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Connecting Commerce to Content 1 Commerce Content Solutions: Changing the way consumers buy and publishers earn

Commerce Content Solutions: Changing the way consumers buy ... · GSG’s Commerce Content solutions are the result of the close cooperation of GSG’s and the Publishers’ teams

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Page 1: Commerce Content Solutions: Changing the way consumers buy ... · GSG’s Commerce Content solutions are the result of the close cooperation of GSG’s and the Publishers’ teams

Connecting Commerce to Content 1

Commerce Content Solutions:Changing the way consumers buy and publishers earn

Page 2: Commerce Content Solutions: Changing the way consumers buy ... · GSG’s Commerce Content solutions are the result of the close cooperation of GSG’s and the Publishers’ teams

2Connecting Commerce to Content

Commerce Content is important pillar of digital revenue for publishers today and will grow in the years to come

Subscriptions Video AdsBranded or Sponsored

Content

Display Advertising

Events MemberShip Related Businesses Donations Micro-

payments

Commerce Content

Page 3: Commerce Content Solutions: Changing the way consumers buy ... · GSG’s Commerce Content solutions are the result of the close cooperation of GSG’s and the Publishers’ teams

3Connecting Commerce to Content

Commerce Content helps consumers to take smart shopping decisions and publishers to bring their commercial print offerings successfully online

Shopping Coupons Shopping Recommendations Reviews

Print

Digital

Page 4: Commerce Content Solutions: Changing the way consumers buy ... · GSG’s Commerce Content solutions are the result of the close cooperation of GSG’s and the Publishers’ teams

4Connecting Commerce to Content

GSG builds and operates Commerce Content solutionsin collaboration with leading media publishers...

Page 5: Commerce Content Solutions: Changing the way consumers buy ... · GSG’s Commerce Content solutions are the result of the close cooperation of GSG’s and the Publishers’ teams

5Connecting Commerce to Content

...allowing them to complement their digital offering and earningsreducing time to market and investment

Technical platform as enabler for short time-to-marketGSG implements market leading Commerce Content Solutions and technologies in partnership with publishers. GSG’s expertise and flexible technology optimized for publishers leads to frictionless implementations, customized solutions and a shortest “time-to-launch”.

Integration into the publishers brand worldGSG’s Commerce Content solutions are built as customized portals for each publisher. It is GSG’s approach to implement in joint discussions technologies, offerings, processes and strategies to create the best complementary offering to existing editorial products of a publisher to make it an integral part of the brand world of each individual platform.

Complementation of editorial productsAs GSG’s Commerce Content Solutions are implemented as a complement to existing editorial products, they have a positive impact on a partners depths of shopping content and brand perception. Furthermore they generate new traffic, touch points and with this earnings potential for our partners.

Strong collaboration with the Daily Mail Media Group has delivered rapid growth, becoming one of the top couponing destinations in the UK, now generating more than 40 million page impressions per year.

Page 6: Commerce Content Solutions: Changing the way consumers buy ... · GSG’s Commerce Content solutions are the result of the close cooperation of GSG’s and the Publishers’ teams

6Connecting Commerce to Content

GSG’s Commerce Content solutions are the result of the close cooperation of GSG’s and the Publishers’ teams

How GSG delivers the most competitive Commerce Content solutions

● At the beginning of each cooperation there is a set vision and strategy for Commerce Content as an integrated part of the partners’ digital offering.

● GSG together with the partner’s product team define an integrated product vision for a Commerce Content solution in order to make it a part of the partner’s brand.

● GSG and the partner’s editorial teams define and implement joint processes in order to deliver the highest quality content with the right tone of voice for a partner’s readership.

● GSG aligns and collaborates with the partner’s account management team in order to offer the best value and the right solutions to meet advertisers’ marketing goals the most efficiently.

Page 7: Commerce Content Solutions: Changing the way consumers buy ... · GSG’s Commerce Content solutions are the result of the close cooperation of GSG’s and the Publishers’ teams

7Connecting Commerce to Content

Example for advanced GSG Commerce Content offerings

Curated Deals & Discounts:

Personalised recommendations,

helping people to get more from life based

on their needs.

Exclusive Discounts:Market leading

content across the GSG network, giving audiences the very

best deals.

Dynamic Discounts:Personalised

exclusive content offering people the chance to upgrade

their dreams.

Rewards:Rewarding people

for purchases today with happiness

tomorrow.

Shopping Assistant:Frictionless savings for our audiences making a

saving really easy.

Shopping Recommendations:Helping people to

make the best shopping decisions

at busy times.

GSG’s broad innovative Commerce Content OfferingsBespoke solutions for publisher partners

Page 8: Commerce Content Solutions: Changing the way consumers buy ... · GSG’s Commerce Content solutions are the result of the close cooperation of GSG’s and the Publishers’ teams

Connecting Commerce to Content 8Connecting Commerce to ContentConnecting Commerce to Content

Global Savings Group (GSG) is the leading Commerce Content platform funneling a purchase every 1.2 seconds

MarketsIncluding the most developed and exciting digital commerce markets - are served by GSG’s

eight teams in Europe, the Americas, Asia and Oceania.

20+ Up to 20%Digital Revenues

The revenues generated by GSG’s Commerce Content

Solutions already account for up to 20% of digital revenues of

partnering publishers

26.5 M

PurchasesAre funneled through GSG’s

Commerce Solutions.*estimates for 2019

Page 9: Commerce Content Solutions: Changing the way consumers buy ... · GSG’s Commerce Content solutions are the result of the close cooperation of GSG’s and the Publishers’ teams

9Connecting Commerce to Content

“GSG’s deep e-commerce and affiliate knowledge are key success factors of this long-term cooperation. It enables us to upgrade our offering and boost our digital revenues.”

Operating Commerce Content solutions around the world, GSG continuously innovating and implementing new Commerce Content models with publishing partners.

GSG’s network of the world’s leading publishers has huge reachrecognised by top global advertisers

GSG’s partners with the leading publishers around the world

Jérôme PeraniVP Growth and Partnerships

“GSG has been one of our key partners over the last five years. GSG's technical excellence and innovative approach are essential in our digital business strategy. The GSG partnership is a key factor to our digital growth" Victor Arbaizar

Head of Digital Operations and Business Development

Page 10: Commerce Content Solutions: Changing the way consumers buy ... · GSG’s Commerce Content solutions are the result of the close cooperation of GSG’s and the Publishers’ teams

10Connecting Commerce to Content

Couponing site with strong content base of 70+ offers per retailer at launch, quickly generating growth and interest within Business Insiders audience enriching its existing Commerce Content offering.

Highly engaging Sales-Event site with multi channel marketing support, generating customer interactions by dynamically matching hand-picked deals with user search intents.

Join us and our network of world leading publishers complement your Commercial Content offering and boost digital revenue

Page 11: Commerce Content Solutions: Changing the way consumers buy ... · GSG’s Commerce Content solutions are the result of the close cooperation of GSG’s and the Publishers’ teams

Connecting Commerce to ContentConnecting Commerce to Content 11

Contact Us!Build up complementary Commerce Content offerings and new sources of revenues with GSG’s Commerce Content Solutions

Global CRO

Johannes [email protected]