ACADEMY HIGHER EDUCATIONofMANIPAL( , )Deemed to be University under Section 3 of the UGC Act 1956

VENUE: Gundu Rao Hall and Interact Halls

sManipal College of Pharmaceutical Science , Manipal.

1 INTERNATIONAL CONFERENCE ONst

COMMERCE AND

PHARMA MANAGEMENT

27 & 28 September 2018

Organized by

Department of Commerce Department of Pharmacy ManagementandMAHE, Manipal

in association with

School of Management and BusinessManipal International University, Malaysia

MIUMANIPAL

INTERNATIONAL

UNIVERSITY

andDeakin Business School

Deakin University, Australia

About Manipal Academy f Higher EducationoManipal Academy of Higher Education (MAHE) is synonymous with excellence in higher education. Over 25,000

students from 69 different nations live, learn and play in the sprawling University town, nestled on a plateau in

the coastal district of Udupi in Karnataka, India. It also has over 2500 faculty members and almost 10000 other

support and service staff, who cater to administrative needs of the various institutions of health sciences,

engineering, commerce and management, communication and humanities that dot the Wi-Fi enabled campus.

MAHE has off-campuses in Mangalore, Bangalore, and off-shore campuses in Dubai (UAE), Melaka (Malaysia).

Manipal Academy of Higher Education is one of the top 2.7% Universities in the world according to QS ranking.

MAHE is also among top private Indian universities in QS World ranking. In the 14th edition of its rankings, MAHE

figures in the 701-750 band, which is the best for a private Indian university. Every constituent institution of

MAHE has world class facilities and pedagogy, which are constantly reviewed and upgraded to reflect the latest

trends and developments in higher education. MAHE is a part of Manipal ducation & edical roup , aE M G (MEMG)

pioneer in higher education services with a more than sixty years' legacy of excellence and also owns and

operates campuses in Sikkim and Jaipur in India, in Nepal, Malaysia, and Antigua, in the Caribbean. On 11th

December 2017, Universitas Indonesia (UI) released the results of UI Green Metric World University Rankings

2017 in which MAHE retains the No.2 position among institutions in India in suburban category and considered to

be the greenest campus among private institutions.

About Manipal International University, MalaysiaManipal International University (MIU), a full-fledged Malaysia University, expands on the expertise of the

Manipal Education Group to deliver multi-disciplinary programs with a focus in Science, Engineering, Business

and Mass Communication. MIU has created an education ecosystem to deliver a truly international education,

setting new standards of education in Malaysia. The Manipal Education Group has been responsible for

producing some of the brightest minds in Asia for the past 60 years. The Group has a network of six campuses

and affiliations with 30 universities worldwide.Building on the success of the Melaka Manipal Medical College in

Malaysia, the Manipal Education Group brings its multidisciplinary expertise to Malaysia through MIU.

The campus, built adhere to LEED Platinum Green Building accreditation from United States, showcases state-

of-the-art integration of green technology in the construction and maintenance of the building. Spread over 142

sprawling acres in the University town of Nilai, MIU's lush green campus offers an academic environment

designed to bring out the best in every student. At MIU, students are actively encouraged to take part in different

sporting activities. A sports complex, located just one kilometre from the MIU campus provides gymnasium, a

badminton court,a bowling alley and karaoke centre.

Deakin, an Australian State University, having been awarded a 5-star rating by the prestigious university ranking

organization Quacquarelli Symonds (QS), is ranked amongst the top 2% of the Universities of theWorld across all

major ranking system. Deakin University's cutting-edge research and teaching facilities are internationally

renowned. Deakin University is ranked amongst the top 50 Universities of the Best Universities under 50World's

years of age. It was the first International University to start engaging with India – way back in 1994 through its

office at New Delhi and has developed active partnerships with more than 50 premier organisations. To name a

few key ones, work actively with IIT Madras, Indian Oil, Reliance Life Sciences, Bharat Forge, CII andit s

many more.

