–100

101–150

151–200

201–500

501–1000

1001-2000

2001+

FREEApplicable use tax adjustment may apply on retail value of installation.

5 monthsFREE

NO ADDITIONAL OUTLET FEES

NO ADDITIONAL OUTLET FEES

$15/MO. FOR 3RD AND EACH ADDITIONAL

RECEIVER

$15/MO. FOR 3RD AND EACH ADDITIONAL RECEIVER($15/mo. for 4th and each additional receiver with SonicTap®)

UP TO 4 FREE HD OR SD RECEIVERS5 Cost for additional receivers: SD: $69 | HD: $99

UP TO 4 FREE RECEIVERS5 (Up to 2 HD or 4 SD)

Cost for additional receivers: SD: $69 | HD: $99

BEST

VALUE!

With 24-month agreement (auto Bill Pay required at

point of sale and nFL SunDay TICKeT subscription)

reGuLar PrICe

(Customer rolls to the then-

current retail rate after the expiration of promotional

credits)

Summer OFFer

(Valid through 10/3/12)

PremIumS/ aDvanCeD ServICeS

HarDWare

STanDarD

InSTaLLaTIOn

aDDITIOnaL reCeIver

FeeS

OR

FREE FOR 3 MONTHS: SAVE $753

(Rolls to $25/mo. at month 4)

HD ACCESSSAVE OVER $1004

(Rolls to $34.99/mo. at month 4)

SONICTAP® MUSIC CHANNELS

$49 Complex/custom installation extra

*ALL PRICES INCLUDE LOCAL CHANNELS WHERE AVAILABLE

2012 nFL SunDay TICKeT now available

n Retail Pricing Only n Up to 2 FREE SD Receivers (1 SD Receiver for SonicTap® Audio only)

n Standard Installation Fee of $199NO-CONTRACT OPTION

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Subscription includes automatic enrollment in the EXCLUSIVE MVP Marketing Program — Help customers drive traffic with access to on-premise sports kits and advertising materials and a free listing in the Sports Bar Finder mobile app.MARKETING

PROGRAM

THE

new Public viewing accounts save $10/mo. for 12 months in the 2nd year with the activation of COmmerCIaL XTra™ Pack or COmmerCIaL CHOICe® PLuS, combined with mLB eXTra InnInGS® or nFL SunDay TICKeT. Requires Auto Bill Pay and activation of COMMERCIAL XTRA Pack or above with a 24-month agreement and 2012 NFL SUNDAY TICKET.

Plus lock in your savings for 2 years

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These packages for small businesses keep customers entertained while they shop, wait or work out.

Business Viewing Packages Talk about DIreCTv® meSSaGe BOarD

Details on page 8.

The 3-Year Offer for new Business Viewing customers is still available! Rates won’t go up for 3 years! Customers will appreciate their bills being predictable every month.n Price protected at promotional rate for 3 years n Credits applied in months 2-37n Rolls to the then-prevailing rate in month 38 n Enrollment in Auto Bill Pay requiredn Proratable Early Cancellation Fee (ECF) of $720

