COMMERCIAL BROCHUREHEART OF MIDLOTHIAN FOOTBALL CLUB | SEASON 20.21

WELCOME TO THE 2020/21 SEASON AT TYNECASTLE PARK

SEASON 2020/21 IS UNDERWAY AT TYNECASTLE PARK. FOLLOWING A STRONG START TO THE SEASON, HEARTS WILL COMPETE IN THE 2020 SCOTTISH CUP

FINAL AND ROBBIE’S TEAM SEEK A LEAGUE TITLE AND A RETURN TO THE SCOTTISH PREMIERSHIP IN THE YEAR AHEAD.

Lockdown and restrictions may have impacted supporters coming to games, but the Club has designed some innovative advertising and sponsorship products that are boosting our partners’ brands and helping them to get their business back on track.

All home games are broadcast either on television or through our own enhanced Hearts TV service. With the League opener versus Dundee achieving record highs and our own

broadcasts for Hearts TV viewers reaching around 25,000 supporters, we continue to boast an impressive reach.

Supporter loyalty is at an all-time high. Once again Hearts is ranked top of all Scottish clubs for supporter engagement (source: insider.co.uk). Our numbers on social media

have rocketed too with our following doubling to over 200K in the past three years.

We will work with you to galvanise this passionate support by letting them hear about your business across a range of media. From more traditional static and LED advertising to live match streams and harnessing the incredible reach of our social media presence, there are a variety of ways to make sure people know who you are and what you offer.

Talk to our team about the best option for your business.

WE THANK YOU FOR YOUR CONTINUED SUPPORT.

Ann Budge Executive Chairman Andrew McKinlay Chief Executive

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OUR REACH...........................................................................04IN STADIUM ADVERTISING..................................................06HEARTS TV............................................................................08ADVERTS

SOCIAL MEDIA OPPORTUNITIES.......................................12HIGHLIGHTSMOMENT OF THE MONTH

VIRTUAL MATCH SPONSORSHIP........................................18VIRTUAL MATCH BALL SPONSORSHIPVIRTUAL CAPTAINS’ TABLE SPONSORSHIPVIRTUAL ‘SAFE HANDS’ SPONSORSHIP

TESTIMONIALS.....................................................................20

CONTENTS

HMFC COMMERCIAL OPPORTUNITIES 20.21

IN ADDITION TO OUR 11,500+ SEASON TICKET HOLDERS FOR THE 2020/21 SEASON, THE CLUB HAS BUILT UP AN ENGAGED SOCIAL MEDIA BASE IN

EXCESS OF 200,000 FOLLOWERS.

Our content is carefully tailored to our audience, combining still images, video and audio to give supporters an insight into life at the club beyond the 90 minutes on a Saturday. On average, our videos are viewed over 1 million times every month. Our engaged followers interact with and share our content, resulting in a broad reach across the UK and beyond – with our posts enjoying an average of 8 million views

per month.

Our bespoke content, found across Twitter, Facebook, Instagram, YouTube and LinkedIn, regularly incorporates sponsor logos, messages and links, allowing our partners to reap the benefits of our reach on social media and gain exposure to a

large, highly engaged audience.

OUR AUDIENCEThe majority of our followers are based in Edinburgh and across Scotland’s central belt, however, our reach is global – with a particularly strong follower base in North

America.

Main age group: 18-34

OUR REACH

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OUR NUMBERS

1 MILLION Average video views

every month

8 MILLION Average monthly number of times our content is seen by users on our social channels

TOP 3The number of interactions on our Instagram account is behind only Celtic and

Rangers in Scotland.

100,000Average number of times our followers click on a

link in our social posts per month

1ST PLACE Our dedicated GIF page on giphy.

com has 485 million views, the largest in Scotland - ahead of both Celtic (312m) and Rangers (171m). Our GIFs can be used by anyone on platforms such as Instagram, hence

their popularity - and they can incorporate sponsor logos!

500,000 Average number of

monthly interactions (likes, comments, shares)

GROW WITH US

Our audience continues to grow significantly year

on year.

Sept 2019: 32,100Sept 2020: 41,100 YOY Growth: 28%

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ADVERTISING

ADVERTISING WITH HEARTS IS MORE THAN JUST PUTTING UP AN ADVERTISING BOARD. IT IS ABOUT ENTERING INTO A PARTNERSHIP THAT WILL SEE OUR BUSINESS PROMOTE

YOUR BUSINESS.

With a reputation for over-delivering, Hearts’ experienced commercial team will work with you to deliver real value

and attention to detail in promoting your brand.

We offer a range of advertising options including state of the art LED boards, delivering powerful, up to the minute campaign messages and large-scale seating area advertising (while we are playing behind closed doors).

We have many ways to make sure your brand is at the heart of the action and this season, we are offering fairly

priced options.

Special Deals available for the second half of the season. Contact our

Commercial team - Sales@homplc.co.uk

“I have found our partnership with Hearts to be a huge boost to Braehill Developments, generating enquiries and awareness of the

building services we offer.