Deakin Business School (DBS) is accredited by the Association to Advance Collegiate Schools of Business

(AACSB). There are only 810 business schools in the world who has AACSB accreditation. DBS prepares

graduates for careers the future. Deakin harness emerging technologies to facilitate innovative, borderlessof

and education. Deakin's research informs its practice and impacts the communities with whichpersonalized

it sengage .

About Deakin University, Australia

About Department f Commerceo

Department of Commerce (DoC) was established in the year 2007 with the launch of its flagship undergraduate

programme, Bachelor of usiness dministration (BBA).B A Currently the department offers BBA specializations in

e-Banking & Finance, Financial Markets, Management Accounting (Professional) and Logistics & Supply Chain

along with Marketing, Human Resources, Insurance Risk Management Family Business Management. It& and

also started a Masters' programme in Commerce (M.Com) specializing in Logistics & Supply Chain, Professional

and Banking Technology. The department has also introduced Bachelor of Commerce (B.Com) programmes

namely B.Com (Professional) and B.Com (Business Process Services) and a one-year Post Graduate Diploma

(PGD) in Logistics & Supply Chain. From 2018, department has secured approval to offer two niche programmes

named MSc (Financial Economics) and MSc (Health Economics). Students of the Department have also bagged

national and international placements in reputed organizations.

The epartment has academic collaboration with Universities in US, Europe, Southeast Asia, Middle East,D

Australia and New Zealand. Department has tied up with Manipal Global Education (MaGE) Bangalore and

National Stock Exchange (NSE) Mumbai to deliver various certification programmes on Stock Markets. The

department has tied up with Confederation of Indian Industry (CII), Institute of Logistics, Chennai for the course

M.Com (Logistics and Supply Chain). Currently, DoC hosts six centres focused on achieving excellence in their

respective domains. They are: Centre for Advanced Learning in Finance and Accounting, Centre for Managing

Family Business, International Centre for Business Studies, Centre for Supply Chain Education and Research,

Centre for Consultancy Training and Corporate Interface, Centre for Business Analytics. The department has

partnered with following professional bodies to integrate the curriculum of their professional program in its

program offering.

• Association of Chartered CertifiedAccountants (ACCA),UK and

• Chartered Institute of ManagementAccountants (CIMA),UK

About Department f Pharmacy ManagementoPharmacy Management is a branch of pharmacy that deals with the business part of pharmaceutical sector.

Pioneers in establishing the specializations both Pharmaceutical Administration and Pharmaceutical Marketing.

Pharmaceutical Administration is first of its kind in India and one of the oldest branches with top class

infrastructure facilities with interactive digital board and well-qualified faculty members.Adjunct Professors are

from US and Europe apart from top notch from India.At undergraduate level the department deals with distinctive

subjects viz., Communication Skills, Environmental Science, Pharmaceutical Management and Pharmaceutical

Jurisprudence. It is a vital branch which trains the students in Administration and Marketing aspects at

postgraduate level. Subjects include, Principles and Practice of Business Management, Principles and Practice

of Pharmaceutical Marketing, Disease Management, Drug and Device Regulation, Intellectual Property Rights,

Managerial Economics, Financial Management and Entrepreneurship Development. The discipline is also

expanding to encompass many aspects of health care viz., Pharmacoeconomics, Pharmaceutical care etc.

Students have occupied top positions in the companies and contributing for overall growth. There are many

career opportunities currently and many more evolving. Pharmaceutical industry is on a lookout for the people

with advanced training in Pharmaceutical marketing and administration. Students are placed in reputed

pharmaceutical and allied companies while doing their project work itself. A few areas where students are

placed in the past are viz., Business Development, Product Management, International Marketing,

Medico/Scientific Marketing, Medial Affairs, Regulatory Affairs, Clinical Research, Intellectual Property

Management, Business Analytics, Human Resource Management, Sales Management, Advertisement

Management and Academics. Research areas include Pharmaceutical Marketing, Patents, Drug Regulations,

Cosmeceuticals, Nutraceuticals, Pharmacoeconomics, Pharmaceutical Care, Pharmacovigilance of Herbal

Drugs, Consumer Behavior, Human Resource management. Consultancy services also provided in

pharmaceutical marketing, regulatory affairs,patents etc.,Overall, it is job oriented and a challenging branch.