Offers end 10/3/12. On approved credit. New Commercial customers only. 24-month or 36-month programming agreement required. Credit card may be required (except in MA & PA). $19.95 Delivery & Handling fee may apply. Local channels subscription where available. Customers must subscribe to one of the following base programming packages in order to add on any additional service(s): BUSINESS CHOICE, BUSINESS ENTERTAINMENT, BUSINESS INFORMATION or COMMERCIAL BASIC. 1 Additional $5/mo. credit for 12 months after signing up for Auto Bill Pay with credit card at point of sale and with activation of the BUSINESS INFORMATION Package or above. 24-month agreement required. 2 Purchase of 36 consecutive months of BUSINESS CHOICE, BUSINESS ENTERTAINMENT, BUSINESS INFORMATION or COMERCIAL MÁS ULTRA and local channels packages (if available in your market) required. Upon DIRECTV System activation, beginning in the second month, DIRECTV will credit the new customer’s account for 36 consecutive months. Account must be in “good standing,” as determined by DIRECTV in its sole discretion, to remain eligible. IF BY THE END OF PROMOTIONAL PRICE PERIOD(S) CUSTOMER DOES NOT CONTACT DIRECTV TO CHANGE SERVICE, THEN ALL SERVICES WILL AUTOMATICALLY CONTINUE AT THE THEN-PREVAILING RATES. IN THE EVENT YOU FAIL TO MAINTAIN YOUR PROGRAMMING AGREEMENT, YOU AGREE THAT DIRECTV MAY CHARGE YOU A PRORATABLE EARLY CANCELLATION FEE OF $720. In certain markets, programming/pricing may vary. LIMIT ONE BILL CREDIT OFFER PER ACCOUNT. 3 To access DIRECTV HD programming, HD Access fee ($13/mo.) and HD equipment are required. Number of HD channels varies by package. No mirroring fee for only one receiver. $6 each for the 2nd through the 9th receiver. $3 each for the 10th through the 21st receiver. $1 each for the 22nd and each additional. 24-month base programming agreement required. Upon DIRECTV System activation, DIRECTV will credit the new customer’s account for three consecutive months of HD Access, provided account is in “good standing,” as determined by DIRECTV in its sole discretion. In the fourth month, HD Access will automatically continue at the then-prevailing rate. LIMIT ONE HD ACCESS BILL CREDIT OFFER PER ACCOUNT. 4 24-month agreement to a Commercial base programming package required. Upon DIRECTV System activation, DIRECTV will credit the new customer’s account $34.99/mo. for three consecutive months for SonicTap Music Channels. In the fourth month, SonicTap Music Channels will automatically continue at the then-prevailing rate. 5 BUSINESS CHOICE, BUSINESS ENTERTAINMENT and BUSINESS INFORMATION customers are eligible for up to two free HD and up to four free SD Receivers for a total of four free receivers. COMMERCIAL BASIC customers are eligible for up to two free SD Receivers.°2012 NFL SUNDAY TICKET oFFEr: Requires activation of BUSINESS CHOICE Package with 24-month agreement. 2012 NFL SUNDAY TICKET regular season consists of all out-of-market NFL games (based on customer’s service address) broadcast on FOX and CBS. Local broadcasts are subject to blackout rules. Other conditions apply. Remote viewing and additional features require NFL SUNDAY TICKET MAX subscription; sold separately. Subscription will

automatically continue each season at a special renewal rate unless customer calls to cancel prior to start of season. Subscription cannot be cancelled (in part or in whole) after the start of the season and subscription fee cannot be refunded. Account must be in “good standing” as determined by DIRECTV in its sole discretion to remain eligible for all offers.6

BUSINESSINFORMATION®*


BUSINESSENTERTAINMENT®*


BUSINESSCHOICE®*


COMMERCIALBASIC™


nO OFFerS avaILaBLe

reGuLar PrICe(Customer rolls to the then-current retail rate after the expiration of promotional

credits)

12-mOnTH Summer

OFFer(Valid through

10/3/12)

36-mOnTH Summer

OFFer(Valid through

10/3/12)

PremIumS/ aDvanCeDServICeS

HarDWare

STanDarDInSTaLLaTIOn

aDDITIOnaLreCeIver FeeS

UP TO 4 FREE RECEIVERS (UP TO 2 HD OR 4 SD)5


$6699MO.

$4299MO.

$1999MO.

$8999MO.

BEST

VALUE!



$5499MO.



NFL SUNDAY TICKET 2012INCLUDED at no extra charge°



$4499MO.





$2999MO.



everyDay LOW PrICe

$1999MO.

For 12 months with 24-month agreement

■ 1ST reCeIver: Free■ 2nD—9TH reCeIver: $6 eaCH

■ 10TH—21ST reCeIver: $3 eaCH■ 22nD+ reCeIver: $1 eaCH

FREE FOR 3 MONTHS: SAVE $393





nO OFFerS avaILaBLe

– $10.00/mo.: For 36 months with enrollment in Auto Bill Pay2


$7999MO.

For 36 months with 36-month aggreement



$5899MO.


$3799MO.

UP TO 2 FREE SD RECEIVERS5

Cost for additonal receivers: SD: $69 | HD: $99


$49 Complex/custom installation extra




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OFFICE CHOICE®*

PackageAccess to over 145 Channels

$8999MO.