This season, our in-stadium advertising has ensured maximum exposure for our company during these exceptional times”

Braehill Developments

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HEARTS TV PACKAGES

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With approximately 25,000 engaged fans tuning in to our Hearts TV broadcasts on a matchday, advertising your

business to this captive audience, combined with the power of our social media presence, offers direct engagement

opportunities with the country’s most engaged supporters.

PACKAGES OVERVIEW

“Aligning the ASC Scaffolding brand with Hearts has been greatly beneficial to our business over the years.

We have a presence within Tynecastle Park and more recently we have moved onto the club’s highly engaged social media and Hearts TV offerings. This has driven further growth

in enquiries for our scaffolding services.

Hearts offer a varied platform to businesses and we are delighted to have such a positive partnership with the club”

ASC Scaffolding

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We are offering prime time advertising slots on Hearts TV so you can share your messages with supporters pre-match, at half-time and full-time. Please note all prices within this brochure are

exclusive of but subject to VAT.

OPTIONS:1x 30 second advert shown 2 times during a live match programme, you provide the advert

1x 30 second advert shown 2 times during a live match programme, with the advert produced by Hearts’ Media team

Half Season Special – 2x 30 second match bundle at all remaining games, with free advert production

THIS SEASON, HEARTS ARE INTRODUCING AN ENHANCED CLUB TV OFFERING. WITH OVER 11,500 SEASON TICKET HOLDERS TUNING IN WITH FRIENDS AND FAMILY

AND THOUSANDS OF HOME AND AWAY SUPPORTERS WATCHING ON PAY-PER-VIEW, NUMBERS ARE EXCEEDING THE USUAL STADIUM CAPACITY.

ADVERTS

PRE-RECORDED FEATURESMAKE SURE YOUR BRAND IS PART OF THE MATCH DAY EXPERIENCE BY SPONSORING MATCH CONTENT CREATED FOR HEARTS TV AND SHARED ACROSS ALL SOCIAL

MEDIA PLATFORMS.

Player, Legend and Ambassador Interview features will feature in match day programming and remain on the Hearts TV platform for the season. Recent player interviews have reached

over 75,000 views across our channels.

OPTIONS:1 match feature

Half Season Special10

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SOCIAL MEDIAHEARTS BOASTS AN EXTENSIVE SOCIAL MEDIA FOLLOWING, WITH SOME OF THE BEST PERFORMING PLATFORMS IN SCOTTISH FOOTBALL. WITH A DEDICATED IN-HOUSE TEAM, OUR SOCIAL MEDIA OFFERINGS

BRING BRANDS TO HUNDREDS OF THOUSANDS OF ENGAGED EYES

Many of our existing social media packages are now sold out. We have added additional packages which are available for the remainder of the season.

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HIGHLIGHTS PACKAGE

The package includes branding on all highlight videos produced, including the full match replay and goal clips for home and away matches.

OPTIONS:1 Match Highlights Package

Half Season Special (plus cup games)

THE HEARTS TV HIGHLIGHTS PACKAGE IS ONE OF THE MOST VIEWED ASSETS ACROSS OUR PLATFORMS.

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MOMENT OF THE MONTH

It could be the best goal, save, celebration or any other memorable moment.

We are sharing the individual moments across social media and Hearts TV with fans voting for their favourite, offering a unique chance to engage with our passionate

fanbase.

OPTION:Half Season Special (plus cup games)

WE ARE BRINGING ALL THE BEST MOMENTS OF A MONTH’S ACTION TOGETHER AND INVITING FANS TO VOTE ON THEIR ‘MOMENT OF THE MONTH’

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HEARTS TV ADVERT AT 3 GAMESReach around 25,000 viewers at each game. The supporters tuning in to Hearts TV truly are a captive audience and advertising directly to them offers you the perfect chance to boost your brand. Your advert will be seen by our huge audience twice

during the live match broadcast, ensuring you total recognition by our supporters over the course of the next three home games.

PITCH-SIDE LED BOARDS AT 3 GAMESOur state-of-the-art LED Digital boards offer you the chance to bring your brand to life by the side of the pitch, which could put your brand alongside some truly memorable

moments this season. Your ad will be shown twice during game time.

3 SOCIAL MEDIA POSTSWe will share up to three of your posts to our passionate following of over 200,000, ensuring you get the impressions your brand needs to earn recall and recognition

from the support and wider users of online platforms. We will leverage our passionate and extensive online fanbase to drive traffic towards your brand.

MULTIMEDIA SPECIAL OFFER

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HEARTS TV ADVERT AT REMAINING HOME GAMESReach around 25,000 viewers at each game. The supporters tuning in to Hearts TV truly are a captive audience and advertising directly to them offers you the perfect chance to boost your brand. Your advert will be seen by our huge audience twice

during the live match broadcast, ensuring you total recognition by our supporters over the course of the next three home games.

PITCH-SIDE LED BOARDS AT REMAINING HOME GAMESOur state-of-the-art LED Digital boards offer you the chance to bring your brand to life by the side of the pitch, which could put your brand alongside some truly memorable

moments this season. Your ad will be shown twice during game time.