As a part of Silver Jubilee Celebrations of Manipal Academy of Higher Education (MAHE), the Department of

Commerce and Department of Pharmacy Management are jointly hosting the 1 International Conference onst

Commerce and Pharma Management in association with Manipal International University, Malaysia and Deakin

University,Australia.This conference aims to provide a forum for exchange of new ideas and interactions in the areas

of commerce, management with focus on pharmaceutical industry and other social sciences through discussions

with the peers from around the world. This conference seeks to provide a platform to address and deliberate on

various issues and concerns in field of human resource management, finance, marketing, logistics & supply chain

and pharmacy management. The conference would attempt to facilitate researchers around the world to present

their research work, expanding knowledge and insight into the significant challenges currently being addressed in

the research. Research papers, case studies and articles are invited from various inter-disciplinary areas and

sectors for the conference. The conference solicits technical research submissions related to all aspects of listed

conference theme and sub themes. The program is structured to favor interactions among attendees coming from

diverse horizons, both from academic and industry. It specially aims to synthesize research perspectives and foster

interdisciplinary scholarly dialogues for developing integrated approaches to complex problems of Global Business

Dynamics in different countries and various disciplines.

About The Conference:

Global Business Dynamics: A Paradigm shift for sustainable growth.

Human Resource Management

• Big Data Analytics in HRM

• DOrganization evelopment

• Performance Management

• B andEmployer randing Engagement

Finance

• Financial Analytics including Cloud

Accounting

• Sustainability reporting including

Environmental Accounting

• Inflation Accounting | Responsibility

Accounting

• AShadow ccounting and Off-balance

sheet inancingF

• Hedge Accounting | Forensic

Accounting

Marketing

• M MSocial edia arketing

• PBottom of the yramid

• MGreen arketing

• P DContemporary ricing & istribution

issues

• MLuxury arketing

• Dark Tourism

• Hospitality Management

Logistics & Supply chain

• Scheduling and Logistics

• Revenue Management and Pricing

• Quality Control and Six Sigma

• Closed Loop Supply Chains

• Supply Chain Risk Management

• Humanitarian Logistics and Disaster Relief

• Supply Chain Analytics

Economics

• EGreen nergy, Green Economy, Green Business and Green

Computing

• Price Instabilities & Economic Volatilities - Inflation & Recession

• Health ics and FinancingEconom

• Health ics and etricsEconom Econom

• Financial Economics

• Financial Mathematics

• Global Economic Volatilities and Impact on National Economies

Pharmacy Management

• Pharmaceutical Marketing

• General Management

• Pharmacoeconomics

• Drug Regulations

• Research and Regulations of Cosmeceuticals, Nutraceuticals

and Medical Devices

Sub themes

THEME

*The above mentioned topics are only indicative and not exhaustive

Prospective authors from India and Abroad are solicited to submit original, unpublished papers that are not

currently under review in journal or conference on the topics mentioned. Authors must clearly indicate theany

broad areas (sub themes) mentioned above in which their papers could be considered.Abstracts not exceeding

120 words should reach on or before 2018, followed by full paper (1500-2000 words) on or before15 Juneth

ly20 Ju 2018, in Microsoft word format along with the 5 keywords that describe the paper.th

Authors of selected papers have to download the paper template from the conference website and submit the

full length paper in the prescribed format before the last date of submission.