– $30.00/mo. For 12 months– $5.00/mo. For 12 months with enrollment

in Auto Bill Pay1

$5499MO.

FOR 12 MONTHS with Auto Bill Pay enrollment and 24-month agreement

OFFICE ENTERTAINMENT®*


$6699MO.

^Based on an October 2011 national survey of businesses that expressed an opinion. Offers end 10/3/12 on approved credit. New Commercial customers only. 24-month programming agreement required. Credit card may be required (except in MA & PA). $19.95 Delivery & Handling fee may apply. Local channels subscription where available. Customers must subscribe to one of the following base programming packages in order to add on any additional service(s): OFFICE CHOICE, OFFICE ENTERTAINMENT, OFFICE INFORMATION or COMMERCIAL BASIC. 1 Additional $5/mo. credit for 12 months after signing up for Auto Bill Pay with credit card at point of sale and with activation of the OFFICE INFORMATION Package or above. 24-month agreement required. 2 Upon DIRECTV System activation, DIRECTV will credit the new customer’s account for three consecutive months for SHOWTIME and/or STARZ Super Pack, provided account is in “good standing,” as determined by DIRECTV in its sole discretion. 3 To access DIRECTV HD programming, HD Access fee ($13/mo.) and HD equipment are required. Number of HD channels varies by package. 24-month base programming agreement required. Upon DIRECTV System activation, DIRECTV will credit the new customer’s account for three consecutive months of HD Access, provided account is in “good standing,” as determined by DIRECTV in its sole discretion. In the fourth month, HD Access will automatically continue at the then-prevailing rate. LIMIT ONE HD ACCESS BILL CREDIT OFFER PER ACCOUNT. 4 24-month agreement to a Commercial base programming package required. Upon DIRECTV System activation, DIRECTV will credit the new customer’s account $34.99/mo. for three consecutive months for SonicTap Music Channels. In the fourth month, SonicTap Music Channels will automatically continue at the then-prevailing rate. 5 OFFICE CHOICE, OFFICE ENTERTAINMENT and OFFICE INFORMATION customers are eligible for up to two free SD or HD Receivers. Maximum of two HD or DVR Receivers only. DVR Service ($8/mo.) activation required for DVR and HD DVR equipment. COMMERCIAL BASIC customers are eligible for up to two free SD Receivers.°2012 NFL SUNDAY TICKET oFFEr: Requires activation of NFL SUNDAY TICKET and OFFICE CHOICE Package. 2012 NFL SUNDAY TICKET regular season consists of all out-of-market NFL games (based on customer’s service address) broadcast on FOX and CBS. Local broadcasts are subject to blackout rules. Other conditions apply. Subscription will automatically continue each season at a special renewal rate unless customer calls to cancel prior to start of season. Subscription cannot be cancelled (in part or in whole) after the start of the season and subscription fee cannot be refunded. Account must be in “good standing” as determined by DIRECTV in its sole discretion to remain eligible for all offers.

80% roughly 8 in 10 businesses believe DIreCTv provides a more enjoyable work environment.^

Private Viewing Packages

COMMERCIAL BASIC™*

PackageAccess to Over 30 Channels

$1999MO.

OFFICE INFORMATION®*


$4299MO.

– $17.00/mo. For 12 months– $5.00/mo. For 12 months with enrollment in

Auto Bill Pay1

$4499MO.


– $8.00/mo. For 12 months– $5.00/mo. For 12 months with enrollment in

Auto Bill Pay1

$2999MO.


everyDay LOW PrICe

$1999MO.

FOR 12 MONTHS with 24-month agreementNFL SUNDAY TICKET 2012INCLUDED at no extra charge°

See page 2.

nO OFFerS avaILaBLe

These packages for private offices keep employees informed with around-the-clock access to news.

FREE FOR 3 MONTHS:

SAVE OVER $502

(Rolls to $16.99/mo. at month 4)SAVE OVER $502

(Rolls to $16.99/mo. at month 4)SAVE $393





UP TO 2 FREE SD or HD RECEIVERS5


UP TO 2 FREE SD RECEIVERS5

Cost for additional receivers: SD: $69 | SD DVR or HD: $99 | HD DVR: $199

$49 Complex/custom installation extraFREE

Applicable use tax adjustment may apply on retail value of installation.