6 SOCIAL MEDIA POSTSWe will share up to three of your posts to our passionate following of over 200,000, ensuring you get the impressions your brand needs to earn recall and recognition

from the support and wider users of online platforms. We will leverage our passionate and extensive online fanbase to drive traffic towards your brand.

HALF-SEASON OFFER

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VIRTUAL MATCH SPONSORSHIP

This season, we are offering your business the chance to be at the heart of the action for our games which are distributed across the world via Hearts TV. Your business will benefit from social media exposure, global viewership, unique interactions with our first team players and much more as we put you at the front and centre of the

matchday experience.

VIRTUAL MATCH SPONSORSHIP PACKAGES PUT YOU AND YOUR “VIRTUAL” GUESTS RIGHT AT THE HEART OF MATCH DAY ACTION WHEREVER YOU OR

THEY ARE.

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Sponsor’s Man of the Match – your chance to pick the man of the match with your viewing party

Framed signed Hearts home and away shirtsSpecial supporters’ pack to enhance your match day viewing

Credit from Hearts TV Commentator recognising your sponsorshipRecognition in the virtual matchday magazine

Matchday social media post mentioning Match SponsorZoom/FaceTime call with Man of the Match

Zoom/FaceTime call with Manager, Robbie NeilsonZoom/FaceTime call with Hearts’ Principal Ambassador, Gary Locke

1x 30 second advert shown 2 times during a live match programme, with the advert produced by Hearts’ Media team

1 minute of LED Advertising at sponsored game10 x Hearts TV passes for the game for you and your guests.

VIRTUAL MATCH SPONSOR

VIRTUAL CAPTAIN’S TABLE SPONSOR 1x Hearts top, signed by the Captain

Special supporters’ pack to enhance your match day viewingZoom/FaceTime call with the Captain

Recognition in virtual matchday magazineCredit from commentator recognising your sponsorship

1x 30 second advert shown 2 times during a live match programme, with the advert produced by Hearts’ Media team 6x Hearts TV passes for the game

Social Media post mentioning Captain’s Table sponsor

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VIRTUAL MATCH BALL SPONSOR Signed Match Ball in presentation case

Special supporters’ pack to enhance your match day viewingZoom/FaceTime call with Hearts’ Principal Ambassador, Gary Locke

Social media post mentioning Match Ball sponsorCredit from commentator recognising your sponsorship

1x 30 second advert shown 2 times during a live match programme, with the advert produced by Hearts’ Media team6x Hearts TV passes for the game

VIRTUAL ‘SAFE HANDS’ SPONSOR1x Hearts top, signed by Craig Gordon

Special supporters’ pack to enhance your match day viewingZoom/FaceTime call with the GoalkeeperRecognition in virtual matchday magazine

Credit from commentator recognising your sponsorship1x 30 second advert shown 2 times during a live match programme, with the advert

produced by Hearts’ Media team6x Hearts TV passes for the game

Social Media post mentioning Safe Hands sponsor

*Should lockdown measures ease you will be given an option to take a table of 10 as our VIP guests at the Big Matchday Experience. You will enjoy a first-class menu of fine food and drink, a short stadium tour and a

champagne reception for your party for an additional £1,000.

**Should lockdown measures ease you will be given an option to take a table of 6 as our guests at the Big Matchday Experience. You will enjoy a first-class menu of fine food and drink and top entertainment throughout

for an additional £600. 21

TESTIMONIALS

“Aligning the ASC Scaffolding brand with Hearts has been greatly beneficial to our business over the years.

We have a presence within Tynecastle Park and more recently we have moved onto the club’s highly engaged social media and Hearts TV offerings. This has driven

further growth in enquiries for our scaffolding services.

Hearts offer a varied platform to businesses and we are delighted to have such a positive partnership with the club.”

ASC Scaffolding

“Our partnership with Hearts has enabled us to reach a highly engaged fanbase in Scotland. Through social media, Hearts TV advertising and pitch-side adverts on the LED boards at Tynecastle Park, we are already seeing positive momentum and look

forward to building further on this into the new year.”

Carabao Energy Drink

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“Heart of Midlothian’s Virtual Matchday Sponsorship has been greatly beneficial to my brand as well as bringing my family and clients together.

At our last sponsorship, members of my family residing in New York and Australia were able to watch a Hearts game with me as part of a group for the first time in years.

My guests enjoyed getting behind-the-scenes access on a matchday with the opportunity to speak with Hearts ambassadors and guests directly.

Virtual Matchday Sponsorships are a really innovative way to enjoy a Hearts game in style during these changed days.”

J Jordan Steel Fabricators Ltd

“I have found our partnership with Hearts to be a huge boost to Braehill Developments, generating enquiries and awareness of the building services we offer.

This season, our in-stadium advertising has ensured maximum exposure for our company during these exceptional times.”

Braehill Developments

CONTACT US

If you are interested in becoming a Commercial Partner please email sales@homplc.co.uk and one of our team will be in touch to discuss your

requirements and find the perfect package for your business

HEART OF MIDLOTHIAN FOOTBALL CLUB | SEASON 20.21