Please upload your paper to:https://conference.manipal.edu/ICCPM/

Guidelines for :Paper submission

Important dates:

Abstract submission 201815 Juneth

Acceptance of abstract June 201830th

Submission of final paper 20 July 2018th

Payment of registration fees August 201816th

Bank account details for RTGS or NEFT

Beneficiary Name Manipal University Conference/Workshop

Finance Department

,Manipal University Manipal-576104

Bank account number (SB) 33508958510

Name of the bank State Bank of India

Branch Name & Address Manipal Branch

, ,Madhuvan Serai, Ground Floor Near Smrithi Bhavan

,Tiger Circle Manipal-576104 Udupi Dist

IFSC code SBIN0004426

MICR code 576002006

SWIFT code SBININBB770

Category of Registration Fees Accommodation Registration fees +

Participant (per day and per person) Accommodation

Executive / Consultants / INR 4000 / $350 INR 1100 / $150 INR 5100 / $500

Managers

Academicians INR 2500 / $250 INR 1100 / $150 INR 3600 / $400

Research Scholars INR 1000 / $150 INR 00 / $1 0 INR 00 / $ 011 5 21 30

Students INR 500 / $100 INR 00 / $1 0 INR 00 / $2 011 5 16 5

*Details has to be provided to us (Name, transaction id (UTR no#), date of transfer and amount) to enable us to process the

receipt:Email id: gbd.doc@manipal.edu

*Accommodations will be provided at the University hostel block

*Registration and Accommodation fees inclusive of GST

Travel & AccommodationsManipal is 65 kilometres away from Mangalore which is well connected by Road, Train and Airways. The nearest

railway station is at Udupi and the nearest international airport is Mangalore. Upon prior request, accommodation

may be provided at MAHE hostels at a concessional rate.

For more details, contact:

bhishek.rao@manipal.edu +91 9972999322aMr Abhishek Rao

For egistration and aper submission queries:R P

raghavendra.dcom@manipal.edu +91 9741823760Dr Raghavendra

ukesh.hv@manipal.edu +91 9844245852mMr Mukesh H V

For Accommodation, ontactc

akshmi.alapati@manipal.edu +91 9480267168lMrs Varalakshmi Alapati

Dr Satish Kumar satish.k@manipal.edu +91 9916067215

Department of Commerce MAHE,

Tel: +91 0820 2925342 Email: gbd.doc@manipal.edu

CHIEF PATRON

Dr Ramdas M Pai, Padma Bhushan AwardeeChancellor, MAHE, Manipal

PATRONS

Dr Ranjan R Pai, CEO & MD, Manipal Education Medical Group (MEMG)andDr H S Ballal, Pro Chancellor, MAHE, ManipalDr Vinod Bhat,H Vice Chancellor, MAHE, ManipalDr Poornima Baliga ,B Pro Vice Chancellor Health Sciences, MAHE, Manipal- Faculty ofDr Narayana Sabhahit, Registrar, MAHE, Manipal

ADVISORS

Dr N Udupa, Director Research, Health Science MAHE, Manipals,Dr Sathish Shenoy, Director Research, MAHE, ManipalTechnical & Management,

ORGANIZING CHAIRPERSONS

Dr Franco Gandolfi, Deputy Vice Chancellor and Dean, School of Management and Business, MIU, MalaysiaDr C Mallikarjuna Rao, Professor and Principal, C MAHE, ManipalManipal ollege of Pharmaceutical Sciences,Dr Sandeep S Shenoy, Head, Department of Commerce, Director Quality and Compliance, MAHE, Manipal

ORGANIZING SECRETARIES

Dr Zanuldin Ahmad, Deputy Vice-Chancellor – Research & Development, Professor MIU, Malaysia,Dr (Prof) Alex Newman, Associate Dean (International) Deakin Business School, AustraliaDr D Sreedhar, Head, Department of Pharmacy Management,

CManipal ollege of Pharmaceutical Sciences, MAHE, Manipal

CONVENERS

Dr Rashmi Yogesh Pai, ,Associate Professor Department of Commerce, MAHE, ManipalMr Abhishek Rao, Assistant Professor, Department of Commerce, MAHE, Manipal

CO CONVENER

D ,r Anup Naha, Associate Professor Manipal College of Pharmaceutical Sciences, MAHE, Manipal