$6/mo. for the 2nd and each additional receiver(No mirroring fee for only 1 receiver)

DVR Service for just $8/mo.


REGULAR PRICE

(Customer rolls to the then-current retail rate after the expiration of promotional

credits)

SUMMER OFFER

(Valid through 10/3/12)

PREMIUMS/ADVANCED SERVICES

HARDWARE

STANDARD INSTALLATION

ADDITIONAL OUTLET

FEES

DVR SERVICE

BEST

VALUE!



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8

DIRECTV® Message Board

DIRECTV® Message Board A revolutionary digital signage product that helps boost a business’ bottom line. Subscribers can overlay special promotions and offers onto live TVs—allowing them to entertain and message their services simultaneously. And with our easy-to-use, web-based tool, they can create messages in minutes—anywhere, any time— to display on their TVs at one or more locations.

They won’t need to invest in expensive media players, special software, content, licenses or extra hardware.

Subscribers can promote their products and offers on their Tvs. Only with DIreCTv.

Three simple steps to setting up DIreCTv® message Board.

Displaying custom messages is easy:

Add Your Brand

Create or add your Messages

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Creating messages is EASY! Subscribers select from a variety of customizable templates or upload any images and insert a message.

Add Your Brand


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Schedule campaigns Schedule the day and time they want their message to play. Preview how their message will look, then post for immediate or future use.

Add Your Brand


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Select your TVs They select the TV(s) and location(s) to display their images.

DIreCTv® message Board will help boost their bottom line!

Customer n NEW Business- or Private-Viewing customersn Add DIRECTV® Message Board to any national programming offer

(BUSINESS/OFFICE INFORMATION® or above) for just $60/mo.n Broadband Internet requiredn Valid email address required

Hardwaren HR 24 Receiver (DVR functionality disabled)n Internet Connection Kit (ICK) Dealers

Key Message Board requirements:

Showroom accounts now available for SBCA-certified dealers —please contact retail services.

Dealers n Non-fulfillment Dealers n SBCA installation certification

DIr

eCTv

® m

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BOa

rD Get all this with DIreCTv® message Board for just $89.99 a month:

HD ACCESS INCLUDED4 FREE DIRECTV RECEIVERS

2 HD DVRs & 2 HD or SD Receivers

FREE SonicTap® Music Channels for 3 monthsComplete choice of music genres including POP, ROCK, SOUL, COUNTRY, JAZZ and LATIN.Purchase of 24 consecutive months of Commercial programming package (BUSINESS/OFFICE INFORMATION or above) and DIRECTV Message Board required. New Commercial customers only. Credit card may be required (except in MA & PA). $19.95 Handling & Delivery fee may apply.

Plus

OVER 45 of the best news and entertainment channels, including:

and more!

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Offer every business the best in every language.International Packages

COMMERCIAL BASIC™

with International Add-On1


COMERCIALMÁS ULTRA™


reGuLar PrICe(Customer rolls to the then-current retail rate after the expiration of promotional

credits)

12-mOnTH Summer

OFFer(Valid through

10/3/12)

36-mOnTH Summer

OFFer(BUSINESS VIEWINg CUSTOMERS ONLY,

Valid through 10/3/12.)

PremIumS/ aDvanCeDServICeS

HarDWare


$1999MO.

$6299MO.

nO OFFerS avaILaBLe


$5799MO.

For 36 months with 36-month agreement



$4999MO.




$1499MO.




FREE FOR 3 MONTHS:

HD ACCESS SonicTap® MUSIC CHANNELS

$49Complex/custom installation extra

FREE FOR 3 MONTHS:

HD ACCESS SonicTap® MUSIC CHANNELS

(Private Viewing Only)

(Private Viewing Only)

UP TO 4 FREE RECEIVERS (Up to 2 HD or 4 SD)


COMMERCIAL BASIC™

with International Add-On1


COMERCIALMÁS ULTRA™


reGuLar PrICe

HarDWare


$1999MO.

$6299MO.

UP TO 2 FREE SD RECEIVERS Cost for additional receivers:

SD: $69 | SD DVR or HD: $99 | HD DVR: $199

$199Complex/custom installation extra

NO CONTRACT OPTION

Add any of these packages ABOVE onto any base programming package.

WorldDirect® A LA CARTE PACKAGES3

CHINESEJadeworld® $44.99/mo. $36.99/mo. $36.99/mo. TVB1, TVB2, TVBS, TVB Entertainment, CCTV-4, Tai Seng Entertainment

MandarinDirect™ III $29.99/mo. $24.99/mo. $24.99/mo. CTI Zhong Tian Channel, Phoenix North America, Phoenix Info News, TVBS, TVB8, Tai Seng Sat TV, CCTV-4, Charming China

FILIPINOFilipinoDirect™ $42.99/mo. $37.99/mo. $37.99/mo. The Filipino Channel, GMA Pinoy TV, ABS-CBN News Channel, Cinema One Global, Bro Channel, MYX, GMA Life TV, DWRR, DZMM, GEM NETTFCDirect™ $32.99/mo. $27.99/mo. $27.99/mo.

The Filipino Channel, ABS-CBN News Channel, Cinema One Global, MYX, DWRR, DZMM, GEM NET, Bro Channel

KOREANKoreanDirect™ $36.99/mo. $31.99/mo. $31.99/mo. EBS, SBS, MBC, MBC Every1, National Geographic Channel Korea, YTN, SBS Plus, CTS, Radio Korea, TAN TV, MBN Plus

RUSSIANRussianDirect™ $39.99/mo. $34.99/mo. $34.99/mo. Channel One Russia Worldwide (C1RW), Dom Kino, Muzika Pervogo, Carousel, Vremya

RussianDirect™ II $45.99/mo. $40.99/mo. $40.99/mo. Channel One Russia Worldwide (C1RW), Dom Kino, Muzika Pervogo, RTR Planeta, Rossiya 24, RTVi, Carousel, Vremya

RTR Planeta A La Carte $24.99/mo. $19.99/mo. $19.99/mo. RTR Planeta

SOUTH ASIANDisha India A La Carte $24.99/mo. $19.99/mo. $19.99/mo. Disha India

HindiDirect™ II $35.99/mo. $31.99/mo. $31.99/mo. Star Plus, STAR NEWS, MTV India, Life OK, Filmy, Disha India, Willow Cricket A La Carte, UTV Movies

VIETNAMESEVietDirect™ HONVIETV $34.99/mo. $29.99/mo. $29.99/mo. SBTN, TVB Vietnam, Little Saigon Radio, HONVIETV, Tai Seng Vietnam, Vien Thao

VietDirect™ VHN $29.99/mo. $24.99/mo. $24.99/mo. SBTN A La Carte, VHN-TV, TVB Vietnam, Little Saigon Radio, Tai Seng Vietnam, Vien Thao

PUBLIC VIEWING

BUSINESS VIEWING

PRIVATE VIEWING

Multi-Satellite System required. 1 International packages are not required if taking COMMERCIAL BASIC in the Business/Private Viewing segments. Additional receiver fees apply. 2 Additional $5/mo. credit for 12 months. 24-month agreement required. 3 Purchase of 36 consecutive months of BUSINESS CHOICE, BUSINESS ENTERTAINMENT, BUSINESS INFORMATION or COMERCIAL MÁS ULTRA and local channels packages (if available in your market) required. 4 Customer must subscribe to one of the following programming packages in order to add any International A La Carte Packages: COMMERCIAL XTRA Pack, COMMERCIAL CHOICE PLUS, COMMERCIAL CHOICE, BUSINESS CHOICE, BUSINESS ENTERTAINMENT, BUSINESS INFORMATION, OFFICE CHOICE, OFFICE ENTERTAINMENT, OFFICE INFORMATION, COMERCIAL MÁS ULTRA or COMMERCIAL BASIC.

#1 in Spanish-language programming with more than 325 exclusive games from the europa League, La Liga and the Champions League (see COmerCIaL mÁS uLTra brochure).

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BUSINESS VIEwING PrIVATE VIEwING

NBA LEAGUE PASS(3-Pay and 5-Pay options also available!)

NEW CUSTOMERS (ACqUISITION)1$19998 $19998

EXISTING CUSTOMERS (RENEWAL)

MLB EXTrA INNINGS®

NEW CUSTOMERS (ACqUISITION)2 $34998 N/AEXISTING CUSTOMERS4 (UPGRADE) $50469 N/AEXISTING CUSTOMERS (RENEWAL) $72099 $22395

ESPN GAME PLAN EXISTING CUSTOMERS (UPGRADE) $63099 $63099

SPorTS CHoICE® NEW AND EXISTING CUSTOMERS N/A $19188

FoX Soccer Plus NEW AND EXISTING CUSTOMERS $10000/mo. $10000/mo.

1–50 51–100 101–200 201–350 351–500 501–1,000 1,001–2,000 2,001–5,000

5,001– 10,000 10,001+

NBA LEAGUE

PASS

NEW CUSTOMERS1

(Acquisition)

1-PAY $59997 $89997

101–150

$1,33497$2,54997 $2,97498 $3,95298 $5,79549 $8,45748 $13,42998

151–200

$1,74297

3-PAY $19999 $29999

101–150

$44499$84999 $99166 $1,31766 $1,99183 $2,81916 $4,47666

151–200

$58099

5-PAY $11999 $17999

101–150

$26699$50999 $59500 $79060 $1,19510 $1,61950 $2,68600

151–200

$34859


1-PAY $79997 $109997

101–150

$1,56999$2,99997 $3,49997 $4,64997 $7,02999 $9,94998 $15,79998

151–200

$2,04999

3-PAY $26666 $36666

101–150

$52333$99999 $1,16666 $1,54999 $2,34333 $3,31666 $5,26666

151–200

$68333

5-PAY $15999 $21999

101–150

$31400$59999 $69999 $92999 $1,40600 $1,99000 $3,16000

151–200

$41000

MLB EXTrA

INNINGS®

NEW CUSTOMERS2

(Acquisition)1-PAY $47598 $63699

101–150

$88998$1,27299 $1,33698 $1,52799 $1,78299 $2,29098 $2,80098

151–200 $1,11198

EXISTING CUSTOMERS3

(Upgrade)1-PAY $59598 $79599

101–150$1,11297

$1,59198 $1,67097 $1,90998 $2,22897 $2,86398 $3,50097151–200

$1,39098


1 -PAY $79398 $1,06098

101–150$1,48398

$2,12199 $2,22798 $2,54598 $2,97099 $3,81798 $4,66797151–200

$1,85397

ESPN GAME-PLAN

NEW CUSTOMERS2

1-PAY $39498 $94698 $1,63998 $1,95597 $2,90298 $3,78699 $4,74699

3-PAY $13166 $31566 $54666 $65199 $96766 $1,26233 $1,58233

EXISTING CUSTOMERS3

1-PAY $63099 $1,55697 $1,92597 $2,30199 $3,41397 $4,34298 $5,58597

3-PAY $21033 $51899 $64199 $76733 $1,13799 $1,44766 $1,86199

FoXSoccer Plus

NEW & EXISTING CUSTOMERS

MONTHLY $10000 $15000 $20000 $25000 $30000

FoX Soccer Channel

NEW & EXISTING CUSTOMERS

$49900

PUBLIC VIEWING

FCO

EVO

FCO

REMINDER: An approved FCO /EVO must be on file prior to the activation of any FCO/EVO premium sports package. Acquisition: Add package at point of sale. Upgrade: Active DIRECTV customer who did not take package in prior season. Renewal: Active DIRECTV customer who did take package in prior season.

Only DIreCTv gives customers all of this.

Help Customers Drive Traffic with Premium Sports

Pricing is based on either Fire Code Occupancy (FCO) or Estimated Viewing Occupancy (EVO). 1 Any new or existing DIRECTV customer who has never taken this package qualifies. 2 Customers who are new to DIRECTV qualify. 3 Existing DIRECTV customers who have not taken this package in 2011 qualify. COM0712-SLSGDE

BUSINESS/PRIVATE VIEWING

For full Sports Mix functionality, a D10 (or later model) interactive DIRECTV Receiver is required. Access to channels depends on programming package.

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Documents

COMMERCIAL SALES GUIDE...New approved customers only. † Based on an October 2011 national survey of bars and restaurants that expressed an opinion. ° 2012 NFL SUNDAY TICKET oFFEr